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ROMANIA TOP 100
British American TobaccoRomania
Gavin Little – Managing Director
Of the Top 26 rankingThese are the one’s I find
Interesting• Metro 6th• Connex 8th
• Orange 12th• Interbrands 13th• British American Tobacco
26th
From No 1 to 26 these are the only business’ that started from nothing
Organically built / Never State Owned
• Net Turnover / Volume• Total Shareholder Return• Corporate Reputation
Globally British American Tobacco
want “sustainable growth” in all markets where we operate:
Gross Revenue & Net Revenue
0
50
100
150
200
250
300
350
400
2001 2002 2003 2004 2005
Net Turnover
Govt Levies
GrossTurnover
This get’s BAT 26th Place
This is what you don’t see
242mUS$
373mUS$
Industry Turnover
2001 Turnover
Government Levies64%
Net Turnover36%
2005 Turnover
Government Levies71%
Net Turnover29%
Absolute % Change
GROSS TURNOVER
+45%
Excise +70%
VAT +47%
TOTAL PAID TO GOVERNMENT
+62%
NTO +15%
SHAREHOLDER VALUE
?
Industry
Volumes2001 Volumes
BAT
Other Legitimate
Duty Not Paid
2005 Volumes
BAT
Other Legitimate
Duty Not Paid
Absolute %
Change
Consumer Purchasing Power
5%
Volume Total Mkt
-3
Volume TAX PAID
-5%
Volume NO TAX PAID
+11%
BAT Share +6%
The Tax Take – What it Means
2001
11.4 sticks
2005
14.2 sticks
8.6 sticks
5.8 sticks
MANUFACTURER GOVERNMENT
Issues-some food for thought
CPP < Excise & Devaluation5% 15% + 6%
Managing the business•Planned in $•Transacted in ROL, •Excise Calculated in €
“Rabbit from Hat” Taxes / increases•2003
•26% increase in excise•Additional 7m$ of taxes applied
Doing Business in Romania and being judged
• Greatest return - PEOPLE
– high quality & professional with great potential• HOWEVER
– We want to be• Sustainable business player for the long term
– Not• An efficient tax collection vehicle
GROSS REVENUE IS NO MEASURE TO SUCCESS
NET TURNOVER IS THE KEY VARIABLE