RockShox Rolls Out All New Reba - SickLines.com

The popular RockShox Reba suspension fork is new and improved, and ready to hit the trail! Didn’t think that RockShox could top the proven Reba? We took an awesome fork and made it even better.

First, Reba rolls out an entirely new chassis. As seen on several other RockShox forks, Reba now features Power Bulges that add stiffness, durability, and consistency to the chassis. The magnesium lowers now utilize a post disc brake mount. The hollow crown is forged of a proprietary AL66 TV material, providing light weight with increased stiffness and strength. Upper tubes are constructed from 32mm, 7000 series straight wall aluminum tubes and then completed with a low friction anodized finish.

All Reba models are available for both 26” and 29” wheels. Both wheel sizes will also offer either a standard QR, or the all new Maxle Lite option based on the existing 20x110mm thru axle standard. With available travel from 80 to 120mm, Reba provides both wheel sizes with the options they need for XC and Trail riding.

All Reba models receive a brand new damper. Reba SL and Reba Race get a fresh new Motion Control, while Reba Team is upgraded to a BlackBox Motion Control damper. The new BlackBox Motion Control damper is built upon the foundation of the original Motion Control. It features a titanium spring tube as well as Dual Flow compression and rebound. External adjustments are detented. Crown adjust forks uti-lize a carbon fiber compression knob, while forks using a remote have a new ‘Nip-Tuck’ spool that hides excess cable for a cleaner look.

All Reba forks will feature a significantly revamped Dual Air system. Improvements are focused on further reducing friction, while providing a more linear spring rate. Dual Air gives riders the ability to indepen-dently adjustable positive and negative air spring chambers. The result is a very light and highly tunable spring system. RockShox Dual Air, the finest air spring system on the market!

What’s New?• All new chassis for 26” and 29” • Standard QR or new Maxle Lite 20x110mm thru axle option • Power Bulges • New Motion Control in SL and Race • New BlackBox Motion Control in Team • New Dual Air system • Post disc brake mount • Travel increased to 120mm • Hollow crown in all models • Detented controls on Team

Product News ModeL YeAr 2009

Monterey, CA - April 18, 2008

RockShox Rolls Out All New Reba

For more information, please contact:US: Eric Schutt, MTB PR Manager [email protected]: Elmar Keineke, MTB Technical PR Coordinator [email protected]

Suggested Retail Price (USD)

Reba SL 26” $475

Reba SL 29er $504

Reba Race 26” $509

Reba Race 29er w/Pushloc $607

Reba Team 26” $656

Reba Team 26” w/Maxle Lite & Pushloc $741

Reba Team 29er $686

Rega Team 29er w/Maxle Lite $701

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Recommended rear shock

SL SL 20mm SL 29” SL 29” 20mm Race Race 20mm Race 29” Race 29” 20mm Team Team 20mm Team 29” Team 29” 20mm

Travel: 80/100/120mm 80/100/120mm 80/100mm 80/100/120mm 80/100/120mm 80/100/120mm 80/100mm 80/100/120mm 80/100/120mm 80/100/120mm 80/100mm 80/100/120mm

Travel Adjust: All Travel All Travel All Travel All Travel All Travel All Travel All Travel All Travel All Travel All Travel All Travel All Travel

Target Weight*: 1625 g (3.58 lb) 1745 g (3.85 lb) 1698 g (3.74 lb) 1814 g (4.0 lb) 1625 g (3.58 lb) 1745 g (3.85 lb) 1698 g (3.74 lb) 1814 g (4.0 lb) 1610 g (3.55 lb) 1745 g (3.85 lb) 1698 g (3.74 lb) 1814 g (4.0 lb)

Spring: Dual Air Dual Air Dual Air Dual Air Dual Air Dual Air Dual Air Dual Air Dual Air Dual Air Dual Air Dual Air

Spring Adjust:Air pressure via dual Schrader valves

Air pressure via dual Schrader valves











Damping: Motion Control Motion Control Motion Control Motion Control Motion Control Motion Control Motion Control Motion Control BlackBox Motion Control

BlackBox Motion Control



Damping Adjust:

