Credentials and Capabilities

ROSE CHHUN CANDIDATE FOR EXPERIENTIAL PROJECT MANAGER

Timing / Fees A. Overview B. Video production

TABLE OF CONTENTS

PROPOSAL MARCH 2015

Proposal A. Overview B. Phase 1 C. Aimee & Brian D. Phase 2

Overview and Opportunity A. The Brand B. The Opportunity C. The Brief D. The Approach

I. II. III.

HYPER HOUSE

SELECT&CLIENTS&

LAUNCH PRESS GUERILLA MUSIC

Timing / Fees A. Overview B. Video production

TABLE OF CONTENTS

PROPOSAL MARCH 2015

Proposal A. Overview B. Phase 1 C. Aimee & Brian D. Phase 2

Overview and Opportunity A. The Brand B. The Opportunity C. The Brief D. The Approach

I. II. III.

HYPER HOUSE

Allow consumers to express themselves through experiences

Approach solutions from different perspectives

Connections between seemingly unrelated ideas

SECRET&SAUCE&

Zymbop is a passion project. We are committed to the values and the heart of this team in order to make it succeed.

We look forward to bringing meditation to the next generation.

#ZymbopNation

PROPOSAL MARCH 2015

THANK YOU

PROPOSAL MARCH 2015

HYPER HOUSE

Zymbop is a passion project. We are committed to the values and the heart of this team in order to make it succeed.

We look forward to bringing meditation to the next generation.

#ZymbopNation

PROPOSAL MARCH 2015

THANK YOU

PROPOSAL MARCH 2015

HYPER HOUSE

OPPORTUNITY&

As&we&have&clearly&iden<fied,&the&<me&for&experien<al&marke<ng&is&now.&Rose&Chhun&iden<fies&this&opportunity&and&will&bring&innova<on&and&brand&messaging&that&inspires&and&engages&niche&communi<es.&

&

2015&is&the&year&to&hire&Rose&Chhun&for&the&Los&Angeles&Project&Manager.&Rose&Chhun&is&the&strategic&and&crea<ve&thinker,&ready&to&join&industry&leaders&in&crea<ng&trends&in&experien<al&marke<ng.&

&

Through&strategic&marke<ng&planning&and&corporate&posi<oning,&Rose&Chhun&will&help&create&market&plans&for&major&product&launches&and&ini<a<ves.&

Zymbop is a passion project. We are committed to the values and the heart of this team in order to make it succeed.

We look forward to bringing meditation to the next generation.

#ZymbopNation

PROPOSAL MARCH 2015

THANK YOU

PROPOSAL MARCH 2015

HYPER HOUSE

Zymbop is a passion project. We are committed to the values and the heart of this team in order to make it succeed.

We look forward to bringing meditation to the next generation.

#ZymbopNation

PROPOSAL MARCH 2015

THANK YOU

PROPOSAL MARCH 2015

HYPER HOUSE

CONSIDERATIONS&FOR&EXPERIENTIAL&PROJECT&MANAGER&

Deliver&the&client’s&brand&experience&of&a&dynamic&and&innova<ve&experience&for&consumers&across&experien<al&marke<ng&and&digital/social&programs.&

&

&

The&following&case&studies&are&curated&for&the&client’s&marke<ng&needs:&

•  Team&collabora<on&across&departments&X&Strategy,&Communica<ons,&Crea<ve,&Email,&Events,&Sales,&Research&

•  Experience&within&the&event&marke<ng&and&adver<sing&space&–&Pre&and&post&event&

•  Classical&training&and&management&of&produc<on,&design,&budgets,&<meline,&strategy,&branding&and&product&posi<oning&in&the&event&space&

SELECT CASE STUDIES

2015 is the year of Zymbop Nation, bringing meditation to the next generation of meditators. Zymbop will establish itself as the go-to resource

for learning the art of meditation and developing a personal practice. Through high-quality videos, Zymbop will show beginners how to unlock

their ultimate potential.

