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MAX/CD
FIELD STRENGTH MAP
5KA 5AU 5RMADELAIDE, PT. AUGUSTA and WHYALLA, BERRI
w E
Cowell
,.Cleve
Iron Knob
WhyaliSTUDIu
awker
nCarrieton
ta
Imington
linman
Yunta
Orroroo
Peterborough
Pt. Pine Jamestown4iladstone
Crystgl BrookHallett
Spalding Pt. Broughton
WallarooKadina
Moonta
Arthurton
Maitland
ArdrossanPt.Victoria
Sno wnClare
ffalaklava Pt. Wakefield
Curramulka Pt. Vincent
Minlaton
allala
Burra
Robertstown
EudundaRiverton Waikerié
Kapunda Barmera
IBroken Hill
Cockburn
Olary
I
I
Morgan
NuriootpaAngaston
Gawler TanundaElizabeth
Salisbury
LobethalADELAIDE
Mannum QMt. Barker G
Murray Karoonda OBridge U
Kingston
Blanche Town Bern
LortonSwan Reach
Renmark
Strathalbyn Tailem Bend Pinnaroo jLameroo
Goolwa r,Iactor
Harbor Menmgie
Tintinara
KeithI
Wentworth
Mildura
5KA
-LJ``5A
U-ILS
J
LR
AD
IO A
DE
LAID
E
Estim
ated populationin
coverage area - 969,850.
Estim
ated private dwellings in coverage area - 298,235.
Num
ber of factoriesin
the Adelaide m
etropolitan area(1967-68) - 4,369.
Factory salaries and w
ages paid (1967-68) -$265,928,000.
Value of factory output (1967-68) - $1,120,163,000.
Value of factory production (1967-68) - $496,811,000.
Estim
ated number of
retailoutlets
in coverage area -9,806.
Estim
ated value of retailsales
in coverage area (exclud-ing m
otor vehicles, parts, petrol, etc.) - $606,700,000.
Estim
ated value of retailsales of m
otor vehicles, parts,
petrol,etc. $194,400,000.
Value of buildings (including houses and flats) approved
12 months to June 1967, $130,716,000.
`NO
RT
HE
RN
libUS
TR
IAll
Estim
atedpopulation
incoverge
area - 102,045E
stimated
private dwellings
incoverage
area - 30,303.E
stimated population em
ployedin
factories(1967-68) - 9,550
Estim
ated population employed on farm
s (March 69) - 4,494.
Estim
ated number of
retail outletsin coverage area - 1,391.
Estim
atedvalue
ofretail
salesin
coveragearea
(excludingm
otor vehicles,parts,
petrol,etc.) - $69,200,000.
Estim
ated value of retailsales of m
otor vehicles, parts, petrol,etc. - $28,900,000.P
opulation of major cities and tow
ns in coverage area:
Pt.
Augusta
........
....
Pt.
Pirie
........
........
Whyalla
........
........
Wallaroo(M
unicipality)..
....
Balaklava
(D.C
.)..
....
Mallala
(D.C
.)....
....
10,502
15,965
28,154
2,094
1,950
2,412
Cleve (D
.C.)
........
....
Kim
ba (D.C
.)..
........
Burra (D
.C.)
........
....
Clare (D
.C.)
........
....
Orroroo
........
........
Kanyaka-Q
uorn(D
.C.)
Haw
ker....
........
....
2,832
1,705
2,611
3,503
1,200
1,850
550
Prim
aryproduction
incoverage
area:W
heat,barley,
oats,grapes, cattle, sheep, pigs, dairy foods, praw
n fishing, poultry.Industries
incoverage
area:C
omm
onwealth
Railw
aysH
ead-
quarters,electrical
power generation,
shipbuilding,
lead andzinc
smelting,
iron ore mining,
soft-drink manufacturing, cop-
per mining, brick w
orks, timber m
illing, flour milling,
super-phosphate
fertiliserproduction,
fibrousplaster
manufacture,
fishprocessing,
milk
factories,clothing
manufacture,
tourism(P
t.A
ugusta, Whyalla and F
lindersR
anges).
NR
M
RIV
ER
LAN
D
Estim
ated populationin
coverage area - 103,880.E
stimated
private dwellings
incoverage
area - 30,910.E
stimated population em
ployedin
factories - 8,335.E
stimated population em
ployed on farms,
etc. - 12,555.E
stimated num
ber ofretail
outletsin coverage area - 1,298.
Estim
atedvalue
ofretail
salesin
coveragearea
(excludingm
otor vehicles,parts,
petrol, etc.) - $62,100,000.E
stimated value of retail
sales of motor vehicles, parts, petrol,
etc. - $31,500,000.P
opulation of major
Renm
ark (D.C
.)S
unraysia..