External rebound, low speed compression to ‘Lock’ w/ internal Floodgate




External rebound, low speed compression to ‘Lock’ w/ external Floodgate








Lowers:Magnesium, post mount disc brake

Magnesium, post mount disc brake, 20mm Maxle Lite

Magnesium, post mount disc brake





Magnesium, post mount disc brake , 20mm Maxle Lite





Crown: Forged, hollow AL66 TV

Forged, hollow AL66 TV


Forged, 6061T-6 aluminum



Forged, hollowAL 66 TV




Forged, hollowAL 66 TV


Steerer Tube: Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8”

Upper Tubes:

32mm, 7000 series straight wall aluminum, low friction anodized












Standard Colors:

Black, white, silver

Black, White, Silver











Options: Remote Remote Remote Remote Remote Remote Remote Remote Remote Remote Remote Remote

Recommended Rear Shock:

Monarch Monarch Monarch Monarch Monarch Monarch Monarch Monarch Monarch Monarch Monarch Monarch

Upgrade: Over SL: External Floodgate

Over Race: BlackBox Motion Control

Max.Rotor Size:210mm 210mm 210mm 210mm 210mm 210mm 210mm 210mm 210mm 210mm 210mm 210mm

Notes:*Weight based on 265mm 1 1/8” steerer

*Weight based on 265mm 1 1/8” steerer











2009 Reba Specs/Comparison Chart

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Revelation reaches new heights with this latest release. With increased travel options, new graphics package, and new axle option, RockShox Revelation continues to raise the bar.

First, Revelation increases travel up to 140mm. This longer travel option gives riders the ideal Trail workhorse with unrivaled stiffness to weight in a standard quick release fork. Dual Air models will be shipped at 140mm of travel, while models that feature Air U-Turn can be adjusted from 140mm down to 110mm.

RockShox Revelation is also offering the all new Maxle Lite as an option. Maxle Lite is based on the existing 20x110mm axle standard. Revelation will also be available with a standard quick release.

What’s New?

• Increased travel to 140mm • Graphics package • Standard QR or new Maxle Lite 20x110mm thru axle option • New hollow crown (standard axle only)



RockShox Revelation Rips



Revelation 426 w/Pushloc $577

Revelation 426 Air U-Turn $593

Revelation 426 Air U-Turn w/Pushloc $661

Revelation 426 w/Maxle Lite & Pushloc $636

Revelation 426 w/Maxle Lite, Air U-Turn & Pushloc $719


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2009 Revelation Specs/Comparison Chart

409 Dual Air 409 Dual Air 20mm 409 Air U-Turn 409 Air U-Turn 20mm 426 Dual Air 426 Dual Air 20mm 426 Air U-Turn 426 Air U-Turn 20mm

Travel: 140mm 140mm 110-140mm 110-140mm 140mm 110-140mm 110-140mm 110-140mm

Travel Adjust: All Travel All Travel U-Turn U-Turn All Travel U-Turn U-Turn U-Turn

Target Weight*: 1750 g (3.85 lb) 1950 g 2037 g (4.49 lb) tbd 1750 g (3.85 lb) 1950 g 1837 g (4.05 lb) 2037 g (4.49 lb)

Spring: Dual Air Dual Air Air U-Turn Air U-Turn Dual Air Air U-Turn Air U-Turn Air U-Turn

Spring Adjust: Positive and Negative Schrader Air Valves

Positive and Negative Schrader Air Valves







Damping: Motion Control Motion Control Motion Control Motion Control Motion Control Motion Control Motion Control Motion Control

Damping Adjust:









Lowers: Magnesium, disc IS Magnesium, 20mm Maxle Lite, disc IS Magnesium, disc IS Magnesium, disc IS Magnesium, disc IS Magnesium, 20mm

Maxle Lite, disc IS 20mm Magnesium, disc IS Magnesium, 20mm Maxle Lite, disc IS

Crown: Forged, 6061 T-6 aluminum

Forged, 6061 T-6 aluminum




Forged, 6061 T-6 aluminum Forged, 6061 T-6 aluminum Forged, 6061 T-6

aluminum

Steerer Tube: Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8” Aluminum 1 1/8”

Upper Tubes:32mm, 7000 series straight wall aluminum, low friction anodized


32mm, 7000 series straight wall aluminum, low friction anodized w/ travel gradients






Standard Colors: Black, white Black, white Black, white Black, white Black, white Black, white Black, white Black, white

Options: Remote Remote Remote Remote Remote Remote Remote Remote

Recommended Rear Shock:

