Role of Stock Broker in Current

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    EXECUTIVE SUMMARY

    The India Info line group, comprising the holding company, India Info lineLimited and its wholly-owned subsidiaries, straddle the entire financial services

    space with offerings ranging from Equity research, Equities and derivatives

    trading, Commodities trading, Portfolio management Services, Mutual Funds,

    Life Insurance, Fixed deposits, Govt. bonds and other small savings instruments

    to loan products and Investment banking. India Info line also owns and

    manages the websiteswww.indiainfoline.Commandwww.5paisa.comThe

    Company has a network of 976 business locations (branches and sub-brokers)spread across 365 cities and towns. It has more than 800,000 customers.

    In today's competitive world there are

    many goods chasing few customers some are trying it expands their size and

    share of existing market. As a result there are loser and winners. Winners are

    those who carefully analyze needs identify opportunities and create aloe rich

    offers for target customer.

    The objective of the market research to

    determine the demand and supply and use of the product and competitors

    study so as to get the total market scenario of the product for analyzing

    market problem research is needed. A firm can obtained market research in a

    number of ways. It can hire market research firm or it can ask student to

    design and carry out market research project.

    These marketing problems and opportunities if entrust to

    the student of marketing.Specially when they seek the same during the project

    gives opportunities to apply their theoretical knowledge and managerial

    knowledge.

    India infoline.com/5paisa.com is related to

    sharemarket, it is equity to caused organization tracing its lineage to SSKL, a

    veteran solution company with over 8 decades of experience in the lead in

    stock market.

    http://www.indiainfoline/http://www.indiainfoline/http://www.5paisa.com/http://www.5paisa.com/http://www.5paisa.com/http://www.indiainfoline/
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    PREFACE"A good broker system must be able to cope with an extremely complex and

    dynamic environment."

    The microstructure of the stock market in which

    brokers work is highly dynamic and volatile. Many stocks are available to be

    bought and sold, each exhibiting its own patterns and characteristics that are

    highly unpredictable. With so many options and considerations that need to be

    taken into account, it is an extremely arduous task for a broker to investigate

    aspects of the stock market and consistently provide effective advice to their

    clients.

    Thus, brokers perform their day-to-day tasks

    with the aid of a broker system. Such a system should provide tools for

    interacting with exchanges and performing analysis. As a consequence, these

    broker systems are quite large and complicated by themselves

    This research aims is to analysis Stock broker on

    the basis of their services, products, growth, and their subsidiaries. Because

    Stockbrokers are one of the main participants in stock exchanges worldwide,

    they often act as an agent for their clients, making trades on their behalf. They

    also act as advisors, providing suggestions to their clients on what stocks to

    buy and sell.

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    ACKNOWLEDGEMEN

    T

    "Expression of feelings by words makes them less significant when it comes

    to make statement of gratitude"

    It gives us pleasure to express our most profound regards and sense of great

    indebtedness and sincere gratitude to our Company Guide Mr. Prashant Gupta

    (Territory Manager, IndiaInfoline ltd. Pune).

    We thank further to Mr. Ajay Barley (Branch Manager, IndiaInfoline ltd.

    Pune) for his cooperation during this period.

    We also like to thanks especially, Mr. Hemant Kashyap (Business

    Development Officer, IndiaInfoline ltd. Pune) for his guidance and support

    during the completion of the project.

    Last but not least, our sincere thanks to our parents and friends who

    directly or indirectly helped us to bring this project into the final shape.

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    DECLARATIONWe, hereby declare that project entitled "Role of Stock B roker in Current

    Scenario" submitted in the partial fulfillment of the Post Graduate Program in

    Marketing-Finance (MITSOT) , is of our own accurate work.

    We further declare that all the facts and figures furnished in this project report

    are the outcome of our own intensive research and findings.

    This report is based on our personal opinion hence cannot be referred to

    legal purpose.

    SUBMITTED BY:-

    Avneesh Mishra

    Pankaj Kumar

    Mahendra Jat

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    AN

    INDUSTRY INTERFACE PROGRAM REPORT

    ON

    "Role of Stock Broker in Current

    Scenario".

    AtINDIA INFOLINE PVT. LTD.

    In partial fulfillment for the course of

    Post Graduate Program in Mktng-Fin.

    (Session 2008-2010)

    Submitted to

    MIT School of Telecom and Mgmt studies,Pune.

    Submitted by:

    AVNEESH MISHRA, PANKAJ KUMAR, MAHENDRA JAT.

    CONTENTS

    ACKNOWLEDGEMENT

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    INTRODUCTION 1.

    COMPANY PROFILE AND OFFERINGS 2.COMPARATIVE ANALYSIS 4.

    LEARNINGS 6.

