Robin Stp Project Corrected

8/10/2019 Robin Stp Project Corrected

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Market Analysis Of Interactive Brochure

Mobile App

Submitted By :-

ROBIN VARSHNEY

Under the guidance of:

Ms. SHIPRA SHARMA



CONTENTS

• ABOUT PARIKSHA LABS PVT LTD.

•ABOUT THE PROJECT

• WHAT IS INTERACTIVE BROCHURE APP ?

• PURPOSE OF INTERACTIVE BROCHURE APP

• UNDERSTANDING SERVICE OFFERINGS OF

PARIKSHA LABS

•

DEVELOP THE GO TO MARKET (GTM)STRATEGIES

• PERFORM COMPARATIVE ANALYSIS

• IDENTIFY THE TARGETED PROSPECTS

• DATA COLLECTION

• PITCHING TO TARGETED CUSTOMER (MAILER)

• CRM ACTION/UPDATE

• MAILER RESPONSE ANALYSIS &

INTERPRETATION

• CONCLUSION

• RECOMMENDATION



ABOUT PARIKSHA LABS PVT LTD.

Over the last 7 years, Pariksha labs has worked with several global

customers and partners in various country like US , Canada , Europe &

Japan and delivered innovative services around :a) Mobile Apps

b) QA/ testing.

c) Website Development

• Provides complete mobility solution and it cover all aspects of

enterprise and consumer-facing mobility.

• Provides services and support for designing, building and benefiting

from mobility.

Platforms in which Company Worked.a. Android.

b. Apple iOS

c. Windows 8



ORGANISATION STRUCTURE

MANAGING DIRECTOR

HR / ADMIN

MANAGER

Q/A & TESTING

MANAGERTECHNICAL LEAD

Sr. EXECUTIVE &

BD

QUALITY

ENGINEERS

PROJECT

MANAGERS

SOFTWAREDEVELOPERS

NETWORK

ENGINEER

WEB ANALYST &

SEO

CONTENT

WRITTER

MANAGEMENT

TRAINEES





ABOUT THE PROJECT

SCOPE OF WORK

• UNDERSTANDING SERVICE OFFERINGS OF

PARIKSHA LABS

• DEVELOP THE GO TO MARKET (GTM) STRATEGIES

• PERFORM COMPARATIVE ANALYSIS

• IDENTIFY THE TARGETED PROSPECTS

•

DATA COLLECTION

• PITCHING TO TARGETED CUSTOMER (MAILER)

• CRM ACTION/UPDATE

• MAILER RESPONSE ANALYSIS & INTERPRETATION



INTERACTIVE BROCHURE APP

Traditionally the printed brochure is the basic approach for making

the brochure of a product but, It consist some limitations:• Unit cost is high

• Costly to change/modify

• Costly to distribute

• Large amount of wastage and require extra space

Interactive Brochure Mobile App overcomes all the limitations

Traditional Brochure

+

User Interaction (Mobile App)

Interactive Brochure Mobile App

Approaches in making of the mobile application

• Native app

• Phone gap COST• Mobile web



INTERACTIVE BROCHURE MOBILE APP: PURPOSE



• The purpose of the Interactive Brochure Mobile App is to overcome the limitations of the

traditional brochure.

• When compared to the web applications, TV and the mobile applications have surely taken

over the market by providing immense satisfaction to the customers.

•

•Interactive Brochure App is the traditional brochure with user interaction and it performs all

the functions of a brochure with an added advantage of user interaction. Example: the user can

fill up his/her credentials in the brochure app so as to buy a particular product.





Pariksha is totally focused on providing its customers the best of class

services. Over the last 7 years, Pariksha has worked with several global

customers and partners in US, Canada, Middle-East, Switzerland, Italy,

Germany and Japan; and delivered innovative services around:

• Mobile Apps.

• Website Development .

• QA/Testing.

Applications

•

Data aware enterprise mobility applications

• Multimedia applications

• Content application

• Games

DETAILED BUSINESS PROCESSES

UNDERSTANDING SERVICE OFFERINGS OF PARIKSHA LABS



DEVELOP THE GO TO MARKET (GTM) STRATEGIES

• The term Go-To-Market strategy refers to the set of

integrated tactics which a company will use to connectwith its customers/business

• The organizational processes it develops (such as pricing

and contracting) to guide customer interactions from

initial contact through fulfillment.

A Go-To-Market strategy usually involves answering 5 key

questions:

• WHO will we actively target within the market?

• WHAT will be our product portfolio for target customers?