Monarch Monarch Monarch Monarch Monarch Monarch Monarch Monarch

Upgrade: Over 409: External Floodgate Over 409:

External Floodgate Over 409: External Floodgate

Max. Rotor Size: 210mm 210mm 210mm 210mm 210mm 210mm 210mm 210mm

Notes: *Weight based on 265mm 1 1/8” steerer








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Elixir R provides more control, more power, more comfort, resulting in exceptional ride quality and ultimately, speed. Elixir R answers the braking performance needs of every mountain bike rider; Cross Country, Trail, All-Mountain, Freeride and Downhill. Greg ‘HB’ Herbold loves the new Elixir R: “I can use this brake on all my various bikes, whether I go trail hunting or full out freeriding. The braking power is just perfect and strong, yet provides intuitive control.“

More control! This is achieved through new Taperbore technology and improved pivot location. The new pivot location enables less initial power, and deep stroke modulation, allowing the rider to better manage and use the increased overall power. In other words as you grab the lever and move it towards the handlebar, it’s natural and effortless. The Elixir R design eliminates the need for an independent reservoir, leading to a new sleek integrated brake lever. A positive side effect to the integrated reservoir is major weight reduction. At a target weight of 375 grams* the Elixir R weighs 20 grams less than the current Juicy 7.

More power! The increased stopping power of the Elixir R is created by a new, super stiff, two-piece caliper containing larger pistons. The larger pistons produce overall power that sits halfway between Juicy and Code. The newest member of the Avid hydraulic brake family provides more heat resistance by incorporating the new two-piece caliper design and DOT 5.1 brake fluid.

More comfort! Avid hydraulic brakes are known for ergonomics, easy han-dling and service. The Elixir R features a tool-free reach adjust allowing the lever to be adjusted for various sized hands perfectly. Maintenance and service is child’s play. The sintered brake pads are now loaded from the top, so it takes only seconds to replace them. The Elixir R is also MatchMaker compatible and combines with a variety of SRAM triggers and/or the RockShox Pushloc remote to create the most elegant and refined cockpit in the moun-tain bike world.



Elixir R – The perfect mix of power and controlAVID’s new Taperbore Technology provides supreme control combined with increased stopping power


*Target 375 grams with Front Post Mount 160mm rotor

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Feature - Benefits

l Taperbore technology – Integrated reservoir design enhances ride, reduces weight, provides better clearance l Improved pivot location- Less initial power and a deep stroke modulation l Larger caliper pistons – Increased stopping power l Two-piece Caliper & Dot 5.1 – More heat resistant l Overall design and function - XC, Trail, All-Mountain and Freeride

Specifications Weight: 375 grams* (Front Post-Mount 160mm rotor)

System: Two piston, open system

Fluid: DOT 5.1

Features: Tool-free reach adjust, top loading pads, tri-align caliper positioning system, MatchMaker compatible, Drip-free bleeding

Rotor sizes: 160 / 185 / 203mm

Colors: Body and Caliper: Mercury Silver Lever: Tungsten Grey

Available: Carbon blade option



Elixir R – The perfect mix of power and control



Elixir R w/160 rotor $129 per wheel



Page 2/2

Elixir CR provides more control, more power, more comfort, resulting in exceptional ride quality and ultimately, speed. Elixir CR answers the braking performance needs of every mountain bike rider; Cross Country, Trail, All-Mountain, Freeride and Downhill. The new Elixir CR features a totally new, in-line Pad Contact adjustment. This tool free adjustment allows riders to adjust the point in the levers throw where the pads contact the rotor. Thus the name. It does two simple but important things. First, it enables you to perfectly match your hand’s comfort with the brakes pow-er. It also allows you to balance both levers so the pads engage the rotors in the same spot. No more uneven brake levers.

More control! This is achieved through new Taperbore technology and improved pivot location. The new pivot location enables less initial power, and deep stroke modulation, allowing the rider to better manage and use the increased overall power. In other words as you grab the lever and move it towards the handlebar, it’s natural and effortless. The Elixir CR design eliminates the need for an independent reservoir, leading to a new sleek integrated brake lever. A positive side effect to the integrated reservoir is major weight re-duction.

