Roles Communities Can Play

To get the internet they need

IT ALL STARTED WITH A PLAN..

.. and a decision

Compliance Documentor

Operative Document

Wisc. Stat 66.1001 mandated that every unit of government complete and adopt a 20-year comprehensive plan by Jan 1, 2010

THE ACTIVE PATH vs

THE PASSIVE PATH

Once you commit to the decision to jump on the operative highway, you are on an inevitable path to achievement and implementation

If you fail to plan, then you can plan to fail. But you will still fall short if you fail to follow your plan.

A COMPREHENSIVE PLAN IS AN EXISTING CONDITION REPORT

Three Lakes decided that the best possible high speed internet (broadband) and cell phone coverage were the fundamental underpinning to all we hoped to accomplish in the next 20 years

Your comprehensive plan provides a baseline of where you are and some ideas of where you want to go. Next you must focus on those areas that

will give your community both

strategic and tactical advantages

ANCHOR FORTECHNOLOGY

IN THENORTHWOODS

A bold plan to do what few unserved or underserved rural communities had ever accomplished..

Technology as a tenth element of the plan Don’t wait for the technology to come to you Providers as partners, not the enemy Proactively identify opportunities Create your own coverage map Educate your local residents Communicate what you have Collaborate on the local, county, regional, super-regional and state levels Public-private cooperation is essential Set goals and then set about to make them

About 90% of Three Lakes residents now have access to up to four providers. Phase I will be complete when 100% have at least one choice

THE THREE LAKES MODELBuilding Community Broadband Subscribership

Building is about far more than merely providing access to the technology. Engaging people in the community throughout the process is critical to the long-term success of the effort.

TechnologyCapability·Existing Infrastructure·Technical Expertise·Local and Regional Providers

Technically Capable Expanding Broadband

Interested Governmentally Engaged

Local Government Engagement·Ability to change mindset·Commitment to broadband development·Willingness to earmark financial resources·Dedication to collaborations on a broad front

Just starting out

Fully engaged

Without the support of the local town board a broadband implementation plan has no chance. As hard as it is to budget funds in these difficult times, that’s precisely what must be done.

STEP ONE: change and commit the town board mindset must change local taxpayer dollars must be committed to the effort

STEP TWO: assess and decide take an inventory of what you have and make a list of what you want / create a coverage map choose what broadband options you want to pursue

STEP THREE: collaborate and contact arrange meetings with your local service providers go to the technology – you’ll be waiting forever for it to come to you

THE THREE LAKES MODEL Building Community Broadband Subscribership

The job never ends. It’s a ongoing cycle of continuous evaluation and improvement. The collaborations you form will constantly expose you to groups with great ideas you can use and assimilate.

STEP FOUR: implement and execute as service options come online, educate your residents on the choices enter into agreements with providers to build/create infrastructure

STEP FIVE: evaluate and refine how are we doing, where are we strong, where do we need improvement find/fill the gaps in your local coverage area / upgrade service offerings

THE THREE LAKES MODEL Building Community Broadband Subscribership

Insert your town here If Three Lakes did it, so can you. Just follow the

steps in the model.

Commit to your plan Take the operative path Confirm your baseline data Collaborate Be consistent, persistent and patient Never say never Don’t let anyone tell you it can’t be done

CASE STUDY – THREE LAKES

Resources

www.trythreelakes.com

www. broadband.uwex.edu

ecodevdon@townofthreelakes.com

SonicNet Inc. | 888-631-9666Mailing address: PO Box 42, Phelps, WI 54554

Office address: 229 W Pine St, Eagle River, WI 54521www.sonicnet.us

Topics

• What Is SonicNet?• How It Works• Digital Differences• Focus on Last Mile Under Served Areas• Economic Development Benefits• Partnering Public with Private• Minocqua’s Story• What’s Next?

What Is SonicNet?• Locally owned provider of high-speed, high-quality and

competitively priced Fixed Wireless Internet service• In business since 2007, currently serving over 700

customers• Fixed Point to Point Wireless Fiber for Businesses• Wifi setups for resorts, hotels, and city's• Founded to provide access to broadband in “the best places

to live”• Focus on local hiring and economic development• Build and consult other WISP's (wirless internet service

provider)

What Is Wireless Broadband• Wireless broadband is NOT mobile broadband or satellite

Internet

• Wireless broadband is a proprietary system that delivers Internet service over a radio frequency from local towers

• Wireless broadband is capable of higher speeds and lower latency than mobile or satellite Internet

• Wireless broadband has much higher bandwidth capability and can stream video and VOIP services

• Wireless broadband is more than capable of handling work VPNs and video conferencing

Focused on Last Mile Under Served Areas

• Fixed Wireless costs a fraction of the price to expand compared .with DSL, Cable, or Fiber

• Part of a patchwork of solutions to provide Internet services to local communities.

