Embed Size (px)
Citation preview
Robert Sullivan, 503, Sony Electronics Goes Mobile
SONY Electronics Goes Mobile: A Case Study
Robert SullivanManager Talent & Organizational Development
Robert Sullivan, 503, Sony Electronics Goes Mobile
In this session you will learn:
• What sparked the initiative for Sony Electronics to go mobile with training for field teams
• The criteria used to select the pilot group, content, and mobile learning strategies
• The importance of a well-designed and intuitive interface and user experience for learners
• Obstacles and roadblocks faced and overcome leading to next steps and lessons learned
• How to embed mobile learning into key learning initiatives to encompass formal, informal, social, and game-enabled learning
Robert Sullivan, 503, Sony Electronics Goes Mobile
What I want to share:
Why?The journey
How we did it Obstacles, hurdles, and lessons learned
Next steps
Pace of Change in Consumer Electronics
Sales Development Strategy Le
vera
ge R
eso
urc
es
Go M
ob
ile • Using Sony Products
• Sell Out Onboarding
• Just-in-time learning
Eq
uip
Man
ag
ers
En
gag
e P
art
ners
Talent & Organizational Development
The Journey to Mobile
2010
Learning Analysis: Mobile needed and wanted
2011 - 2012
Organizational restructuring
April 2012
Joined T&OD with focus on Learning Strategy
October 2011- February 2012
Vendor selectionprocess
April 2012 – October 2012
• Contract approval• IT Security• Content development
October 8, 2012
Go Live!
Who participated in the pilot?
11
0
Retail Sales Supervisors
15Zone Vice Presidents
15 Corporate
Geographically dispersed
Technologically savvy
Issued both a Sony tablet & Smartphone
50% of this population hired in June 2012
Manage & coach teams of 11 to 18 RSSs
T&OD
Sell Out Operations
Product Training
How did we do it?
Assembled cross-
functional team
Partnered with vendor to create, repurpose
and convert content
Launched pilot via
Sony Tablet
T&OD tracked usage & solicited feedback
Tested & introduced
Smartphone platform
Content types and function
Test their knowledge with the Shopfront
Game
Explore competency definitions
Onboarding&
Ongoing
Build product knowledgeView key job skills
Learn about Sony
Determine where instructor-led training is happening
Understand customer demographic info
How long did it take?
Legal
IT Security
Content Dev
2012
Apr May June July AugSep
tOct Nov Dec Jan Feb Mar Apr May
June
2013
Single Sign On Implementation
Automated Employee Feed
The Solution: CellcastSony L
earn
ing T
o G
o
What worked?
• Business owned content – starred in videos, provided
photos & answers for game, shared training calendars &
photos, etc.
• Leadership support – SVP promoted pilot with direct
reports, encouraged registration & exploration
• Initial Participation -- 70% of participants downloaded
and used the app in first 30 days
• Vendor Relationship
Just because you build it…
…doesn’t mean they will come.
…and it’s really cool…
1. Ensure there is a clear need for mobile
2. Pre-launch: benchmark the data or
behaviors you are trying to impact
3. Measure, measure, and continue to
measure – 30, 60, 90 days – Are you
moving the needle?
4. Pilot with a small group or intact team
5. Clarify use to prevent confusion with other
technology/information sources
5 Things We Learned
Where do we go from here?
• Pilot 2.0 – Retail Stores, Service and Support
• Integrate Mobile with LMS (potentially even replace it)
• FY14 – launch mobile to greater Sony Electronics population
Robert Sullivan
Manager, Talent & Organizational Development
Sony Electronics
San Diego, CA
