Role Play KMS Project

8/17/2019 Role Play KMS Project

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Falcons are best known for their ruthlessness and their incredible flying abilities

and acute eyesight. Falcons can change direction extremely quickly when compared

to other birds. Falcons have adapted in many ways to maximize their chances of

survival in the skies. Falcons have been recorded diving at speeds of up to 200

miles per hour that means they are the fastest creatures on the planet!

he logo is inspired by Falcon and focuses on key characteristics shared by the bird.ur teammates" display these attributes at every task" every time# pride" passion"

focus" speed and competitiveness. ur team embodies all these qualities that is the

reason it is named Falcons.

$itaronse aage %ahan aur bhi hain

&bhi ishq ke imtehan aur bhi hain

u shaheen hai parvwaaz hai kaam tera

'dne ke liye aasmaan aur bhi hain

here is world beyond stars

here are more test to be passed

(ou are the falcon" your passion is flight

and sky is the limit for you.


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• )nnovation distinguishes between a leader and a follower.

• *eadership is about taking responsibility" not making excuses.

• here are three essentials to leadership# humility" clarity and

courage. +

• *eadership cannot really be taught. )t can only be learned.• he only safe ship in a storm is leadership.

• ,roblems are only opportunities in work clothes.

• & leader is a dealer in hope.

• *eaders are made rather than born

• *eaders think and talk about the solutions. Followers think

and talk about the problems.• *eadership is the capacity to translate vision into reality.

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HKE Society’s

SLN College of EngineeringYeramarus Camp, Raichur .

Department of MBA

LEADERSHIP CONCLAVE 8th September 201

Ven!e" Seminar Hall

& very -ood orning *adies and gentlemen. /onorable chief -uest of todays function"

1espected ,rincipal" teachers" invited guests and my dear friends his is uhi here and )t gives

me immense pleasure to welcome you all to witness and participate in this *eadership conclave.

Firstly ) would like to congratulate and thank the organizers for this incredible %ob.

) request33333333333333 to escort chief guest of today function 33333333333333333 on the

4ias.

hank you 3333333333333

5ow to breathe the soul on to this occasion with her melodious voice ) call upon 6idya to

present an invocation song

hank you 6idya

) would like to begin my talk with a very thoughtful quote by alcolm -ladwell ) 7uote89hina can collapse tomorrow because there is no discussion. )ndia:s society cannot collapse.; )

'nquote.

4iscussion and talk are the fuel that keeps the engine of human civilization alive. 9onclaveslike the ones organized today provide the platform and all the inspiration you need to get going.$o *adies and -entlemen" Feel the surge of enthusiasm engulf your heart as each


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=ernard =aruch has rightly said ) 7uote >illions saw the apple fall" but 5ewton was the onewho asked why; ) 'nquote. $o ?eep the >@hy; alive in you.

oday we would have interesting events" interactive session with the speakers at the

venue and many more things" ,lease go for it.

he


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Bom: March 2,!"#

$hairman % Managing &irector oBiocon 'td( )ndia*sbiggest biotechnologycompany+ )n 2-, she

became

)ndia*s richest woman+ .elicitated with /admashri 0!"1" and /adma Bhushan02#+

Kiran Mazumdar Shaw was born on March 2, !"# in Bangalore+ She had her schooling at

Bishop $otton 3irls School and Mount $armel $ollege at Bangalore+ 4ter doing completing her

B+Sc+ in 5oology rom Bangalore 6niversity in !"7, she went to Ballarat 6niversity in Melbourne,

4ustralia and 8ualifed as a master brewer+

Kiran Mazumdar Shaw started her proessional career as trainee brewer in $arlton % 6nited

Beverages in !"7-+ )n

!"71, she 9oined as rainee Manager with Biocon Biochemicals 'imited in )reland+ )n the unds or

her business+ Ban;s were hesitant to give loan to her as biotechnology was a totally new feld at

that point o time and she was a woman entrepreneur, which was a rare phenomenon, same

year, Kiran Mazumdar Shaw ounded Biocon )ndia in collaboration with Biocon Biochemicals

'imited, with a capita< o=s+ !,+ She initiallyaced many problems regarding unds or her


11/20

business+ Ban;s were hesitant to give loan to her as biotechnology was a totally new feld at that

point o time and she was a woman entrepreneur, which was a rare phenomenon+

Biocon*s initial operation was to e>tract an enzyme rom papaya+ 6nder Kiran Maznmdar Shaw*s

stewardship Biocon transormed rom an industrial enzymes company to an integrated

biopharmaceutical company with strategic research initiatives+ oday, Biocon is recognised as