    FINDING & ANALYSIS 7.

    SUGGESTIONS 8.

    CONCLUSION 9.

    APPENDIX (QUESTIONNAIRE) 10.

    BIBLIOGRAPHY 14.

    INTRODUCTION.

    India Infoline originally incorporated on October 18, 1995 asPROBITY

    RESEARCH AND SERVICES PVT LTD.at Mumbai under the Companies Act,

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    1956 with Registration No. 1193797.and became a public limited company

    on April 28, 2000.

    The name of the Company was changed to India Infoline.com

    Limited on May 23, 2000 and later to India Infoline Limited on March 23,

    2001. It is the first Company in India to foray into the online distribution of

    Mutual Funds

    It is a one-stop financial services shop, most respected for quality

    of its advice, personalized service and cutting-edge technology. The

    No.1Corporate agent for ICICI Prudential Life Insurance Company. Research

    acknowledged by Forbes as "Must Read for investor in South Asia"

    Listed on Bombay and National Stock Exchange with a net worth

    of INR 200 crore and a market cap of over INR 1970 crore.

    The company has a network of 976 business locations (branches

    and sub-brokers) spread across 365 cities and towns. It has more than

    800,000 customers. It is registered with NSDL as well as CDSL as a

    depository participant.

    Providing a one-step solution for clients trading in the equities market.

    PILLARS OF THE ORGANIZATION

    Unlike others, India Infoline has the concept of an Investment Team.

    The brains behind all the investment strategies and decisions regarding Wealth

    Management Services are:

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    Mr Nirmal Jain

    MBA:IIM-A, Chartered & Cost Accountant

    Mr R Venkataraman

    MBA:IIM-B, B.Tech:IIT Kharagpur

    Mr Anand Tandon

    MBA:IIM-A, B.Tech: IIT Kanpur

    Mr Venkat Subramaniam

    B.sc, chartered accountant.

    PRODUCT

    OFFERINGS

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    COMPETITIVE

    ANALYSIS.

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    COMPARISON OF INDIA INFOLINE WITH OTHER

    DEPOSITORIES.

    Particulars INFOLINE ICICI - DIRECT SHARE - KHAN RELIANCE -

    MONEY

    INITIAL 555 975 750 750

    HARGES (IN RS.)

    INITIAL 2000 5000 5000 500 (a/c access fee) D

    ARGIN (IN RS.)

    AMC NIL 500 (after 1 year ) 300 (after 1 year ) 500 (after 1 year ) 3

    (IN RS.)

    BROKERAGE .05 % .075%, .10%, .10% .

    (IN RS.) .50 % .75% .50% .50% .

    F&O .05 / LOT N. A N. A N.A

    SEGMENT

    Results on the Basis of charges

    There are the two type of the transaction:-

    1. Intra-day based

    2. Delivery based

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    Comment:-According to the survey HDFC securities charge

    maximum brokerage as compare to others whereas India Infoline

    Ltd. charge only 0.20 paisa on maximum investment.

    ROLE OF STOCK

    BROKER

    A stock broker is a professional who buys and

    sells stocks and other securities in the stock market through the book

    makers from the stock investors. As per the law in United States one

    needs to pass the General Securities Representative Examination or

    the Series 7 exam for working as a stock broker. Brokers provide

    different types of services to their clients.

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    Execution only- In this service the broker only carries out the trading

    according to the direction of the investor. This is the basic and the

    most commonly used service of the brokers.

    Advisory dealing- In this service the broker not only performs the

    buying and selling instructions of the client but also advises the

    investor about which stock to buy and which stock to sell.

    Discretionary dealing- This is the most comprehensive service that a

    broker provides. In this case the broker has the discretionary power

    to take the investment decisions on behalf of the investor.

    These are the basic services provided by

    the stock market brokers and it completely depends on you which

    service you will subscribe to. For example, if you are quite apt at

    stock market analysis and can regularly watch on the happenings of

    stock market and the stocks in which you invest, it is better to have a

    stockbroker to execute your buying and selling instructions. It will

    not only save the service charges but also give you full confidence in

    stock market trading.

    LEARNINGS1. Analyze the movement of market.

    2. Designing questionnaire.

    3. Taking feedback from existing franchises.

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    4. Converting other franchises, by negotiating over

    brokerage and commission.

    5. Analyzing portfolio of HNI's.

    6. Regular presentation over topics assigned.

    7. To find out the grey areas of the organization. 8.

    How to analyze equity.

    9. How to analyze index value :-

    current market capitalization X base value.

    Base market capitalization

    10. How to calculate net asset value:-

    Sum of market value of shares+ Liquid assets

    + Dividends/interest accrued

    - amount due on unpaid assets -

    Expenses accrued but not paid

    No. of shares outstanding

    11.CLEARING MECHANISM OF STOCK EXCHANGE.

