ROM-COM’S

Rom-Com movies are romantic comedy films with light-hearted, humorous plotlines, centred on romantic ideals such as that true love is able to surmount most obstacles. These type of films are targeted at young female teens and older women this is because the colours, features used on their film posters, billboards, etc. these type of films wont appeal to men as they aren't going to find it as interesting traditionally.

The point of a tagline is to give the audience a slight hint as to what the film is going to be about. The vocabulary used for this tagline is casual and informal, as well as it being quite amusing.The use of ‘Friggin’ makes the target audience realise that the film will be a comedy, aimed at 16-25 year old teen girls and women, as this is the type of language they mostly likely will use.

The main image within the poster is of a male and female, assuming to be the main characters in the movie. the women has a shocked and frightened facial expression, who is sitting up straight looking tense. The male character sitting next to her, is quite the opposite. He is much more relaxed, sitting casually with legs crossed. He is glaring at the women which suggests that he is quite fond of her which the audience will able to identify, if it’s as a friend or more. The background is of a beach, which shows that the film is set somewhere romantic and relaxing. This makes the audience assume more than they are more just friend's.

The use of colour of text is consistent throughout (Red text) and its set to bold. The text at the bottom is eye-catching as it’s a reminder to ‘remember the date’ in bold and the size is bigger, this makes the audience aware of when it comes out.

The audience for iron man 3 has been targeted to its specific audience by the producer by having the trailer for the movie in cinemas while other films of the same genre are being played. The actors in the film are well known for being in these types of films, which the audience will be able to relate to and recognise as of their other films they have stared in, therefore the audience might want to watch it. they also use a lot of special effects on the film to make it appeal more to the audience as it enhances more enjoyment to the film. The colours used for the poster are very bold, earthy colours which catches the audiences attentions.

The male characters in the poster are shown to be more dominant which is the opposite for Rom-Com film posters, which makes the film more appealing to men as men are more likely to watch action films especially if they involve fights, fast paced scenes , films with a lot of tension involved etc. In this poster the male character is exposed as a ‘hero’ as he in in front and looks bigger from all the other male characters and ,also he is holding onto a women which makes him more controlling and the audience will be able to recognise that his character will be a hero.The women in the poster looks worried and alert, this makes the audience know that she is the one in the middle of what the situation is in the film, also the background graphics lets the viewers know that the film will be a sci-fi action film , as it has robots, fire and rocks.

The institution is shown clearly ‘Marvel’ , this film company is well known to a lot of people as of the other films produced within the company such as ; Spiderman, green lantern etc., this is why some young male teens will be attracted to this.

War films target specific audiences such as males , by the posters. On the covers, the colours used in most war films are mostly dark, and dull colours. War films usually consist of male soldiers and sometimes with the rest of the army. For the props, they show a lot of guns and other war weapons which attract the target audience , which does. This also lets the viewers know that the film that they will be watching will be a war film, intriguing the male audience. The setting of war film posters would be deserted places, to replicate exactly how and war was like.

WAR