PUBLIX 1326/ 780COKE LIFE

While keeping a strong focus on DRIVE 5, I utilized margin minder to show fact based numbers from Publix 1004 to show the growth in the Coke Life category. I shared my success with both Publix 1326 and 780, resulting in placement of Coke Life shippers on the outer perimeter of the stores.

WALMART 1004- DROPS

Utilizing Walmart standard review, I showed David the impact drops have in revenue for his store.

I shared the fact that drops have a 29.8% margin. In addition, Dasani 24pks were in the top 10 on the

Top 50 report for dept. 95 and utilizing the scan gun it showed an average movement of 250cs a week. In conclusion, I was able to prove to David that tying drops with the display was a great business decision.

A total of 16 cases of Dasani Drops.

COMPETITOR ACTIVITY I’ve been seeing

these shadow boxes being placed in Winn Dixie, Publix and Walmart.