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CenterCal Properties Newsletter.
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R O O T .T H E B I - A N N U A L N E W S L E T T E R F R O M C E N T E R C A L P R O P E R T I E S , L L C | E L S E G U N D O , C A L I F O R N I A 9 0 2 4 5
16 24 7FEATURE:CENTERCAL GIVES BACK WITHOUT SAYING A WORD
FEATURE:THE WATERFRONT EIR PROCESS IS COMPLETE
FEATURE:REMEMBERING GRESHAM STATION
ROOT | Q3 & Q4 2015
“IT IS A REAL HONOR FOR ME TO BE A PART OF THIS AMAZING TEAM!”
ROOT | Q3 & Q4 2015
The theme of this issue of Root is, appropriately enough, getting back to our roots, which is especially important as we have wrapped up the Holiday Season.
CenterCal’s roots go back to 1998 when Jean Paul and I founded CenterOak Properties with our first investment partner, OakTree Capital. In those early days, it was just the two of us and some furniture we borrowed from home. In fact, the upholstered chair in my office today was the first piece of furniture we brought to our office, and I keep it there today to remind me of where we started. Many days, Jean Paul would relax on that chair as we planned our early deals, and watched those ideas take root and grow into actual projects.
From the beginning, Jean Paul and I have watched the company grow in wonderful ways, adding the best team of associates in the industry, creating tens of thousands of jobs and hundreds of millions in value for our investors and the communities we serve. It is a real honor for me to be a part of this amazing team!
So if you are ever stuck with a problem that needs a truly creative answer, you might want to stop by my office and stretch out on that chair for a while. Great ideas have been born there, and I believe our company has many more to come! I hope you had a Happy Holiday and Happy New Year, everyone!
F R O M T H E C E O
WHAT’S INSIDE
ROOT.
CONTRIBUTING STAFF:Have any leads on company information? Submit to [email protected] for the
next quarterly issue of ROOT.
CREATIVE DIRECTOR MAUREEN GITTO
GRAPHIC DESIGNER REGINA WOODROW
COPY EDITOR LORRIE RASHKOW
3 LETTER FROM THE CEO
9 MEET THE TEAM
10 HAPPY ANNIVERSARY!
12 CENTERCAL BY THE NUMBERS
14 SANTA PHOTOS
16 - 17 SILENT SANTA EXCLUSIVE
20 - 21 WHICH PROPERTY IS THIS?
22 - 25 THE WATERFRONT EIR FEATURE
26 - 29 PROJECT OPENINGS
CELEBRATINGQUARTERS 3&4
THE WATERFRONT REDONDO BEACH
/TheWaterfront RedondoBeach
THE COLLECTION AT RIVERPARK
/TheCollectionRP
THE VILLAGE AT MERIDIAN
/TheVillageAtMeridian
STATION PARK /ShopAtStationPark
BRIDGEPORT VILLAGE
/BridgeportVillage
BLACKHAWK PLAZA /BlackhawkPlaza
VALLEY MALL /ShopAtValleyMall
THE WATERFRONT REDONDO BEACH @H2OfrontRedondo
THE COLLECTION
AT RIVERPARK @TheCollectionRP
BRIDGEPORT VILLAGE @BPVillage
BLACKHAWK PLAZA @BlackhawkPlaza
VALLEY MALL
@ShopAtValleyMall
THE COLLECTION AT RIVERPARK TheCollectionRP
BRIDGEPORT VILLAGE BPVillage
BLACKHAWK PLAZA BlackhawkPlaza
VALLEY MALL
ShopAtVM
CONNECT WITH US
VALLEY MALL ShopAtValleyMall
SEE SOME REAL TWEETS...on page 30
ROOT | Q3 & Q4 2015
WE LOVE HEARING FROM YOU! Send your tips, ideas or articles to [email protected]
ROOT?
