Seeking position in Marketing - Corporate Relations in an Organization of repute

EXECUTIVE SUMMARY An educated dynamic professional with an MBA

(Healthcare Management) and over 14 years of experience in Sales & Marketing, Channel Management, Key Account Management, Training & Development and Business Development in the Healthcare industry currently associated with Columbia Asia Hospitals.

Proficient at providing value added customer service by resolving customer issues and ensuring their satisfaction.

Deft in conducting competitor analysis by keeping abreast of market trends and competitor moves.

Skilled in monitoring distribution networks to ensure ready availability of the services at all times and in training

partners to accomplish set revenue and business targets. Hands-on experience in charting out marketing strategies, contributing towards

enhancing business volumes and growth.

CORE COMPETENCIESStrategic Business, Market, & Sales Planning • Market Evaluation Penetration & Expansion • Business Management • Channel Development • New Product Development • Positioning & Pricing • Business Development • P&L Management • Return On Investment • Profit Optimization • Key Account Management • Team Management

CAREER PATH

Columbia Asia Referral Hospital – Yeshwantpur , Bengaluru

Asst Manager – Marketing March’2016 – Present

Highlights:

Liaise with key government direct corporates, top insurance corporates decision makers and propose appropriate health and wellness services for their employees to establish successful B2B relationship.

Strong acumen to understand client’s requirements and deliver optimum product offering. Apt in accomplishing organization goals by accepting ownership for new and different requests; exploring

opportunities to add value to job accomplishments. Plan meetings and events by identifying, assembling, and coordinating requirements; establishing contacts;

developing schedules and assignments. Responsible for coordination, execution of BTL activities, RWA activities. Mapping and setting up of Implant (Clinic) by hospital at clients OHC /medical center and manage complete

corporate offerings through them. Establishing and execution of Emergency – cashless support services to all the manufacturing and

industrial corporate entities within the catchment areas.

ROHAN METRANIMobile: +91-9820158001Email: rohan.metrani66@gmail.com

COLUMBIA ASIA REFERRAL HOSPITAL, Yeshwanthpur, Bengaluru, India.

Assistant Manager Marketing- Corporate Relations March’2016 - Present

Delivering ongoing marketing survey, analysis and assessment of competitors and plan further strategies. Oversee existing campaigns to grow key accounts. Survey of best Corporates and liaising with HR for meetings Interaction with Corporates-EHS and Medical officers to schedule Health sessions Onsite or at Hospital. Clinical Branding of in-house consultants and to work closely with them to propagate their key expertise

across. To coordinate with CRM Managers and to assess the corporate patient flow and ensuring customer delight. Customization and designing of Health checks packages for corporates as per their industry standards and

requirements. Conducting onsite and in house training and certifications for clients. Budgeting, cost optimization, ROI analysis, Process streamlining. Monthly market segment reporting of corporate revenue analysis and in depth assessment of target Vis

achievable. Address corporate client concerns and ensure resolutions in timely manner. Nominated as SPOC for Diabeta care program initiative and successfully executed the same across key

corporates and referral markets. Bridging communication link between the hospital programs, new clinics, various key specialty packages,

introduction of the same to the networked physicians, practitioners. Key point of contact between the consultants, practitioners, physicians

S.R. Enterprises, Mumbai ( Is a Leading Integrated Distributor since 1997 ,representing renowned Global Medical devices manufacturers to cater various key healthcare institutes ,super specialty hospitals, private hospitals in western India Zone) Operations & Marketing Manager Feb’2010 – Feb2016

Highlights: Achieved highest number of Sapphire Ptca Balloon usage in Western India zone single key hospital account –

Fortis Group in 2011 – 13 for Orbus Neich Products. Successfully achieved highest number of Venatech IVC Filter deployment in Western India Zone: 2010-14 for B-BraunMedical. Successfully launched Sequent II Ptca balloon in major territories and achieved highest number of Sequent II

PTCA Balloon Usage in Western India Zone in 2010-12 for B-Braun Medical. Evaluated and Launched Thrombus Aspiration catheter Xpirator in major multi-specialty hospitals with

successful deployments. Designed Customized PTCA Kit for key accounts with custom designed packs for Angioplasty and Angiography. Successfully increased the turnover volume by 70% with growth in scaling up the coverage area of operations

from Mumbai in 2010 - 2014 to important Tier II Cities in Western India (i.e. Pune, Aurangabad, Kolhapur, Miraj, Sholapur, Nanded, Goa, and Belgaum).

Senior Marketing Manager S.R.Enterprises, Mumbai June’2004 – Jan ‘2010

Highlights:

Launched highest number of deployments for Taxus Paclitaxel Drug eluting stent in single Hospital (Holy Family Hospital Mumbai) for Boston Scientific in 2004-05.

Designed Customized PTCA Balloon, PTCA Wire, Guiding Cath, Inflation Device Package in areas covered for Boston Scientific Product range and achieved 100 percent Interventional Cardiology Consumable business in all the hospitals covered in 2004.

Successfully Conducted a workshop and introduced B-Braun product range in Feb’2005 for: Coroflex Stents, Sequent Ptca balloons, Venatech IVC Filter Systems at Holy Family Hospital, Mumbai.

