Roland Berger 8 Billion Emerging Markets Are Driving the Global Innovation Agenda 20121109

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  • 7/27/2019 Roland Berger 8 Billion Emerging Markets Are Driving the Global Innovation Agenda 20121109

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    Roland BeRgeR Strategy ConSultantS

    I- w r isi

    Stud

    global topiCS8 billion

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    ivat hw the emergg markets are drvg the ga vat ageda

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    ida

    USD 100

    USD 20

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    Roland BeRgeR Strategy ConSultantS

    The market potential for an innovative and affordable car like the

    Tata Nano is enormous in developing and emerging countries

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    Study

    global topiCS

    8 billion

    ivat hw the emergg markets aredrvg the ga vat ageda

    4

    6

    16

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    Itrducti

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    iti us

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    Roland BeRgeR Strategy ConSultantS

    IntRoductIon

    Why emeRgIng countRy InnovatIon quIckenS competItIon

    thRough R&d huBS and fRugal pRoductS

  • 7/27/2019 Roland Berger 8 Billion Emerging Markets Are Driving the Global Innovation Agenda 20121109

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    Study

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    Revew the chagg ga vat evrmet ad rse f

    emergg cutr vat ad R&D, tg represetatve

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    Rethk vat strateg fr emergg market success ad

    detf the asc prcpes gudg fruga prduct vat.

    1) b (2012) 2) es (2012) 3) pc 1 c 20 m

    mks jc hv h ms cmc wh 2030: a,

    Ch, Cm, e, i, is, i, iq, Ms, Mxc, n,

    pks, p, rss, S a, Sh afc, th, tk V

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    Roland BeRgeR Strategy ConSultantS

    the RISe of emeRgIng maRketInnovatIon huBS

    WheRe to fInd the InventoRS of tomoRRoW

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    f1

    f2

    Study

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    r&d cvs.

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    cs w cc f ms 20% f r&d s.

    Fcs 20 c vm s c m

    scs c sch, r&d s w s s

    h cms w. i, sm m mk cms

    c cs hh cs f v

    sch h vs. o s s h fv Fcs 20

    cms fm Ch, i bz w k m h t

    20 f Fs 2011 Ms ivv Cms. i 2010, 44 f h

    1,000 s ch cms ( ms f r&d s)w hq m mks, m h

    h 16 ss c fv s . Chs H K

    cms s ms f hs hh ss, fw

    i bz cms.

    Sk , f cs, qs f s vv

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    m cs, c q ms cc s

    c ss vs mv ss.

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    ecmc Fm, Ch, S a, Ms Sh afc

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    is s w fms s s c

    c.

    Eeri rets' sres wrd

    R&D udet re icresi

    Sh f r&d s4 (uSd , %)

    uS e Ch

    J i

    Sc: b 4) gss msc x r&d

    f1

    2007

    USD 1,058 bn USD 1,403 bn

    -1.8%-pt

    9.5%

    14.2%

    +4.7%-pt

    13.5%

    11.2%-2.3%-pt

    2.0% 2.9% +0.9%-pt

    2012

    34.3% 31.1%

    -3.2%-pt

    25.9%24.1%

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    Roland BeRgeR Strategy ConSultantS

    Mxc

    Cm

    p

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    iq

    tk

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    e

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    a

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    f2

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    Study

    i

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    n: C ss v v

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    lw fm

    lw fm

    Ms

    is

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    Roland BeRgeR Strategy ConSultantS

    em mk r&d s cs. bw 2000

    2010, m c ss e h uS

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    2010

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    2000

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    2000

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    Study

    ThE ChangIng pRofIlE ofEmERgIng maRkET R&D hUbS

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    Ch. eh f h cms f h w's

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    ivat

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    +

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    1 (2010)

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    us re te rise

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    Roland BeRgeR Strategy ConSultantS

    BRazIl IndoneSIa

    R&D vestmets 2011, 0.9% f GDP

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    Mch.