More power! The increased stopping power of the Elixir CR is created by a new, super stiff, two-piece caliper containing larger pistons. The larger pistons produce overall power that sits halfway between Juicy® and Code™. Elixir CR calipers also feature an adjustable banjo. The adjustable banjo allows the user to change the angle of the brake line, and provide the cleanest routing. The newest member of the Avid hydraulic brake family provides more heat resistance by incorporating the new two-piece caliper design and DOT 5.1 brake fluid.

More comfort! Avid hydraulic brakes are known for ergonomics, easy handling and service. The Elixir CR features a tool-free reach adjust allowing the lever to be adjusted for various sized hands perfectly. Maintenance and service is child’s play. The sintered brake pads are now loaded from the top, so it takes only seconds to replace them. The Elixir CR is also Match-Maker™ compatible and combines with a variety of SRAM triggers and/or the RockShox® Pushloc remote to create the most elegant and refined cockpit in the mountain bike world.


Chicago, IL June 2008

Elixir™ CR – The Secret for a Great Ride!Control + Power + Avid® Mojo


*Target 375 grams with Front Post Mount 160mm rotor

Page 1/2

Feature - Benefits

l Taperbore technology - Integrated reservoir design enhances ride, reduces weight, provides better clearance l Pad Contact Adjust - Allows for identical lever feel and perfect fit l Improved pivot location- Less initial power and a deep stroke modulation l Larger caliper pistons - Increased stopping power l Adjustable banjo on caliper - Ideal brake line routing l Two-piece Caliper & Dot 5.1 - More heat resistant l Overall design and function - XC, Trail, All-Mountain, Freeride and Downhill

Specifications Weight: 375 grams* (Carbon lever, Front Post-Mount 160mm rotor)

System: Two piston, open system

Fluid: DOT 5.1

Features: Tool-free reach adjust, top loading pads, tri-align caliper positioning system, MatchMaker™ compatible,

Drip-free bleeding

Rotor sizes: 160 / 185 / 203mm

Colors: Body and Caliper: Onyx Black Lever: Carbon (OEM alloy lever option)

Available: August 2008


Chicago, IL June 2008

Elixir™ CR – The Secret for a Great Ride!Control + Power + Avid Mojo

For more information, please contact:US: Eric Schutt, MTB PR Manager [email protected]: Elmar Keineke, MTB Technical PR Coordinator [email protected] Page 2/2


Elixir CR w/160 rotor $204 per wheel




September, 2008

RockShox® BoXXer® - Be Faster


It’s lighter, more precise and ultimately faster. Increased confidence and control with decreased weight. The most successful downhill fork of all time is now all new for the first time in its storied history.

Lighter - Lighter is always better. BoXXer achieves its light weight through a detailed study of where the actual forces are applied on a DH fork. By using the larger 35mm upper tubes to carry the strength, the steerer tube can be lightened. Maximizing the material properties of the upper tubes allows the tubes to be thin and strong. BoXXer’s new forged crowns use less material on the arms, while maintaining strength and stiffness by incorporating trussing. The new MaxleTM Lite DH pulls out 28g while being more robust than its predecessor. Add all this to a new spring and damper featuring aluminum shafting to create the ultimate light weight DH fork.

More Precise - A new 35mm chassis creates the perfect stiffness balance for Downhill riding. Turn the bars and the BoXXer will go where you want. Hit a bump and the fork will move into its suspension move-ment instead deflecting and providing too much feedback to your hands. Maxle Lite DH allows for greater expansion forces, creating a more robust junction from wheel to fork. The perfect balance equals more precision.

Faster - Increased Control – The new Mission Control DH with Dual Flow adjust compression and rebound provides the ability to get Velcro® like front wheel traction. Dial in detailed settings for all riding conditions and styles through external adjustments for high and low speed compression and beginning and ending stroke rebound. Mission Control DH’s high displacement, shimmed valving allows for a butter smooth transi-tion between circuits, giving the BoXXer that “stuck to the ground” feeling.

BlackBox® riders consistently ask for spring curves that have an increased ending ramp, helping them to keep from hitting bottom. To help the fastest riders in the world become faster the new BoXXer has two new systems to create an increased ending ramp, air volume adjust on Solo AirTM and Drop Stop for the Team coil.

Solo Air w/air volume adjust – by changing the volume of the solo air spring chamber the amount of ending ramp can be changed. Depressurize the solo air, turn the air volume adjust clockwise, re-pressurize and you’ve increased your ending ramp.

