Roundabouts:Spreading the Word

WHAT WE'RE COVERING

• Making roundabout education a hands-on, fun experience• Creating engaging, informative web/social media posts • getting media coverage• Using email and print publications to spread the word

WORDS TO INSPIRE

WORDS TO INSPIRE

WORDS TO INSPIRE

ROUNDABOUT COURSE

-Multi-lane roundabout golf cart course painted on a parking lot at Summit Park. -devised by Public Works Department. -an upgrade of a single lane course used in 2014. -used at large events: Touch-a-Truck, SummitFest, and Red, White & Blue Ash. -positive feedback: examples from Rob Achoe and Erin McAdams.

ROUNDABOUT MINI-COURSE

-Multi-lane roundabout matchbox course.-Fun and educational for parents and children. -devised by Public Works Department -used at the Roundabout Open House and large events: Touch-a-Truck, SummitFest, and Red, White & Blue Ash.-positive feedback.

USE YOUR WEBSITE

Make sure you have a story on the web to link to on social media. If details change, change the web story.

USE P ICS/ GRAPHICS

Show and tell. Designing tools and apps are your friend. (Canva)

BE CREATIVE AND PERSONAL

Don't be too formal. Think about your own questions, and answer them.

DON'T REINVENT THE WHEEL

Share content from other entitities. (Hilliard has some fantastic videos)

Create engaging and informative

web/social media posts

DIGITAL EDITING

Presentations are tools that can be used as lectures.

PHOTO PRINTING

Presentations are tools that can be used as lectures.

Social Media examples

-Use eye-catching photos. (Unique perspectives , real people, depict mot ion)

-Use "you" to make the post personal

-l ink to web story or Publ ic Works web pages (FAQs, pro ject info , surveys)

DIGITAL EDITING

Presentations are tools that can be used as lectures.

PHOTO PRINTING

Presentations are tools that can be used as lectures.

-17 Second video

-nothing fancy

-1700 views

-dupl icate on other social media sites

Social Media examples

DIGITAL EDITING

Presentations are tools that can be used as lectures.

PHOTO PRINTING

Presentations are tools that can be used as lectures.

-Post more than once

-Change the photo

-Rewrite the info

Social Media examples

DIGITAL EDITING

Presentations are tools that can be used as lectures.

PHOTO PRINTING

Presentations are tools that can be used as lectures.

-Use graphics to te l l the story

-Get to the point quick ly

Social Media examples

-E-newsletter

-Always use photos

-L ink to website/social

-Pr int newsletter

E-mail and print marketing

TRADITIONAL NEWS RELEASE

Who, what, when, where, why, and interviews available.

SEND A FRIENDLY EMAIL

"Here's something you might be interested in." "Great visuals/audio."

INCLUDE L INKS TO SOCIAL MEDIA Reporters can see popularity of posts. Bonus: they might share.

INCLUDE PHOTO/VIDEO

Reporters are busy and need your help. Include multi-media in your email or release. They will use it.

Get media attention

DIGITAL EDITING

Presentations are tools that can be used as lectures.

PHOTO PRINTING

Presentations are tools that can be used as lectures.

F ILM DEVELOPING

Presentations are tools that can be used as lectures.

-POST MORE THAN ONCE-CHANGE THE PHOTO -REWRITE THE INFO

Social Media examples

DIGITAL EDITING

Presentations are tools that can be used as lectures.

PHOTO PRINTING

Presentations are tools that can be used as lectures.

-Blue Ash Publ ic Works Di rector Gordon Perry interviewed by Local 12

-Not ice the anchors forward promote to the open house

Results: engagementand an informed public

Presentations are tools that can be used s lectures.

Prsentations are tool that can be used as lectures.

Questions?Comments?

Rachel MurrayCommunications CoordinatorCity of B lue Ashrmurray@blueash.com