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    whh v, s-w, cvs h vs sm

    f h fs sch.

    pm cms, sch s uv, c

    ch r&d hs is. i 2011, riM r&d

    cvs, h sm nss s r&d c. dhs

    s s is s s x cvs,

    2011 h mk r&d c hs f s w mfc .

    is ffs w fms f c: s (20-

    m) sm s (10- m w v f

    vvss). th s c css

    hv cm m sm, vs c

    -h cs w cs c h m

    xss. r v f scss s w s vs

    s c, is fms v v.

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    Study

    RuSSIa

    23.1 708 mR&D vestmets 2011, 1.2% f GDP

    th rss vm s v rss Sc V

    Mscw wh nk c hs r&d

    fc. ac 2012, h s vs uSd 3 vh x h s h Skkv C f iv

    esh s h cs f mj hh-ch

    sc h m mk. i s f h ms cv

    mj cms vs rss, fm Ceo C b

    c-chs h Skkv F Cc. oh m

    s vss c Qs as Zc. rss

    hh-ch r&d s s xs f wss

    fsc j vs w rss s-w

    mfcs sch f s s nk Sms

    nwks Hw. Hwv, cc sc v

    vsms hs h c cc. Wh rss s xc sh s mch

    ss, h c's c s h WeF

    ic p pc ix 2.5 (s 126

    f 142) s w v.

    SaudI aRaBIa

    R&D vestmets 2007, 0.3% f GDP

    th S cm s hh m

    cs. th vm ss vm s c

    m kw-v cm, 96% f ss hge iv Sv h h S v v-

    m hs mv v h s fv s. th K a

    uvs f Scc tch (KauSt),

    2009, sks m vs/sss c

    c w-w scss ss.

    i 2011, Sms e f r&d c wh h K

    Fh uvs f pm & Ms dhh,

    M es sch ch s, ff r&d

    s f sss, s w s vs s

    ch . i 2010, i r&d c x wss cs h Km s

    . p c S a ss 20 s, h

    m w c s s h s.

    th c hs ssfc sc f 5.1 (s 25 f

    142) h WeF ic p pc ix.

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    Roland BeRgeR Strategy ConSultantS

    Cmpaes that vest mre tha60% f ther R&D sped terata

    research perats shwed a 40%

    crease market captaat

    ix: 100 = fms wh

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    f5

    f6

    Study

    EmERgIng maRkET R&D hUbS aRE STRaTEgICloCal SUCCESS faCToRS

    th u ns W ivsm r sms h

    xm 21,500 ms sss m

    cs. pm ms sch s Mcsf, psC,

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    x x- sss ms z

    scs. a mv s s cmc, ss

    cs mhs f . ths cms w

    c w ss h c c css s

    f m 90% c h h 10% cs svs.

    F cms, fm f r&d hs s

    ss cs c r&d cs h s cs f

    c mks csm qms. a s Jzsk

    dhff (2008) f h ch fms wh

    r&d cvs c, v, ms fc -

    fmc: hh ms, fs mk cz.

    Cms h sc f r&d fw cs fcs

    w-w cs sch s Ch i s s v-

    v fc sccss.

    Hwv, cs s h c mv sc r&dc. a r b r&d s cfm v

    ssssm h ccss mks chc xs

    h ms m c wh c wh s

    r&d cs. Cs css m hv fc jc

    vsm css, ss v wh

    m wh s sc r&d hs. accss

    c s m mv f mv r&d.

    M x s chs s s fc f

    cm ms. b wh sm ss

    mfcs w k c s ch cmx,

    m ms cz h s ch cms

    s ch cs cm shks m--mk

    css ms scs cs. t

    cs fs, r&d fcs ms m cs wh c

    ss mk. a h Fcs 20 cs, hs ms

    k w ws m c v.

    5 = Vey impan5

    4

    3

    2

    1 1 = N vey imp

    3.7

    Ma drvers

    3.4

    2.4

    Sc: r b

    accss

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    setti u crrte R&D

    f6

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    Roland BeRgeR Strategy ConSultantS

    RethInkIng InnovatIonStRategIeS foR emeRgIng

    maRket SucceSS

    What the StRategIc SucceSS factoRS aRe

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    Study

    ThE RIghT mInDSET foR InnovaTIonS

    Fv s ccss w-c c

    scss s fq m wh c-

    s c r&d hs m cs. Hwv, h

    h k sccss fcs. Ws cs

    ms s c's c

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    Cs Hz, h f cm h v hw

    mch cs s mhs c s

    vs. Hz's m c f vs s

    "4a" m sc w c's ac, av,

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    v ffcv ?

