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RONALD (RON) PAGE 10709 Pimlico Circle 317.571.8335 H or 317.432.0369 C Indianapolis, IN 46280 ronpage@live.com

PROFESSIONAL PROFILE Energetic, conscientious Products and Logistics Manager with a successful career record of organizing and implementing trade show activities, driving marketing strategies and managing product fulfillment and new product implementations. Recognized by management, peers and customers as an innovative leader and gregarious team contributor who has developed consistent branding and marketing efforts. Builds highly sustainable working relationships with internal and external customers and serves as the “face” of the company.

KEY COMPETENCIES

Marketing/Product Marketing Branding Strategies Trade Show Planning/Logistics Product Positioning Merchandising Materials Fulfillment/Tracking Systems New Product Implementation Marketing Collateral Design Operations Leadership Product Pricing Strategies Customer Relationship Management Digital Online Catalogs

WORK HISTORY

HERFF JONES, Indianapolis, IN; 1987—2010 Product Marketing Manager/Fulfillment and Logistics: College Division, 1998—2010 Product Marketing Manager: High School Ring Division, 1987—1998

SELECTED ACCOMPLISHMENTS

OPERATIONAL LEADERSHIP

▪ Created ground floor methods for designing/tracking/referencing materials that became the model for future efforts including a first-ever system that identified/tracked customer merchandising materials.

▪ Initiated a method to obtain key customer preference information from sales reps to build successful sales strategies that met customer expectations.

▪ Analyzed/compared information from sales representatives (reps) that built open communication, achieved consensus and shared best practices.

▪ Developed a comprehensive Excel tracking chart that readily provided product information, from original order to fulfillment and included information on product design, manufacturer, billing, receipt etc.

▪ Initiated a relationship with a professional photographer to digitally photograph products; cataloged products online on a 24/7 reference system used continuously by designers, staff and sales reps.

▪ Developed/refined methods to share competitive information using charts, photos, price point comparisons, geographic and demographic usage that maintained competitive edge in college marketplace.

▪ Led efforts to obtain competitive information and provided reviews using “apples-to-apples” comparisons to assist the sales force in better understanding of the data.

▪ Researched pricing patterns (product against product internally) and against competitors that resulted in on-target determination of pricing against the competition.

▪ Integrated pricing considerations into creation of specific products to assure pricing viability.

MARKETING/PRODUCT POSITIONING

▪ Served an integral role in the creation/implementation of new branding strategies as part of Packaging and Branding Committees and provided feedback/assessment of those strategies to assure guidelines were faithfully followed.

▪ Served key role in sales efforts from product design, pricing and positioning against competitor efforts. ▪ Provided key collateral material concepts/ and designs as well as production and distribution. ▪ Contributed to printed design materials that were used by sale reps to promote sales at specific accounts.

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▪ Designed non-custom print materials for Marketing Services Department that enhanced product sales. ▪ Managed the design of custom displays, specialty product cases, and new products, as well as custom/ non-

custom display items, including outdoor and vertical display banners, table drapes etc. ▪ Managed new product roll outs and contributed to the production of samples and marketing materials. ▪ Achieved consensus regarding design, pricing structure and marketing campaigns through proactive

communication with sales reps and internal staff members. ▪ Participated in review of programs following new product introductions to determine success, make

recommendations for improved strategies etc.

CUSTOMER RELATIONSHIP MANAGEMENT

▪ Planned/coordinated/prepared logistics for up to 15 annual trade shows including accommodations, contact information, booth design/size, attendees and registrations.

▪ Partnered with booth supplier to facilitate shipment timing and arranged for shipment of materials to site and returns to point of origin.

▪ Managed logistics for trade shows and achieved consensus on materials including premiums (giveaways), product samples, decorations etc.

▪ Organized trade show logistics and served as point of contact for staff oversight, installation and take down of displays/booth, entertainment for customers, and material returns.

▪ Collected/analyzed feedback from trade shows and made recommendations to enhance Herff Jones brand at future shows.

▪ Strategized on concept, balance, theme development, logo creation and layout of key marketing collateral used at trade shows.

▪ Managed actual production of merchandising materials (custom and generic) to achieve corporate goals. ▪ Determined/arranged layout format of storage areas; organized materials in expanded area that improved

processes and expedited ease of retrieval. Consistently monitored stock levels and updated stock designs. ▪ Contributed to the design and updating of eSource, an internal digital online catalog, that detailed in-stock

items for use by sales representatives on a 24//365 basis. SPECIAL PROJECTS

▪ Designed/maintained Indy 500 Track Museum championship ring display and assisted in presentation of “Drivers Rings” for 33 race car drivers; produced marketing material for winner.

▪ Successfully managed the preparation and photo shoot post-race featuring the winning driver and the championship ring that were included in a full-page advertisement in the official Indy 500 race program.

▪ Collaborated on the planning/implementation of Herff Jones 75th Anniversary Celebration for 3000 guests, including opening celebration, conference logistics, accommodations, registration process and events.

HARDEE’S RESTAURANTS, Gainesville, FL; 1984—1987 Director of Operations Led operations for six restaurants including hiring, employee development, daily accounting, inventory, etc.

EDUCATION University of Central Florida, Orlando, FL; BSBA; Major: Management; Minor: Marketing

TECHNICAL SKILLS

Microsoft Word, Excel, Outlook, PowerPoint, Quicken

VOLUNTEER ACTIVITIES College Park Church: Member (1997 – Present); Deacon (2005—2008); Class Leader Adult

Bible Fellowship (2006—Present); three foreign Mission Trips (2003, 2005, 2008)