CRATIVE AD WRITER

Graphic designers are the creative force behind any design, it is the artworker who

ensures that the design maintains its integrity and reaches its full potential by correcting

colors, placement, fonts, and inconsistencies.

JOB RESPONSIBILITIES INCLUDE:

Vetting of All complementary data required for different regions of labeling and

packaging i.e. Lahore, Karachi, Peshawar and all other concerned cities.

Requirements of labeling laws from different foreign bodies or authorities

implemented in packaging and labeling.

Check packaging designing, layout and all other requirements which has to be

included for all regions and authorities around the Pakistan.

Proofreaders get involved after others, such as the author, editor and typesetter,

have done their jobs. It is the proofreader's role to act as a fresh pair of eyes,

spotting any mistakes others might have missed.

The text matches the original. Spelling and style are correct and consistent.

Page numbers, headings and captions are correct. Photos and illustrations are

correctly captioned.

Spelling and other aspects, such as use of capital letters, are consistent.

Checking that concerns have provided all the required materials and paperwork.

Resolving queries directly with the concerns, e.g. Design and text inconsistencies.

Correcting spelling mistakes and grammatical errors. Coding manuscripts for

design features, such as hierarchy of recipes, to instruct the creative team. Creating

artwork briefs to detail the content of illustrations. Ensuring that illustrations are

correctly captioned and referred to in the text. Producing or working to a style

checklist to ensure consistency in hyphenation, capitalization, formatting of

references, etc. Maintaining awareness of new words or phrases coming into

popular usage with a view to ensuring they're appropriate for the readership.

Discussing and resolving any potentially libelous sections.

OUT OF HOME VISIBILITY MANAGER

Out-of-home advertising (aka OOH advertising or outdoor advertising) or out-of-home

media (aka OOH media or outdoor media) is advertising that reaches the consumers while

they are outside their homes.

Out-of-home advertising is focused on marketing to consumers when they are "on the go"

in public places, in transit, waiting (such as in a medical office), and/or in specific

commercial locations (such as in a retail venue). OOH advertising formats fall into four

main categories: billboards, street furniture, transit, and alternative.

Prepare budgets and submit estimates for program costs as part of campaign plan

development.

Plan and prepare advertising and promotional material to increase sales of

products or services, working with customers, company officials, sales departments

and advertising agencies.

Assist with annual budget development.

Inspect layouts and advertising copy and edit scripts, audio and video tapes, and

other promotional material for adherence to specifications.

Coordinate activities of departments, such as sales, graphic arts, media, finance, and

research.

Prepare and negotiate advertising and sales contracts.

Identify and develop contacts for promotional campaigns and industry programs

that meet identified buyer targets such as dealers, distributors, or consumers.

Gather and organize information to plan advertising campaigns.

Confer with department heads and/or staff to discuss topics such as contracts,

selection of advertising media, or product to be advertised.

Confer with clients to provide marketing or technical advice.

Monitor and analyze sales promotion results to determine cost effectiveness of

promotion campaigns.

Read trade journals and professional literature to stay informed on trends,

innovations, and changes that affect media planning.

Formulate plans to extend business with established accounts and to transact

business as agent for advertising accounts.

Provide presentation and product demonstration support during the introduction

of new products and services to field staff and customers.

Direct, motivate, and monitor the mobilization of a campaign team to advance

campaign goals.

Plan and execute advertising policies and strategies for organizations.

Track program budgets and expenses and campaign response rates to evaluate

each campaign based on program objectives and industry norms.

Assemble and communicate with a strong, diverse coalition of organizations and/or

public figures, securing their cooperation, support and action, to further campaign

goals.

Train and direct workers engaged in developing and producing advertisements.

Coordinate with the media to disseminate advertising.

Contact organizations to explain services and facilities offered.

Direct and coordinate product research and development.

Represent company at trade association meetings to promote products.

Consult publications to learn about conventions and social functions and to

organize prospect files for promotional purposes.

VENDOR (EXECUTION SPECIALIST)

Responsible for the execution of all email marketing campaigns of AG Interactive brands

American Greetings, Blue Mountain, Jacquie Lawson, Cardstore, Creatacard, and justWink

Perform quality assessment of creative content, list production, and delivery setup

Primary owner of campaign deployment tool and high level campaign metrics for

all direct marketing campaigns

Execution of one-to-one programs in the customer campaign management solution

(including setting up target groups, e-mails, and landing pages)

Support customers in using campaign management solutions

To understand the Marketing Business domain and Campaign requirements.