    ths c ms xs r&d ffs. M

    m c scss, s schs hv

    ff ms h h Ws cs. pchs sscs c cms f ffcs scs,

    h c' c ffcs k, c kw

    ms v f f c sss. Sscs

    c cc h v cs f ccss

    w mss. a wh h chcscs f ms

    m v sm f f xm, sc

    cmz h h , f

    ff s s smms ffc f schs

    s c h Ws m.

    ths ms s sc v wh s

    mfc cmv cs f h w m mk.

    i, f m cmm cs s f

    fs mk m fc w h hh-f

    r&d ffs c w-css s. as w sh s,

    f cs ss xsv mfc, h

    s fmc f fw, hh s fcs c mk

    hm fm cs-ffcv cms.

    fRUgal pRoDUCTS UnloCk EmERgIng maRkETS

    t, ff s , m ms c s

    w cs v m mks cs

    scc f cm v m h s. t,

    s m c csms' q c

    qms s h fs s. Csms cs ch

    fm m sv xsv, s--s, -q

    cs. rs cm v h s c s v

    m c cms ms ff c

    mws csms m cs wh v m

    -fv c/fmc s.

    e-v c vs hv x cm vm wh v, x ww

    f 7%. th s 10% Ch i. ths wh hs c

    m ms. Sms, f xm, w s

    -v ss f uSd 10 , whch s 14%

    ss.

    Hwv, m cms fm sz cs c

    cc s h cs f hs hh-wh

    mks. a f s, h s ss.

    F xm, gm mch s cz ww f

    h q, , fmc f fs.a wh ms mv s, h f

    gm's s x ss. b s m h

    c, vc cm mfcs f cm

    fs h h fcs. gm mch

    mfcs xc.

    gm mchs v sh v-s f e

    csms! Ms eu mch s s fw h 80%

    c's fs. b h Chs, wh mj csms,

    s v f fw c fs. M h hf f

    s s fw h 60% f mch 's

    fs, 14% ccss m h 80% f h mch's

    f s.

    ths hv v-s mchs w fc cs

    ffc m mk cm h fs-w m-

    sm s c cms mv h fmc

    f h m fc mchs.

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    Roland BeRgeR Strategy ConSultantS

    F cs, s f w- m- mk

    sms, m fmc w s f fcs.

    Sccssf f cs vm-v, sm, s/

    mc-f, m--mk ss s

    cmv w c. th sh ccv fm h

    m sc hh- cms

    fs wh s css.

    F cs c f m ss.

    WhaT aRE fRUgal pRoDUCTS?

    ChaRaCTERISTICSaTTRIbUTES

    Perfrmace

    Simpiciy

    Rustess

    Ecmes f scae

    Prcg

    lw-w-

    Simpe

    Rust/mateace-fred

    Hgh vume

    lw prce Mm c Hh c/mm

    Mm vm lw vm

    F/s m

    Cmx

    lw-ed Md-ed Hh-

    fru rducts re crcteried y

    seci ttriutes

    Sc: r b

    f7

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    Study

    1Fm s f h i mss

    mk s v w-whs

    imvms s cm w-whs- Sf- a-wh- aff

    F h "wh s" ww-whs m cs

    Tt n

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    Roland BeRgeR Strategy ConSultantS

    2 Ci x-d 101M h ch "-

    w-cs m hs" f mmks

    imvm s cm cv chs: s ch

    a fcs c f sc

    M cs c

    rc h s ff

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    Study

    3rf z s s sm,

    ff schs

    imvm s cm m s: s s wh s fs s

    aur st

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    Roland BeRgeR Strategy ConSultantS

    Ch s f cch

    Sc c f vcs s ch jc mv c ss, sf sz cs

    t: C h s s ch sss s s w- s

    pc f hh vms sscms f sc

    4 USD 100 t

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    Study

    5Sms m mks

    wh ch X- mchs

    Mss mk hs sfc hhvms (> 1,000 cs. ..) h sshmks (x. 100 cs. f m-c sm)