DropStop – featured in the BoXXer Team uses a MCU in the center of the spring to smooth the transition between the spring rate and the bottom out pad. Turn the adjuster on the top of the left leg and change how soon the DropStop kicks in.


TM


September, 2008

RockShox® BoXXer

® - Be Faster


RockShox BoXXer World Cup features

Sag GradientsFresh, Integrated GraphicsMaxle LiteTM DH

Air Volume Adjust Mission Control DH with High and Low Speed Compression Adjust

Mission Control DH with Beginning and Ending Stroke Rebound Adjust

World Cup Team Race

Target Weight * 2720 g (6.0 lb) 2950 g (6.5 lb) 2950 g (6.5 lb)

Damper Mission Control DH Motion Control IS

Spring Solo Air w/Volume Adjust

Coil w/DropStop Coil

Upgrade Solo Air w/Volume Adjust

Mission Control DH and DropStop

Colors White, Black, BoXXer Red

*based on a 265mm steerer and short upper crown


TM



Born from BlackBox® - What better way to put a new product thru it’s paces, than to let the worlds fastest racers race on it? RockShox historically has the fastest racers on the globe, but only the most elite make up the BlackBox Racing squad. Sam Hill, Greg Minnaar, Steve Peat and Nathan Rennie raced on preproduction BoXXer forks this year, and their direct feedback went straight back into the development team. In fact, the BlackBox BoXXer podiumed at every race this year, and won the first race it ever entered (Sam Hill at Worlds test event) and has won 5 out of 6 World Cups so far (Hill 2 and Minnaar 3).

Steve Peat, “The first time I got to ride the new BoXXer was in Spain in February 2008 and I couldn’t believe how RockShox could have improved on something already so good! The fork was lighter which I noticed straight away and then once I got a few runs in I realized how well I was turning and how easily I could stick the front end on to any line I chose. I think most of this came from the stiffness gained from the 35mm stanchions. Since the first time I tested, we have been able to improve on settings at each race so the fork has gone from strength to strength. Thanks BlackBox team, another job well done.”

Greg Minnaar, “The new BoXXer is stiffer, lighter, plusher, and easy to adjust...the perfect com-bination to be fast.”

Sam Hill, “The new BoXXer feels excellent through corners and G outs and feels smooth the whole way through the travel.”

Nathan Rennie, “When I first saw the new BoXXer, I had a grin from ear to ear. It just looked right and I couldn’t wait to get it on the track. I went all out and could feel the difference even on the first run. Over that day, my confidence and line selection became unreal and I simply didn’t want to give it back.”

Simply put, BoXXer has enjoyed a long history of racing and winning. Since 1997, BoXXer has earned 56 World Cup Downhill victories, and 346 Top 5 podiums.

What’s New?

35mm Chassis Mission Control DH Maxle Lite DH Air Volume Adjust (World Cup) DropStop (Team) Direct Mount Stem compatible

Available early 2009

September, 2008

RockShox® BoXXer

® - Be Faster

BlackBox BoXXer 2008 Schedule

Worlds Test Event, Val di Sole

Maribor World Cup

US Open

Andorra World Cup

Fort William World Cup

Worlds, Val di Sole

Mt 7 Psychosis

Mont Sainte Anne World Cup

Bromont World Cup

Crankworx

Canberra World Cup

Coming soon...Truvativ® Holzfeller® Direct Mount stem! This stem will

be compatible with the new BoXXer and will be offered in 50mm and

60mm lengths. Constructed from 7050 aluminum, stiff and strong.

Greg Minnaar at work in Maribor

Vict

or L

ucas


TM

SRAM Rival SEES (hints of) REDCompetitive Rival level groupset takes cues from top-level innovation leader

SRAM Rival is the newest road group from the company that has been driv-ing innovation for 21 years. It’s obvious the polished black anodized finish of the new Rival sets it apart, but that’s only the beginning. Borrowing from SRAM’s professional level RED group, Rival now features a sleek carbon brake lever, zero-loss shifting, multiple cable routing options, and reach adjust for both the shift and brake levers.

