MAY 2016

therogznews

Mr Grinz

Most Enjoyed Pet Brand On Planet Earth And Beyond

our ROGZ 20 year Journey reflections.

Our ROGZ 20 Year Journey Festival last year will never be forgotten. As we approach our 21st birthday, we remind ourselves on how we kicked off the birthday celebrations.

The vision was to celebrate and be celebrated. Roggers from around the world flew into Cape Town and joined local Roggers, suppliers, family and friends for 3 days (and still more) of ROGZ mojo that surpassed anything before. ROGZ 3005 Blue was everywhere, and our Festival started on Thursday 28 May at 6pm at Stardust where Roggers arrived dressed as Rogzstars to party the night away! Our voices were hoarse by the end of the evening!

The next morning, on an extra cold winter’s day, everyone gathered at ROGZ World Headquarters in Montague Gardens, for a tour of our 3 factories, as well as our ROGZ Farm. Inside the ROGZ Fishbowl, Roggers were served delicious warm homemade homegrown vegetable soup to warm their bellies just before they climbed onto the buses to take them to Aquila Game Reserve, 2 hours outside of Cape Town. The Big 5 were spotted on the afternoon game drive, and that night a true South African meal was shared by everyone before they went off to dream about what more ROGZ could possibly offer.

A beautiful African morning greeted the sleepy team and after a quick breakfast, the

roGZ GraND FesTIVALCAPE TOWN 20152

buses transported them safely back to their rooms

at the Fire and Ice in Cape Town where some grabbed a

quick recovery nap before getting ready for the Grand Festival that night.

And what a night it was! The rain stayed away, and the stars were bright, as Roggers arrived at the Grand, Cafe and Beach in Granger Bay, dressed in every outfit you could imagine. Whilst African dancers entertained, we sipped blue cocktails and looked around at the wonderful ROGZ decor

From the funky Charly’s Bakery ROGZ Birthday Cake, to the interesting Food stalls, to the endless bar, to the blue toilet paper (!), ROGZ rocked! And then we had some special moments: the ROGZ Journey Movie was played for the first time to everyone and there was not a dry eye. It captured the essence of ROGZ and wowwed the audience. Owners and founders, Paul and Irené came on stage dressed as Agent O and Captain Chaos and for 45 minutes we were treated to their special brand of leadership, with wonderful words, thank you’s, introductions and humble gratitude to the entire ROGZ family. And there was still not a dry eye.

But the party really started with the most incredible South African singer, Sthe, who got us all dancing immediately! Distributors, suppliers, family, friends and groupies from around the world joined together for the rest of the night, full of ROGZ mojo!

But there was another special surprise awaiting. Our first ever ROGZ Book!! 176 pages of a fun, wacky, colourful, inspirational, creative journey through ROGZ. Every single Rogger is in the book, with Distributors and Suppliers featured. And each book has been personally signed and messaged by Paul and Irené. Because that’s what makes ROGZ special.

And now we are about to turn 21 - let’s celebrate our incredible future!

We care and want to make a difference.

Abby & Sox

Alex, Sarah & Mango

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introducing PEOPLE WITH PETS.

A relationship between a person and a pet is unique.It’s beautiful and dynamic.

it’s time. Sunette & G

eorge

Historically, ROGZ’s catalogues and all marketing material has always focussed on pets and products in all our categories - dogz, catz, pupz and lapz.

As we settle down into a household pet Brand that is adored all around the world, our focus is now “making the circle bigger” and including the beautiful and dynamic relationship between a pet and a person.

After all, it’s the person who is buy-ing our product for the pet! And how better to communicate the benefits of purchasing ROGZ, than showing them how much fun they can have, together!

ROGZ has always been proud of our unique sense of humour and sportiness in its Brand. Sometimes a photograph of a pet just jumping through the waves in pure delight with it’s ROGZ toy is enough. But it’s that bond between people and pets that can so perfectly be captured in a hug, a cuddle, a lick.

We hope you like our new direc-tion. It’s time to be real.

Nick & Shiraz

Bjorn & Anorette

Sunette & George

some FAVOURITE MUTTSHOTS:6

TributesRAKESH PATELIt was with great sorrow that we said farewell to our IT guru, Rakesh Patel, who tragically passed away whilst on vacation in Thailand in March. He is sorely missed by us all.

“Your life was a blessing, your memory a treasure, you are loved beyond words and missed beyond measure”

PUMEZA CENGA A Rogger for the last 14 years, Pumeza sadly passed away in April. This is yet another reminder of how short and precious life is.MEMORIES

TRUE ROGGER

MEMORIES

TRUE ROGGER

ROGZ dedicated a fruit tree in our urban garden to Rakesh and Pumeza.

