ROOTS 2019 Chamber of Commerce Breakfast 28082019 V1 · 2020. 5. 18. · Prof Andrew Ehrenberg 10 43 15 35 17 27 29 45 SPAR Rewards Pick n Pay Smart Shopper Woolworths Rewards Clicks

ROOTS 2019 Ballito

1

01WHY ARE WE HERE

1. Roots - Credentials and Methodology

2. Some Trends and Their Implications

3. Some insights into the area

4. Sizing Business Opportunities

2

TODAY

3

01

CREDENTIALS & METHODOLOGY

3

01HISTORY & CREDENTIALSWHAT IS ROOTS?

• The largest random sample and trendable single-source consumer buyer behaviour survey in SA.

• Commissioned by Local Community Papers every 3 years

• Face-to-face sample of 27 000 respondents in formal housing across over 100 geographical metro areas.

• ROOTS captures contemporary South African buying and shopping habits at a local geographic level.

• The combined local areas provide a useful representation of economically active South Africans, allowing you to unpack at local level what people look like, where they shop across various categories, how far they will travel to shop, what interests them and what they read.

4

01HISTORY & CREDENTIALSWHY?

• InternallyA distribution audit. Align local strategy with the community that it serves to try and ensure high future reach of any communication – paper or digital.Secure the audience

• ExternallyThis R16 million asset is shared with industry, specifically local business, so you can do the same.

Align local strategy with the community that you serve

A Mutually beneficial relationship – ultimately the paper delivers the audience you need to grow your business.

5

01HISTORY & CREDENTIALSROOTS FOOTPRINT

6

EAST RAND - 9

JHB NORTH - 8

WEST RAND - 4

JHB SOUTH - 5

EMFULENI (VAAL) - 5

SOWETO - 10

TSHWANE (PRETORIA) - 7

ETHEKWINI (DURBAN) - 10

ZULULAND - 1

MID SOUTH COAST - 3

NORTH COAST - 1

LOWER SOUTH COAST - 3

REST OF KZN - 4CAPE TOWN - 13

EASTERN CAPE - 4

GARDEN ROUTE - 3

NORTHERN CAPE - 1

OTHER WESTERN CAPE - 3

FREE STATE - 4

LIMPOPO - 1

MPUMALANGA - 7

NORTH WEST - 1More than 100 individual footprints

Covers 100% of upper LSM / SEM homes

Categorised into SmallMediumLarge Metropolitan areas

01HISTORY & CREDENTIALS

7

BALLITO KZN NORTH COAST ROOTS RESEARCHED AREAis defined according to the following map:

14 000

19 000

Footprint size

Households Shoppers

R410,000,000The total monthly income for the area (estimated)

Questions – The Basics

Size : Number of homes and decision makers in the area

What type of people live there - Demographics

Readership (Paper and Online)Reach - Past 4 weeksAverage Issue Readership (AIR)

Local Papers Weekly / Weekend PapersDaily Papers Weekly Magazines Online News Sites

Details Number of copies Day of the weeks Multiple Reading

Advertising Frequency of using advertising

Size, Structure & prospects Reach

Wealth and prospects LSM / SEM / Monthly Household income BankedSavingsInsurance

ShoppingWhere and How

Shopping CentresTransport when shopping Online shopping Online searching Loyalty Cards

Connection

Internet useDevicesType of connection Cell package and provider

Interests

Transport

Life Changers

Questions – Specifics

Type of Garden and pool Gardening activity Shopping for the garden

Home ownership Shopping for the home Retailers used Pathway to purchase

Home, Garden and Pets

Type of pets Visiting the Vet

Clothes and Shoe Shopping

Frequency & Retailers

Food

GroceriesWhenHow oftenWhereHow much Information sources

Take AwaysHow often Where

Eating out Home entertaining

How often Alcohol

Health

Complaints Number and type Antibiotics Vaccinations Vitamins and minerals

Retailers

Exercise What and how often

Hair and Beauty

Frequency

ToiletriesRetailers

Entertainment

Holidays

FlightsType of holidayAccommodation

12

02

Trends and Implications

02TRENDS AND IMPLICATIONS

13

LOOKING AT OVERALL TRENDS IS INTERESTING, BUT OF MORE IMPORTANCE IS UNDERSTANDING HOW THEY AFFECT YOUR SHOPPERS’ BEHAVIOUR:

Relevant trends Impact on buyer behaviour

#1 “Always On”(Increased connectivity)

• Online Shopping?


