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ROBINHOOD
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Nafisa Tarrannum
Dilruba Khanam
Moumita Nath
Tanvir Hossain
Analysts Group 4
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Characters in the Case Robin Hood (Leader of the pack)
Will Scarlett (Intelligence and Scouting)
Little John (Disciplinarian)
Scarlock (Financier)
Mach (The millers Son)
Sherriff
Prince John
King Richard
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Revolt of Robin Hood
Training Group
Uncontrolled growth of
group
Economic risk management
Alternative routes for the
rich ones
Setting rates for everyone
Sheriff empowerment
Introduction
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Present Situation
Increase in number of gang members
Discipline problems due to increase in merry-men
Decrease in cash and resources.
Increase in Sheriffs power
Prince John a major threat
Disagreement between Robin & merry men
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Market Segmentation
Rich People
Mugged People in Sherwood
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Analysis of the external environment
Entry of new
competitor: Very low
Substitute products or services: Very low
Negotiation power of customers:
Medium
Power Negotiation of supplier: High
Rivalry among competitors:
Too high
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Analysis of the internal environment
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Analysis of competitive position
Success Critical Factors
Robin Hood is a good leader
Popularity Rob fromthe rich and give to the poor;
Experience in training new recruits and stoling
travelers;
The bands organized in departments
Groups location
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Strength Weakness Opportunities Threats
Robin as a strong leader
Bands Motivation Huge number of
members Bands Location
New members were accepted without any criterion
Robin hood didnt knew several members
Possible association with the barons
Bands popularity Accept barons
invitation
Increased military capabilities of sheriff
Traveler's deviation Strong sense of
revenge of prince john
Strong support of poor people
Easy access to information
Good archers
Discipline was harder to impose
Low vigilance and low security for encampment
Few resources Robin hood is an
outlaw
Training and accepting tact recruits
Delegate more tasks to feed, collect and produce food. Respect
and discipline inside the band and vigilance the encampment
Sheriffs political connection
Bands division from within
SWOT ANALYSIS
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Recommendation
Human Resources need to be reconsidered A new recruitment
process
Focus on training of the group
The internal structure should be adapted to new challenges
Association with the barons to defeat prince john Change the
looting roots and encampment Establishing strong discipline
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Finance Cash
Opeartion Management
Surveillance
Raids
Human Resources
Recruitment
Training
Logisitcs
Feeding
Farming
Buying products Sheltering
Executive Director
Internal Structure
Recommendation
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Recommendation
Help the Barons restore King Richard to
power
Kill The Sheriff
