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by Netgem Hybrid TV solution EE TV example

Romain Waller, Netgem

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Page 1: Romain Waller, Netgem

by

NetgemHybrid TV solution

EE TV example

Page 2: Romain Waller, Netgem

EE TV

EETV Marketing Campaign

Page 3: Romain Waller, Netgem

Netgem corporate presentation

With more than 5M users, Netgem is a leader in the Connected TV Entertainment We provide

solutions to telecom operators enabling them to add value and services to their broadband offerings

since 1996.

Netgem is listed on Compartment C of Euronext Paris (Small Caps) Eurolist and we are a member of

NextEconomy, SBF 250, CAC Small 90, CAC ALL SHARES.

● ISIN / Euronext: FR0004154060

● Reuters: ETGM.PA

● Bloomberg: NETG FP

Netgem is also a financially sound company with no debt and a turnover steadily averaging 70-80

million Euros over the last years

Netgem at a glance

Page 4: Romain Waller, Netgem

Netgem corporate presentation

Netgem Products and Solutions

Netgem

TV

Netbox

Services

Hardware products

For the connected home

NetgemTV:

Cloud based Multi Screen Video Platform and User

experience

Service operation:

Managed TV services and Content management

(aggregation - right negotiation)

Page 5: Romain Waller, Netgem

Netgem corporate presentation

Netgem References

Worldwide

References

mobile operator

Pure Telco

OTT Player

Page 6: Romain Waller, Netgem

Market

● All content moves to OTT delivery

○ Live channels

○ Enabling multi-screen and mobile scenarios

● Consumers’ usage structured around

○ Linear (live TV)

○ Non linear TV (Catch-up, Start-over, Hollywood VOD)

○ «World of OTT content» (Netflix, YouTube, HTML 5 apps)

● Fierce competition among operators, pressure on CAPEX

● PVR and Hybrid – only for an interim period in specific countries

Key Market Trends and Challenges

Page 7: Romain Waller, Netgem

Building a TV solution

From technical considerations

Video Head-

End?

Service

Platform?

DRM/CAS?

VoD

Provider?Devices?

New Team?

Mr/ Mrs Tier1

Page 8: Romain Waller, Netgem

Building a TV solution

TimeRFP - IOT - Roadmap

Operations….

MoneyTime - System

Integration….

From technical considerations

Page 9: Romain Waller, Netgem

Building EE TV solution

From a marketing commitment: 3 Pillars

Mobile experience

prominence to leverage

brand legitimacy and

facilitate X-sell in mobile

channels

A better experience than

the expensive PAY TV

players...

Without the price tag

(FREE when you take

home broadband)

Simplicity & UI

Differentiate with simplicity

to appeal to the Freeview

“upgraders” audience

Mobile Centricity Great Value

Page 10: Romain Waller, Netgem

Building a TV solution

From a marketing commitment

Roadmap & Operation:

Leverage existing Free-to-Air

Broadcast

→ No IPTV Infra

→ No CAS

Live

Local Catch-Up and HTML5 cloud

based applications

→ No System Integration

→ No Rights Negotiation

On-Demand

Pre-integrated solution working on

STB and tablet

→ No integration

Devices

Product Roadmap and Cloud based

management solution provided by

NETGEM

→ No dedicated team

Page 11: Romain Waller, Netgem

Building a TV solution

From a marketing commitment

Page 12: Romain Waller, Netgem

EE TV

TV solution for a Tier 1 operator

STB N8500

Processor BCM 7241 - 3KDMIPS

TV signal 4DVB-T2 Tuners

Hard Drive 1TB Hard Drive

Apps HTML5 support

DRM Playready DRM

HDMI HDMI 1.4

Network Eth 10/100/1000 Base T

11n 2x2

USB USB 2.0

Country UK

Type Mobile operator

Broadband xDSL (wholesale BT)

Mobile subs 26 Millions

BB subs 0.8 Millions

Strengths High subs number - Brand reputation

Weaknesses GreenField - Low BB penetration

Opportunities Leverage Broadcast + OTT content

Threats BT competition

Page 13: Romain Waller, Netgem

EE TV

EETV Web and Press Review

Page 14: Romain Waller, Netgem

- Start from a Marketing view

- Use what is already there (Broadcast, IP Channels,

Apps )!

- Think Hybrid

- Not all operations need to be internalized

EE TV

Lessons learnt

Page 15: Romain Waller, Netgem

спасибо за вниманиеRomain Waller

[email protected]