The new carbon brake lever lightens the control by 40 grams, delivers better tactile feel, and just looks pro. The zero-loss front shifting engages shifts immediately and can be found on Rival front only. Additionally, Rival moves the front trim position to the big ring. Added cable routing op-tions allows for both brake and shifter cables to run along the front of the handlebar.

SRAM’s popular reach adjust feature, available on all of SRAM’s DoubleTap shift levers, allows riders to customize their SRAM brake and shift levers for a perfect fit.

SRAM introduced OCT (Open Core Technology) into MTB and then brought it to road. Now it’s lighter, stiffer and sexier in the new Rival line-up. The hollow-forged aluminum cranks lose 40 grams from its predecessor, and comes in 110 and 130 BCD. Crank lengths range from 165 to 180cm.

The competitive level Rival gruppo saves 214 grams over Shimano’s Ulte-gra SL, 357 grams over Ultegra triple, and costs more than $380 less at an MSRP of $919.

* Weights courtesy of Shimano® and SRAM®

For more information contact :: Michael Zellmann :: SRAM Road PR Manager (e) [email protected] :: (t) 312.664.8800

S R A M n e w S n e t w o R k

n e w S L e t t e R - R o A D t e c h n o L o g y

www.sram.com

2009 Rival features:• Polished back anodized finish• Full Reach adjust – brake and shift levers• Full carbon brake lever• Aluminum shift paddle• OCT hollow forged aluminum cranks• Zero-loss shifting front• Multi-cable route options• Wider shift paddle• Extended and widened shift paddle• Lengthened shift lever

Technologies:• OCT• DoubleTap• Zero-loss• Reach adjust• Exact Actuation

NEW 2009

SRAM Rival

Ultegra triple Ultegra SL

SH 320g 447g 447g

RD 188 210 210

FD 87 113 89

FC 800 901 800

BR 287 320 320

CS 210 235 217

CN 257 280 280

Total 2149 2506 2363

Difference +357 +214

MSRP $919.00 $1,299.99 $1,299.99

SRAM Comfort Componentry – simplifying cyclingSRAM’s Internal Gear Hubs - The technology behind the fun

The bicycle started out as simple transport but has evolved into a highly sophisticated and oftentimes overly complicated machine. SRAM has brought the simplicity and fun back with our easy to use low-maintenance Internal Gearhubs, which include a wide range of systems perfect for every condition and any rider. The Internal GearHub (IGH), where the bike’s gearing is located inside the rear hub as opposed to externally mounted derailleurs, keeps the bike clean, simple, and allow anyone rediscover the bicycle as a environmentally-friendly, healthy, and affordable means of getting around. Oh, and often-times it’s faster than a car.

World’s first nine-speed internal gearhub featuring con-sistent gear change ratios from 1 to 9. Smooth twist or trigger shifting, large gear range for going up and down hills, comfortable shift steps, and shifting under load or when stopped.

Three speeds with coaster brake, it’s the option for those who remember the fun of three speed bikes and want to keep it simple.

When you are commuting or training early or late, a SRAM hub dynamo means safety and smooth function with a complete 5.4 watt front and rear light system to help you see what needs to be seen. The i-Light D7 is equipped with a quick-release lever comes with high quality bearings for low rolling resistance and a choice of brake options.

Shifting and braking made simple with a one-sided shift lever that controls both the front and rear shifting. Nothing could be easier for anyone who wants a range of gears and a simple way to use them. There’s even pictures on the shifter to indicate what gear for what terrain.



n e w S L e t t e R - P A V e M e n t t e c h n o L o g y

www.sram.com

®

®

Swobo® - OtisThe Otis is designed around the SRAM’s i-Motion® 3-speed coaster brake hub. There are few bikes more simple, obvious, practical and versatile than an urban/suburban/bourbon 3-speed with twist shifter. No derailleurs, it’s a straight-forward design with a step-through frame available. The Otis is elegant, simple, functional, comfortable – there should be a picture of this bike in the dictionary under the word “bike.”For more information on the Swobo line of bikes…www.swobo.com

Civia® – Hyland i-Motion 9The Hyland is the extreme of well-built, lightweight, and is perfected comfort and convenience. It’s designed to take you anywhere your commute or travels take you. This is a beautiful ride and, quite simply, one of the best bikes you will ever throw your leg over.For more information on the Civia line of bikes…www.civiacycles.com