........
Murray B
ridge(M
unicipality)6,600
Loxton(D
.C.)
6,321
Pinnaroo
(D.C
.)1,717
Barm
era(D
.C.)
3,546
Meningie
(D.C
.)..
4,137
cities and towns
incoverage area:
6,275P
eterborough...
42,113(M
unicipality)..
....
Berri
(D.C
.)..
........
Waikerie
(D.C
.)..
....
Lameroo (D
.C.)
........
Morgan
(D.C
.)....
....
Paringa
(D.C
.)....
....
3,117
5,041
3,833
1,950
1,200
1,350
Prim
ary production in coverage area: Citrus fruits, stone fruits,
grapes,w
inegrapes,
wheat,
wool,
barley,oats,
vegetables,olives, alm
onds, apples,tom
atoes,pears,
strawberries,
cereals.Industries
incoverage
area:F
lourm
ills,w
ineries,dried and
freshfruit
cannery and packaging, concrete pipe manufacturing,
fruitjuice
manufacturing,
studcattle
breeding,dairy
factory..broiler chicken treating and freezing
plant,fruit cannery, dis-
tilleries,tourism
(Barm
era, Renm
ark, Mildura,
etc.).
5KA
, AU
, RM
, NE
TW
OR
K
Reaches over 85%
of the total South A
ustralian population and large audiencesin
Sunraysia, N
orth Western V
ictoria and South W
estern New
South W
ales.
Estim
ated total population in South A
ustralia at 30th June, 1969, is 1,144,400- 575,400 m
en and 569,000 wom
en.
Age of population estim
ated at 30th June, 1968:
0-4104,310
25 - 29 -69,850
5-9115,670
30 - 3463,710
10-14109,860
35 - 3968,110
15-19105,020
40 - 4475,190
20 - 2492,250
45 - 49-
70,410
Total em
ployed work force in S
outh Australia
is estimated to be 442,397 -
315,154 men and 127,243 w
omen.
Factory salaries and w
ages in 1967-68 - $330,060,000.
Num
ber of retail establishments (1962 C
ensus) - 11,182.
50 - 54-
60,700E
stimated value of retail
sales (excluding motor vehicles, parts, petrol, etc
,
55 - 59 -53,680
- $709,500,000.60-64 -
41,54065 - 69 -
32,200E
stimated value of retail
sales of motor vehicles, parts,
petrol, etc. -70 and over
62,700$264,800,000.
XEMO RADIO COVERS SOUTHERN CALIFORNIA BY DAY ..
.5 mv
1.5 mv
SAN LUIS OBISPO
SANTA MARIA
LOMPOC
SANTABARBARA
clear channelDAYTIME COVERAGE
Clear channel XEMO RADIO domi- OCEANSIDEnates the Southern California market withits primary .5mv/m daytime signal. Reach-ing over 12 million people, no other singlestation heard in this area, has so success-fully captured the vast, unduplicated au- IMPERIALdience obtained through full-time Chris-tian broadcasting.
BAKERSFIELD.
SANTA PAULA LANCASTER
PALMDALEVENTURA
OXNARD
E mv
PASADENA
SANTA MONICA SAN BERNARDINO
Twelve continuous years of responsible Chris-tian broadcasting has made XEMO RADIO the "num-ber one" response station on the Pacific Coast.
"It's the frequency that makes the difference!"
BARSTOW
LOS ,ANGELESRIVERSIDE
LONGSANTA ANA
PALM SPRINGSBEACH
7 STATES REGIONAL AUDIENCE AT NIGHT ..
VISTA.
ESCONDIDO SALTON SEA
SANAN DIEGO BRAWLEY
.EL CENTRO
TIJUANA
radiatingNIGHTIME COVERAGE
At night, XEMO RADIO's primaryregional coverage pattern encompasses 7western states with a radiating signal thatbrings mail response from numerous otherstates and territories. An accurate mailcount from all areas is available on re-quest.
J. C. GATES & CO.
RADIO STATION
"THE GREAT CHRISTIAN
BEACON OF THE WEST"
No.
of t
imes
1
13 26 39 52 104
156
260
312
365
RE
TA
IL R
AT
E C
AR
DN
umbe
r 19
70-1
1
PR
OG
RA
M T
IME
RA
TE
S(C
lass
"A
", 6
:00
A.M
. to
10:0
0 P
.M.)