ROOT | Q3 & Q4 2015
M E M O R I E S
“GROWING UP IN GRESHAM, THIS SITE WAS PRACTICALLY IN MY BACKYARD. IT OPERATED
AS A LUMBER MILL UNTIL 1990 AND THEN AS THE WILD BLACKBERRY BUSHES TOOK OVER,
REMAINED VACANT FOR YEARS. IN 1999, CENTEROAK PROPERTIES WOULD FOREVER CHANGE
THE GROWTH OF GRESHAM BY PURCHASING THIS PARCEL OF LAND.
GRESHAM STATION WAS THE VERY FIRST COMMERCIAL PROJECT I EVER WORKED ON AND
SO IT BECAME AN EXTREMELY IMPORTANT PROJECT AND STEPPING STONE IN MY CAREER.”
P H O T O G R A P H : G R E S H A M S TAT I O N2 0 1 1
J U L I E G R AVO , S E N I O R V I C E P R E S I D E N T
ROOT | Q3 & Q4 2015
CENTERCAL MISSION STATEMENT
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ROOT | Q3 & Q4 2015
Gene Recomono PROPERTY ACCOUNTANT Corporate Office
Sheri Brennan OFFICE MANAGER Valley Mall
Where/when did your interview for CenterCal take place? I interviewed on March 21, 2006, back in the old El Segundo office almost 10 years ago!
What is your favorite memory at CenterCal? I have so many great memories but I would say my favorite was the Special Olympics. I’m so thankful CenterCal gave me the opportunity to give back.
Who was your first friend at CenterCal? My first friend was Maren Hardman who was the only accountant in the company back in 2006. We met at the Portland office and she helped with my training. We’re still friends.
What has been the biggest change from when you started at CenterCal to now? The growth of the company amazes me. When I started we were about 10 employees.
MEET THE TEAM
Where/when did your interview for CenterCal take place? My interview took place here at Valley Mall on May 24, 2005.
What is your favorite memory at CenterCal? One of my favorite memories was traveling to El Segundo to the Corporate Office and meeting Gene and all the employees there.
Who was your first friend at CenterCal? My first friend was Dave Anderson. We met in 2002 when I moved to Yakima from Portland OR.
What has been the biggest change from when you started at CenterCal to now? Washington Plaza was a great addition to Valley Mall. I’m impressed with all the new stores that have opened in the last 10 years, and all the new properties we’ve added to our portfolio.
A R E YO U M Y N E I G H B O R ?D O YO U T R U LY K N O W YO U R N E I G H B O R ? T H R O U G H O U T E AC H I S S U E O F R O O T, W E ’ R E
I N T E R V I E W I N G T H E P E O P L E W E W O R K W I T H T O S E E W H AT T H E Y H AV E T O S AY O N T H E F LY.
Ashley Robinson SENIOR LEASING DIRECTOR The Village at Meridian
Where/when did your interview for CenterCal take place? I interviewed on a couple of occasions in early 2010 but I was living in Boise, ID so they were over the phone. I had already known Fred, Jean Paul and our leasing team because I was working on the retailer side.
What is your favorite memory at CenterCal? I have so many fond memories with our leasing team. We work really hard preparing for meetings where days are really long, but occasionally we get to unwind as a team and have fun.
Who was your first friend at CenterCal? Chris Byers was in the Real Estate Department at Chico’s over 10 years ago, and I was one of her brokers in LA, so we were already friends when I was hired.
What has been the biggest change from when you started at CenterCal to now? SO many changes. Watching the process from dirt to opening in Meridian was a great experience, and watching CenterCal grow has been a treat!
We love to hear your suggestions. Would you like to be featured here, or enjoy reading about one of your CCP peers? Any thought-provoking questions you’d like to ask them? E-mail Maureen Gitto at [email protected].
WOULD YOU LIKE TO BE FEATURED IN ROOT?