• HOW MUCH will we charge for our products for different

Customers?

• HOW will we promote our products to target customers?

• WHERE will we promote and sell our products to target

customers?



PERFORM COMPARATIVE ANALYSIS

LIST OF COMPANIES • I TOUCH

• ON SIGHT MOBILE APP

• BROCHURE CLONER

I TOUCH



ON SIGHT MOBILE APP COMPANY



BROCHURE CLONER COMPANY



IDENTIFY THE PROSPECTS

• Small medium enterprise in which brochure is a definitely needed

element for the company.

• Companies must have long product line and changes occur in the

product very often.

• Companies should use the brochure while demonstrating the

products

• focus on the small medium enterprises normally exporter in the

following industries in World:

•Furniture Industries

• Textile industries

• Automobile industries

• Decorative items

• Real estate industries

• Women cosmetics

• Food and beverages

• Bakery shops

• Handicrafts

• Fashion accessory

• Leather products• S orts items



DATA COLLECTION

PRIMARY DATA Data observed or collected directly from first-hand

experience.

SOURCES OF PRIMARY DATA

• Social networking websites like Face book , twitter ,

LinkedIn, are also sources in data gathering.



SECONDARY DATA

Secondary data are data which have already been collected for

purposes other than the problem at hand. These data can be locatedquickly and inexpensively.

SOURCES OF SECONDARY DATA

•

Company purchase domestic data from the company data growURL is http://www.growdata.com.au/

•Company purchase international data from the company

lead411

URL i http://www.lead411.com

•The data are mostly collected from the company’s websites.

•Other websites like indiamart.com, alibaba.com &

Indianexporters.nic.in etc..

http://www.growdata.com.au/



http://www.lead411.com/

http://www.lead411.com/







PITCHING TO TARGETED CUSTOMER (MAILERThe newsletter sent to the exporters in the mail is as follows:



SENDING MAILS (RUNNING THE MAILER)

•The mail consisting of the newsletter for the interactive brochure app

has been sent to the exporters on their email addresses that have been

collected during the data collection stage.

•The mails have been sent through a mailer. The mailer has send mails

through the tool that has purchased by Pariksha Labs from Amazon,

known as amazonses.

TOOL FOR DATA ANALYSIS• Amazones is a tool used for data analysis.

• Amazones used in sending large amount of e-mails to the prospects .

• Tool is very effective in analyzing the reliability & validity of the data .

• it can also be used to generate reports on the basis of the mail recently

sent.

• Data analysis done by using these repots



MAILER FOR EXPORTERS INDIA



MAILER FOR POLAND EXPORTERS

MAILER RESPONSE FOR DECORATORS



MAILER RESPONSE FOR DECORATORS





CRM action/update

After running the mailer successfully for the various exporters of various

industries, the CRM template is prepared for recording the responses

gathered through the generated report.









CONCLUSION

Printed Brochures Interactive Brochure

Unit cost is high Save money and time

Focuses on the traditional approach Focuses on smart work

Costly to distribute Reduced postage, distribution cost and

It can send to anyone anywhere instantly

Large amount of wastage and require extra space and

time

Avoid wastage and extra space

Time consuming process Eco-friendly and paper free

Include extra cost in modification Can be easy to change and modify

• As the statically data says that mobile application user will increaseto 4.4 Billion till 2017 hence the interactive brochure application has

the huge scope to overcome the traditional printed brochure

promotion approach.

• The conclusion of this report is made on the basis of the

difference between Printed Brochure and the Interactive Brochure

Mobile Application:

LIMITATIONS



LIMITATIONS • Companies are very few so comparative analysis of the

product is very difficult.

•

Decisions on product pricing are very difficult.• Lack of awareness leads to delay in response from the

customer about the brochure mobile application.

• Data gathered from the secondary sources is not a concrete

data.

• Specifications can’t be same all the time in the product

because it depends on the customer requirement. So

maintaining the standard price of the product is difficult.

• Traditional techniques in gathering the primary data are not

feasible because awareness of the brochure among the people

is very less.

• Targeted companies are only those which are using brochure

for there product.

• Older generation are not ready to opt new technology easily



RECOMMENDATIONS

• Spreading the information about the interactive brochure application is very important in the

business expansion .

• Free demo of interactive brochure required .

• Pariksha Labs should concentrate on digital as welltraditional techniques of marketing.

• Pariksha Labs need to invest more capital in the

marketing of their new product interactive

brochure mobile app.



Thank You

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Robin Stp Project Corrected