    FINDINGS

    1. According to the survey most of the customers of "Infoline Ltd"

    says that it is pocket friendly.

    2. Coming to faith 70% say IndiaInfoline Ltd is better than others

    stock brokers due to customers satisfaction.

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    3.

    4.

    5.

    6.

    7.

    8.

    9.

    10.

    1.

    2.

    3.

    Lack of promotional activities undertaken by IndiaInfoline

    securities Ltd. in Pune Region.

    Main purposes of investments are returns & liquidity.

    Investors take risk as well as returns into their mind while making

    the investment.

    Businessmen are more interested in the stock market than the

    others.

    Commodity market is less preferred by the investors, might

    because of less awareness about commodity market.

    People want to invest their money in the security market but they

    have not the proper knowledge.

    People pay more emphasis on brokerage than service provided

    by brokerage houses.

    3 elements affects the economy of any country:-

    1) GOLD, 2) CRUDE OIL, 3) U.S DOLLAR

    SUGGESTIONS

    Commitment should be equalized for every person.

    Provide the facility of free demonstrations for all.

    Improvement in the opening of De-mat & contract notice

    procedure is required.

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    4.

    5.

    6.

    7.

    There should be a limited number of clients under the

    relationship manger. So that he can handle new as well as old

    customer properly.

    Some promotional activities are required for the awareness of

    the customer.

    People at young age should be encouraged to invest in stock

    market.

    Seminars should be held for providing information to

    prospective and present customers.

    CONCLUSIONS

    On the basis of the study it is found that IndiaInfoline Ltd is better

    services provider than the other stockbrokers because of their timely

    research and personalized advice on what stocks to buy and sell.

    Infoline Ltd. provides the facility of Trade tiger as well as relationship

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    manager facility for encouragement and protects the interest of the

    investors. It also provides the information through the internet and

    mobile alerts that what IPO's are coming in the market and it also

    provides its research on the future prospect of the IPO.

    Study also concludes that people are not much aware of commodity

    market and while it's going to be biggest market in India.

    The company should also organize seminars and similar activities to

    enhance the knowledge of prospective and existing customers, so

    that they feel more comfortable while investing in the stock market.

    BIBLIOGRAPHY

    Magazines:

    VALUELINE (SHAREKHAN MONTHLY RESEARCH

    MAGAZINE)

    CAPITAL MARKET (5PASISA.COM), NEW DELHI.

    THE FINAPOILS (YOUR PERSONAL FINANCE ADVISOR FROMKARVY).

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    NCFM WORKBOOKS.

    Internet:

    http://WWW.MONEYCONTROL.COM

    http://WWW.CAPITALINE.COM

    http://WWW.SHAREKHAN

    LTD.COM

    http://WWW.INDIAINFOLINE.COM

    http://WWW.ICICIDIRECT.COM

    http://WWW.KARVY.COM

    APPENDIXES

    (QUESTIONNAIRE)

    QUESTIONNAIRE

    DATE:

    NAMEOCCUPATION

    A GE

    http://www.moneycontrol.com/http://www.capitaline.com/http://www.indiabulls.com/http://www.indiabulls.com/http://www.indiainfoline.com/http://www.icicidirect.com/http://www.icicidirect.com/http://www.indiainfoline.com/http://www.indiabulls.com/http://www.indiabulls.com/http://www.capitaline.com/http://www.moneycontrol.com/
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    CONTACT NO.

    1) Do you know about Investment options available?

    a) Yes b) No

    2) Do you know about the different types of investment alternatives?

    a) Insurance & mutual funds b) Banks

    c) Real estate d) Share market

    e) Commodity f) Others

    3) What is the basic purpose of your investment?

    a) Liquidity b) Returns

    c) Capital appreciation d) Risk covering

    e) Tax benefits

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    4) What are the most important things you take into account, while

    making any investment?

    a) Risk b) Returns c) Both

    5) Do you have any knowledge of share markets?

    a) Partial b) Complete c) Nil

    6) Do you have any D-mat & Trading account?

    a) Yes b) No

    7) In which company you have D-mat & Trading account?

    a) Sharekhan Ltd b) Karvy

    c) Indiainfoline d) Motilal Oswal.

    8) Are you satisfied with you present broking company?

    a) Yes b) No.

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    9) WHY DO PEOPLE PREFER STOCK

    MARKET?

    a) FOR EARNING SHORT TERM PROFIT

    b) FOR EARNING LONG TERM PROFIT

    c) FOR REDUCING RISK

    d) FOR HEDGHING PURPOSE

    10) What is your trading exchange preference?

    a) NSE b) BSE

    c) MCX d) NCDEX