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Bite-o-Meter1 - Super soft 2 - Soft3 - Medium 4 - Hard5 - Extra Hard

SqueakDesigned to provide endless excitement for your dog.

ShakeTo promote hunting-style exuberance in your dog.

Teeth CleaningGet their teeth cleaned whilst having fun!

Tongue CleaningDesigned for dog’s teeth and to build up strength in their jaws.

Flossy GrinzThe Grinz

Family grows!Our brand new

answer to having fun and getting your

dog’s tongue and teeth cleaned - AND have we mentioned

the squeaker?

Click or scan the QR code to see the Roovie.

introducing:

YumzIt massages and

gives treats!

Click or scan the QR code to see the Roovie.

Bite-o-Meter1 - Super soft 2 - Soft3 - Medium 4 - Hard5 - Extra Hard

Gum MassagingMaintaining healthy gumz while having fun chewing.

ShakeTo promote hunting-style exuberance in your dog.

TreatPush treats into the hole and watch your dog have hours of fun!

ChewDesigned for dog’s teeth and to build up strength in their jaws.

This new treat dispensing chew

toy has GMT - Gum Massaging

Technology made from TPR, whilst the

inside treat cavity has 3 fins to hold treats

longer. It bounces and fetches as well!

introducing:RefreshedSkinz!As promised we introduce our new improved range of Skinz, guaranteed to set tongues wagging in excitement!

Retro Rex

Feat

ure

s &

Ben

efit

s m

atri

x

COLLECTION NormalReflective

AllWaysReflective

HarnessCompatible

DirtResistant

Legelastics EasyFit Wrapover

flap over zipSnugfit

BungycordsROGZ

SignatureMatchingDesigns

SNOWSKIN - yes yes yes yes - yes - yes yes

WOLFSKIN - - - - - yes - - yes -

POLARSKIN yes - yes - yes yes yes yes yes -

RAINSKIN - yes yes yes yes - - - yes -

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This super thermal garment is perfect for those really cold days that demand extra covering. Available in Fancy Dress designs Indigo Bones (BP), Pink Paw (CA) and Black Bones (CB) to match existing ROGZ products.

SnowSkin: Our insulated jacket.

Our new soft knit pullover, perfect for a chilly day when you want to cuddle up to mama. Available in Blue (B), Turquoise (F), Dark Grey (G), Pink (K), Pale Blue (P) and Pale Turquoise (T).

WolfSkin: Our soft knit.

Like climbing under a fluffy blankie when your bones are chillin’. The ultimate warm comfy garment for cold days and nights. Available in Brown (J) and Pink (K).

PolarSkin: Our soft fleece.

Light and easy to store, the RainSkin is perfect for that unexpected shower. Available in Black (A) and DayGlo H).

RainSkin: Our poncho.

Blending the age old beauty of wood grain – and stirred by Nature’s numerous natural tones and spectacular sun-sets that embody the Spirit of Africa – we have captured the essence of Mother Nature in an unsurpassed, classical and timeless style, rich in texture. Give your hound a sense of glamour this season with this extraordinary weave of linear elements and the uniquely crafted fingerprint-inspired bone design. Lace it altogether with golden contours and your canine will shimmer with delight.

Mocha Bone: The Story.

DESIGNCE

PANTONE7533

PANTONE876

PANTONE

8383

PANTONE7502

the fancy Dress storyboard story:ROGZ is a lifestyle Brand and we believe that pets are a part of your family and therefore they should be in sinc with your trends. When we decide on a new design, we always draw on inspiration from around us, plus what the current market flavour is.

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Full ROGZ Beltz range available in Fancy Dress sizes - small, medium, large, extra large, extra extra large.

Available in medium, large and extra large.

FLAT PODFPM/FPL/FPXLAvailable in small, medium

and large.

SPICE PODPPS/PPM/PPL

SIDE RELEASE COLLARHBALSO AVAILABLE IN: FIXED LEAD, MULTI LEAD, H-HARNESSHL, HLM, SJ

Rogzette

All id-TAGZ available in small and large.

METAL ID-TAGIDM

INSTANT ID-TAGIDRBubble Bowlz available in

small, medium and large.BUBBLE BOWLBOWL

mochaROGZ Colour of the Year 2016

Stylishly embedded in this powerful collaboration of linear labyrinths, jagged geometry and meanders of the oceans’ currents, are the serenity and tranquillity of the alluring blues colour spectrum. Collectively combined with the decorative elements of beach house planks, board-walks and boating decks, this range will either rope in your canine’s nautical sense of adventure or have them sleeping serenely in their Zen Zone.

Navy Zen: The Story.

DESIGNCD

Full ROGZ Beltz range available in Fancy Dress sizes - small, medium, large, extra large, extra extra large.

Available in medium, large and extra large.

FLAT PODFPM/L/XL-CD

Available in small, medium and large.