)ndia*s pioneering biotech enterprise+

Biocon was ounded on ?ovember 2",!"71 as a 9oint venture between Biocon Biochemicals 'td+

o )reland and an )ndian entrepreneur, Kiran Mazumdar Shaw+ )n !"7", Biocon became the frst

)ndian company to manuacture and e>port enzymes to 6S4 and @urope+ 6nilever pic+ ac8uired

Biocon Biochemicals 'td+ in )reland in !"7" and merged it with its subsidiary, Auest )nternational+

)n !"1", Biocon became the frst )ndian biotech company to receive 6S unding or proprietary

technologies+

Biocon is a researchdriven, global healthcare company with a strong matri> o capabilities along

the biopharmaceutical value chain+ .ocusing on unmet medical needs in cancer, diabetes and

inCammatory diseases+ hey oDer novel therapies on a platorm o aDordable innovation+

hey believe in strategic licensing partnerships which rapidly provide wider global access and

greater mar;et penetration+ More signifcantly, they will enable to deliver brea;through

therapeutics to millions o patients the world over+

Ever the years, they have systematically leveraged their technology platorms rom enzymes to

small molecules to recombinant proteins and antibodies+ hrough partnerships and alliances,

Biocon has strategically moved up the value chain rom supplying pharmaceutical bul; activities

to developing proprietary molecules and their own branded ormulations+


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!A: .rom a trainee brewer to one o the richest women in )ndia+ Fhat has gone into such a

successul 9ourneyGdetermination, ocus, honesty or a combination o allH

4ns: ) thin; it is a combination o several actors+ ) am a very determined person who will

rise to any challenge thrown my way+ ) have a deep sense o values and integrity and will not

stand or dishonesty and in9ustice+ 4 sense o purpose has been my underlying incentive+

*Succeeding against all oddsI has always given me a great high and ) am really pleased to see

that we have built such a valuable organisation through a ! per cent )ndian eDort+ ) am a

proud )ndian and it means a lot to me to be recognised on the world stage+ he world respects

wealth creation and today Biocon is perceived as a successul wealth creator+ Biocon is about

doing things in a diDerentiated way J daring to be diDerent so that you stand out+ ) have also

been very ortunate to have a very competent and talented team, which has enabled Biocon

scale new heights+

2A: Fhat do you wish to achieve with BioconH

4ns: )n the ne>t ! years, my goal is to ma;e Biocon a global biotechnology enterprise and

my dream is to see )ndia as a global destination or biotechnology+ Fe have 4sia*s largest )nsulin

acility+ Eur ambition is to be among the top ! Biotech companies globally+

A: ow do you manage to ta;e out time or your amilyH

4ns: )t is important to have amily support and cooperation to succeed in oneIs career+ .or

women especially, balancing home and wor; lie may become diLcult without ade8uate supportrom the amily+ My husband has played a vital role in our success+ ) miss having a $hild

=eporter: ) understand 'eadership is not only about gains but also about sacrifces+

-A: Fhat goes into a successul marriageH

4ns: 4 mutual trust and respect+

#A: 4s a woman entrepreneur, would you li;e to give a piece o advice to the budding women

entrepreneursH

4ns: ) you have a vision, a plan and the conviction, you should ollow it and success will

come your way+ Biocon is testimony to a vision that a team o li;eminded people with the samedrive to e>cel can achieve+

A: here are unortunately many out there who need a helping hand rom successul people li;e

you+ 4re you in any way attached to social activismH

4ns: ) sincerely believe that it is important to give bac; to society the very society that

has allowed us to attain the heights we have+ Fe recognise our responsibility to )ndia her

health, education and environment+ Eur particular ocus is on child welare as we realise the

importance o investing in children, to positively impact their uture+ Biocon .oundation has been


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established with the aim o identiying and implementing pro9ects that will impact the social and

economic scenario in the country+

=eporter: S@ )S )ndia*s Biotech AueenGa Bangalore native who has

transormed a small business operating out o her garage, into a !# million dollar company+

Kiran Mazumdar Shaw started her proessional career as a trainee brewer in $arlton % 6nited

Beverages in !"7-+

)n !"71+ she 9oined as a rainee Manager with Biocon Biochemicals 'imited in )reland+