No.
of t
imes
1
5226
031
236
5
Hou
rH
alf-
hour
Qua
rter
-hou
r12
4.94
99.9
487
.44
82.4
476
.19
69.9
457
.44
-
47.4
444
.94
42.4
4
53.6
942
.44
33.6
931
.19
28.6
9
(Cla
ss "
B",
5:0
0 A
.M. t
o 6:
00 A
.M.
& 1
0:00
P.M
. to
11:0
0 P
.M.)
111
2.44
61.1
947
.44
5287
.44
49.9
436
.19
260
74.9
437
.44
26.1
931
268
.69
34.9
424
.94
365
63.6
932
.44
23.6
9
(Cla
ss "
C",
all
othe
r tim
es)
Cla
ss "
C"
time
rate
is c
ompu
ted
at10
% d
isco
unt f
rom
Cla
ss "
B"
time.
SP
OT
AN
NO
UN
CE
ME
NT
RA
TE
S(A
ll C
lass
"A
" tim
es)
60 S
ec.
11.7
011
.05
10.4
09.
509.
108.
458.
357.
957.
456.
05
30 S
ec.
8.45
7.80
7.15
6.90
5.85
5.60
5.20
5.10
5.00
4.90
GE
NE
RA
L P
OLI
CY
Max
imum
leng
th o
f con
trac
t, on
e ye
ar.
Clo
sing
tim
e, 4
8 ho
urs
prio
r to
air.
Acc
epta
bilit
yof
prod
ucts
,se
rvic
es,
prog
ram
mat
eria
l, an
d ad
vert
isin
g co
pyis
subj
ect t
ore
view
by
the
stat
ion.
CO
MB
INA
BIL
ITY
:
Pro
gram
s an
d an
noun
cem
ents
may
not
be
com
bine
d fo
r di
scou
nts,
how
ever
ann
ounc
e-m
ents
of a
ll le
ngth
s m
ay b
e cr
oss
-com
bine
din
all
time
perio
ds.
RA
TE
PR
OT
EC
TIO
N:
Rat
es s
ubje
ct to
cha
nge
with
out n
otic
e.
Rat
e in
crea
ses
will
not
app
ly to
con
tinuo
usad
vert
iser
s fo
r th
ree
mon
ths
from
effe
ctiv
eda
te o
f rat
e in
crea
se.
All
prop
osal
s ar
e su
bjec
t to
prio
r sa
le.
CO
MM
ISS
ION
S:
15%
to r
ecog
nize
d ag
enci
es.
No
cash
dis
coun
t.
Bill
s du
e an
d pa
yabl
e w
hen
rend
ered
.
A 2
% s
ervi
ce c
harg
e w
ill b
e ad
ded
toun
paid
bal
ance
s af
ter
30 d
ays.
ST
UD
IO F
AC
ILIT
IES
Exe
cutiv
e O
ffice
s an
d S
tudi
os
Cen
ter
City
Bui
ldin
g23
3 "A
" S
tree
t, S
uite
205
San
Die
go, C
alifo
rnia
921
01P
hone
714
-239
-121
7
Com
plet
e pr
oduc
tion
faci
litie
s fo
r re
cord
ing
com
mer
cial
or
prog
ram
mat
eria
l.
Tra
nsm
itter
: Tiju
ana,
B.C
., M
exic
o.
Lice
nsed
to o
pera
te fi
i." ti
me,
full
pow
er.
L__7
_j
J. C
. GA
TE
S &
CO
.N
CO
RA
O R
AT
E{¡
RA
DIO
ST
AT
ION
CIV
ER
AG
E M
AP
RA
TE
CA
ED
"TH
E G
RE
AT
CH
RIS
TIA
N B
EA
CO
NO
F T
HE
WE
ST
"
OF
FIC
ES
& S
TU
DIO
S: C
EN
TE
R C
ITY
BU
ILD
ING
,23
3 "A
" S
TR
EE
T -
SU
'20
5,S
AN
DIE
GO
, CA
LIF
OR
I\92
101
Silver Bank
o Plata
San Francis;c de Macorís
a cheZ'ICAN a
L
I
eaSamaná
b. de Samcnab na a de la Mar ,a
BLICSar Pedrode Macorís
Santon Domingo
La
I. Sauna
aRmo anaoa
Agu
Moña Id i l l2
LNETIY Fi
d Aruba NTí1
CuracaoWillemstad
Pen. de Paraguara
.'Coro' La Velaa0 Pedrega
Churuguara Tucaca
,arora P a
D Sa
ilsimetOnzo pEl Tocuyc
frujillo Acarig
LES, Bonaireo
Puerto CumaeboS.an José
o
elipeÓucumare
ó O a de OAltagrszia Sa Juan Cura
(`) Iua
S
Tocuyo de
Ca;
n
c
a
e PUERTO RICO QF(Anegada
4, %.i s f /ód iIIRGIN o Sombrero
(U.S y oJuan h (Br.)t. Thomas'cVir
in Gorda Q- ord\ Charlotte Amalie PAnguilla(Br-) .dVieques : 3t. Martin Q
Guayama h'wr. á N )
CI b " 47. g
eth. ,t. Barthelemy (Fr.)WSTX Christians.eá Barbuda (Br.)