SPICE PODPPS/M/L-CD

SIDE RELEASE COLLAR HBALSO AVAILABLE IN: FIXED LEAD, MULTI LEAD, H-HARNESSHL, HLM, SJ

Bubble Bowlz available in small, medium and large.

BUBBLE BOWLBOWL-CD

All id-TAGZ available in small and large.

METAL ID-TAGIDM-CD

INSTANT ID-TAGIDR-CD

PANTONE2728

PANTONE3005

PANTONE

Cyan

PANTONE275

Surf Saint Patch

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Fancy Dress

Mint, Lime and Olives may be Nature’s prime ingredients for salad dressing. However, toss in some mosaics, stir in some ROGZ Mojo, roll the dice and you have the building blocks for an innovative new style that will juice up your canine’s wardrobe. We dare you to indulge in this season’s “Hip-to-be-Square” look. Beautifully emulated with this Pictionary version of Scrabble and bound to ignite the chemistry in your hound.

Lime Juice: The Story.

DESIGNCF

Full ROGZ Beltz range available in Fancy Dress sizes - small, medium, large, extra large, extra extra large.

Available in medium, large and extra large.

FLAT PODFPM/L/XL-CF

Available in small, medium and large.

SPICE PODPPS/M/L-CF

SIDE RELEASE COLLAR HBALSO AVAILABLE IN: FIXED LEAD, MULTI LEAD, H-HARNESSHL, HLM, SJ

Bubble Bowlz available in small, medium and large.

BUBBLE BOWLBOWL-CF

All id-TAGZ available in small and large.

METAL ID-TAGIDM-CF

INSTANT ID-TAGIDR-CF

Retro Rex

PANTONE574

PANTONE375

PANTONE

Silver

PANTONEBlack

Fabulous NEW Catz designs of collars, leads, harnesses, plus new features like our new signature D rings.

FANCYCAT

CB06-E

CB06-N

KIDDYCAT

CB07-E

CB07-N

NEOCAT

CB41-F

CB41-D

ALLEYCAT

CB16-H

CB16-K

REFLECTOCAT

CB40-H

CB40-A

TRENDYCAT

CB54-J

CB54-L

SPARKLECAT

CB52-C

CB52-F

SILKYCAT

CB42-E

CB42-L

16 introducing:New CATZ designs and features!

Introducing our new Kit sportimals:

Hiker Kit and trail running Kit.

Because ladies are also serious about their fitness and health.

WHO NEEDS Trade Fairs?

Brand awareness is the lifeblood of any company. Social Media plays a large role in getting our message across, but face to face relationship building is still the most effective way to communicate our brand. We like to keep it real, with real people.

Every alternate year ROGZ has a booth at two of the most important trade fairs in the pet industry - Global Pet Expo in Florida, USA and Interzoo in Nurnberg, Germany. Our Marketing team prepares thoroughly for these two events so that our Sales teams can be as effective as possible. But it’s actually a full ROGZ team effort - from Operations, to Fi-nance, to NPD - everyone plays a role in getting our ROGZ Booth to function at it’s best.

The Global Pet Expo is the largest Pet Industry Trade Show in the USA. It is open to independent retailers, dis-tributors, mass-market buyers, and oth-er qualified professionals. More than 900 companies from around the world showcase the latest and greatest prod-ucts available for all types of pets includ-ing dogs, cats, birds, fish, reptiles, small animals and horses. The Show features 13 football fields’ worth of pet products, more than 3,000 product-launches and 150 first-time exhibiting companies.

ROGZ was one of the 900 companies who exhibited this year with our booth being colourful and funky: a candy store of bright delights amidst the hum-drum of other booths. Rogz Directors, Paul Fuller and Irené Raubenheimer led the

2016 ROGZ BoothGlobal Pet Expo, USA

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team of five Roggerz who attended the show, including USA, Central and South American and South African Sales Man-ager, Graham Fenwick and his assistant Delaney Carpenter, and European Sales Manager, John Henshilwood.

After three days of meetings and din-ners, ROGZ has several new business opportunities in South America and Mexico and has given our current Cuz-zies something exciting to look forward to in the coming months.

And that was just one trade fair!!RWHQ is running at top speed at the

moment preparing for Interzoo 2016. Our team of 10 Roggers are winging their way to Germany at the end of May to present to the pet world the latest and best products from our company.

ROGZ understands the value of a recognized Brand to consumers and retailers alike. Beyond innovation and development, quality assurance, and perpetual renewal of its product portfolio, the ease of engagement and hassle free trading are key elements in completing the

value proposition of the Brand. Partnering with capable suppliers and distributors alike it is the key to delivering the total ROGZ experience with those connections cemented at trade fairs. The ROGZ Brand is fun; it wants to have more fun; and so does everyone involved with it. Everyone wants to be a part of building a great Brand; they want to enjoy doing great business; they want to enjoy their lives. And so the true magic of the ROGZ Brand gets woven into its DNA – FUN!

