Rod King20’s Plenty For Us

Established Nov 2007

Our Case Study

What was/ is the issue?What was/ is the change you wanted to bring about?What free and low cost tools/ resources/ services did

you use to support your campaign?How did you use the tools/ resources/ services?What would you have done differently?

What was/ is the issue?2007

Recognise fundamental problem with the sharing of roads for vulnerable road users.

30 mph speed limit leaves very little time for reaction.Segregation of VRU’s not possible, ethical, equitable

or successful.Required a “paradigm shift” in the way residential and

urban roads were sharedMany VO’s had default 20 mph speed limits on

“radar”, none had it in its sights!

What was change you wanted to bring about?

20 mph default speed limit for all residential roads.

ProblemsNo government interest in changing 30 to 20Motoring lobby hard to fightPeople like speed and base safety on personal

observationsBut

Dept for Transport had just eased 20 mph requirements

Portsmouth had just decided on 20 mph for cityGrass roots campaign could get local chnage

20’s Plenty for Us was formed :-Single issue organisation (me)Clear branding to communicate objective and

community orientationGoals:-

2008 1m people in LA’s with 20 mph as default2009 5m people in LA’s with 20 mph as default2010 30m people LA’s with 20 mph as default

MethodsCreate and support local campaigns for “Total 20”Lobby establishment with the imperative for lower

speedsMaximise awareness within the transport profession

Get startedWe campaign for and support those campaigning at

national and local level for Local Authorities setting a 20 mph default speed limit for residential and urban roads.

20’s Plenty For UsStrong message“For Us “ indicates community linkEasy to rememberCampaign tagline

Must differentiate from other campaigns

Get respectedBecome an expert on subject

Dept of Transport Circular 01/2006 – Setting Local Speed Limits 46 pages of detail on local authority guidelines

Track 20 mph implementations throughout the countryVisit 1st Local Authority to implement 20 mph – Portsmouth

Serious comment on issuesSubmit evidence to select committeesArticles for “friendly” publications

Engage with establishmentPACTS, Transport Select Committee, London Assembly,

NAO

How low is low cost?We had no funding or money

Set up website to inform and establish credibility.Blagged our way into national conferences (PACTS and

NCVO)Issued Press ReleasesSubmitted evidence to establishment agenciesLiaised with key VO’s (CTC, RoadPeace, Living Streets)Spoke at local campaignsUsed phone in programs

Sept 2008 had phone call from Charitable Trust offering funding of £4,000

Get moving20’s Plenty website a reference source for campaignersPut daily news on websiteLever up other campaigners

Local 20’s Plenty For Us groupsProvide newsgroup and resourcesSpeak at local campaign meetings

Always be available to press and establishment for comment

Use email lists, newsgroups and individual emailsHow can you help others campaign? What do they

need? Display panels, etc.Work with the willing. Debate, but do not waste time!

How/What toolsWebsite

Use low cost online editing websites (Moonfruit.com) No costs No software required other than browser Easy to use Multiple users can update

Track events and respond with PR and inputUse daily Google alert (20mph -wind – winds)Get on list of government consultations

Create a network of campaignersYahoo or Google NewsgroupKeep information flowingAlso Facebook and Twitter

Understand your Goals the result or achievement toward which effort is directed; aim;

end

Act as a CatalystA catalyst is a substance which alters the rate of a chemical

reaction but is chemically unchanged at the end of the reaction

Leverage your people the mechanical advantage or power gained by using a lever.

Create an Imperativesomething that demands attention or action; an unavoidable

obligation or requirement; necessity:

4 key success words

Progress to date2008

Set ourselves up co-hosted national cycle campaigning conference on 20 mph subject Attracted funding Charities Commission rejection – too successful, too political!

2009 Numerous local campaigns created and visited Responded to DfT, Audit Commission, London Assembly consultations Further funding attracted with proven track record (leverage) Government reverse guidance on 20 mph limits for town wide schemes.

2010 Recognised as experts in field, witness for local scrutiny committees

considering Total 20 Took on part time Campaign Manager StreetFilms create a video of our campaign SDC and NCVO recognise our success and name us as Case Studies Invited to speak in New York, profile in New Yorker

By 20115m people now live in local authority with a Total 20

policy – Portsmouth, Warrington, Oxford, Newcastle, Islington, Lancashire, Edinburgh, Bristol

65 local campaigns in place, many with own websites

Community Newsgroup of 150 activists all sharing best successes and best practice

Co-hosting 20mph conference with PTRC-TrainingEvidence to funding trusts of our competence,

professionalism and success.Looking to get 10m in LAs with Total 20 by 2011

20m by 2012

Thank you for your time

www.20splentyforus.org.uk