$ollaborating with the same )rish frm, she ounded Biocon )ndia with a capital o =s !+ in!"71 and has never loo;ed bac; thereater+

She has bagged several national as well as international honours he @conomic imes Business

Foman o the Near 4ward 02-+ /adma Bhushan 02#, Fharton )nosys Business

ransormation 4ward 02, are to name a ew+ ere, she shares her lie e>periences and more

with =edlines )ndia oday+ his is Ouhi =eporting or Bangalore, =edlines )ndia today+

B#o$on%& '#ran Ma(!m)ar*Sha+" Craft#n, a

B!ne&& Mo)e- to Marr. R#&/ an) Re+ar)

ar 0C" 20C2 /ealth


14/20

5n edited version of the transcript follows!

In)#a 'no+-e),eharton" (ou feature in the press regularly. ime was when we had cricketers" film starsand others as celebrities" and not business leaders.

'#ran Ma(!m)ar*Sha+" (oung people need different types of role models.


15/20

interest debt was available" and you needed a license for everything. ) set up this company in those difficultconditions realizing that ) had to be selfAsustaining and create an island of excellence.

) had a couple of ob%ectives when ) set up =iocon. ) was keen on innovating. he whole culture Gat that timeHwas around reAengineered" lowAcost technologies or licensing technologies. his was an opportunity for me tochange that paradigm. 'nlike most companies that treated 14 like a tax break" ) wanted it to be integral to mystrategy. G=iocon:s 14 spending in the first three quarters of its current financial year was 1s. CC0 croreM'$N22 millionO AA about KI of its revenues.H

In)#a 'no+-e),eharton" /ow does your business model allow for spending on innovationB

Ma(!m)ar*Sha+" he model we chose was a hybrid model of lowAhanging revenueAearning" lowArisk and predictable business on the one side. he other stream is the slightly higherArisk and longerAstream business. G&t presentH" our revenues come from the medium to lowArisk businesses# research services" &,)s Gactive pharmaceutical ingredients" which =iocon supplies to other pharmaceutical companiesH and brandedformulations. hey are helping us generate enough cash to support our higherArisk businesses like our noveltherapeutic programs Gsuch as for oral insulin and psoriasisH.

In)#a 'no+-e),eharton" (ou have sharpened =iocons focus areas with key partnerships and along

specific business lines. 9ould you walk us through thoseB

Ma(!m)ar*Sha+" ver time" our business model has been refined further. oday we are looking at severalverticals we want to pursue. )n our insulins vertical" we partner with ,fizer. )n the biosimilar m&bs GmonoclonalantibodiesH vertical we have partnered with ylan. G=iocon and ylan" a specialty pharmaceuticals and genericdrugs company based in the '.$." are %ointly developing biopharmaceutical alternatives to drugs going off patent.H ur next vertical is our branded formulations business" which is about building the =iocon brand in)ndia and in some other markets in diabetes" cardiology" oncotherapeutics" etc. his business is growing veryrobustly.

he branded formulations market is dominated by )ndian generic drug companies. /ere" we have a

differentiated strategy in that our divisions are anchored by biologics" and not by small molecule generics. urdiabetology division is anchored by insulins" and oncotherapeutics is anchored by our novel proprietary drugs.


16/20

)n biosimilar biologics" we have a global play with ylan. =oth companies are investing in taking it to themarket. =iosimilars are extremely expensive to develop unlike small molecule generics. he regulatoryrequirements are steeper and more complex. )nnovators are lobbying very strongly to make it very difficult andcomplex so that not too many people can spoil their party.

-enerics now have become a commodity but biosimilars are not yet commoditized. -lobally there are maybeC0 companies with the capability to develop biosimilars" and we believe we are one of those.

)n branded formulations" we want to aggressively build the business. @e have chosen three areas# autoimmunediseases" cancer and diabetes. @e want to be the diabetes company in )ndia in the next five years. &nd if ouroral insulin becomes a reality" we will be. ur oral insulin launch will take three years + probably in 20CE. @ealso want to be the cancer company of this country. )n autoimmune diseases" we are developing drugs for psoriasis" rheumatoid arthritis" etc. ,soriasis" for example" has been treated with steroids or some ointment or phototheraphy. hey have never used biologics" which is getting to the heart of the problem. )f we are lucky wemight be able to launch it in )ndia in late 20C2.