Swobo® – DixonThe Dixon is the first U.S. bike built with the all-new SRAM I-Motion 9. The Dixon starts with the simple and functional Otis platform but with 6 additional gears, the shifting is intuitive and easy with the elegant SRAM twist-shifter. It shifts pre-cisely over a wide gear range, under load, or standing. If you live where there is wind sometimes, or steep hills all the time, the additional gears will help negate any and all natural obstacles. And if you knew the guy the bike was named after you’d buy one in spite of him. For more information on the Swobo line of bikes…www.swobo.com

WHY WE RIDE:Whatever the reason you ride, SRAM IGH Comfort componentry make it happen, anytime, anywhere, easy. Just roll out. No heavy mainte-nance, heavy lifting, or the heavy guilt of driving your car.

SPORT - for training, its speed made easy. This will remind you why you ride a bike and how you fell in love with it, but don’t cry for all the years you were without it.

i-Motion 9 - what can we say that hasn’t already been said, 9 speeds of pure fun. i-Light 7 - lights, pedal, and…action! The complete commuter componentry.

TREKKING - wider gear ranges with more options, great reliability, and simple. Explore new routes and be adventurous. Go for one day or for a week, your SRAM-equipped bike will be a trustworthy companion, so go, you can even give it a name.

i-Motion 9 freewheel - All the gears with a freewheel for crazy backpedaling good times. DualDrive II - Innovative single-sided shifting is effortless. 24 or 27 speeds, shift anytime, even when stopped, but you won’t want to stop, why would you stop?

CITY - local commuting with fewer gears keeps it simple. It’s safe and reliable function for shopping, going to a movie, or just to easing through car traffic on your way to work. The line of city specific components, that include a coaster brakes and hub dynamos with lights, are maintenance free and work perfectly on your city bike.

i-Motion 3 - All the function and fun of i-Motion 9 but simply fewer gears. Bandix - The kids love twisting their way to school.



C

T

S

www.sram.com

SRAM commits to World’s top CX teamFidea leads the charge for SRAM’s 2008 /2009 Cyclocross season sponsorship

SRAM remains committed to the racing terrain that’s toughest on componentry and where Rival, Force, and RED truly excel, Cyclocross (CX). For 2009 SRAM Europe will support the Fidea Cycling Team, the World’s premiere CX program with past and pres-ent World and European Champions. The dominant Belgian-based team will take SRAM RED into battle at the World’s most historic and challenging Cross races throughout Europe.

“Fidea represents the best Cyclocross team in the World with riders like Wellens and Vervecke, who will continue to prove that SRAM is not only making the lightest and most ergonomic componentry, but also the most durable,” stated SRAM’s Global Marketing Director, David Zimberoff.

SRAM will also support who’s who of American CX riders including National Cham-pion Tim Johnson, USGP race winner Jeremy Powers, as well a top contenders Jamie Driscoll, Todd Wells, and rising stars Bjorn Seelander, Danny Summerhill, and Troy Wells. Top Women’s CXers on SRAM will again include Amy Dombrowski, Barb Howe, and Anna Milkowski.

SRAM will again be the official Neutral Race Support (NRS) sponsor for the U.S. Gran Prix of Cyclocross (USGPCX) presented by Crank Brothers, as well as the U.S. National Championships in Kansas City, KS, in December. Additionally, SRAM will support the “Most Aggressive Rider” jersey at each of the USGP events.

The complete USGPCX race series schedule can be found online at www.usgpcyclocross.com.




www.sram.com

2008/09 SRAM CX Team partners (U.S. and EU):

Fidea (BEL) - SRAM RED – Erwen Vervecke, Bart Wellens, Zdeneck Stybar

CCV (DEN) - SRAM RED – Joachim Parbo

CyclocrossWorld.com-Cannondale - SRAM RED – Tim Johnson, Jeremy Powers, Jamie Driscoll

Team GT - SRAM RED - Todd Wells

Jittery Joe’s/Sonic - SRAM RED - Chris Jones

Team Jamis - SRAM RED - Jesse Anthony

Clif bar - SRAM RED & Force - Danny Summerhill, Troy Wells

Ridley Factory - SRAM RED & Force - Bjorn Seelander

California Giant Strawberries - SRAM RED & Force - Josey and Andy Jacques-Maynes

Velo Bella - SRAM Force - Amy Dombrowski, Barb Howe, Anna Milkowski

SRAM BB30 brings RED to near 1800 grams Weight saving stiffness of BB30 redefines lightweight

A new international standard option to the bottom bracket market is the BB30, which delivers many advantages over the current 24mm’s. From noticeably improved stiffness to a narrower profile, several manufactur-ers have adopted this new option including Cannondale, Scott, and Kuota. SRAM will offer the oversized option this year as part of the RED gruppo, providing both crank and bottom bracket availability.