rederiksted St. CroiX oSaba(Neth.)St. Eustatius St. Kitts Codrington
(Meth.) Basseterre (Br.) St. Johns
Charlestown ( Nevis ' ¡,, Antigua 41
9
.5 MV
/KWNIGH/
.5 MV
5 KW DAY
Falmouth(Br.)
Plymouth 8 Montserrat (Br.)Port -Louis
Guadloupe(Fr.).Basse-Terre
aAves 1L (Bird I.)
(Ven.)
ti
GeorgetownKingstownBequia . 0. i Barbados
Cannouano,a$ + JUnion o C`'-riaceou f{ ti Q.y
V'W 5000 WATTSDAY
1.> 1000 WATTST9 70 Kc. NIGHT
RADIO Gen. Mg .) M RUTH J. CARPENTER
_
P (. BOX 4.8 CFRISTIANSTED, ST. CROIX(809) T73-3390 AND 773-0445
OGrenada (Br.)
es
Vieux FortSpeic
St. Vincent (Br.) Q\ BABridgetown7
TobagoScarborough0
><<41PBr of Spain (U. S. Leased
i , SangreTRINIDAD
siria nidadía ri O f AND TOBAGO
s--^' Fernandop Its Mouth
O El Sombrero
3uaraatinajas o Val e de la PascuasOGuanare \\Callbozo O OEl Calvario
CO
" JarcelnaPyertoPiritu Maturín onotoo VENEZUOAragua
gs O Zaraza C A uasaTucupido
ariaauán n _ _ _ OCorozal
(Br.)
- Pointe-a-Prtre
Marie -GalantePortsmouth
DominicaRoseau (Br.)
Mt. Pelee
St. -Pierre
Fort-de-France Martinique (Fr.)z
CastriesSoufriere St. Lucia (Br.)
N
Pedefñales
ELA rCr:noco Deltaá
v
La Esperanza
Rate Card No. 1-AEffective 9-1-70
970 Kc.RADIO
St. Croix,Virgiin Islands
Virgin Islands Broadcasting Corporation
Ruts I. CarpenterGeneral Manager
Bet -v Maldanado de PichardoPuerto Rico Account Execitive764-5115
Members:St. Croix Chamber cif CommerceP.R. Assoc, of 3road stzrsNational Association of 2roadcastersRaeio Advertising Bureau
'/ower:5,000 W Day, 1,000 VJ NightFreq.:970 Kc Non -DirectionalHours:18 hours daiv
Agency Corrrnission: 13.1% onnet time costs.Max. Contract length: 1 yrAssociatec Press News Seri/ ceRemote Rates on Recuest
W. M. Carpenter, PeesickntWilliam de la Cruz, lice -PresidentTony de la Cruz, Sec: Tress.
SPOT ANNOUNCEMENTS PROGRAMS
60 Seconds $5.00 1 hour $60.00
30 Seconds 3.50 '/2 hour 35.00
15 Seconds 1.90 1/4 hour 20.005 Min. 9.00
WEEKEND SATURATION PLAN
15 Thirty-second spots on Saturday and/or Sundayat $2.00 each.
FIFTEENS PACKAGE PLAN
10 Fifteen -second spots daily - five days per weekfor four weeks earns a 71/2% discount.
Weekly Cost - $87.87
SPECIAL PACKAGES*30 SECOND PLANS - MONDAY THRU FRIDAY
MINIMUM CONTRACT 8 WEEKS
Spots Per Cost PerDay Spot
Total No.of Spots
Cost Per Total ContractWeek Cost - 8 Weeks
10 $2.50 400 $125.00 $1,000.008 $2.75 320 $110.00 $ 880.006 $ 3.00 240 $ 90.00 $ 720.004 $3.25 160 $ 65.00 $ 520.00
SPECIAL. PACKAGES*60 SECOND PLANS - MONDAY THRU FRIDAY
MINIMUM CONTRACT 8 WEEKS
Spots Per Cost PerDay Spot
Total No.of Spots
Cost Per Total ContractWeek Cost - 8 Weeks
10 $3.50 400 $175.00 $1,400.008 $3.75 320 $150.00 $1,200.006 $4.00 240 $120.00 $ 960.004 $4.50 160 $ 90.00 $ 720.00
-,... ....