ROGZ differentiates itself by being an authentic, original, credible lifestyle Brand across a spectrum of product categories. But most importantly, the ROGZ brand has always represented a licence to have FUN to all parties involved with it. Participating in trade fairs is one of the ways to do this.

Our 2014 Interzoo Comic Party was a perfect example of why trade fairs will always be our number one way to keep the essence of our Brand “out there”. Building relationships face to face across the globe is why our prescience at trade fairs will stay important.

Keeping it real, across the globe

2014 ROGZ Comic PartyInterzoo, Germany

Urban farms are fast becoming a reality all over the world. People are realizing that to just rely on agricultural land is not going to sustain our growing population. But it takes hard team work, a lot of planning, and loads of passion - luckily ROGZ has it in bucket loads!

It,s a Way

of Life.

We warned it was infectious! Our urban garden has affected other companies in our Business Park. Now you will see pumpkins trailing over the pavements, factory walls covered in trellises with food growing off them, and even some chickens scratching in amongst!

Check out the gift of fresh organic eggs presented to Agent Orange from the urban chicken “farm” down the road - YES!!!!

The rogz farm

Inspiration!Author Jane Griffiths

was so impressed with

our ROGZ Farm that she

included a 4 page article

on us in her latest book!

Says Jane: “As our

gardens transform slowly

into urban oases, they

improve the quality of our

lives and reduce our impact

on the environment.”

Agent Orange is also

quoted: “Your average

Director would jump for

joy when a big deal goes

through; I am more excited

about the granadillas

creeping into our office

windows!”

Latest news

and updates20

yummy food organic health tomato spinach rocket bees grow fresh harvest sprout yummy food organic healthtomato spinach rocket beesgrow fresh harvest sprout yummy food organic health tomato spinach rocket beesgrow fresh harvest sprout yummy food organic health tomato spinach rocket bees grow fresh harvest sproutgrow fresh harvest sprout yummy food

our Delicious urban garden

Our ROGZ Veggie Sales are becoming legendary! With every season, there is different produce to harvest and sell. Roggers and friends look forward every week to a fresh, organic and local ROGZ Urban Farm selection at great prices!

If our basic human needs are not being met then it’s far more dif ficult to take our steps towards full realisation of our potential.

In Maslow’s Triangle of a Hierarchy of Need, food is considered a basic need and part of the first building block towards Self-actualization.

“

“

Self-actualization:achieving full

potential

Esteem:feeling of accomplishment

Belonging:friends

Safety:security

Physiological:food, water, warmth, rest

Self-fulfillment needs

Psychological needs

Basic needs

Ripe tomatoes ready to

be picked and sold!

Seedlings ready to be planted in our Urban garden.

Ripe strawberries thriving in our growbags.

Our first ripe oranges!

TheROGZAcademy

Retro

Rex

Academy

Latest news

and updates

ubuntu

Back to School

The ROGZ Academy created

great excitement in the 2016 Back

to School frenzy by handing out

1600 Rogzized packets of joy to the

learners at Sophakama Primary in

Dunoon. Volunteers from RWHQ

were treated to huge smiles and

shiny eyes from the children as

they shared and cared in true

ROGZ spirit.

We are very thankful for the support of many people who have enabled the ROGZ Academy to continue its partnership with Sophakama Primary School. It has been exciting and rewarding to see this partnership grow in strength and to see the momentum build as many choose to join in this ACTION INSPIRED BY HOPE.

For more info on activities by the ROGZ Academy please check out our blog at http://www.rogz.com/category/academy/

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Year Beyond Programme2016 has kicked of f with the BANG for the

ROGZ Academy as we learnt that Sophakama

was chosen amongst only 8 schools in the

Western Cape selected to participate in the Year

Beyond Program. We are very pleased to receive

this recognition based on the progress made

to date by the Books and Beyond team. This

new initiative by the provincial government will

see 5 volunteers assist at the school during the

afternoons after class. We welcome Thozama,

Andiswa, Nadia, Megail and Akhona and

applaud them as they have chosen make a

dif ference and give back to community ! We

wish them well as they will be focusing on the

critically important areas of improving literacy

and mathematics.

Congrats Simbulele!

Simbulele finished last year with a wonderful report at Bloubergrant High

School boasting A’s in Mathematics and Life Orientation! She made us all

very proud at the annual prize giving by walking away with prizes in

Economics & Management as well as in Natural Sciences. Thanks again

to the team from Benelux for their help to enable the ROGZ Academy to

make this scholarship a reality for her, and a big thumbs up to Yolande

for being a mentor and friend during this dif ficult first year.

And Our Journey will continue...

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