BB30 is basically an oversized bottom bracket shell which allows for Direct-fit, pressed-in bearings and a 30mm spindle. The system saves weight by accepting a 30mm aluminum spindle and eliminating cups that normally hold the bearings.

SRAM’s RED group, introduced in the fall of 2007, remains the lightest groupset in the world. And with the BB30 bearing option, we are closing in on the 1800 gram barrier (see chart). It was only one year ago that SRAM first cracked the sub-2000 gram barrier. With compact BB30 cranks and ceramic bearings RED will easily be the lightest gruppo ever assembled.

* standard (non-compact) cranks and steel bearings, pre-production weights.




www.sram.com

The facts of BB30:• Narrower profile (low Q)• Lighter than standard 24’s• Improved stiffness• Larger bearings • Longer bearing life• Improved ankle clearance

Material - Unidirectional Carbon/ AL 7075 chainringsWeight – *648g w/BBLengths – 165, 170, 172.5, 175, 177.5Ratios – 53/39, Compact 52/36 & 50/34Compatibility – BlackBox ceramic bearings,

ROAD Weights 2009 Dura Ace Dura Ace Campy Record SRAM Force SRAM RED SRAM RED w/BB30

Shift levers 378 420 330 303 280 280

Rear Derailleurs 166 182 188 178 153 153

Front Derailleurs 68 74 80 88 58 58

Cranks (172.5) 625 761 692 791 760 *648

Brake Calipers 293 314 308 280 265 265

Cassette (12-23) 163 184 156 155 155 155

Chain 252 290 272.5 257 255 255

Total 1945 2225 2026.5 2052 1926 1814

MSRP ($) $2670 n/a $3225 $1530 $2142 $2142

SRAM rolls out S-Series wheelsNew aero carbon/aluminum rims mate durability, affordability and performance

SRAM announced at Sea Otter 2008 their entry into the road wheel market. Flash forward, the three new S-Series wheelsets have began rolling out of SRAM’s U.S.-based manufacturing facility. Let us bring you up to speed.

SRAM’s new S-Series road wheels feature mid to deep dish woven carbon construction with wind tunnel perfected toroidal rim design. The aluminum clincher rims add durability and convenience and make them perfect for racing or training, and you don’t have to change your brake pads. The milled rim surface provides for smooth stopping and helps eliminate vibration. The hand-built S-Series’ also deliver vertical and lateral stiffness, with matched cross and straight-laced bladed SAPIM spokes, that transfer your power into speed but with enough compliance for a long day in the saddle. The six-pawl design ensures perfect engagement and Japanese cartridge bear-ings provide low rolling resistance.

• SRAM S40 – an all-around wheel that can win the local criterium, road race, or serve for heavy training. Its light weight and moderate dish design are ideal for the hills and flats.

• SRAM S60 – fast, comfortable, aerodynamic. It balances aero rim depth and lightweight performance. There is nothing this wheel can’t or won’t do, it’s the perfect everywheel.

• SRAM S80 – Developed with wind tunnel experts, its patented rim shape is perfect for triathletes and TT riders. The woven carbon design dampens road vibration and limits fatigue.




www.sram.com

SRAM Wheel Accessories• SRAM Wheelbags • Titanium QR’s• Valve Extensions (3 lengths)

S40 wheelsRim depth - 38mm

Max width - 20mm

ETRTO dimension - 622x13c

Spokes - 18f 20r

Weight - 725f, 890r (1615g/pr)

Cassette - SRAM or Shimano

Colors - Black or Slvr spokes & hub

Cost - $1300 MSRP


Max width - 22mm


Spokes - 18f 20r

Weight - 828f, 922r (1750g/pr)



Cost - $1300 MSRP


Max width - 25mm


Spokes - 18f 20r

Weight - 951f, 1126r (2077g/pr)



Cost - $1400 MSRP

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