*15% Discount off special package rates for 52 -week contract.
COMBINATION PACKAGE PLANMINIMUM CONTRACT FOUR WEEKS 5 DAYS PER WEEK
2-60's Daily - 2-30's Daily - 3-15's Daily18% Discount - Weekly Cost - $93.07
BULK SPOT PACKAGE PLAN1,040-30's in one 12 -month period - $2.25 each.
Must use 15 weekly to maintain bulk package plan rate.Total Cost - $2,340.00
ALL BILLS RENDERED MONTHLY
1\1\\\\\t\,
RATE CARD NO. SIXEFFECTIVEJULY 1,1971
WV______
FREQUENCY - POWER - TIME WXRF - AM 1590 kilohertz - 1,000 watts day and night. Licensed to
operate unlimited time. Opening time 5:30 A.M. except Sundays, 7:00 A.M. Closing time 11:00 P.M. except Fridays and Sundays 12:00 P.M.
Saturdays 1:00 A.M. WXRF - FM 106.9 megahertz - 50,000 watts day and night. Licensed to
operate unlimited time. Opening time 8:00 A.M. and closing time 11:00 P.M.
SERVICE FACILITIES Associated Press and local news services - Remote broadcast equipment.
Quality disc or tape recording equipment. Complete music library. Spe- cial announcers. 125 - seat radio theater. Rates for these services fur-
nished upon request. MUSIC CLEARANCE
BMI, ASCAP and SESAC licensees. Rates include music copyright fees. AGENCY COMMISSION
15°% commission on time rates allowed to agencies previously recogniz- ed by station management. Bills rendered and due monthly.
CONTRACT REQUIREMENTS Contract must be signed and submitted with all program material and
commercial copy at least 24 hours prior to scheduled broadcast. Prod- ucts, advertising copy and program material are subject to approval and
acceptance of station management. Political advertising accepted cash in advance. One time rate applies.
STATION OWNERSHIP Both radio stations - WXRF - AM and WXRF - FM are owned and oper- ated by the GUAYAMA BROADCASTING COMPANY, INC. Office and Studios at 42 North Hostos Street, Guayama, Puerto Rico, P.O. Box
600, Guayama, Puerto Rico 00654. RAFAEL FUSTER JR., President; GUMERSINDO CORDERO JR., Vice - Pres. & Manager. Tel. 864-2320
FM BROADCAST & ADVERTISING RATES
SPOT ANNOUNCEMENTS 15 SECONDS S1,50 30 SECONDS S2.00 60 SECONDS $3.00
PROGRAMS
NO. OF TIMES 1 HOUR 1/2 HOUR 1/4 HOUR
1 TO 13 S50.00 $30.00 $20.00 14 TO 26 47.50 28.50 19.00 27 TO 104 45.00 27.00 18.00
105 OR MORE 42.50 25.50 17.00
PACKAGE PLAN - 13 WEEKS MINIMUM COST PER SPOT
SPOTS/DAY DISC. 15 SEC. 30 SEC. 60 SEC.
5 10°%o S1.35 S1.80 S2.70 10 15% 1.270 1.70 2.55 15 20°/o 1.20 1.60 2.40 20 25°/0 1.120 1.50 2.25
FULL TIME FM STEREO PROGRAMMING
AM BROADCAST & ADVERTISING RATES
SPOT ANNOUNCEMENTS 15 SECONDS S2.00 30 SECONDS S2.50 60 SECONDS S4.00
PROGRAMS
NO. OF TIMES 1 HOUR 1/2 HOUR 1/4 HOUR
1 to 13 S75.00 $45.00 $30.00 14 to 26 71.25 42.75 28.50 27 to 104 67.50 40.50 27.00 105 or more 63.75 38.25 25.50
PACKAGE PLAN - 13 WEEKS MINIMUM
COST PER SPOT
SPOTS/DAY DISC. 15 SEC. 30 SEC. 60 SEC.
5 10°/o S1.80 S2.25 S3.60 10 15°/o 1.70 2.125 3.40 15 20°/0 1.60 2.00 3.20 li 20 25°/0 1.50 1.875 3.00
,..,
05 MUM
r
4 - - - .. ., _ .
C
XTRAIlli SERVICE CONTOURS 50,000 WATTS - 690 KC
COMPUTED ON F.C.C. TECHNICAL STANDARDS
AND VERIFIED BY ACTUAL SIGNAL STRENGTH MEASUREMENTS
IN LOS ANGELES - SANTA BARRARA - SAN DIEGO AREA
. :...