Ballito

0

10

20

30

40

50

60

70

80

90

100

Use the internet daily

2013 2016 2019

“More people on the planet own a mobile phone than own a toothbrush” Mobile Marketing Association of Asia

2852

71All 88 trend-able areas

2103 2016 2019

Each marker / dot = 1 community = approximately 300 interviews : Total – 70,000 interviews

3564 68

Ballito

2103 2016 2019

Midrand, Randburg,Fourways

Howick, Worcester,Soshanguve

Increasing Internet Usage


Ballito - 29

0

10

20

30

40

50

60

70

80

90

100

Bought online – past 12 months

Online buying

Sandton ,46 Randburg, 46Fourways -48

4%

5%

6%

8%

9%

9%

11%

ToiletriesVitamins

Food & GroceriesClothes

Movie / theatreAirline Tickets

Holiday / accomodation

BUT ONLINE BUYING IS STILL IN IT’S INFANCYOnly 19% of S.A. shoppers have bought anything online in the past 12 months.

Each marker / dot = 1 community = approximately 27 000 interviews

Ballito

Pretoria East –Lynnwood

Greenstone

Fourways

Randburg

Durban North

Rosebank

Sandton

Benoni

Kraaifontein / Branckenfell

Bellville

0

10

20

30

40

50

60

70

80

0 10 20 30 40 50 60 70 80

SEM

% in

SEM

10

(Wea

lth)

AGE % under 34 years (Age)

Younger and wealthy

Older and wealthy

Younger and less wealthy Older and Less wealthy

What drives online buying?

Wealth? - Yes.Age? – yes – to some extent.Millenials?Living in Gauteng?

Habit?

Lifestyle?

Access?

Ultimately it is and will continue to be convenience driven


3

4

7

7

6

33

52

53

50

4

4

6

7

9

23

24

61

84

Balvista

Boulevard Shopping Centre

La Lucia Mall

Umhlanga Shopping Centre

The Crescent (Umhlanga)

Tiffanys Centre

Gateway

Ballito Lifestyle Centre

Ballito Junction

Top shopping centres in Ballito - past 3 months

%

19

2019 2016

GOOD NEWS, DESPITE BEING “ALWAYS CONNECTED” MOST BUYING STILL HAPPENS IN BRICKS AND MORTAR ………and locally


20


Relevant trends Impact on Business #1 “Always On”

(Increased connectivity)• Online Shopping?

#2 Increased Planning (Tough economic times )

• Be there when the planning happens


21

When times are tough, you’d expect this behaviour to increase. (It’s happening everywhere - not just in the lower income areas)

SHOPPERS ARE BEING MORE CAREFUL..They are planning more, looking for the best deals available.

78% 79%82%90%89%

97%

0%10%20%30%40%50%60%70%80%90%

100%

Total Ballito

2013 2016 2019

Roots Trendable areas Base: All.

This reads:In 2013 78% of pdms planned their grocery shop.In 2019 this increased to 89%.


Ballito

Ballito

0

10

20

30

40

50

60

70

80

90

100

Researched online before buying in store

Researched online use local paper to make shopping decisions 2

WHERE DOES THIS PLANNING HAPPEN Despite being “always on” and using the internet to research purchases, 2x as many shoppers use the local papers to help them make shopping decisions.

Each marker / dot = approximately 300 interviewsTotal – 70,000 interviews

Use the local paper to help make shopping decisions


88

94

6

Plan a day or 2 before / within the week

90

97

3

Plan shopping

82

85

15

Mostly shop over the weekend

of readers of the local paper

read on Wednesday, Thursday or Friday

before the weekend shop

87%

Ballito Small Metros

%

%

%

23

Ballito

WHEN DOES THIS PLANNING HAPPEN Local papers are delivered timeously, to ensure shoppers have all the information they need to plan a few days before the weekend shop


24



(Increased connectivity)• Online Shopping? • Online Advertising?


