Brand Bible

February 2012 $ 40.00 £ 30.00 $ 44.00 CAN

One-stop, comprehensiveresource for brand design.

Brand BibleThe Complete Guide to Building, Designing, and Sustaining Brands

Debbie Millman

February 2012

ISBN: 978-1-59253-726-6

$45.00 US£30.00 UK$49.99 CAN

9 x 9 in229 x 229 mm

320 pages, Flexi-bind300 color photos40,000 WordsAll rights availableDesign/Graphic Arts/Branding &Logo DesignCt. Qty. 6

Brand Bible is a comprehensive resource on brand design fundamentals.It looks at the influences of modern design going back through time,delivering a short anatomical overview and examines brand treatmentsand movements in design. You’ll learn the steps necessary to develop asuccessful brand system from defining the brand attributes and assessingthe competition, to working with materials and vendors, and all thesteps in between. The author, who is the president of the design groupat Sterling Brands, has overseen the design/redesign of major brandsincluding Pepsi, Burger King, Tropicana, Kleenex, and many more.

Brand Bible

February 2012

Design Research Essentials

February 2012 $ 40.00 £ 27.50 $ 44.00 CAN

100 fundamentalprinciples for designthinking.

Page 26

Design Research Essentials100 Methods to Explore, Generate, and Evaluate Design

Bruce Hanington and Bella Martin

February 2012

ISBN: 978-1-59253-756-3

$40.00 US£27.50 UK$44.00 CAN

8.5 x 10 in216 x 254 mm

208 pages, HC250 color photos40,000 WordsAll rights availableDesign/Graphic Arts/GeneralCt. Qty. 6

This book provides a thorough and critical presentation of 100 essential research methods and practices for graphic design, delivered in a concise and accessible format perfect for design educators, practitioners, and design students alike. Designers learn the methods and practices that they can use in order to understand and engage users in meaningful ways, and improve design outcomes in the process in an easy-to-use format.

Design Research Essentials

February 2012

Also Available

New Masters of Poster Design Volume 2

February 2012 $ 50.00 £ 35.00 $ 55.00 CAN

Page 27

New Masters of Poster Design, Volume 2Poster Design for This Century and Beyond

John Foster

February 2012

ISBN: 978-1-59253-736-5

$50.00 US£35.00 UK$55.00 CAN

9 x 12 in229 x 305 mm

256 pages, HC400 color photos40,000 WordsAll rights availableDesign/Graphic Arts/GeneralCt. Qty. 6

This second edition of New Masters of Poster Design features the best poster designers currently working all over the world. This book brings back a handmade aesthetic that was really never lost, but is celebrating a resurgence among designers who are creating limited-edition prints and pieces for themselves and others that become keepsakes or pieces of art vs. the mass-generated designs we’ve all become accustomed to—and you won’t see this collection of posters anywhere else. Strong visuals accompanied by captions and profiles will capture the essence of these collectible prints.

New Masters of Poster Design Volume 2

February 2012

Dirty Fingernails

New in Paperback

February 2011 $ 25.00 £ 16.99 $ 28.00 CAN

Page 28

Dirty FingernailsA One-of-a-Kind Collection of Graphics Uniquely Designed by Hand

John Foster

February 2012

ISBN: 978-1-59253-760-0

$25.00 US£16.99 UK$28.00 CAN

8 x 10 in203 x 254 mm

208 pages, PB400 color photos30,000 WordsAll rights availableDesign/Graphic Arts/GeneralCt. Qty. 10

Handcrafted design is back, baby! More and more designers are steppingaway from the computer and going back to the drawing board to createone-of-a-kind designs for clients. The artists featured in Dirty Fingernailsdemonstrate the limitless possibilities of working by hand using a numberof materials and techniques, including silkscreen printing, collage, hand rendered type, painting, and more. It’s an inspirational collection that willmake even the most computer-savvy designers drool. Good design doesn’thave to be clean—in fact, the messier, the better.

Dirty Fingernails

New in Paperback

February 2011

One Show Design, Volume 5Page 29

February 2012 $ 54.95 £ 40.00 $ 59.95 CAN

The best in advertisingdesign for 2011.