    Csmz f c qms(h, hm, w cks)

    X-ry rtus

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    Roland BeRgeR Strategy ConSultantS

    mi desHh- ( f, )

    w-cs v f M s

    2--ck c v fh i pks

    6

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    Study

    yh ch wh vm a, zc

    lch 2005 Sh afc, dmhs fh m c js

    10% f ss m ds whs -- h wshs, svs dms, wm wh hh v fc

    yh s f x. eur 0.20

    Di yurt7

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    Roland BeRgeR Strategy ConSultantS

    8 Sr rdiM s s

    H ck f ch f s w s v (1 m. fck s sffc f 20 m. fs)

    ths, ss fcc s

    aM FM c

    r s f eur 12.50-18.50

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    Study

    Sccssf f c v qs c

    cs-mk h s ms s c

    c/ scs. a w hs h, h css

    w c m cms vv w m

    cz, c vs f.

    K f c sccss fcs :

    mIndSetF c v ms s h cm's ms,

    cs v c scc f f r&d ss s h c s hm c v

    cs .

    local ReSouRceSt c cz, c-mk fcs, ms f

    h scs c f v ms

    v h m c.

    local decISIon-makInglc wh ms (lgts) cs-mk h chs whch cs v hw mfc, s

    ff f-ss svc.

    local fInancIal ReSponSIBIlItylgts ms hv f ss ss, whch hs f

    k h f amc ms.

    acceSS to gloBal coRpoRate ReSouRceSlgts sh hv h h w fm c

    scs, whch s ss f v c sss

    m mks.

    fRugal InnovatIon SucceSS factoRS

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    f8

    Roland BeRgeR Strategy ConSultantS

    uk vc cm cs, whch fq ff

    css f scv fs, f cs cm

    v s fmc/cs c. b f c

    v s m h cs c. t v s, cs-

    ffcv fmc v m s f fcs, sss

    ms f cf c

    w c csss s chs.

    Hsc mhs v mch v , f

    s. Hsc ss s c f

    cms k m mks, vf cs s cs . t sccssf

    f cs, mm sh vw h scm

    f sss mfc cvs fm h sss

    cs, c s v ch cf h

    mfc css, sk m mk. F

    c vs m mks, h

    ms m cs wk hs cs. M

    cms fm v s w w c

    cs m c s ms

    s, v mfc cmv f cs

    fm h m . lc s w ms s c scs, c wh wh

    wh c sss, sks cs.

    a v ms f w v

    c sss s "vs" "s" v, wh

    m ss m c f cs

    css h hm h mks.

    b m h . Fs, 's vw h sc ss:

    F gm cs cm, w v

    f c cc f h Chs mk. rs cm

    csm cs Chs mch cs ws

    cs cs ss ms cs wh csm

    qms. a w s fcs h w/mm

    sm sc v c cc

    vs c ss v f eur 50

    m.

    b hw w chv hs mssv sss ? t

    h cms ssss xc h m sss,

    mfc ss h cms f

    s c s hw hs cvs c

    h c z r b

    s cmhsv sx-s fmwk

    m h f c vm css.

    H's qck k ch s:

    1 REaDInESS aSSESSmEnTths hs vws hw w h cm's c c

    css wh h mks csm sm

    fs h cs h w ssf

    csm qms.

    2 maRkET analYSISi-h fs f h mks/csm sms,

    s scfcs s c v

    ms. ths hs fs h f cs' fcs

    cmv vs, scv hh x vws,

    css-fc wkshs xsv mk sch.

    3 fRUgal pRoDUCT DESIgna h-hs css fs ss -ss

    fcs ssf csm qms, sms css

    s ff chc chs c

    h cms, h ss cs/fmc mx v

    s s.

    developIng fRugal pRoductS Step By Step

    the Roland BeRgeR appRoach

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    Study

    4 valUE ChaIn ConfIgURaTIonbcs cs s mj cmv fc, s ss wh

    s v ch mv h ffcc f vm,

    cm, c f, scs, mk ss.

    Vs c mhs cs mk vs. css,

    sc q c c scs m wh

    fs hh.

    5 RoaDmapth vs s hs fs, ss cm-

    ms cmhsv mm

    cv h sss cs sk mm, s w

    s xc m .