• Be part of the planning stage

#3 Loyalty


25

SIGNIFICANT INCREASE IN LOYALTY CARDS

52%

69%72% 73%

0%10%20%30%40%50%60%70%80%90%

100%

Total Ballito

2013 2019

This reads:In 2013 52% of pdms had a loyalty card. .In 2019 this increased to 72%.

Roots Trendable areas Base: All n = 23,308 (2013), n= 22,880(2019)


Ballito

0

10

20

30

40

50

60

70

80

90

100

Loyalty cards don’t make people more loyal. Loyalty does not exist – buying is random. People just have more loyalty cards – and are accessing the ‘specials’ and discounts available on all loyalty card programs

Each marker / dot = approximately 300 interviewsTotal – 70,000 interviews

2019

2013

THE INCREASE IS UNIVERSAL – but does it confer loyalty?

% of shoppers with one or more loyalty card

02TRENDS AND IMPLICATIONS DIVING INTO BALLITO’S LOYALTY TO LOYALTY CARDS

27

73%

Have a loyalty card

2.3Average number of cards

2.9Ballito Small Metros

Average number of times they are used in a month

6

9

6

3

15

15

10

43

15

35

3

4

4

4

11

12

17

27

29

45

Ebucks (FNB)

Jet Club

ABSA Rewards

Discovery Vitality

Dis-Chem Loyalty Card

Edgars Thank U card (cash…

SPAR Rewards

Pick n Pay Smart Shopper

Woolworths Rewards

Clicks Club Card

Top 10 loyalty cards

02TRENDS AND IMPLICATIONS DOES HAVING A LOYALTY CARD INFLUENCE WHERE YOU GO FOR FOOD AND GROCERY SHOPPING IN BALLITO ?

28

14

17

29

59

60

78

Clicks

Fruit & Veg City / FoodLovers

Woolworths

Spar

Pick n Pay

Checkers

Food & Groceries Stores : past month

Not having a Loyalty Card hasn’t stopped Checkers from being the number one F&G retailer in the area


30

“Your consumers are just somebody else’s consumers who occasionally buy from you”

Prof Andrew Ehrenberg

10

43

15

35

17

27

29

45

SPAR Rewards

Pick n Pay SmartShopper

Woolworths Rewards

Clicks Club Card

Only 53% them have shopped at Woolworthsin the past months. 99% (all) of them have shopped at

Checkers, Spar or Pick n Pay


Only 74% them have shopped at Pick n Pay in the past month. 97% (all) of them have shopped at

Checkers, Spar or Pick n Pay

Only 74% them have shopped at Clicks for toiletries in the past month. 86% of them have shopped

elsewhere for toiletries

94% them have shopped at Sparin the past month. 97% (all) of them have shopped at Checkers, Spar or

Pick n Pay

02TRENDS AND IMPLICATIONS It is growth limiting to put all of your marketing spend into a loyalty programme.

31

HEAVY BUYERS

OCCASIONAL BUYERS

NON- BUYERS

CATEGORY

Growth comes mostly from non and occasional buyer acquisition

Successful big brands appeal to the masses that buy the category

#2 ECONOMIC PRESSURE/LOYALTY

SHOPPERS ARE HABITUAL, Most markets look like this:


32



(Increased connectivity)• Online Shopping? • Online Advertising?


• Be part of the planning stage

#3 Loyalty(it doesn’t exist - so how can you grow)

• Mental and Physical Availability (easy and convenient )


Marketing’s goal – influencing buyer behaviour

33

+Mental availability Physical availabilityMaking it easy to be thought of, by as many people in as many buying situations – as possible

• Distribution• Store location• Access• Easy to buy.

PHYSICAL AVAILABILITY Physical AVAILABILITY/HOW?

02TRENDS AND IMPLICATIONS PEOPLE DON’T LIKE TO “WASTE” TIME TRAVELLING.On average people are prepared to spend approx. 10 – 15 minutes traveling to get the things they need or want.Ballito spends even even less time travelling.