PROPOSAL MARCH 2015

BRAND OVERVIEW

PROPOSAL MARCH 2015

HYPER HOUSE

IMPRESSIONS)&Produc<on&increased&from&180,000&to&320,000&cases&due&to&launch&par<es&&4,055&samples&served&&&835&key&clients&and&sales&team&clients&reached&&576&premiums&distributed&

CASE&STUDY:&VINIQ&BRAND&LAUNCH&

To ensure Zymbop plants its flag in the existing meditation space, Zymbop needs a robust launch strategy, campaign concept, and activation plan to

stand out and convey Zymbop’s core values while garnering brand presence in the market.

This approach will launch Zymbop in a meaningful and impactful way, creating effective activation and higher engagement overall, ultimately

leading to brand awareness and subscription conversions.

PROPOSAL MARCH 2015

THE OPPORTUNITY

PROPOSAL MARCH 2015

HYPER HOUSE

CASE&STUDY:&SOUTH&FLORIDA&CLUB&SPORTS&

IMPRESSIONS&&710,000+&impressions&with&live&events&and&online&presence))Featured&in&over&100&teams&in&10&leagues&&Three&new&distribu<on&accounts&&20&email&campaigns:&380,000+&&Website&traffic:&312,000+&

To ensure Zymbop plants its flag in the existing meditation space, Zymbop needs a robust launch strategy, campaign concept, and activation plan to

stand out and convey Zymbop’s core values while garnering brand presence in the market.

This approach will launch Zymbop in a meaningful and impactful way, creating effective activation and higher engagement overall, ultimately

leading to brand awareness and subscription conversions.

PROPOSAL MARCH 2015

THE OPPORTUNITY

PROPOSAL MARCH 2015

HYPER HOUSE

CASE&STUDY:&MADRIA&SANGRIA&

IMPRESSIONS)&201,000+&key&consumers&reached&&110,700+&consumer&engagements&&101,000+&samples&served&&106&event&ac<va<ons&

SELECT CAPABILITIES

● Community research to concept Zymbop live experience ● Develop summer activation plan through live events ● Develop beta testing strategy for website soft-launch ● Finalize arrangements for private team meditation training

PROPOSAL MARCH 2015

KEY MILESTONES

PROPOSAL MARCH 2015

HYPER HOUSE

CAPABILITIES:&INTEGRATED&&&EXPERIENTIAL&

•  Strategy&Decks&&&Idea<on&•  Sponsorship&Management&

•  Photo&Shoot&&&Video&•  Strategy&&&Produc<on&•  Staffing&&&Logis<cs&&

•  Printed&Material&MockXUps&

•  Line&Item&Budget&

•  Post&event&recaps&

● Community research to concept Zymbop live experience ● Develop summer activation plan through live events ● Develop beta testing strategy for website soft-launch ● Finalize arrangements for private team meditation training

PROPOSAL MARCH 2015

KEY MILESTONES

PROPOSAL MARCH 2015

HYPER HOUSE

INTEGRATED&MARKETING&&&EXPERIENTIAL&

•  CAD&Layouts&/&Floor&Plan&•  Event&Sketches&&&Renderings&•  Design&Decks&&&Mood&Boards&

•  Printed&Material&MockXUps&

•  Furniture&/&Décor&Images&

•  Produc<on&Schedule&/&Event&Flow&

•  Line&Item&Budget&

CAPABILITIES:&EVENT&PRODUCTION&&&DESIGN&

Zymbop is a passion project. We are committed to the values and the heart of this team in order to make it succeed.

We look forward to bringing meditation to the next generation.

#ZymbopNation

PROPOSAL MARCH 2015

THANK YOU

PROPOSAL MARCH 2015

HYPER HOUSE

THANK YOU

ROSE CHHUN EXPERIENTIAL MARKETING PROJECT MANAGER

rchhun2@yahoo.com