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ROOT | Q3 & Q4 2015
EMPLOYEE TENURE
2 Y E A R S
John Anderson
Luisita Embrador
Mallorie Goody
Lisa Jones
Brian Lux
Stefanie Muegel
Kelly Mui
Allen Pan
Michael Pynn
Andrew Rice
Gabriel Roberts
Debby Smith
3 Y E A R S
Hugh Crawford
Peter Houck
4 Y E A R S
Gary Hall
Dan Lipsett
Reshita Naylor
Madika Owens
5 Y E A R S
Chris Byers
Barbara Prosser
7 Y E A R S
Tasha Carter
Liana Yangson-Wilcox
8 Y E A R S
Juanita Castro
9 Y E A R S
Callie Paranick
Greta Wortman
1 Y E A R
Rick Beason
Kenya Erving
John Fink
Dylan Hill
Lori Jackson-Chap-man
Mickey Marraffino
Yvonne Matis
Meredith Stillman
Regina Woodrow
A S W E C O N T I N U E T O G R O W, W E W I S H T O TA K E A M O M E N T T O AC K N O W L E D G E T H O S E W H O H AV E J O I N E D U S O N T H I S J O U R N E Y, A N D T O C O M M E N D T H O S E W H O S E TA L E N T S A R E D E D I C AT I O N O V E R
T H E PA S T D E C A D E H AV E H E L P E D S H A P E W H O W E A R E T O DAY.
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M E M O R I E S
“I USED TO SPEND A LOT OF TIME AT BLACKHAWK PLAZA WHEN I
STARTED BECAUSE I WAS IN CHARGE OF THE WINDOWS.”
P H O T O G R A P H : B L AC K H AW K P L A Z A S U P E R D I A M O N D C O N C E R T, 2 0 0 8
C Y N T H I A P H I L L I P S , V I C E P R E S I D E N T O F B U S I N E S S D E V E LO P M E N T
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ROOT | Q3 & Q4 2015
The percentage increase over last year’s gift card sales at Station Park, as reported by JP Swain. The 386 gift cards sold occurred within a single week in December, just prior to the Christmas holiday. This is just one small component of an overall positive upward trend in sales and traction for Station Park. Great job, team!
How much money was secured in a sponsorship deal with Shorewalk Collection McCarthy Homes at The Collection at Riverpark in 2015. This sponsorship took much time and effort to secure, and will most certainly be a great benefit to the company! Shorewalk was afforded many opportunities to have their presence felt at our Center, including their logo on the Santa House, stage mentions, onsite posters, LED exposure and numerous press releases.
The amount of shopping centers in our portfolio. A total of five Centers have been added since 2013. In addition, we have a number of projects that are under way. These are exciting times to be a part of the CenterCal team and to assist in building a growing empire.
The amount of square footage opened across the CenterCal portfolio in the months of July through December 2015. It takes a good deal of manpower to make that happen; from targeting the tenant, to processing all of the paperwork and negotiating terms, to the design and all of those onsite who contribute to turning over the space! Wow!
OPPOSITE:A poster from the 2015 Holiday Season
created for Station Park by their creative agency.
# C O U N T - I T - O U T
300%401K
17
$50K
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ROOT | Q3 & Q4 2015
Santa loves his furry friends and is happy to take photographs with dogs and cats this holiday season.
M O N D A Y E V E N I N G S
November 23rd & 30th / December 7th, 14th, & 21st
4–8pm
ShopAtStationPark.com
Concierge Ser vices: 801.923.9111
/ShopAtStationPark
@ShopAtStationPark
CAL15-0027_SPHC_pet-photos-with-santa-poster_22x28.indd 1 11/9/15 11:52 AM
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C A L L I E PA R A N I C K ’ S B A B Y, T O R Y
K E N YA E R V I N G ’ S B A B Y, B AY L E E
B R I A N L U X ’ S B A B Y, E V I E
L O R I J AC K S O N -C H A P M A N ’ S G R A N D K I D S
S A M A N T H A L O P E Z & C H A D H A S T I N G S G A N G
I N P O R T L A N D
2 0 1 5 M E M O R I E S with Ole Saint Nick
W E ’ R E L O O K I N G F O R WA R D T O R E C I E V I N G M O R E P H O T O S I N 2 0 1 6 ! D O N ’ T F O R G O T T O S U B M I T T O M G I T T O @ C E N T E R C A L . C O M ( B I G K I D P H O T O S A R E A L S O W E L C O M E )
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ROOT | Q3 & Q4 2015
M E M O R I E S
“I HAVE VERY FOND MEMORIES OF MALL 205. WHILE STILL IN HIGH SCHOOL, I WORKED THERE IN
A JUNIOR RETAIL ACCESSORY STORE CALLED FINAL CHOICE. WHEN CENTEROAK PROPERTIES
ACQUIRED THE PROPERTY IN 1998 AND DECIDED TO EMBARK UPON A MAJOR REMODEL, I WAS
VERY EXCITED.