• Able to reach further and go where no one else wants to go because of the ROI.

Digital Differences

• Pew Research conducted a poll in April 2012 which found that 1 in 5, or 20%, of American adults do not use the internet compared to 95% of teens.

• Almost half of those adults said that the main reason they don’t go online is because they don’t think the internet is relevant to them.

• We have found this to be the single biggest barrier because we think “how could it NOT be relevant”

Relevance• This has to be a collaborative approach across public and

private entities to educate people on “WHY” it is relevant.

• Medical Advantages. From research, to help guides, to online doctor's visits, etc....

• Education. Online higher education is one of the fastest growing industries in the US. Not to mention students research, collaboration, study groups, parental involvement, etc....

• Finance. Personal banking, credit reports, fraud, identity theft, etc....

Partnering Public with Private

• 3 Lakes, Phelps, Eagle River, Minocqua, St. Germain, Cloverland, Vilas County, Oneida County

• Tower Leases, Tower Co-Location, Land Usage Agreements, etc....

• Active members of the Grow North Broadband committee, Vilas County Economic Development committee.

• Developed and implemented a WISP (wireless internet service provider) for the Forest County Pottawatomie Tribe.

Partnering Public with Private• Economic Impact benefits both parties

Survey conducted in our 5 county region found that 53% of people surveyed would stay 1-2 weeks longer in the area if they had access to broadband internet.

32% said they would stay over 1 month longer.

US Council on Tourism Estimates people spend $400.00/week.

According to the WI PSC only 12% of Vilas County seasonal residents have access to broadband. If we are able to raise this only 10% to 22% and they stayed 1 week longer they would spend $746,000 in our community.

Minocqua’s Story• Town of Minocqua wanted to help get

broadband Internet service to the rural residents

• Approached SonicNet about how to make it happen

• SonicNet and Minocqua worked together: Minocqua built 3 towers; SonicNet leases space on them to provide service

Questions

Chippewa Valley

Inter-

Networking

Consortium

Members (1999)• CESA 10• Chippewa Falls School District• Chippewa Valley Technical College• City of Eau Claire• Eau Claire County • Eau Claire Area School District• Eau Claire Public Library• University of Wisconsin-Eau Claire

24 – © 2012 Internet2

• CESA 10• Chetek-Weyerhaeuser School Dist.• Chippewa County• Chippewa Falls School District• Chippewa Valley Technical College

(Chippewa Falls, Eau Claire & Menomonie) • City of Altoona• City of Chippewa Falls• City of Eau Claire• Dove Healthcare• Eau Claire Area School District• Eau Claire County • Eau Claire Public Library & Indianhead

Federated Library System

• Elk Mound School District• Luther Midelfort Mayo Health System• Osseo - Fairchild School District • Sacred Heart Hospital (Eau Claire)• St. Joseph’s Hospital (Chippewa Falls)• University of Wisconsin—Eau Claire • University of Wisconsin—Stout • UW Health (Eau Claire & Augusta)• WiscNet• Wisconsin DOT

Members (2012)

Community Area Network (CAN)

• 1999: Y2K CIO monthly “breakfast club”

• 2000: Discussing IT needs & cost burdens led to collaborations for mutual benefit; Chippewa Valley Inter-Networking Consortium (CINC) formed

• 2004: Joint purchases to share infrastructure & applications

• 2008: Named a fiscal agent

• 2009: St. Joseph’s Hospital became a FCC Rural Health Care Pilot; redundant link between hospitals

• 2010: $32M federal “Building Community Capacity through Broadband” BTOP grant (led by University of Wisconsin-Extension) awarded to State

• 2011: Became Unincorporated Association (§184 WI Statutes)

26 – © 2012 Internet2

TIMELINE

CINC 2012CURRENTLY• 72 miles of fiber• 18 members• 150 locations connected• Redundancy

BTOP EXPANSION• 154 miles of additional fiber• 110 new locations (BTOP)

• 12 new towers (BTOP)

CINC Video (next slide): http://bit.ly/yTIBIt

Community Area Network Evolution

To benefit :• your own institution (such as a school district)• like institutions (such as city & county

government)• Unlike institutions (such as government &

health care)

CINC would like to thank:• Members of the

Chippewa Valley Inter-Networking Consortium (CINC), a best practice Community Area Network (CAN)

• WiscNet, Wisconsin's Research And Education Network• The University of Wisconsin-Extension, for leading Wisconsin’s

“Building Community Capacity through Broadband” BTOP matching grant ($32m)

Acknowledgements

29 – © 2012 Internet2

Lycaeides melissa samuelis (Karner Blue Butterfly)

Acknowledgements

30 – © 2012 Internet2

Questions