    6 ChangE managEmEnTas vs scss c 2, cm sccssf

    w m mks, m e cms sh

    c c c vs m f

    m mk sss. F c vm

    cs hs v cs w- m- cs w

    h mj f m mk v f ms

    cms.

    Sm ms w cs vs v

    c cs z cs. dff ch

    mm chqs ms c s

    cm's c s.

    1 REaDInESSaSSESSmEnT

    Rugh defe target

    markets/custmer

    segmets ad

    devepmet strateg

    Wh csm

    qms

    (hh v)?

    Wh vmvs

    w hv?

    Whch v s

    ms s (

    xs c vs.

    v fm scch)?

    1-4 wks x. 3 mhs

    Deta target markets/

    custmer segmets

    Wh s h mk

    vm/xc

    wh?

    Wh csmqms

    ( )?

    Wh s h

    c /c

    h v m?

    Sysemaicay

    devep the ccept

    fr the techca

    sut

    Wh q

    c fs?

    Wh c

    fs notq?

    Wh h

    c css?

    Sysemaicay

    devep the vaue

    cha ccept

    dvm: Mb*?

    pshs? c.

    pcm: Mb?

    Sh f bCCS**? c.pc/

    scs:

    F? c.

    Mk/ss

    chs? c.

    Summaize cncep

    ad defe ext st

    tchc cc

    v ch cc

    bsss cs

    rsk mmimm

    m

    2 maRkETanalYSIS

    3 pRoDUCTDESIgn

    4 valUE ChaInConfIgURaTIon

    5 RoaDmap

    6 ChangE managEmEnT *) Mk **) bs cs c sc

    Sc: r b

    Rd berer's ru

    rducts rewr

    f8

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    Roland BeRgeR Strategy ConSultantS

    Sc: r b

    Mduarat s csdered

    the mst mprtat factr fr

    a successfu prduct strateg

    emergg markets

    lvs f sccssf c s m mks (%)

    lw-cs c

    Fs s wh

    cs c

    Mz59%

    f9

    25%

    8%

    8%

    Scz

    (ch s)

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    f9

    Study

    a r b s Mch 2012 sv m h 50

    cms fm vs ss f szs 57% k

    m h h h sss q hw h s

    m ss. Mz ks ff fms

    h s c, h sc cc s f

    cc cmms w cmm sz

    v csmz.

    Mz s h c. Ms cms hv s

    mz f m h h s, 60% f m hfv s. tw-hs f cms sv x h

    sh f cs s fms ms ch 67% f

    v sh 2015.

    Mz cs chqs

    mfc s hw c fms ms c

    sv csms. Cms w k hs

    ccs css h fcs, sch s ss, svc

    mk.

    S ss c h ss xmz:

    Reduce prduct cst

    imprve tme-t-market/speed

    Reduce cmpext

    Ss, s h mc f cc s

    csm s wh fms ms, ss

    h h f sv cms fw sc ch

    cc s fm csm qms.

    S wh scs s h f f m cs

    h sv cms' sss s. t, m

    mks cc f cs h f h sv cms'

    vs, h xc ms hf f

    vs 2020. i 2010, h sv cms' m

    mk ebit sh ws v 19%, jc cm 38%

    2020. Cms h mz s w

    m ss m mks. th c fs

    c csm qms c css, f

    xs m cms. Cms s

    mz ss f m mk v sh

    25% h c f 2000, cs hh h h

    sv 's v 18% cs.

    Ms m ss s sm cms

    sfc cs h m mk r&d cvs. b

    2020, m h w-hs f s ss

    m h 20% f h cs m mks.

    ths f w cs, s m hf f h w's

    cms xc c m h 40% f h cs hs cs.

    em mk csms fmc/v q

    s c m f h chs css. S

    s ss h h vwhm mj f sv

    cms s mz s h ms m v

    sccssf m mk c s.

    th f hsc s f ws-cs c s

    v 's m mks.

    modulaR deSIgn an eSSentIal pRIncIple

    of fRugal pRoductS

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    f10

    Roland BeRgeR Strategy ConSultantS

    F cs f vc mk chs w sss

    . ths s vs vs c

    sccssf f cs c m c h

    h cm xc cs f s. of

    hs cs mfc hh m ssm

    chqs, c w cs.

