MSOFT OMT-1305Microsoft Survey

Field dates: February 1 to 4, 2013N = 1,006 Total Respondents

N= 846 Internet Users (defined as regularly, occasionally or rarely use Internet)N=797 Email Users (defined as regularly, occasionally or rarely user email)

* = below .5%

Next,

1. How often, if ever, do you use the Internet?

Total (n=1,006)

%

Internet Users

(n=846)%

Email Users(n=797)

%

Use Internet 84 100 100Regularly 62 74 79Occasionally 14 16 15Rarely 8 9 6

Never 16 - -Don’t know (DO NOT READ)

* - -

2. How often, if ever, do you use email?

Base: Use Internet Internet Users

(n=846)%

Email Users(n=797)

%

Use Email 93 100Regularly 64 69Occasionally 20 21Rarely 10 10

Never 7 -Don’t know (DO NOT READ)

* -

ASK ALL RESPONDENTS

3. As far as you know, do any major email service providers currently scan the content of personal emails in order to help target the online advertisements they show to people?

Total (n=1,006)

%

Internet Users

(n=846)%

Email Users(n=797)

%

Yes 30 34 35No 52 47 46Don’t know (DO NOT READ)

18 19 19

1

MSOFT OMT-1305

4. If you found out that your email service provider was scanning the content of your personal emails in order to target online advertisements to you, would you strongly approve, approve, disapprove or strongly disapprove?

Total (n=1,006)

%

Internet Users

(n=846)%

Email Users(n=797)

%

Total approve 9 10 10Strongly approve 1 1 1Approve 8 8 9

Total Disapprove 88 89 89Disapprove 36 35 35Strongly disapprove

52 54 53

Don’t know 3 1 2

5. Would you strongly agree, agree, disagree or strongly disagree that your email sometimes contains private content that you would prefer not be scanned by your e-mail service provider?

Total (n=1,006)

%

Internet Users

(n=846)%

Email Users(n=797)

%

Total Agree 66 74 76Strongly Agree 40 45 46Agree 26 29 30

Total Disagree 30 24 23Disagree 19 15 15Strongly Disagree 11 9 8

Don’t know (DO NOT READ)

4 1 1

6. In general, do you feel that e-mail service providers scanning the content of your personal emails in order to target online advertisements to you is an invasion of your privacy, or not?

Total (n=1,006)

%

Internet Users

(n=846)%

Email Users(n=797)

%

Yes 83 86 87No 14 13 12Don’t know (DO NOT READ)

3 1 1

7. In general, do you believe that email service providers should be allowed to scan the content of personal emails in order to target online advertisements to people, or is that a practice that should not be allowed?

Total (n=1,006)

%

Internet Users

(n=846)%

Email Users(n=797)

%

2

MSOFT OMT-1305Yes -- allowed 8 9 9No – not allowed 89 90 90Don’t know (DO NOT READ)

3 1 1

8. And finally, would you strongly agree, agree, disagree or strongly disagree that email service providers should allow users to “opt-out” if they prefer that the content of their e-mails not be scanned in order to target online advertisements?

Total (n=1,006)

%

Internet Users

(n=846)%

Email Users(n=797)

%

Total Agree 80 87 88Strongly Agree 52 58 59Agree 27 29 29

Total Disagree 17 11 11Disagree 10 6 5Strongly Disagree 8 6 5

Don’t know (DO NOT READ)

3 1 1

3