The Census Bureau projects

By 2018, that there will be roughly 21.8 million more adults in the U.S

than in 2008

95 percent of the increase in population will be over 55

and more than half will be over 65

A potential gap of 6 million unfilled jobs

• Health Care and Social Assistance• Educational services• Nonprofits• The Performing Arts• Museums• Libraries • Government

Nearly half of these jobs will be in the social sectors

IF YOUR PRODUCT SUCKS

SOCIAL MEDIA WON’T FIX IT

Job search is a workflow. Think farming.

NO SHORTCUTS.

NO SILVER BULLETS.

@jtomblanco

Metcalf’s Law N(n-1)/2

• quantifying the "value" of a network

• 20(20-1)/2• 190

• There are more jobs being lost than created.

-David Silverman

Adding part-time workers to the number of officially unemployed and the discouraged workers, results in a rise in the

real unemployment rate to

19.2%

or 30.6 million people.

- Labor Market expert Leo Hindery, Jr

• The odds of any one of these 30 million securing one of the 2.4 million full-time jobs available is

8%

Admissions Rate

So what should I do

• STEP 1: Complete comprehensive self-assessment process.

• “You can’t hit a target you can’t see. You can’t accomplish wonderful things with your life if you have no idea of what they are. You must first become absolutely clear about what you want.”

—Brian Tracy, Maximum Achievement

SO what should I do

• STEP 2: Learn why traditional job search fails.

The recession is not the obstacle

The obstacle is to abandon conventional job-hunting methods.

» Charlie Hoehn

How Most People look for Work

• Want Ads/ Sunday Papers

• Internet

• Employment Agencies

• Word of Mouth

• Direct Contact with Employers

How Employers Fill Jobs

• Internal Networks

• Job Postings

• External Networks (Professional Organizations)

• Placement Employment Agencies

• Civil Service Lists

• Job Boards percentage of job-seekers who actually get their jobs off the boards is relatively low about 5-10 percent

• Recruiters -- About 10-20 percent of people in search find their jobs through recruiters

• Cold Calling -- Approximately 10-20 percent of people in search find their jobs by cold calling on potential decision makers in companies

• Networking -- Close to 70-80 percent of people in search get their jobs through networking

CareerXroads 8th Annual Source of Hire Study:

CareerBuilder is accountable for 3.95% of external hires

Monster 3.14%

HotJobs 1.35%

Google search

• “write a resume” - 21,600,000 results

• “resume advice” - 53,700,000 results

• “cover letter advice” - 24,800 results

Mark Granovetter Study Getting a Job

• 56% of people find employment through a personal connection

• 18.8 Advertisements/ Placement Agencies

• 20% Applied Directly

The Strength of Weak Ties

Of those who used a contact to get a job

16.7% saw their contact regularly

55.6% saw their contact only occasionally

28% saw their contact rarely• http://www.flickr.com/photos/alishalynn/3362812680

People were not getting job through their friends, they were getting jobs

through their associations

1973

You believe networking yields instant results

http://www.mscareergirl.com/2010/03/24/3-job-search-mistakes-most-people-are-making/

TOP 3 Job Search Mistakes Most People are Making

Using your contacts insight just as a resume conduit creates a huge missed opportunity

Instead, ask for insight and gather data

• Ask what their department is working on

• What business opportunities their company is focused on

• How they interface with the department you’re interested in

• What are the top corporate initiatives, and company concerns/risks?

• What bothers your contact about their company

• What’s bugging their boss?

• Real relationships are patterns of mutual investment.

I invest in you, you invest in me.

» Umair Haque

• The reason very few people are willing to refer job leads and opportunities is because they don’t yet trust you enough to make a referral.

start giving back before you start taking

Again if your product sucks

Developing your personal brand

Water Treatment Plant

Seth Godin

• http://www.youtube.com/watch?v=AZnYRaQfjK4

• 1230 mark

The Brand Called You• Resume• http://oddee.com/item_96996.aspx• http://www.resumebucket.com/sample-cover-letters/Internet/Sample-Google-Administrator-Cover-Letter.html• http://bokardo.com/archives/the-blog-is-the-new-resume/• http://www.resumerabbit.com/index.jsp?pid=c7d63b3c64a2198cfa05e529eaaf9903&AID=5835241&CJPID=3423657• http://www.employmentdigest.net/2009/09/resume-keywords-for-job-search-success/• Cover Letter• http://snipr.com/k6aos#job • http://www.gradversity.com/guerrilla-cover-letters/• References• Business Card• http://www.bitrebels.com/geek/cool-and-unusual-business-card-designs/• http://creativebits.org/cool_business_card_designs• http://www.mydropcard.com/• http://businesscard2.com/• Creating a Bio• http://www.personalbrandingblog.com/18-sources-of-personal-branding-credibility/• Portfolio• http://www.employmentdigest.net/2009/08/when-to-introduce-your-30-60-90-day-plan-to-a-hiring-manager/• http://www.visualcv.com/www/indexc.html• http://jefffisherlogomotives.blogspot.com/2008/06/prepare-for-any-marketing-or-promotion.html• Web-site• www.Myhusbandneedsajob.com• http://www.yola.com/• Blog• http://www.posterous.com/• http://www.twittershouldhireme.com/• Linkedin Profile• http://www.youtube.com/watch?v=IzT3JVUGUzM&feature=related• Facebook Profile• Twitter Profile• Video Resume• http://www.islandreefjob.com/#/Clare• http://www.youtube.com/watch?v=NApAlPH4hqA• http://vimeo.com/437470 • Wardrobe• http://www.ordinarypeopleonly.com/wp-content/uploads/2008/11/guidelines.pdf• Email• http://www.constantcontact.com/features/tours.jsp• Interviewing Skills• http://www.howtonailaninterview.com/• http://www.theladders.com/career-advice/7-interview-questions-uncover-corporate-cultureMistake #7: Not memorizing a 90-second "verbal resume."

Only 2 years ago, employers spent

• about $30 billion on

advertising, career fairs, and headhunters with about $8.5 billion of that spent on newspaper, job board, and other forms of recruitment advertising.

• As the recession hit in 2008 and 2009, the total spending on recruitment

advertising dropped by about two-thirds

to about $3.5 billion:

Market Share 2010

71.07% 14.46% 9.55% 3.01%

So What should I do

• STEP 3: Learn secrets to a proactive job search.

Forzana Ali

Intro to the Semantic Web

• http://www.youtube.com/watch?v=OGg8A2zfWKg&feature=related

Facebook, LinkedIN & Beyond - or how the new media changed how sales people do business

• http://www.youtube.com/watch?v=u9Tl9EG9BA4

Twitter

Giving away access to information rewards the giver by building followers.

The more followers, the more information comes to the giver to distribute, which in turn builds more followers – Rosabeth Moss Kanter

• Human beings are to independent action

what cats are to swimming.

90% of what separates successful people and failed people is

Time

Effort

and Stamina

-Hugh Macleod

"You cannot build a reputation on what you are going to do."

-Henry Ford

• http://www.slideshare.net/mwalmsley/social-media-social-influence-marketing-and-super-peers• http://www.slideshare.net/brainopera/prsa-social-media-strategies-instead-of-tools-1815614• http://www.cnn.com/2009/OPINION/11/06/stimulus.jobs/index.html