Dili et I
/
2 Mr/M
GEORGE C. DAVISCowMaT NGIMfs..
..:.n`..wá.
-
MA
RE
LA
I8
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,2Z
414.
'&
Li
DA
YT
IME
CO
NT
OU
RS
MV
/M1
KW
0.5
MV
/M2.
0 M
V/M
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RREQUENCY-POWER-TIMEOperating Power: Two Main 5,000 watts Transmit-ters.Frequency: 580 KilocyclesLicensed to operate full time.Operates on Atlantic Standard Time (one hourahead of Eastern Standard Time)
DIERATING SCHEDULE]Monday thru Sunday 24 Hours Daily
KGENCY COMMISSION15% commission allowed to recognized agents onnet Station time charges. ,Balls rendered and payablemonthly. No commission allowed on productioncharges.
MEWS SERVICE]Furl services of UPI, AP, and local reporting fromour exclusive on the street reporters. The most ef-ficient and highest rated News Department with astaff of ten experienced news reporters. Rates onnews broadcasts upon request.
2 MY M
AGUADILLA
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NIAYAGUEZ
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Station reserves the right to interrupt any programfor news bulletins whenever such interruptions arein the best public interest.
tri4LENT]Complete program service available including pro-duction, talent, music library, script writers andannouncers.Rates upon request.Regular station announcers furnished free of charge.Special announcers, when requested, subject tospecial charges.Rates upon request.
ANSCRtIPTIONS AND TRANSCRIPTIOÑ!LIBRARY SERVICE33.1/3. 7'S RPM, vertical and/or lateral doubl- e turntables. Facilities available to broadcast programsrecorded. on tape. Transcription library service ofAssociated Program Service available, charged asuse of record library.Rates upon request.
GENERAL ADVERTISING]Length off commercial copy -A maximum of 300words during each 15 -minute program time.One Mimute Announcements - not over 100 words.Half-`linaate Announcements - not over 50 words.1/4 Minutxt Announcements - not over 25 words.1 Hour 1Program Equals 55 minutes 00 seconds.y Hour Program Equals 13 minutes 30 seconds.Programs and announcements in Spanish. All pro-ducts, advertising copy and program material aresubject :to acceptance and approval of StationManager:.
MAP SHOWING COMPUTED CONTOURS FOR WKAQ - 5 KW - 580 KC SAN JUAN, PUERTO RICO JUNE 1582
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(Río Piedras I)II DISTRITO SENATORIAL DE BAYAMON 2.6
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10 Toa Alta, Coroaal y Naranjito 30III DISTRITO SENATORIAL DE ARECIBO
11 Vega Baja, Veta Alta y Dorada 3112 Manatí y Baredoneta 3213 Cialcs y Morovis 3314 Areeibo 2416 Utuarto 3S
IV DISTRITO SENATORIAL DE AGUADILLAle Camuv, gatillo y Quebradiltas b817 Aguadilla e Isabela E718 San Sebastián y Moca 3819 Lares, La Marías y Marica* 3920 AP,asco, Asada y Rincón 40
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VI DISTRITO SENATORIAL DE PONCELos barrios Primero, Segundo, Tercero, Cuarto, Quinto y
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PROGRAMMES
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Hour -2 minutes (not exceeding 2 announcements of 60 seconds)5 minutes - 1 minute (not exceeding 2 announcements of 30 seconds)
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TELEVISIONCw.NNfL 3
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THE WSTA MARKETWSTA RADIO covers the Virgin Islands with the "now" sound of con-temporary music, up -to -the minute news and community information.
With studios and transmitter located in Charlotte Amalie, WSTA in -f uences 60,000 permanent residents and 750,000 annual visitors totie islands of St. Thomas, St. Croix and St. John.
Set penetration in this $75,000,000 market approaches 100%.
With radio in every automobile, virtually every pocket, and an averageof 3 in every home, WSTA offers a dramatic potential for the advertiserwho wants to share in the Caribbean's dynamic expansion.
WSTA REPRESENTATIVES
T. I. E. Sales, Ltd.3 East 54th StreetNew York, N. Y. 10022Telephone: 212-421-7730
Svend A. Schellenberg AssociatesP. O. Box 5163Puerta de Tierra, Puerto RicoTelephone: 722-5665
Overseas Rediffusion, Ltd.Stratton House, Stratton StreetPiccadilly, London, W.1Telephone: Mayfair 8886
SERVICE POLICIESRates include services of one WSTA personality, recorded music,licenses, and normal use of facilities for the reproduction of programsand commercials to be broadcast over WSTA.