    F xm, h c s s hssc vc f

    m chqs c ms wh ff cs

    s fs. th i t n c s csc fmm cms h c sh s

    f ssm ff cs. i ffc, h n s s

    f s ks h h ssm svc

    c s whh h m cs ,

    s , e.

    Sm m m mk cms s s f

    c vs h s. F sc

    Qs, Chs c mfc, x css h

    m cs s h e mk

    2013. byd s h w's s mfc f chs. Hw, h Chs cms csm

    ccs , svs w s f e cs.

    lkws SMeW i, h w mch mfc, -

    cs sccssf f h i Ssh mks.

    H sm h xms h shw h vs f f

    cs cm vc cms:

    Siemens induced inexpensive X-ay pducs and ubines

    t attract ew emergg market custmers ad the marketed

    these cheaper prducts acrss mre advaced markets. ida

    enginees king ams independeny designed an X-ay

    macine a uses ie Siemens ppieay ecngy and

    css 40% ess an e feaue-aden Siemens X-ay

    equpmet. The cmpa has aread auched eght prducts

    rgatg ida, such as a ew steam ture, a feta

    hearteat mtr ad a w-ed ra sgag sstem s t

    e drectg Maasa tras. Ad wth heathcare csts rsguversa, sma hsptas advaced ecmes are

    dscverg the prce/perfrmace advatages f "Made ida

    F Siemens, ese eaivey inexpensive Indian pducs ae

    e vanguad f me an 50 in devepmen.

    Mcrsft's research aratr bejg prduced cever

    prgrams fr cmputers t recge hadwrtg r trasfrm

    phtgraphs t carts.

    lgtech deveped a affrdae muse fr the Chese

    make a ses f e Cinese euivaen f USD 19.99 andis n as avaiabe in Eupe and e Unied Saes.

    U.S. Deee & Cmpany designed and manufacued a sma

    ac in India, e 35-sepe Kis, piced cmpee i

    e make eade, Mainda & Mainda. Kis design eemens

    w appear Deere prducts dstruted wrdwde.

    GE Heathcare successfu prduced a w-cst

    eectrcardgram fr the Chese market ad the marketed

    e macine in e US iu cmpmising significan

    reveues eared ther mre expesve eectrcardgram e

    The mcrface sttut Gramee bak estashed a

    banc in e US Gameen Ameica seve e p.

    Cca-Ca auched Pup orage Juce, the frst Chese ra

    a e cmpany induced in e Unied Saes.

    TRanSnaTIonal oRREvERSE InnovaTIon

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    Study

    Sc: r b

    Cquerg Wester

    markets

    Expadg t

    emergg markets

    becmg ata

    champs

    Saing up in

    dmestc markets

    imtat basc devepmet ivat

    DElTA

    SMEw

    AVhAN tEChNoloGIES

    hUAwEI

    zTETATACG

    byD

    qoroS

    Eeri ret cies re

    rrii i idustriied rets

    f10

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    Roland BeRgeR Strategy ConSultantS

    concluSIon

    hoW to BenefIt fRom thIS change In

    gloBal InnovatIon management

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    Study

    u v c, v ws ms xcsv

    vc cm cmv v. n . em

    cs m cms s c v

    r&d s f v. a m mks' sh f

    r&d s s s cm sfc v h x c

    f cs.

    im r&d hs w v c

    s mfcs sk c cs h c c

    vs. em mk csms mch m

    shsc m. th ws-cs, s-w

    cs "-sz-fs-" m ss

    f h s. t, fmc css w s ffcs, m c xc v mk f

    cs h ms vs s f m mk v.

    M ms fm v s h ms f

    z s s mch m cz c

    s, mfc. ths sfm s

    ss s w mfc f cs h c

    c h w- m- csms wh w cc f

    ms m mk ss h cm cs. a hh

    vs v, sm f hs cs w w w cs m-

    s vc cms.

    em mks k c v hh

    , cmc sssc. th c w v fm

    c c, m mk r&d hs

    f h x wv f z. Whh hh -

    vs j sch vs, e

    mfcs sh mk f cs m mk

    v f h s.