One Show Design, Volume 5The One Club

February 2012

ISBN: 978-0-929837-50-5

$54.95 US£40.00 UK$59.95 CAN

9 x 12 in229 x 305 mm

256 pages, HC1000 color photosAll rights availableDesign/Graphic Arts/Commercial& CorporateCt. Qty. 6

One Show Design, Volume 5 features all of the winners from the 2011One Show Design competition. With categories including brand andcorporate identity, package, environmental and broadcast design fromiconic brands like Apple and Adidas, this new annual features the bestin design from all over the world. The work highlighted in these pagesreflects the merging of advertising and marketing communications withdesign and the impact that design plays in our everyday culture. Withfull-color images, the book also includes lively text from the creativesexplaining the inspiration behind each piece.

One Show Design, Volume 5

February 2012

One Show Interactive, Volume XIVPage 30

February 2012 $ 54.95 £ 40.00 $ 59.95 CAN

In-depth text featuringinterviews with thecreatives makes it a greateducational resource.

One Show Interactive, Volume XIVThe One Club

February 2012

ISBN: 978-0-929837-51-2

$54.95 US£40.00 UK$59.95 CAN

9 x 12 in229 x 305 mm

304 pages, PB1200 color photosAll rights availableDesign/Graphic Arts/Commercial &CorporateCt. Qty. 6

Interactive advertising and new media have come a long way from simplepop-up ads and banners. Among the winners in this year’s 2011 OneShow Interactive Awards, you’ll find work that inspires, entertains, andcontinually pushes the boundary between the real and virtual realms. OneShow Interactive, Volume XIV showcases the best of this past year’swinners from around the world. Featuring an all-new format, this latestedition includes more in-depth analyses of the pencil-winning work, moredescriptions, and a new look. With more than 1,200 four-color imagesin a lush package, One Show Interactive, Volume XIV is an importantreference source for creatives, producers, and students alike. Categoriescovered include e-commerce, corporate image, direct marketing, self promotion, and more.

One Show Interactive, Volume XIV

February 2012

One Show, Volume 33Page 31

February 2012 $ 74.00 £ 50.00 $ 82.50 CAN

Known among creativesand designers in theadvertising industry asTHE book to have, with33 years of legacy.

One Show, Volume 33The One Club

February 2012

ISBN: 978-0-929837-49-9

$74.00 US£50.00 UK$82.50 CAN

9 x 12 in229 x 305 mm

368 pages, HC1600 color photosAll rights availableDesign/Graphic Arts/Commercial& CorporateCt. Qty. 6

Great advertising and design can make the world stop and think. Itcan make people listen. And, sometimes it can even change a person’slife. The One Show celebrates all of the qualities that go into makinga successful ad campaign or design. Considered by many to be thebenchmark in advertising annuals, this year’s edition features the verybest work from around the world from the 2011 One Show and OneShow Design contests. In these pages are more than 1,600 four-colorimages from the finalists and winning entries, insider perspectives fromthe Gold Pencil winners, a spotlight on the Client of the Year, the collegecompetition winners, and a look into the judging process with a Judge’sChoice section. Lavishly produced with full-color throughout, this book isthe must-have annual for creatives, clients, students, and anyone interestedin advertising and design. Categories covered include print, design,integrated branding, television, and radio.

One Show, Volume 33

February 2012

One Show Boxed Set , 2011 AwardsPage 32

February 2012 $ 160.00 £ 110.00 $ 175.00 CAN

The complete collection ofthe 2011 One Club awards

One Show Boxed Set, 2011 AwardsThe One Club

February 2012

ISBN: 978-0-929837-52-9

$160.00 US£ 110.00UK$175.00 CAN

9 x 12 in229 x 305 mm

928 pages, Slip cased3800 color photosAll rights availableDesign/GeneralCt. Qty. 6

The One Show Box Set is a deluxe edition including all three volumes of the One Show annuals—Advertising, Interactive and Design—in a beautiful slip-cased package. Includes: One Show, Volume 33 One ShowInteractive, Volume XIV One Show Design, Volume 5

Beautiful boxed setshowcasing the bestdesign examplesin all three of thisyear’s volumes.

One Show Boxed Set , 2011 Awards

February 2012