Robbery guideline consultation launch – stakeholder engagement & media reception 21 October 2014.

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  • Robbery guideline consultation launch stakeholder engagement & media reception21 October 2014

  • StakeholdersA communication notice for use on intranets was sent to CPS, HMCTS, Judicial Office, ACPO, NOMS as well as via channels for magistrates and police. A notice also went to Law Society, Bar Council and MoJ who disseminate to 700+ contacts

  • WebsiteThe Council website had 1,289 average daily hits (unique visitors) in September There were 3,559 hits on the launch dayThis compares with 2,719 for the launch of the theft consultation and 3,017 for the launch of the sex offenders consultation

  • Media summarySo far, 35 news items in total: 33 positive or neutralWide mix of media: national, local, trade etcMessages widely replicated:Psychological effect on victimsUse or threat of knives or gunsWidening of guideline scopeConsultation

  • Print media coverage

  • Broadcast coverageInterviews:ITV Good Morning BritainLBC breakfast and drivetime

    News bulletinsBBC Radio 4 (Today)BBC Radio 28 BBC regional radio stations, 3 others

  • Social media49 tweets on day of launch and day afterReach of 200k followers