Worked closely with Client Manager to understand the targeted segment of the

merchant’s marketing strategy.

Create segmentation to pull the desired count of data from client campaign

management CRM tool.

Interface with third party vendors for successful delivery of Data files.

Provide Post Campaign Analysis Report using automated campaign analysis tool.

Provide strategic recommendations for future campaign optimization.

Interface with client campaign execution team/onshore project team.

Testing and troubleshooting by coordinating with the technical team on CRM tool

updates.

Consolidate and maintaining documentations for all processes including process

updates.

Tracking and maintaining the clients campaign analysis repository reports.

Responsible for Quality checking of final mail list and Campaign Analysis Report of

peers.

Accommodating additional ad-hoc Campaigns with aggressive deadline.

Execution of annual merchandising plan

Permanent on store/in store branding and merchandising like shop

fascias/Canopies/availability signs/ window graphics/counter branding etc -

creating touch point for the brand

Out of home visibility through wall branding and identification/development of low

cost and quality branding opportunities

Franchise branding

Training and Development of Merchandisers to ensure high degree of Visibility.

Develop KPIs setting and monitoring mechanism for the merchandisers in

consultation with S&D teams

Salary processing of Merchandisers and monthly evaluation of the merchandisers

efficiency and effectiveness

Ensure quality and timely execution of all trade marketing activities of the vendors

Audit of the Giveaways and POSM lying at S&D offices

Develop a mechanism of check and balance for the distribution of Giveaways to end

users and retailers

Sales promotions:

Planning and development of all localized sales promotion activities in consultation

with local S&D teams.

Owning responsibility for the execution of all regional programs designed to

increase sales

Setting and agreeing the KPIs and key deliverables for the Sales promotion

activities with the local S&D teams

Post evaluation of the Activation against the set KPIs and deliverables

Communication and sign-off of all the agreed sales promotion plans with HQ after

approval from RD

Audit of the activities

MARKET RESEARCH MANAGER

The Market Research Manager is responsible for selecting the appropriate research

methodology and supporting techniques to meet a defined business objective. Depending

upon the selected methods, the Research Manager develops or assists in the development

of the research instrument. The Research Manager works closely with vendors or Market

Research Project Directors ensuring the successful execution of the fieldwork. Upon

completion, the Market Research Manager reviews the collected data, authors reports and

makes business-oriented recommendations to the sponsoring client.

REQUIREMANTS

To be successful in market research, you must have:

An analytical mind

Strong knowledge of statistics and computers

An ability to handle data to work in quantitative research

An interest in psychology and behavioural science for qualitative research

Specific scientific or technical knowledge to work as an industrial researcher

Confidence when dealing with a wide variety of people

The ability to take responsibility and handle pressure

Excellent communication skills and the ability to give clear instructions

Accurate and clear written skills when producing questionnaires and reports

Methodical and well organised

Good numerical, analytical and problem-solving skills 

Commercial awareness for work with corporate clients

Excellent people skills and a friendly manner

RESPONSIBILITIES

The exact type of work you will carry out varies according to your employer (whether you

work client-side or for an agency), the industry in which the client is based and the type of

research you carry out.

In general though, tasks can include:

Meeting and liaising with clients to negotiate and agree research projects;

Preparing briefs and commissioning research;

Formulating a plan or proposal and presenting it to the client or senior

management;

Writing and managing the distribution of surveys and questionnaires;

Briefing interviewers and researchers;

Liaising with and managing survey staff;

Moderating focus groups;

Undertaking ethnographic research (observing people in their homes and other

environments);

Conducting qualitative or quantitative surveys, which may involve field, interview

or focus group assessments;

Using statistical software to manage and organise information;

Monitoring the progress of research projects;

Analysing and interpreting data to identify patterns and solutions, including

surveys and focus group transcripts;

Writing detailed reports and presenting results;

Advising clients or senior management on how to best use research findings;

Managing budgets.