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    Roland BeRgeR Strategy ConSultantS

    Authr

    C-Authrs

    Brnd Brunk

    p Mm f h

    g excv Cmm, b

    [email protected]

    Chritph Angulvant

    p, ps

    [email protected]

    Dr. Wilrid Aulbur

    p, Mm

    [email protected]

    Andra Baur

    p, Mch

    [email protected]

    Bnn van Dngn

    p, amsm

    [email protected]

    William Dwny

    p, nw yk

    [email protected]

    Duc Gtra

    pjc M, l

    [email protected]

    Carlin Gri-Michl

    pc, Hm

    [email protected]

    Marn Hauptmann

    p, Mch

    [email protected]

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    Study

    Danil Himml

    pjc M, b

    [email protected]

    Nickla Hlgrn

    pjc M, l

    [email protected]

    fabian Huhl

    pc, Mch

    [email protected]

    Dr. Jhann Klin

    pc, b

    [email protected]

    frank Latur

    pc, bsss

    [email protected]

    Pr I. Niln

    p, Sckhm

    [email protected]

    Dr. Vrna Richl

    S ex, Mch

    [email protected]

    Tina Wang

    p, bj

    [email protected]

    Dr. Tim Zimmrmann

    p, Mch

    [email protected]

    Dr. Michal Zllnkp

    pc, S

    [email protected]

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    Roland BeRgeR Strategy ConSultantS

    Suces

    Afrca busess Magae (2012)

    iCt: Sc Sv k h w

    Afacek.de (2012)

    Fck s sscs

    S. D. Anny e a. (2006)

    Sv cs f sv v

    S. Aisn (2011)

    100 s: Hw h cm f v w ch vh,

    fm cs shs fm fh

    G. o. bare (1980)

    th g 2000 r h ps

    battee (2012)

    g r&d F Fcs (2012)

    K. Be e a. (2012)

    d afs biC-S s Wsssmch

    bmerg (2012)Sh c x

    W. H. buter ad E. Rahar (2011)

    g wh s: Mv

    m mks briCs

    Caays (2005)

    th m : Cc c fmc

    vs

    M. Cunik and K. Gzesik (2009)

    l v c m. imcs f v m

    s

    Cnn Me (2011)

    g F 500

    Cedi Suisse (2012)

    em Mks rsch is

    os z w

    CTParters (2012)

    em mks k

    Db Research (2011)

    rsch fws c

    Daetes Atas (2010)

    g sms f h vc f s

    f 2010 2030

    Dgta Capta Advsrs (2012)

    th v shf m

    Dscver Dgta Araa (2012)o sh h a w

    Ecmst (2012)

    Csm s afc a c s sh

    Ecnmis Ineigence Uni

    C (2011, 2012)

    p f wh: th ch

    m mks (2008)

    Edema (2012)s s

    y. Emmaue ad b.D. Ge (2010)

    b mk v cs: Wh hw

    Eurmtr (2011, 2012)

    C csm

    Eurstat (2012)

    iv sch

    Expereta (2012)

    ds f m mks

    Fd ad Agrcuture orgaat (2009/2010)

    Hw f h w 2050

    Fres (2011)

    dvs & cs: uck

    g vs ks c, sc cc

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    Study

    S. S. Ga (2011)

    r m mks

    Garter ic. (2011)

    Mk ts: M ms ww

    Geera Eectrc (2012)

    g iv bm

    Ga idustr Aasts (2010)

    bsms: a sc sss

    Gdman Sacs (2010)

    g ecmcs p n. 170 204th w f h s

    V. Gvindaajan (2012)

    th $2,000 c

    S. A. hee e a. (2010)

    W h w f m mks

    S. A. hee and r. rasid (2010)

    th : th f fm m mks

    ibM (2011)

    g lc ts

    IhS Gba Insig (2011, 2012)

    d ish W

    J. R. immet (2009)

    Hw ge s s sf

    ivat 360 Grup (2012)

    th mss k w v s

    sh h M es

    INSEAD (2011)

    th g iv ix 2011

    iterrad (2012)

    bs s 2011

    Inenaina Insiue f Appied Sysems Anaysis (2007)