34

FOOD & GROCERIESFAMILY

ENTERTAINMENTAPPLIANCES

9 MIN -BALLITO

9 MIN -BALLITO

10 MIN –BALLITO

13 MINS 15 MINS15 MINS

Physical AVAILABILITY/HOW?


53%

26%20%

2%

35%45%

6% 5%

One bulk shop amonth and some top-

ups

Twice a month/everytwo weeks

Weekly or almostweekly

Twice a week or more

2013 2019

In Ballito, there has been a significant shift from monthly to twice weekly grocery shopping – probably because of easy access to good stores.

Roots. Base: F&G shoppers n = 190 (2013) n= 247 (2019) North Coast Ballito.

This reads: In 2013 53% of F&G shoppers in Ballito did one bulk shop with some top-ups. This has dropped to 26% in 2019.

PEOPLE SHOP AT DIFFERENT TIMES OF THE MONTH.



36

23

17

9

52

ROOTS ave

At least once aweekEvery 2 weeks

Once a month

Less often

46

23

8

24

Ballito

THE CONVENIENCE OF GARAGE FORECOURTS:

What shoppers buy also changes by area.

1

Airtime/data 25%2

Soft Drinks 20%3

ATM 15%

1

Soft Drinks 24%2

Cigarettes 23%3

Airtime/data 20%

Ballito shoppers visit garage shops much more frequently than the average.



Marketing’s goal – influencing buyer behaviour

38

+Mental availability Physical availabilityMaking it easy to be thought of, by as many people in as many buying situations – as possible

• Distribution• Store location• Access• Easy to buy.

MENTAL AVAILABILITY MENTAL AVAILABILITY/HOW?


39

WARNING:MEDIA/CHANNEL SELECTION IS SUALLY THE MOST EXPENSIVE PART OF MARKETING & BRAND BUILDING and THE MOST CRITICAL


WHO? Large Relevant AudiencesFOOD & GROCERIES (bought past 3 months)

TARGET THE CATEGORY

19000 19000

16000

14000

1000

0

2000

4000

6000

8000

10000

12000

14000

16000

18000

20000

Ballito

Total no of pdms in area

No of F&G shoppers in area

No F&G shoppers who use the LP tomake shopping decisionsNo of F&G shoppers who are averageissue readers of the LPF&G shopper next best print mediumreach

Roots 2019 GR. Base: F&G shoppers n = 247 North Coast Ballito & surrounds and n = 186 Meadowlands.

Ballito:LP: North Coast CourierNext Best: Sunday Times

TARGET THE CATEGORY/WHO?

02TRENDS AND IMPLICATIONS CONTINUITY

41

“Catch them when they fall” – (trigger a response when they have a need)

?

? ?

??

In every 1 of the 52 weeks in a year, people are in your category

More likely to notice when “In Market”

Plan for weekly exposure to

remind the ever-changing pool of consumers who

are ready to buy

WHEN? Aim for weekly exposure

CONTINUITY/WHEN?

03

SOME INSIGHTS INTO BALLITO

42

43

Midrand

Plettenburg Bay

Gamalake

Berea

Harding

PMB East

Umzinto

Bluff

Richards Bay

Hibberdene – Port Edward

Merebank

Chatsworth

Durban North

Toti

Overport

Highway

Umkomaas

Phoenix

Ballito

Howick

Hilton

Scottburgh

0

10

20

30

40

50

60

70

80

0 10 20 30 40 50 60 70 80

SEM

% in

SEM

10

(Wea

lth)

AGE % under 34 years (Age) Younger and wealthy

Older and wealthy

Younger and less wealthy

Older and Less wealthy

BALLITO is grouped with the older, wealthy Durban communities. But % 35-49 year olds in area has increased significantly since 2010

