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Robbery guideline consultation launch – stakeholder
engagement & media reception21 October 2014
Stakeholders
• A communication notice for use on intranets was sent to CPS, HMCTS, Judicial Office, ACPO, NOMS as well as via channels for magistrates and police.
• A notice also went to Law Society, Bar Council and MoJ who disseminate to 700+ contacts
Website
• The Council website had 1,289 average daily hits (unique visitors) in September
• There were 3,559 hits on the launch day
• This compares with 2,719 for the launch of the theft consultation and 3,017 for the launch of the sex offenders consultation
Media summary
• So far, 35 news items in total: 33 positive or neutral
• Wide mix of media: national, local, trade etc
• Messages widely replicated:– Psychological effect on victims– Use or threat of knives or guns– Widening of guideline scope– Consultation
Print media coverage
Broadcast coverage
• Interviews:– ITV Good Morning Britain– LBC breakfast and drivetime
• News bulletins– BBC Radio 4 (Today)– BBC Radio 2– 8 BBC regional radio stations, 3 others
Social media
• 49 tweets on day of launch and day after
• Reach of 200k followers