    2007 f sc w jcs

    iterata lar orgaat (2011)

    g mm s 2012

    iterata Metar Fud (2011)

    W ecmc ok ss

    Inene wd Sas (2011)

    us sscs

    jaa.cm (2012)

    Wh m s m mks h f

    B. Jauzeski, Kevin Deff (2008)

    th g iv 1000

    Knig Fank (2012)

    pm i rs ix (piri)

    leipzig Gaduae Sc f Managemen (2010)

    F scs f h e s

    T. R. Mathus (1798)

    a ss h c f

    b. Mchgt (2011)em wh s hw

    c sccss

    Naina Science Bad (2012)

    Scc cs 2012

    new economic foundation, Cetre fr We-eg (2012)

    H p ix

    oECD (2010)

    th m m css v cs

    F. Pearce (2011)

    th cm csh a 's ss f

    Ppuat Resurce Ceter (2008)

    p h f css

    C. K. Paaad (2006)

    th v x

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    Roland BeRgeR Strategy ConSultantS

    i. Raak (2009)

    th c w

    cmc wh Ms

    P. Redd (2008)

    g v m cms

    imcs f h v cs

    Q. M. Rs ad H. J. Park (2006)

    exm h k w vs fm fmc:

    th ffcs f vs c vs

    rand Bege Saegy Cnsuans

    amv lsc 2025 (2011) C hqs s (2005, 2008, 2010)

    F cs (2012)

    Mfc fs us sc f

    s m-sc s (2011)

    M cs Hw v m c ks

    f wh z (2012)

    oz m r&d hh-ch ss (2011)

    hk: c Content dvs cs sf sjc?

    n (2010)

    hk: c Content Sc (2009)

    hk: c Study Chs csm (2009) hk: c Study dv fc svcs

    s-Sh afc (2011)

    t Cmm 2030 (2011)

    rand Bege Sc f Saegy and Ecnmics (2012)

    Sc 2012

    Saescase (2012)

    Wh m mk m mks s h x h

    F. Siebda, M. heg and h. Ens (2009)

    Hw m v ms

    Simn Kuce (2011)

    dx Mm: Sh km wch

    Spiege Magazine (44/2011)

    ds Schmf

    Sddeusce Zeiung (6/2012)

    d rv afk

    l. Tar (2011)

    ds - hm's fss-w mk

    The Germa Fudat fr Wrd Ppuat (2011, 2012)

    o jc: 7

    Unied Nains Cnfeence n tade and Devepmen

    (2010, 2011)

    W ivsm r

    Unied Nains (1960, 2009, 2010, 2011)

    th f wh f h w (1960)

    W p pscs th 2009 2010 rvs

    W uz pscs th 2009 2011 rvs

    W. W. Weer (2008)

    M cmx lsss fm p dck

    nks lhm

    Wrd bak (2011)

    th es f d bsss ix

    Wrd Ecmc Frum et a. (2010)

    Sm cms hh fs m

    Wrd Ecmc Frum (2012)

    WeF g Cmvss r 2011/2012

    t. Yasuyuki and S. hisi (2011)

    effcs f Ceos' chcscs z f

    sm mm ss J

    WrdPa (2012)

    g o Sh r

    W. zhag (2011)

    us Ch's cmc jc

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    Study

    p 2, 20, 21, 25: Cs

    p 19: S a/Vsm

    p 21: Cs

    p 22: J bh/

    p 23+26: ps pcs

    p 24: c-c/c

    Credts

    o vws:

    Sf g, Ceo Hsh ag

    Mf gk, g p Kf gs Kg

    rh Schf, Ceo rh Schf ic

    Specia anks

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    Roland BeRgeR Strategy ConSultantS

    GLoBAL ToPICs

    PRoJeCT DesCRIPTIoN

    Wit ur global TopICS iititie, we

    ssess te st ressi issues r

    eders i sciety, usiess d itics

    d utie ssie sutis.

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    Roland BeRgeR Strategy ConSultantS

    F m fm, s vs:

    www..cm/cs

    if hv qss, s cc s :

    [email protected]

    r b S Css gmH

    Hhlh tws, Ms-v--rh-S. 6, 80807 Mch, gm

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    Study

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