Professional

77% English

3 in 5 – married/with partner2 in 5 – have children

8 9

50 43

42 48

2010 2019

Education

Not Matriculated Matric Post Matric

03Insights into the areaPRIORITIES – Cash Flow is King

44

1

2

3

6

6

7

8

8

9

9

9

12

18

18

18

22

23

26

30

37

37

43

Member of a burial societyDisability insurance

Personal loanGap Cover

Maintenance for ex-spouse or childHousehold content insurance

Life insuranceHire Purchase

Homeowners insurancePet Insurance

StokvelFuneral cover

Credit cardEducation Policy

ADSL OR FibreMedical Insurance

School FeesCar insurance

Cell Phone ContractBond or Rent

Car InstalmentsMedical aid

Monthly Outgoings in Ballito

04Insights into the area

0

1

2

3

4

5

6

7

8

9

10

Depending on how much is coming in

Cash Flow Is King – Average Number of Monthly Outgoings

Each marker / dot = 1 community = approximately 27 000 interviews

VulnerableStable

Belville / D’ville

Benoni

Fourways

George North

Glenvista / Mondeor

Greenstone

Kempton Park

Knysna

Krugersdorp

Harding

Nelspruit

Ballito

Polokwane

Pretoria East -Farieglen

Randburg North

Randburg South

Roodepoort

Rosebank

Rustenburg

0

1

2

3

4

5

6

7

8

R0 R5 000 R10 000 R15 000 R20 000 R25 000 R30 000 R35 000 R40 000

Ave

rag

e N

umb

er o

f mon

thly

fina

ncia

l com

mitm

ents

Average Monthly Household Income )

Higher monthly income Lower monthly income Less monthly outgoings

More monthly outgoings

Vulne

rable

Safe

Average Monthly Household Income Vs Number of Monthly Outgoings completes the picture.

Relative to other areas Ballito is safer from the dangers of restricted cashflow.

TotiBerea Bluff / Pmb North

Chatsworth

Highway Hilton

Howick

GamalakeHarding Merebank

Scottsburgh

Umkomaas

Umzinto

Overpoort

Phoenix

Pmb East Durban North -

Umhlanga

Ballito

0

1

2

3

4

5

6

7

R0 R5 000 R10 000 R15 000 R20 000 R25 000 R30 000 R35 000 R40 000

Ave

rag

e N

umb

er o

f mon

thly

fina

ncia

l com

mitm

ents

Average Monthly Household Income )

Zooming in on KZN

Ballito has the highest Average household income

And …….

Relative to other higher income areas, the lowest number of monthly outgoings.

A stable, safe area.

Higher monthly income Lower monthly income Less monthly outgoings

More monthly outgoings

Vulne

rable

Safe

04

Business Opportunities In Ballito

04BUSINESS OPPORTUNITIES How ROOTS can help guide business decisions at a local level

49

1. Size the opportunity 1. Number of shoppers 2. Number of Shopping opportunities3. Money

2. Check the Competition

3. Guidance on Marketing 1. Profile the shoppers 2. Guidance on the messaging 3. Visibility - Choose the medium

04BUSINESS OPPORTUNITIES How ROOTS can help guide business decisions at a local level

50

1. Property and Building

2. Specialist Grocer / Food Store

3. Restaurant

4. Home Appliances and Crockery / Cutlery – Retail

5. Beauty

04BUSINESS OPPORTUNITIES Growth in the area has been Significant

51

3000

6000

14000

19000

Households Shoppers

Footprint size

2010 2019

2010 to 2019This is still only the best estimate based on Census and Updates

But the area has 5X more homes now than in 2010

Property and Building

04BUSINESS OPPORTUNITIES BONDS, RENTALS and BUILDING OPPORTUNITIES

52

500

1000

2000

2500

Bonds Rentals2010 2019

4Xmore Bonds

2 ½ X more Rentals

Growth in the area has been significant

But most still own the home with no Bond or Rent

Estimated number of homes

3% (500) have moved home in the past 12 months

47% (6,000) have renovated or renewed in the past 12 months

Property and Building

04BUSINESS OPPORTUNITIES Specialist Grocer / Food Store

53

Size of Market Shoppers in a month 19,000 shoppers Shopping Trips in a month – Estimated 345,000 (28,000 trips on an average weekend

day and 5,000 on an average weekday)