Land, sea and air mobile units available. Rates on request.
Use of long -lines for reception or transmission additional.
CONTRACT POLICIES15% agency commission to recognized advertising agencies.
No cash discount.
Bills rendered monthly, payable by 15th of following month.
All contracts subject to station management approval.
Two weeks prior written notice required for cancellation of spotcontracts.
Any advertiser whose contract is based on rates contained herein isprotected from rate increase for a period of six months from the ef-fective date of such increase.
Maximum contract, 52 weeks.
VA///
COMMERCIAL POLICIESAll commercial copy subject to station management approval.
10 -second, 15 -second and 20 -second announcements not acceptedfor broadcast between 6:00 a.m. and 9:00 a.m. unless purchased asstation-break/time signals on minimum 13 -weeks plan.
Maximum of 140 words accepted in 60 -second live commercials.
Live copy, ETs, tapes and cartridges accepted.Deadline for commercial material, 48 hours before broadcast.
MAILING INSTRUCTIONSAddress all program material, commercial copy, transcriptions andpromotion material to:
WSTA RADIOP. O. Box 489St. Thomas, U.S. Virgin Islands 00801
Att: Athniel Ottley, General Manager
VA///
THE COMMUNICATIONS CENTEROF THE VIRGIN ISLANDS
1340 KILOCYCLES
RATE CARD NO. 6, EFFECTIVE AUGUST 1, 1968
WSTA RADIO
LICENSEE: POWER: 250 watts, d/night
V. I. Industries, Inc. P. O. Box 489 FREQUENCY: 1340 KCS, non -directional
St. Thomas
U. S. Virgin Islands 00801 BROADCASTING: 6:00 a.m, to 2:00 a.m., daily
TELEPHONE: 809 774-1340 CABLE: WSTA
CHAIRMAN: William M. O'Neil PRESIDENT: Brian O'Neil
VICE PRESIDENT AND GEN. MGR.: Athniel Ottley, NEWS AFFILIATION: United Press International
AFFILIATIONS: NBC and Mutual Network
SPOTS
1 annct. 13 anncts. 26 anncts. 52 anncts. 104 anncts. 260 anncts. 312 anncts.
1 MINUTE $4.00 $3.90 $3.80 $3.70 $3.60 $3.50 $3.40
40 SECONDS 3.50 3.40 3.30 3.20 3.10 3.00 2.90
30 SECONDS 3.00 2.90 2.80 2.70 2.60 2.50 2.40
20 SECONDS 2.50 2.40 2.30 2.20 2.10 2.00 1.90
15 SECONDS 2.00 1.90 1.80 1.70 1.60 1.50 1.40
STATION-BREAK/TIME SIGNAL SPOTS
1 annct. 13 anncts. 26 anncts. 52 anncts. 104 anncts. 260 anncts. 312 anncts.
15 SECONDS $2.50 $2.40 $2.30 $2.20 $2.10 $2.00 $1.90
10 SECONDS 2.00 1.90 1.80 1.70 1.60 1.50 1.40
May be broadcast between 6:00 a.m. and 9:00 a.m. on 13 -weeks contract
PROGRAMS
1 time 13 times 26 times 52 times 104 times 260 times 312 times
3 MINUTES $ 8.00 $ 7.50 $ 7.00 $ 6.50 $ 6.00 $ 5.50 $ 5.00
5 MINUTES 12.00 11,50 11.00 10.50 10.00 9.50 9.00
15 MINUTES 16.00 15.50 15.00 14.50 14.00 13.50 13.00
30 MINUTES 24.00 23.50 23.00 22.50 22.00 21.50 21.00
60 MINUTES 36.00 35.50 35.00 34.50 34.00 33.50 33.00
Special holiday and special sports programming additional
SPECIAL "PACKAGE" RATES FOR SPOTS
(Minimum non -cancellable contract: 13 weeks)
10 60 -SECOND SPOTS PER DAY (Mon. thru Sat.) $640 per month
8 60 -SECOND SPOTS PER DAY (Mon. thru Sat.) 580 per month
6 60 -SECOND SPOTS PER DAY (Mon. thru Sat.) 480 per month
4 60 -SECOND SPOTS PER DAY (Mon. thru Sat.) 340 per month
10 30 -SECOND SPOTS PER DAY (Mon. thru Sat.) 440 per month
8 30 -SECOND SPOTS PER DAY (Mon. thru Sat.) 400 per month
6 30 -SECOND SPOTS PER DAY (Mon. thru Sat.) 330 per month
4 30 -SECOND SPOTS PER DAY (Mon. thru Sat.) 240 per month
10 15 -SECOND SPOTS PER DAY (Mon. thru Sat.) 310 per month
8 15 -SECOND SPOTS PER DAY (Mon. thru Sat.) 260 per month
6 15 -SECOND SPOTS PER DAY (Mon. thru Sat.) 200 per month
4 15 -SECOND SPOTS PER DAY (mon. thru Sat.) 140 per month
May not be broadcast between 6:00 a.m. and 9:00 a.m.
