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Benefits to tourism product provider1. Improve on cost effectiveness
2. Enhance forecasting techniques
3. Consolidate fragmented tourism products
Improve on cost effectiveness facilitate staff scheduling Global Distribution System or web-based
system consolidate a better integration of
departments and functions
better services and reduction of operation costs
Enhance forecasting techniques reliable yield management facilitate routes planning and marketing
programs develop a better understanding of consumer
needs reduce the gap between consumer
expectations and perceived experience obtain accurate and much richer marketing
research data from all transactions through the Internet or GDS
Consolidate fragmented tourism products one-stop shopping Computer Reservations System (CRS) hold destination promotions with airlines via
CRS
Benefits to customers
1. Ease of purchase
2. Speed up purchasing decision
3. Provide more product information
Airline
Travel agency
Ctrip
Ease of purchase
eliminate complicated distribution intermediaries reduce incurred costs such as commissions
automation of routine passenger check-in through the Internet
traditional multilateral tourism distribution channel unilateral channel (one-stop)
Speed up purchasing decision deal directly with service providers’
reservation department access information easily on the Internet
empower consumers to get information on products and services of interest
Provide more product information offer greater choices with massive travel
websites e.g. travel blogs, booking accommodation,
booking holiday
enjoy greater discounts for last-minute, targeted offers and special promotions
http://ratestogo.com/
Do you know the answer? What is the total number of tourist arrivals in
2009? What does “short-haul market” stand for in Hong
Kong tourism statistics? What is the total tourism spending associated to
inbound tourism in 2009? Among the total visitors, what is the percentage
of overnight visitors? Which organization conducts tourism statistics
survey?