Money – Monthly income for all households in the area R410 million Online food and Grocery shopping – in its infancy 11% of people in 12 months (2 000 people)

Competition Tough

14

17

29

59

60

78

Clicks

Fruit & Veg…

Woolworths

Spar

Pick n Pay

Checkers% shoppers who go to each store in a month

1

5

8

29

24

32

Clicks

Fruit & Veg…

Woolworths

Spar

Pick n Pay

Checkers% Distribution of trips (345,000) in a month

Grocer

04BUSINESS OPPORTUNITIES 3. Marketing – Messaging and visibility

54

Your Audience – Messaging Profile of Shoppers = Profile of the area Older, stable, wealthy Healthy - Exercise weekly or more often 70% (13,000 people)Entertain at home – opportunity for specialist food 23,500 opportunities a month

Interested in Food, Cooking and Baking 18% (3,000 people)

Visibility Favorite Shopping Centre for Food and Groceries Ballito Junction 11,000 grocery shoppers

Local Paper - North Coast Courier (in a week) 15,000 grocery shoppers (6,000 read it more than once)

North Coast Courier most likely information source 11,000 grocery shoppers Give advice on Food, Cooking and Baking (spread the word) Influencers

13% (2,000 grocery shoppers)

Grocer

04BUSINESS OPPORTUNITIES PRIORITIES

55

Eating out, Entertaining and Alcohol

50

36

15

72

15 13

At least once amonth

Less than once amonth

Never

Eat Out

57

2716

67

1220



Never

Take Out Food

4538

17

61

2513



Never

Entertain at home



11

4

31

14

16

18

19

23

23

24

Nando's

Mugg &Bean

KFC

McDonald's

Debonairs

Top Take Outs in the past month

40

36

43

55

Beer or cider

Wine

Alcohol purchases for home in the past month

04BUSINESS OPPORTUNITIES Restaurant – Fine DiningThis excludes opportunities from holiday makers – it is based on residents

56

Size of Market Eat out in a month 14,000Eating Out occasions in a month – Estimated 28,000Number of “Fine Diners” – Eat out and are in top income brackets (R25,000 + a month) – in a month

8,000 in a month (57% of all who eat out in a month )

Number of potential “Fine Dining occasions” – Eating out occasions by those in top income brackets (R25,000 + a month) – in a month

14,600 in a month (52% of all occasions)

Approx. 500 plates a day across all restaurants

Competition Need to do an inventory of Restaurants in the area – Assume 5010 plates a day per restaurant – if all shared equally

Staying Home and getting Take Aways 6,000 / 81% of these potential ”fine diners” also buy Take Aways regularly

Fine Dining


57

Your Audience – Messaging Profile of “Fine Diners” Slightly younger, working, with partner Interested in dining out and cuisine 11% (1,000 “fine diners”)Healthy - Exercise weekly or more often 81% (6,000 “fine diners”)

Search for information online 57% (5,000 “fine diners”)

Visibility Favorite Shopping Centre for eating out Ballito Junction Tiffany’s Salt Rock

3,000 “fine diners”1,000 “fine diners”

Read the North Coast Courier (in a week) 6,000 “fine diners”(1,000 read it more than once)

Give advice on dining out and cuisine (spread the word) Influencers

7% (1,000 “fine diners”)

Fine Dining

04BUSINESS OPPORTUNITIES Home Appliance Store

58

Size of Market Shop for large or small appliances or home accessories 14,000 a year / 270 a week Large AppliancesSmall Appliances Home Accessories

11,000 a year / 210 a week13,000 a year / 250 a week 1,000 a year / 20 a week

Buy Online 1,000 a yearCompetition – Bricks and Mortar Tough

1 590

1 590

1 860

2 220

2 230

2 670

3 610

7 810

Hirsch'sCheckers HyperHouse & Home

ClicksHi-Fi Corporation

CheckersMakroGame

% shoppers who go to each store in a year for Large or Small Electrical Appliances