Communicating with clients to understand and document the business objectives

Selecting the most appropriate research methodology and techniques

Designing qualitative and quantitative research plans for products in all stages of

the Product Life Cycle

Designing research questionnaires and moderator guides

Working with Project Directors to oversee the fieldwork initiative

Interpreting data, writing reports, and making actionable recommendations

SKILLS

Interpersonal skills, with strong written and oral communication skills;

Good analytical and numerical skills;

Accuracy and attention to detail;

The ability to use initiative;

Excellent organisational skills;

Business awareness;

Creativity and problem-solving skills;

Teamwork and negotiation skills;

Flexibility and drive;

It literacy;

An interest in psychology and behaviour.

REFERENCES:

Waqar Khan (https://www.linkedin.com/in/waqarkhan023?

authType=name&authToken=wWKR&locale=en_US&srchid=4029004951462473441236

&srchindex=1&srchtotal=3&trk=vsrp_people_res_name&trkInfo=VSRPsearchId

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%3Aprimary%2CVSRPnm%3Afalse%2CauthType%3Aname

Hina Malik

https://www.linkedin.com/in/hina-malik-25638252?

authType=name&authToken=ErHY&locale=en_US&srchid=4029004951462516626757&s

rchindex=2&srchtotal=2793&trk=vsrp_people_res_name&trkInfo=VSRPsearchId

%3A4029004951462516626757%2CVSRPtargetId%3A186047202%2CVSRPcmpt

%3Aprimary%2CVSRPnm%3Afalse%2CauthType%3Aname

Prof. Khan

https://www.linkedin.com/in/prof-khan-b413a94b?

authType=OUT_OF_NETWORK&authToken=eKTw&locale=en_US&srchid=402900495146

2517221625&srchindex=3&srchtotal=24602&trk=vsrp_people_res_name&trkInfo=VSRPs

earchId%3A4029004951462517221625%2CVSRPtargetId

%3A177144097%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Afalse%2CauthType

%3AOUT_OF_NETWORK

Youmna Rizvi

https://www.linkedin.com/in/youmnarizvi?

authType=OUT_OF_NETWORK&authToken=AI6K&locale=en_US&srchid=4029004951462

433286102&srchindex=6&srchtotal=50575&trk=vsrp_people_res_name&trkInfo=VSRPse

archId%3A4029004951462433286102%2CVSRPtargetId%3A89232599%2CVSRPcmpt

%3Aprimary%2CVSRPnm%3Afalse%2CauthType%3AOUT_OF_NETWORK

Salahuddin Akhtar

https://www.linkedin.com/in/salahuddin-akhtar-b4400010?

authType=name&authToken=ZaIt&locale=en_US&srchid=4029004951462518844780&sr

chindex=1&srchtotal=1&trk=vsrp_people_res_name&trkInfo=VSRPsearchId

%3A4029004951462518844780%2CVSRPtargetId%3A35833444%2CVSRPcmpt

%3Aprimary%2CVSRPnm%3Afalse%2CauthType%3Aname

Nimra Saeed

https://www.linkedin.com/in/nimra-saeed-06900336?

authType=name&authToken=Oh3V&locale=en_US&srchid=4029004951462433286102&

srchindex=1&srchtotal=50575&trk=vsrp_people_res_name&trkInfo=VSRPsearchId

%3A4029004951462433286102%2CVSRPtargetId%3A125416593%2CVSRPcmpt

%3Aprimary%2CVSRPnm%3Afalse%2CauthType%3Aname

Laila Ali

https://www.linkedin.com/in/lailaali?authType=name&authToken=mqld&trk=prof-sb-

browse_map-name

Ashvin Gul

https://www.linkedin.com/in/ashvin-gal-1aaa8536?

authType=name&authToken=syYX&locale=en_US&srchid=4029004951462684524894&s

rchindex=28&srchtotal=91&trk=vsrp_people_res_name&trkInfo=VSRPsearchId

%3A4029004951462684524894%2CVSRPtargetId%3A128074450%2CVSRPcmpt

%3Aprimary%2CVSRPnm%3Afalse%2CauthType%3Aname

Naveel Hussain

https://www.linkedin.com/in/naveel-hussain-54756325?

authType=OUT_OF_NETWORK&authToken=Gp2x&locale=en_US&srchid=4029004951462

433286102&srchindex=2&srchtotal=50575&trk=vsrp_people_res_name&trkInfo=VSRPse

archId%3A4029004951462433286102%2CVSRPtargetId%3A87968071%2CVSRPcmpt

%3Aprimary%2CVSRPnm%3Afalse%2CauthType%3AOUT_OF_NETWORK