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A brief overview of my experience and qualifications.
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Robyn Ali
//Profile
Name:
Robyn Ali
Address:
5060 Bankside Way
Norcross, GA 30092
Phone:
678.358.8924
Email:
//Social
robynaliga
robynaliga
//Experience
//Education
//Professional Skills
2007 – Present Gwinnett Center Director or Marketing
Progressed from Office Manager/Booking Coordinator to Director of Marketing after successfully developing the company’s marketing plans and demonstrating innovative marketing efforts, including increasing website traffic, creative e-mail campaigns and generating social media presence. Direct all marketing strategies, marketing communications, promotional events, and publicity activities. While overseeing all aspects of the company’s marketing assets to support the efforts of business development activities and fulfillment. Plan and administer the company’s marketing, sales and booking operational budgets.
2005 – 2007 Atlanta Spirit, LLC Community Relations Coordinator Planned and executed community activities and events compliant to the organization’s mission. Managed and implemented charitable initiatives, including revamping the educational program and establishing player outreach programs. Managed program/events expenses and maintained pertinent information from vendors. Coordinated player requests appearances and special events with the public relations department to generate awareness and exposure. Prepared sponsorship proposals to secure financial assistance for potential community programs.
1997 – 2001 B.B.A. in Marketing University of Georgia
Study of concentration in Marketing, Management, and Finance
Strategic Marketing
Internet & E-Mail Marketing
Digital Marketing Techniques
Event Planning & Execution
Sponsorship Activation
Budgeting & Cost Control
High-Impact Presentations
Company Brand Development
Customer Relationship Management
Vendor & Client Communication
Community Relations
Team Building & Leadership
678.358.8924 [email protected]
RESUME
Marketing Director
Robyn Ali
//About Me
//Professional Statement
//Accomplishments
//References
Motivated professional with proficiency in all aspects of successful marketing, advertising, event planning, community relations and management. Excel in managing multiple projects while presenting strong detail, problem solving, and follow-through capabilities. Demonstrate the ability to manage and motivate cohesive teams and achieve results. Highly successful in developing and executing strategic plans, setting and administering budgets, and managing projects from inception to completion. Strong interpersonal skills having dealt with diversity of professionals, including senior management, sales teams, show promoters, PR agencies, media, and non-profit organizations. Proven ability to use resources and creativity to produce effective presentations, proposals, summaries, and collateral.
Dan Markham Chris Hendley
Director of Booking Membership Director
Gwinnett Center Atlanta CVB
O: 770.813.7558 O: 404.521.6625
M: 404.593.8426 M: 404.663.0343
[email protected] [email protected]
Created and launched a highly successful marketing plan and
promotional strategy for venue’s mobile app, which has more than
doubled downloads in the last year.
Developed and implemented a complete sales and marketing effort
including packaging and market segmentation to generate additional
revenues from small meetings and social events contributing to a 50%
increase in rental income.
Established a re-branding plan including the company’s logo, website,
and marks to support transitioning to a new ticketing company, creating
a 40% increase in company’s web traffic.
Lead a high performance team to establish an effective social media and
PR presence, generating over $1.5 million in ad equivalcency.
Volunteering
Girls Scouts of Greater Atlanta
Gwinnett Relay for Life
Fundraising
CURE Childhood Cancer
678.358.8924 [email protected]
Ambitious
Productive
Innovative
Passionate
Resourceful
Balanced
Team Player
RESUME
Marketing Director