310

310

340

390

460

480

1 010

0 2000 4000 6000 8000 10000

BoardmansClicks

CheckersEdgarsGame

WoolworthsMr Price Home

shoppers who go to each store in a year for Home Accessories

Home Appliance – Retail

7974

68

55 5346

42

12 12

7672

62

48 46

3438

16 17

Any shoppingacross categories

Any electrical Small electricalappliances

Large Electricalappliances

Audio Visual Computer andaccessories

Furniture (includesoffice and garden)

DIY equipment orPaint

Soft furnishing orHome accessories

12

9

36

17

22

45

Hi-Fi Corporation

Makro

Game

Small or large electrical, audio visual or computers and accessories

Community Small Metros

4

7

8

6

8

9

House & Home

Independent/Specialist

retailer

Game

FurnitureIncludes office and garden


2

1

4

2

3

5

Game

Woolworths

Mr Price Home

Soft furnishings and home accessories


3

1

4

2

2

3

Cashbuild

Makro

Game

DIYEquipment or paint


Top 3 Retailers…

59

% Community Small Metros

% % % %

Online durables shopping is still in its infancy, 5% of the Community and 3% of Small

Metros have bought one or more of these home items online in the past 12 months

Ballito

Specific home categories shopped in past 12 months

SHOPPING FOR THE HOME


60

Your Audience – Messaging Profile of Shoppers = Profile of the area Older, stable, wealthy

Visibility

Favorite Shopping Centre for Home Shopping Ballito JunctionBallito Lifestyle

6,210 appliance shoppers (45% of all)2,700 appliance shoppers (20% of all)

Read the North Coast Courier (in a week) 10,250 annual / 200 weekly appliance shoppers

Use the North Coast Courier for information 12,500 annual / 240 weekly appliance shoppers

Home Appliance – Retail

04BUSINESS OPPORTUNITIES Beauty Services and Products

61

Size of Market Have a beauty treatments 11,000 peoplePotential number of treatments a month - estimated 10,000 a month / 2,500 a week

Competition Need to do an inventory of businesses in the area – Assume 30

80 treatments a week – if all shared equally

Audience – Mostly Female 1,500 males / 9,500 Females

Age Average age 47 – 4,500 over 50yrs old But the males are almost all 30 – 49yrs

Beauty

04BUSINESS OPPORTUNITIES PRIORITIES – top interests

62

10

8

21

15

14

11

13

20

15

19

11

12

14

14

14

14

17

18

19

22

Gardening

Holidays and travel

Current affairs

Real life stories

Health and fitness

Home and decor

Celebrities

Food, cooking and baking

Fashion and beauty

Community and local news


55%Have at least one

interest

64%

45%

Self proclaimed expert in at least

one area of interest

61%

04BUSINESS OPPORTUNITIES PRIORITIES

63

Pets

1

7

45

48

0

4

53

55

Other

Cats

Dogs

Have any typeof pet

10

48

8

82

Illness oraccident

Vaccinations

84% 52%

% of vet visitors who have pet insurance:

15% 5%

Pet owners have been to the vet in the past 12 months…..


Been to the vet for:

Community Small Metros%

% 63

27 23

3833

3043


How often do you shop for clothes in a year

Twice a year or less

3 to 4 times a year

More than 5 timesa year

47

41

37

16

16

14

14

13

11

10

Woolworths

Mr Price

Edgars

Jet

Foschini

Mr PriceSport

H & M

Truworths

Ackermans

Markhams

Top 10 Retailers

22 14

2728

48 56


How often do you shop for shoes in a year

Twice a year or less

3 to 4 times a year

More than 5 times ayear

15%

49%

Favourite Shopping Centre for clothes & shoe shopping

Bought clothes online in the past 12 months

7%

Ballito Junction

%Community Small Metros Community Small Metros

4%3%

Bought Jewellery valued at R700 or more

64

Spree / Superbalist is the top online retailer

BallitoSHOPPING FOR CLOTHES AND SHOES

THANK YOU

65

Documents

ROOTS 2019 Chamber of Commerce Breakfast 28082019 V1 · 2020. 5. 18. · Prof Andrew Ehrenberg 10 43 15 35 17 27 29 45 SPAR Rewards Pick n Pay Smart Shopper Woolworths Rewards Clicks