312-882-8132 Jaclyn.Franchetti@hotmail.com

Target Account Profile

Gather and provide deeper insight into current market research based on Snuggle

Creating and recognizing significant opportunity for

growth, through the findings of our new target demographic

   

Where are consumers purchasing Snuggle…

Instead of doing research based off of someone’s

Behavioral stage, I choose to focus on all ages of people who live in Cosmopolitan

Centers.

Developing a Marketing Plan

To build on the foundations of the core marketing

courses to formulate a strategy consistent with the marketing environment for the brand

Crest’s ability for greater opportunity to

effectively communicate to brand loyalist and women of ethnicity creatively.

This  chart  shows  that  all  Crest  products  together  is  not  the  leader  but  we  do  have  a  lot  of  variety's  toothpastes    that  make  up  a  huge  

por;on  of  the  market  share.    

ü  Crest will begin selling their toothpaste in filler tubes – priced at 3.99 for each

ü  Crest will partner with Wal-Mart, Kmart, and Target with their home décor section in their stores

ü  The filler holder which will match all these Mass Merchandise home décor sections and will cost 7.99 each

ü  Will be placed down the bath aisle, our biggest benefit is getting our product in another part of the store

Example of a pop up display:

Sample Advertisement:

Sample Coupon:

The Comfort Zone

Gain a strategic and practical understanding of how to use sales promotions effectively in

an integrated marketing campaign

To gain a real-life feel from a 16 week project with a 25 person team

“Rethinking Campus” is in the same concept in discussion, we

were able to provide more insight to the Vice President as a voice

from the students  

Demographic Study

To understand demographics and ethnography through different ethnicities, sexual orientation

and gender

Ability to market to different demographics based off of research and insights

An in-depth look into the demographics of African

Americans, Hispanics, Gays and Lesbians, Asians, and Women

Advertising Culture

Marketing Mobile

Public Relations Sales

Social Media Spending Habits

Public Service Announcement

Develop a campaign based around a concept or service through a creative brief

Ability to gain awareness also advertisement spoke

directly to target through these three print ads

The importance

of drinking

milk.

The importance

of drinking

milk.

Marketing Case: Decision-Making Process

Immerse into the brand, ability to pick out insightful information, also to suggest

outcomes and alternatives

A better understanding of the millennials and the digital world, Generated insights that prove the implementation. Also a clearer understanding why this happened to a

company