IN 2001, I WOULD HAVE AN OPPORTUNITY TO WORK AT MALL 205 AGAIN. THIS TIME HOWEVER,
IN A MUCH DIFFERENT CAPACITY WHERE DEMOLITION AND RENOVATION CONSTRUCTION TOOK
ON A WHOLE NEW MEANING FOR ME. IT WAS AN EXTREMELY FUN AND CHALLENGING PROJECT
TO WORK ON AND WAS AN EARLY INDICATION OF WHAT WE AS A COMPANY WERE GOING TO
BE ABLE TO ACCOMPLISH MOVING FORWARD.”
P H O T O G R A P H : M A L L 2 0 52 0 0 9
J U L I E G R AVO , S E N I O R V I C E P R E S I D E N T
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ROOT | Q3 & Q4 2015
The twinkling lights, booming carolers and lengthy lines of kids waiting to sit on Santa’s knee are all part of an annual ritual for many holiday shoppers. But for children with autism, those same holiday customs can be overwhelming triggers for stress. Many kids with autism and other special sensitivities never get the chance to tell the bearded man in person what they want for Christmas because the experience very often places them on sensory overload.
ENTER SILENT SANTA. This unique event is hosted prior to regular Center hours. It allows for those children with various special needs to enjoy a photo experience with Santa in a calmer environment, i.e. fewer people, no music, and a lot less stress. Families are encouraged to RSVP which allows for special queuing.
It all began in 2013 at Valley Mall and was based on a suggestion by the Santa set manager at that time. The event grew so much during its initial implementation that Valley Mall decided to host two Silent Santa events in 2015! 98% of the families who attended had never had their child take a photo with Santa before. There was an outpouring of support, with many people expressing how amazing it was along with their gratitude in seeing it come together.
Since the program began at Valley Mall, it expanded to Bridgeport Village in 2015 and will be implemented by The Collection at RiverPark in 2016. Between the originating properties, the program has served over 75 families and earned over $100,000 in PR value.
Today my family attended the Silent Santa event. The moment we got close to Santa, my son who is
autistic began freaking out and refusing to even get close to him. It took us a few minutes to calm him, but
I have to say the two ladies taking the photos did an amazing job. They were both so calm and soft spoken
throughout the whole visit. In particular, the one with the long brown hair was so sweet and patient that it
helped make what could have been an embarrassing and frustrating situation way less stressful – thank you!
While events of this kind don’t remove all the hardships from the journey we are on, they definitely help ease
them. Thank you for putting this special event together again this year…you guys have chosen some special
people to help make sitting on Santa’s knee a wish come true for many of these kids. Thank you again!!