SPECIAL "PACKAGE" RATES FOR NEWSCASTS
(Minimum contract: 13 weeks)
10 5 -MINUTE NEWSCASTS PER DAY (Mon. thru Sat.) $1200 per month
8 5 -MINUTE NEWSCASTS PER DAY (Mon. thru Sat.) 1100 per month
6 5 -MINUTE NEWSCASTS PER DAY (Mon. thru Sat.) 1000 per month
4 5 -MINUTE NEWSCASTS PER DAY (Mon. thru Sat.) 750 per month
SPECIAL COMBINATION "PACKAGE" (NEWS AND SPOTS)
(Minimum contract: 13 weeks)
1 5 -MINUTE NEWSCAST PER DAY (Mon. thru Sat.) 320 per month
4 30 -SECOND SPOTS PER DAY (Mon. thru Sat.)
Dial Key for O Radio in Nottingham
12 3 4 NottinghamVHF
y88' 90 92 94 96 98 100 102 104 106 108 MHz
MFmediumwave 500 400 300 250
2 1 3 Nottingham600 700 800 900 1000 1100 1200
LFlong
4160 180 200
wave2000 1500
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200 metres
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1200 metres
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Dial Key for B B O Radio in Brighton & Hove
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Dial Key for B B O Radio in the Borders
VHF 88
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Radio Tweedwith Radio Scotland
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THE MIGHTY¡ VOICEOF SOUTHERN/ CALIFORNIA
Here's Why XERB RadioIs Sao Diego's Best Buy!
f^ More than 7,000,000 peo-ple can be reached byXERB's 50,000 watt signal-all day long! The popu-lation of San Diego Countyis now estimated at 1 mil-lion people.
There are 350,000 familiesin San Diego County whoown radios!
e 98% of all families haveone or more radios!
RADIO is a tremendousselling force; 14,000,000radios were manufacturedin the U.S.A. last year!
i More than 70% of the300,000 automobiles inSan Diego County haveradios!
SAN FRANCISCO
MONTER R E y
0.5 M V/M
EL PASO DE ROBLES
fa. a a r'
Important Facts About The San Diego Market!San Diego ranks 16th among the nation's 262 MetropolitanCounty Markets!
The estimated San Diego County population is now over1,000,000 - up 55% in only 7 years!San Diego County has more population than 15 of the 48 States!
San Diego County has 308,000 employed persons!
San Diego County retail sales reached over ONE BILLION!
San Diego motor vehicle registrations were over 468,000-a majority equipped with Radios!
San Diego tourists spent over $151,000,000!
San Diego County building permits up 27.7%- 136,000,000!
4BAlaRSFI ELD
SANTA BARBARA 'Q
SAN BERNADINO
RIVERSIDE9
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Drawn: 21.9.1967 / Kjti Approved: Bgn Registered: Ldt Modified: No 06 - 66337
THE SWEDISH TRANSMITTING STATION<},,,G LATITUDE 55°49'N LONGITUDE 13 0 44' E GREENWICH
Period: 0100 GMT 5th Nov.
;,_rieff, ; HIGH FREQUENCY BROADCASTING SCHEDULE;,,,;Á I TRANSMISSION TIMES ARE SHOWN IN HEAVY LINES AND FREQUENCIES IN KHZ
1967-0100 GMT 3rd March 1968
D67
Directional transmissions (azimuth of maximum radiation in degrees):
50° FAR EAST 17sn .-^. _.`.J' 9 25 9625 962. 9705
98° SOUTH ASIA. 15X40,
152401)
15240
145° MIDDLE EAST iS 21690
3` 11705
183° AFRICA ` ' .'f ,r \. ,/ 21690 2) 15240
235° SOUTH AMERICA 11705. `_" 1
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NORTH AMERICA 5990;
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EUROPEThe first national
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'6065
00 GMT 03 06 09 '1 12 15 18 21 24
1) Intended for Eastern Europe. This schedule has been prepared and issued by the
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TELECOMMUNICATIONS ADMINISTRATION
3) Ali days except Sundays and holidays. Stockholm 16, Sweden
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