Pre Production Portfolio

Our initial idea was to just play hip hop on our radio station but after we sent out surveys and after we created our focus group, we found out that our target audience wants more gene of music such as grime, Hip-Hop and R&B.

Product Proposal answers

The benefits for our radio station are: Catchy jingle (theme) for outro and intro of

broadcast. News bulletins that appeal to our specific target

audience. Informal Styles

The key features of our radio station are that it is going to be unique in the way that it is laid out. For example, in one of our broadcasts we are going to talk about how ' the music industry is changing through social media'. This is a key feature in our product because it will be unique and no other radio stations would talk about this because it appeals to our specific target audience.Furthermore, we plan to play beats or jingles in transition to other news. Although radio stations generally do this, our one will be different since we are targeting a young urban theme to our radio station.

The key features of our radio station are that it is going to be unique in the way that it is laid out. For example, in one of our broadcasts we are going to talk about how ' the music industry is changing through social media'. This is a key feature in our product because it will be unique and no other radio stations would talk about this because it appeals to our specific target audience.

Furthermore, we plan to play beats or jingles in transition to other news. Although radio stations generally do this, our one will be different since we are targeting a young urban theme to our radio station.

In the same way that we planned it, our idea is still the same as we think we are going to create it. This is a benefit to us because at least we know that our radio broadcast will be manageable which makes it realistic.

In addition, our idea does already exist in a way as we may have used real world Influences such as BBC radio 1, capital etc. However, ours will differ as we set ours for a specific type of brand and theme. When making a radio station broadcast are potential competitors are people that are young or around our age.

The reason for this is because we have the similar conventions e.g. informality, gossip, latest music news. This appeals to people around the age groups 12-29. Because of this, we need to make sure our radio station is unique from other potential youth radio stations that generally tend to be informal.

In one of our broadcasts we are going to talk about how ' the music industry is changing through social media'. This is a key feature in our product because it will be unique and no other radio stations would talk about this because it appeals to our specific target audience.In other words, to elaborate on this our radio station is urban themed which means that the news is targeted around that theme. This also relates to youth as they are categorized with this type o f music as generally people of our same age would.

In terms of recourses, we having enough things that we can use to launch our product. For example the studio room in the college, we will be using this most of the time to record our radio broadcast. We also have Macs, which have editing software such as logic so we can make beats for outro intro music and edit our radio station. E.g. clearing ambience, feedback, panning etc.When using feedback there where many types of secondary research that we carried out to get feedback on our ideas. We used research such as:

Surveys Focus Groups

QuestionnairesBecause of this, we were able to get variety of thoughts and options from our target group and what they feel appeals to them in a radio station. Furthermore, when doing our focus group we asked people that were around out age group. The dominant age was 18. This was effective because this is what we wanted our radio station to be targeted on as a group. Effectively we were able to get responses on what they enjoy on radio stations and how long they think it should be so they do not get bored. Doing this puts them in our interest so it appeals to them and have something to look forward to when listening to our radio station.

Competitors and Content of their News (At least 5 examples)

Competitors and Content of their News (At least 5 examples)

The language used in BBC radio 1 is informal radio station that is aimed at the youth audience; it includes chat shows, news reports, live music sessions and lifestyle advice.Newsbeat is a news bulletin session on Radio 1 and Radio 1 extra, BBC News produces it but it is different than any news program because was created to suit the younger audience and includes entertainment news.Structure of news beat• Intro• New job- political and cricket intro• Emilie Sandé- quote

Story• Court case• UKIP- new leader (different presenter)

• Cancer research• HPV virus- test explained• Cancer research outdo• Jailed- illegal teeth whitening• Skepta- won mercury award• Interview with Skepta (audio)• Music reporter

• Jingle

Sport news• Different presenter• Tennis• Football• F1• Paralympic Olympics- GB• Quote• Jingle• Cricket• Interview with new young batsman (quote)

Capital FM as an example of format and style because we feel that we can replicate this, and we are aiming for the same audience who like popular music and the style will be informal to suit the target audience.The format is a playlist of music genre such as, Urban, R&B, pop and Hip-Hop; we have mixture of music genre such as which will suit a wider target audience and give some to the format (playlist.)

Kiss FM is a UK radio station, which is broadcasted on FM and National DAB, they specialise in the music genres of pop, hip -hop, R&B, urban and electronic dance.Kiss spin-off brands include Kisstory and KissFresh.Kiss FM began in October 1985 as a pirate radio station, broadcasting first to South London then across the whole city, on 94FM. 

The Hits is a digital television platform owned and operated by Bauer Radio. It forms part of Bauer's radios.The platform broadcasts from Manchester with a line up of young presenting talent and established presenters from various stations within Bauer Radio.It is available as a national service, under The Hits branding, on the Free view digital television platform and online.

Weekday7-11am Tim Green In The Morning

11am-3pm Arran Sheppard3pm - 7pm Olivia Jones7pm - 10pm Josh Collins

Costs/Expenditure

Condenser microphoneCondenser microphones require power from a battery or external source. The resulting audio signal is stronger signal than that from a dynamic. Condensers also tend to be more sensitive and responsive than dynamics, making them well suited to capturing subtle nuances in a sound. They are not ideal for high-volume work, as their sensitivity makes them prone to distort.

Live cross is when during live news, the reader passes over to their correspondent that will be broadcasting live from a different location, which would contain the story or could be even where the news is happening.

Studio hireAlthough it is a more compact room than some of Bally's other studios, this space can still hold a 5 piece (possibly a 6 piece) group. It creates a sound that is noticably similar to studio 2 (see Studio 2 space) but, due to Studio 3's size, the sound of the drums often comes across louder than it would do in studio 2, as band members are closer to the kit. https://hirespace.com/Spaces/London/150/Bally-Studios/Studio-3/Arts

STUDIO 3 AT BALLY STUDIOAnother example of recording studio hire

Perfect for individuals or small groups looking to record and edit their work, the Castlehaven Community Association Recording Studio is a spacious facility with a wide range of recording equipment. Our experienced technicians will be on-hand to help you capture your sound and to facilitate the creative process.https://hirespace.com/Spaces/London/9420/Castlehaven-Community-Association/Recording-Studio/Arts

Hire-condenser microphonehttp://www.acebros.co.uk/product/akg-c451-b-microphone

Logic Pro is a digital audio workstation and Musical Instrument Digital Interface MIDI sequencer software application for the Mac OS X platform.£149.99 to buyhttps://itunes.apple.com/gb/app/logic-pro-x/id634148309?mt=12

Effect on Logic Pro XA noise gate is used to cut off the quieter sounds that are used in a drum kit recording; this cuts out/turn down the background sounds (other instruments that you don’t want to have in your solo drummed.) When you finished noise gating the kick drum, you need to check that it is not clipping because this means that you need to adjust the sound as too many amplitude are being used.MAKE SURE: that the number in the orange box is near zero as it depends on amps that are allows using.

Brainstorm

Findings from Focus Group

The reason why we created a focus group is because we wanted to find out what our target audience wants to hear and what they would like us to put on our radio station. We also asked if they would like the radio station to be formal or informal. We asked them a variety of questions to get an idea on what we should do for our radio stationLink to Audio/Video Recording of session:https://soundcloud.com/roopa-achall-547328762/edited-focus-group

Findings from survey

The reason why we created a survey is because we wanted to find out what our target audience wants to hear and what they would like us to put on our radio station. We also asked if they would like the radio station to be formal or informal. We asked them a variety of questions to get an idea on what we should do for our radio station