Conducted a workshop and introduced B-Braun make key product line: Coroflex Blue Cobalt Chromium Stents, Sequent Ptca Balloon at Miraj Wanless Hospital in August 2005.

Scaling up area of coverage to Aurangabad, Kolhapur, Goa, Miraj in 2005 and introduction of multiple product range as per client requirement.

Established a sub dealer network across Maharashtra state and conducted product training in Sept’2006. Successfully achieved launch of Venatech IVC Filter deployment in Western India Zone: 2007 for B-Braun Medical and achieved breakthrough in highest number of deployment in KLES Hospital, Belgaum. Achieved highest number of Sequent PTCA Balloon Usage in Western India Zone in 2006-2010 for

B-Braun Medical. Introduction of Interventional Radiology product line in September 2007: Diagnostic catheter range, Infusion

catheters, guiding catheters as a sub distribution channel partner for Merit Medical Systems, USA across the major hospitals under coverage.

Successfully launched Interventional Radial access product line: Radial access sheaths, catheters, hemostatic bands as an important sub dealer partner for Terumo Corporation in February 2008.

Evaluation of Nipro make interventional cardiology product range by key interventionists and achieved highest sales in all the key super specialty hospitals in 2009.

Senior Marketing Executive S.R.Enterprises, Mumbai June’2001 – May‘2004

Highlights:

Worked with local marketing team to gather market information, data analysis and create marketing and business plan.

Planned and executed programs for product development and growth strategies. Supported and work with sales & marketing team members in marketing administrative work. Collaborated with internal and external stakeholders to conduct and manage workshops. Worked in close synchronization with product managers to establish successful network within the key

doctors and technologists. Successfully launched Edwards life sciences range of critical care product in Holy Family hospital since

inception of Cardiac unit in July 2001. Managed key accounts :Holy Family hospital , Lilavati hospital , Hiranandani hospital in July2001 -and worked

in alliance with the principle company sales team and achieved consistent growth in sales turnover Assisted the product development team to conduct workshop in Belgaum in Sept’2001 for mitral valvolplasty

product range. Played a key role in evaluation and approval of Amplatzer occluder devices at KLES Hospital, Belgaum in

Nov’2002. Successfully achieved major sales growth by 50% from May’2002-Dec 2003 in the entire product line of Numed

interventional cardiology products at key hospitals covered in region of Mumbai.

Core Competencies:

Sales & Marketing: Spearhead the activities pertaining to sales and marketing operations in order to promote product offerings. Map, develop and nurture new market segments for launch of products for ensuring greater profitability. Evaluate the marketing opportunities in existing as well as upcoming new clients. Design marketing plans and strategies for exploring opportunities at the clients covered.

Business Development: Drive business growth through identification & penetration of new market segments. Interpret the competition after in-depth analysis of market to fine-tune the marketing strategies. Arrange one to one meets with key stake holders in relation to the overall experiences and performance.

Key Account Management: Develop relationships with key decision makers in target organizations for business development. Establish, retain and strengthen relationships with key accounts, opinion leaders and Managers in order to

ensure higher customer satisfaction by assisting them on complete product support. Coordinate with the key persons in the corporates for product approvals and making available in quickest time.

Product Development: Obtain quick breakthroughs with new product offerings and availability on board in fierce competitive

markets. Meet with the various key persons to discuss with upcoming new products. Identify various products as per the client requirement in terms of the patient package offered and also make

basket pricing for the complete range of requirement.

ACADEMIC & PROFESSIONAL CREDENTIALS

MBA (Healthcare Management); 2015Institute for Technology and Management- Southern New Hampshire University, USA

B.Sc. (Chemistry); 2012IGNOU - India

INTERNSHIP

Company: Seven Hills Hospital and Healthcare City, MumbaiDuration: 27th October - 8th November 2014Case study: To determine TAT at Radiology department

CERTIFICATIONS & PROFESSIONAL DEVELOPMENT COURSES

Six Sigma Green Belt Certified Professional (2015) – KPMG, India. International Conference on Advances in Healthcare Management (2015) – Indian Institute of Management

(IIM), Ahmedabad, India. Customer &Competitor Intelligence: Enhancing Competitiveness (2014) - Singapore Institute of Management

(SIM), Singapore. Singapore Live Course, Singapore (2005 and 2008) - National Heart Centre, Singapore.

TRAININGS UNDERGONE

Boston Scientific Corporation: Interventional Cardiology product range (2002) B Braun Medical: Vascular Intervention products (2005) Orbus Neich / Involution: Interventional cardiology product range (2012) Edwards Life Sciences: Critical Care product range (2004)

MEDICAL EXHIBITIONS & CONFERENCES ATTENDED

Arab Health, Dubai (2005 ,2007, 2008) Medical fair Asia, Singapore(2009) Medical fair Thailand, Kimes - Seoul Korea (2009) Medical Fair, India.

IT SKILLS: Microsoft Office Suite (Advanced proficiency)

Date of Birth: 7th February 1980Address: A-502, Ashok Guruprasad Society, Vile Parle (East), Mumbai - 400057, India

LINGUISTIC ABILITIES: English (Fluent) Hindi (Fluent) Marathi (Fluent)References: Available on Request