In)#a 'no+-e),eharton" @hat is the market potential for each of your business areasB

Ma(!m)ar*Sha+" he worldwide market for insulin is '$N20 billion" and it is growing in double digits. he

market for biologics going off patent in the next C0 years is much bigger. he nonAgenerics space alone is worthupwards of '$NE0 billionQ the entire market will be about '$NC00 billion. ur >novel programs; where we aredeveloping oral insulin and drugs for autoimmune diseases are a multibillionAdollar opportunity. )n cancerdrugs" we have at least a '$NC billion opportunity. )f you look at the value we can unlock with all these programs it is substantial.

In)#a 'no+-e),eharton" @hat are the obstacles you faceB )s access to capital one of thoseB

Ma(!m)ar*Sha+" )t is not access to capital. @e are generating enough cash to fund our needs. @e have alsofound that partnering is a very good option for us. ,artnering has given us all the capital needed fordevelopment + we share the downsides and the upsides. ) am cautious about taking the acquisition route that

most companies find exciting. ) dont think acquisitions give you the returns you are looking forR.ur businessstrategy is about leveraging the cost base in )ndia to deliver innovation" because taking drug candidates to proofAofAconcept in )ndia is very affordable. (ou get to unlock huge value when you get to proofAofAconcept.

In)#a 'no+-e),eharton" hat brings me to rising wage levels in )ndia. /ow do you protect your arbitrageopportunityB

Ma(!m)ar*Sha+" (es" wages are rising. )f you compete %ust on the basis of cost" that arbitrage opportunity isgoing to get obliterated very soon. opAend talent is really expensive in )ndia" and there is no difference in thatcost between the '.$. and here. =ut the arbitrage opportunity exists in the lowerAend talent" where )ndia is between oneAfifth and oneAthird cheaper. @hat ) also find attractive in )ndia is you can create 14

infrastructure at a much lower cost. @hen you look at drug innovation" K0I of the cost of drug development isfor clinical trialsQ and early stage discovery research is S0I. =iocon can offer endAtoAend services. )t isintegrated and not G%ustH a component play.

&t $yngene Ga =iocon subsidiary focused on custom researchH" the =$ =iocon 1esearch 9enter Gwith =ristolAyers $quibbH is one such integrated research hub. )t is managed as a separate research hub for =$. heyalready have two products in the clinic. he productivity and the 14 costs they are incurring for getting intothe clinic is really" really attractive. hat is the next play for =iocons 14 services. &t 9linigene Ganother=iocon subsidiary" focused on clinical trials and regulatory filingsH" not only can we do discovery research butGwe canH also take drugs into the clinic.


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In)#a 'no+-e),eharton" isted, impressed ?arayanan Paghul, ormer chairman o )$)$) Ban; and ounder o )$)$)

Pentures, at their frst meeting+ Q)t was diLcult to not to place aith in her+++ she wal;ed into my

room, we spent hal an hour tal;ing, and ) could see she had fre in her belly+Q MazumdarShaw,

or her part, says Paghul unded a technology that proved crucial or her business+ QFhen )

wanted to scale up our technology, ) could not fnd anyone in )ndia,Q she says+ Qhere was no

venture unding+ ?o ban; wanted to touch it+ ?obody wanted to und a homegrown technology

by some young scientist+ But Paghul said: *hese are e>actly the ;inds o things we want to und

in this country+*Q

Biocon head Kiran MazumdarShaw says the award goes hand in hand with responsibilities

MazumdarShaw used that technology to develop enzymes or Ecean Spray, an 4merican ruit

9uice company+ Qill today, that enzyme has not been replaced,Q she says with pride+ Q)t eels so

http://businesstoday.intoday.in/video/kiran-mazumdar-shaw-biocon-indian-women-business-leaders/1/149560.htmlhttp://businesstoday.intoday.in/video/kiran-mazumdar-shaw-biocon-indian-women-business-leaders/1/149560.html


18/20

good that we did all that here, in Bangalore+Q

Biocon, today a billiondollar

company and 4sia*s largest

biopharma concern, started in the

garage o MazumdarShaw*s rented

home in Bangalore, with seed capital

o =s!, 0around =s- la;h today+

Fhen she set up what is now one o the top 2 biotechnology companies

in the world, ban;s wanted her ather to be a guarantor+

MazumdarShaw disagreed on principle+ Q) would argue that ) am

Managing &irector, and ban; norms re8uire the M& to stand

guarantee,Q she says+ QFhy am ) diDerentHQ Fhen she met the

3eneral Manager o $anara Ban; at a riend*s wedding reception,

she complained about the ban;ers* attitude+

he ne>t day, the manager called her to say the loan had been

sanctioned+ he company*s shit in the late !""s rom enzymes tobiopharmaceuticals made global scale possible+ But or Mazumdar