- CUSTOMER AT VALLEY MALL
ALL IS CALM ALL IS BRIGHT
C E N T E R C A L H O S T S T H E S I L E N T S A N TA E V E N TO N E O F M A N Y WAY S T H AT C E N T E R C A L G I V E S B AC K
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ROOT | Q3 & Q4 2015
“THIS IS THE FIRST TIME THAT WE HAVE BEEN ABLE TO BRING BOTH OF OUR CHILDREN TO SEE SANTA SINCE MY 7 YEAR OLD WAS BORN.”- CUSTOMER AT BRIDGEPORT VILLAGE
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ROOT | Q3 & Q4 2015
2004
2016
AT THEAlexander Haagen
C O M P A N Y
FRED1ST MEET
FIRST FORM CENTEROAK PROPERTIES
Oregon Washington STATES:
JEAN PAUL & FRED
MALL 205 • PLAZA 205 • VALLEY MALL • WENATCHEE VALLEY MALL • VALLEY NORTH
A N D A C Q U I R E
PROPERTIESFIVEAND
GroundB U I L D S
F I R S TUP
CENTEROAK PROPERTIES
GRESHAM STATIONP R O J E C T
&PROPERTIESCENTERCAL
FRED
CalSTRSWITH
FORM
T H E C O M PA N Y M AY H AV E S TA R T E D A R O U N D 1 0 Y E A R S AG O , B U T T H E L E G AC Y B E G A N FA R B E F O R E T H AT.
AND
EMPLOYEESP R O P E R T I E S
HAS
23
1990The Root of it All
1998
1999JEAN PAUL
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ROOT | Q3 & Q4 2015
M E M O R I E S
“IN OUR ORIGINAL PLAN, THE PARK WAS IN THE CENTER OF THE PROJECT, SEPARATED FROM
THE THEATRE BY A ROW OF RETAIL SHOPS. AS WE LOOKED AT THE PLAN, IT SEEMED TO MAKE
MORE SENSE TO CONNECT THE PARK WITH THE THEATRE TO INCREASE THE ENERGY OF THE
OVERALL EXPERIENCE, AND I THINK THAT WAS A GOOD CALL.
I RECALL LOOKING OVER THE MUDDY FIELDS OF WHAT HAD BEEN A CATTLE BREEDING FARM
AND WONDERING HOW WE WERE EVER GOING TO EXECUTE THAT VISION WHEN ALMOST
EVERY BROKER IN THE STATE TOLD US IT COULD NOT BE DONE. NOW, BY THE END OF 2016, THE
STATION PARK AREA WILL CONTAIN ALMOST TWO MILLION SQUARE FEET OF SPACE, INCLUDING
SOME OF THE FINEST RETAIL, OFFICE, RESIDENTIAL, FOOD AND ENTERTAINMENT SPACE IN THE
INTERMOUNTAIN STATES!.”
P H O T O G R A P H : S TAT I O N PA R K M O D E L2 0 0 8
F R E D B R U N I N G , C E O
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ROOT | Q3 & Q4 201520
ROOT | Q3 & Q4 2015
W H E R E A M I?
T H E I C E AG E T R A I L , N Y B E R G R I V E R S
21
ROOT | Q3 & Q4 201522
ROOT | Q3 & Q4 2015 23
ROOT | Q3 & Q4 2015
The City is holding three public meetings so they can ensure that community members have the opportunity to learn about the DEIR and add their comments. Comments are taken via email, mail and verbally.
The DEIR looks at eight alternatives for the project, including doing nothing; only completing necessary infrastructure improvements; only developing the land-side of the property; not connecting Pacific Avenue; reducing the project scope by 50 percent; not exchanging property with the state; and potential places to build a boat ramp in King Harbor, which is required by the California Coastal Commission.
The DEIR is 6,700 pages including the appendices and reviews environmental issues such as traffic, aesthetics and visual resources, air quality, geology, wildlife, water quality, noise, recreational uses, and greenhouse gas emissions, to name a few.
After reviewing eight alternatives and a number of specific environmental concerns, two long-term impacts were found to be substantial: the noise that could come from the heightened activity at a portion of the project, and the potential for a tsunami. Fred Bruning and proponents of the project think two circumstances that cannot be mitigated is a huge win, citing that the waterfront was built for more capacity than what is currently on the nearly 36-acre property.
The public comment period will end January 19, at which point the city will work with their consultant, CDM Smith, to reply to comments and make any necessary revisions. They expect the final EIR to be presented to Harbor Commission in April or May of 2016.
