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Originally inspired by an international arts festival, the Roooots Specialty Redesign Project is a collaborative initiative designed to showcase regional specialty goods and creative talent from around the world as well as promote sustainable development on a regional level. Roooots, an initiative by Loftwork.com which is the global open platform for creative talent with over 16,000 registered users, is a competition calling for entries of reworked package designs of regional specialty products. The designs will be judged and the creators of the winning entries will collaborate with regional manufacturers to bring the redesigned, regional specialty products to new markets.
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Local allures x Creative talent = Revitalizing local communities with new items!
Originally inspired by an international arts
festival, the Roooots Specialty Redesign Project
is a collaborative initiative designed to
showcase regional specialty goods and creative
talent from around the world as well as
promote sustainable development on a regional
level. Roooots, an initiative by Loftwork.com
which is the global open platform for creative
talent with over 16,000 registered users, is a
competition calling for entries of reworked
package designs of regional specialty products.
The designs will be judged and the creators of
the winning entries will collaborate with
regional manufacturers to bring the redesigned,
regional specialty products to new markets.
Local alluresCreative talent
2009Echigo-Tsumari Specialty Product Redesign Project
2010Setouchi Specialty Product Redesign Project
2012Echigo-Tsumari Specialty Product Redesign Project
Roooots originated as a collaborative initiative with the Earth Arts Festival in Niigata’s Echigo-Tsumari region in a trailblazer effort to revitalize the region through art. This first Roooots competition attracted some 900 entries, of which 28 submissions were developed into branded products.
Roooots Project Milestones
The second year, Roooots was rolled out together with the 2010
International Arts Festival in Seto. Some 27 new Roooots brands were born
as a result.
For the third year of Roooots, the project was run again with the Earth Arts
Festival in Niigata’s Echigo-Tsumari region. Some 550 entries were
received and 25 of these were selected to be marketed as Roooots
brands.
Here are the number of products developed and creators involved in ROOOOTS to date…
80 products
44 creators
Project Flow
Identify Specialty Products Representative of the RegionThe desiners redesign the regional products that showcase the local technology, industries
and history.
Open Competition
Creators
Users
Judges
Showcase all entries and users’ feedback online in real time. This ensures that ideas remain fresh and
unique.
like
Select
SelectionThe selection process for the Roooots Project is carried out by some of the creative scene’s top running
creators.
Roooots Redesign Project 2012
Co-production with Designer + Local Businesses
Selected designers will visit the region to work together with local producers to make the final
touches
to the design.
Roooots Redesign Project 2010
Sales PromotionThe finished products will be featured as Roooots-branded products, and sold mainly in local
gallery shops
and souvenir stores.
The redesigned products are, without a doubt, contributing to the local economy. Some of the products that have
been redesigned to date have seen sales figures boosted anywhere between 3 to 20 times more than pre-project
sales.
Achievement of Roooots
3Times
Sales UP!
Sake Art Bottle “ Tenjinn-
Bayashi”
Before After
Sake Sponge Cake
Before After
Tsumari-Soba(noodle)
Before After
9Times
Sales UP! 20Times
Sales UP!
Roooots Products Win Awards
The products redesigned for the Roooots Project have been recognized the world over with a wide
array of awards.
Specialty Product Redesign Project 2013
Submission Period
November 6 (Tues), 2012 to January 10 (Thurs), 2013
Judges
Taku Satoh (Graphic designer / CEO of Taku Satoh Design Office)Fram Kitagawa (General Director, Setouchi Triennale2013) Masamichi Toyama (CEO, Smiles Co., Ltd.) Chiaki Hayashi (Co-founder of Loftwork Inc.)
Prizes
1. Redesigned product to be sold as an originally branded product in souvenir andgallery shops in throughout the region around the time of the Setouchi Triennale2013 (summer) 2. Two season passes to the Setouchi Triennale 2013
3. A number of your own redesigned products4. Setouchi specialty goods set
http://www.loftwork.com/blog/pickup/roooots2013/
…and many more!
Calling for reworked designs for 10 Setouchi local specialty products (food, sweets, alcohol, fans, etc.)