Shaw, the eure;a moment was its 2- initial public oDering, or )/E+

)t was oversubscribed by per cent+ QSee, until you have wor;ed

hard and go or an )/E, you will not realise the value o what you

have built+Q

) MazumdarShaw had succeeded at becoming a brewmaster,

Biocon would probably not e>ist+ But in the !"7s, brewing was a

maledominated industry, and she could not get a 9ob+ She says:

Qhe words were: *Nou*re a woman+ )t is diLcult or a woman to deal

with labour unions+ Nou are highris;+ $an you command the respecto your male colleaguesH*Q oday, things have changed drastically+ Q)t

is interesting to see how the people who said, *) have !# minutes or

you* are in awe o me+*Q MazumdarShaw, who is one o )ndia*s

richest women, says she is a seltaught entrepreneur+

Kiran MazumdarShaw

4mong the inCuences in her lie, she counts Paghul, the ban;er who thought

diDerently( =aghunath Mashel;ar, promoter o science and technology in

)ndia( and cardiac surgeon &r &evi Shetty, architect o the world*s cheapest

health insurance scheme+

But there is reverence in her voice when she tal;s about her ather, whose

ashes rest under the almond tree outside her oLce+ She describes his role in

her success+ 4t a time when athers did not ta;e their daughters* intellect

very seriously, MazumdarShaw says hers told her: Q) want you to use your

;nowledge to do something meaningul+Q

Fhile the 2#yearold MazumdarShaw was setting up Biocon, her riends

were getting married+ )t was her ather who encouraged her to stay the

course+ QFhen ) started the company, my ather was so e>cited or me,Q she says, her eyes

moistening+

CAREER TURNING POINT

ransorming our business

industrial enzymes to

biopharma

WHEN THE GOING GETSTOUGH

)t brings out the best in me

BUSINESSPERSON I ADM

THE MOST

4s a businesswoman, ) adm

)ndra ?ooyi, because o th

she is transorming /epsi i

*healthy* ast ood organisa

PRICE I PAID TO BE HER) don*t thin; o it that way<

BIGGEST ADVANTAGE O

BEING AN MPW

) can inCuence change

LAST TIME I USED MY M

TRUMP CARD

Nou don*t need to *play* th

card+ M/F is a membershi

card to the league o businleaders


19/20

er ather taught her that people were the most valuable asset in business+ She says: QMy dad

always said, *reat them with respect+ @veryone has something to contribute+*Q er groundlevel

oLce on Biocon*s leay campus has a rela>ed, inormal eel, and her door is always open+ er

staD is fercely protective o her+

er vision or the company has evolved rom the goal o improving )ndia*s scientifc record to the

dream o Qa madein)ndia novel drugQ+ Fhen she tal;s about Biocon*s plans to ta;e insulins

global and move rom cancer care to cancer cure, her enthusiasm seems almost childli;e+

Behind many dreams that come true, there is a choice that many might 8uail at+ Q) got married

only at --,Q says MazumdarShaw+ QMy wor; was so important that ) didn*t even thin; about

having a amily+ ) miss having a child+ But that*s a sacrifce+Q She says she is happy with all that

she has achieved+ Q) have made discoveries about mysel, and have learnt to get ordinary people

to do e>traordinary things,Q she adds+

MOST POWERFUL WOMEN - HALL OF FAME

C!"#$ %n the"& na'e( t% $n%w the"& (u##e(( (t%&)*

?aina 'al Kidwai Swati /iramal

$handa Kochhar Shi;ha Sharma

Kiran MazumdarShaw Malli;a Srinivasan

OTHER MOST POWERFUL WOMEN

C!"#$ %n the"& na'e( t% $n%w the"& (u##e(( (t%&)*

4runa Oayanthi 5ia Mody

?andita 3ur9ar =oopa Kudva

$hi;i Sar;ar 5arina Mehta

=enu Sud Karnad Pinita Bali

Oyotsna Suri 'eena ?air

Meena 3anesh Pinita 3upta

Kirthiga =eddy Shobhana Bhartia

@;ta Kapoor /reetha =eddy

.alguni ?ayar Pisha;ha Mulye

4rchana ingorani Kalpana Morparia

4shvini Nardi Pedi;a Bhandar;ar

?ita 4mbani =enu;a =amnath

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