November 17, the Redondo Beach City Council received and filed The Waterfront Draft Environmental Impact Report (DEIR). http://redondo.org/depts/planning/waterfront_draft_eir/default.asp
THE APPROVAL PROCESS CONTINUESWITH THE RELEASE OF THE DRAFT ENVIRONMENTAL IMPACT REPORT
24
ROOT | Q3 & Q4 2015
THE DEIR IS 6,700 PAGES AND REVIEWS ENVIRONMENTAL ISSUES SUCH AS TRAFFIC,
AESTHETICS AND VISUAL RESOURCES, AIR QUALITY, GEOLOGY, WILDLIFE, WATER QUALITY, NOISE, RECREATIONAL USES
AND GREENHOUSE EMISSIONS.
25
ROOT | Q3 & Q4 2015
JULY 2015
CERRITOS, CALIFORNIA GRAND OPENING26
ROOT | Q3 & Q4 2015
OVER 40,000 SQUARE FEET OPENED IN QUARTER 4!
GREAT JOB EVERYONE!
GRAND OPENING
ROOT | Q3 & Q4 2015
NOW OPEN
. . . A N D M O R E !
T H E T R A I L S AT S I LV E R DA L EN O W O P E N & C O M I N G S O O N
28
ROOT | Q3 & Q4 2015
NOW OPEN
DO NOT PRINT:
FINAL DIMENSIONS: 22.5 x 21
CROP LINEBLEED LINE
A PA R T O F T H E C O M M U N I T YT H E T R A I L S AT S I LV E R DA L E I N S P I R E S T H E S I LV E R DA L E
C O M M U N I T Y T O “A LWAY S TA K E T H E S C E N I C R O U T E ”
There’s still work being done on our new shopping center, but our tenants began opening their doors in October, 2015. The tenant first to open - AT&T, HomeGoods and Ulta Beauty were welcomed with open arms by the Silverdale community. Despite the rain, the Fall Festival also drew shoppers to the Center during our Grand Opening celebrations. People of all ages were super excited to have a place to gather and celebrate together.
Welcome to the Trails at Silverdale, and great job to those who pulled together and made it possible to get this shopping center development up and running so quickly!
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ROOT | Q3 & Q4 2015
#CELEBRATESOCIAL MEDIA DISPLAY EXCLUSIVE
We are happy to present a few posts from our social media shared over the past few months. Check out our accounts and get the latest news in your feed!
SOCIAL MEDIA
30
ROOT | Q3 & Q4 2015
SOCIAL MEDIA
GET THE SCOOPJOIN US ON FB & TWITTER
31
E V E R Y
superheroN E E D S A
S U M M E R E L I S E C H A US I D E K I C K T OM AG G I E X U
V I C T O R I A N E L L PA R A N I C KS I D E K I C K T O
C A L L I E PA R A N I C K
THE DYNAMIC DUOWONDER WOMEN
s i d e k i c k
S AY H E L L O T O T H E C E N T E R C A L FA M I LY ’ S 2 0 1 5 N E W E S T A D D I T I O N S !
THE BEST PART OF CENTERCAL IS ITS PEOPLE.
YOUR STRENGTH, FOCUS AND CREATIVITY MAKE CENTERCAL GREAT. PLEASE KNOW THAT
EVERYTHING YOU DO EVERYDAY IS APPRECIATED.
MAY YOUR HOLIDAY SEASON BE FILLED WITH HAPPINESS, LOVE AND GOOD HEALTH WELL INTO
THE NEW YEAR!
P H O T O G R A P H : C O R P O R AT E O F F I C ED E C E M B E R 2 0 1 5
Missing from photo: Fred Bruning, Brian Lux, Brandi Fears, Callie Paranick, Christine da Silva, Cynthia Phillips, Denise Long, Elsie Leung, Jeff Hill, John Fink, Karl Hunter, Ken Koopman, Lauren Lawrence, Maggie Xu, Matt Sliwinski, Melanie Vasquez, Mickey Marraffino,
Monica McDaniel, Nichole Daniels, RJ Rieves, Ryan Ross, Shannon Costley and Walter Woo.
M E M O R I E S Corporate Office 2015
Quarterly Issue 8
