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Rob Thorburn Chairman Scenic Caves Nature Adventures on behalf of the Georgian Bay Destination Development Partnership. Tourism Industry. $2 Trillion in sales world wide Goal $50 billion in Canada. Destination Marketing. Creating ICONS within the province 7 regions. - PowerPoint PPT Presentation
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Rob Thorburn Chairman Scenic Caves Nature Adventureson behalf of the
Georgian Bay Destination Development Partnership
Tourism Industry
•$2 Trillion in sales world wide
•Goal $50 billion in Canada
Destination Marketing
•Creating ICONS within the province
•7 regions
Scenic Beauty
• Windswept pines
• Majestic towering cliffs
• Endless beaches
• Clear blue water
Georgian Bay = ICON ?
Natural Attractions• 2 UNESCO World Biosphere Reserves• Niagara Escarpment• 30,000 Islands• Canada’s Longest Footpath – Bruce Trail• Best Freshwater Boating• Deepest Freshwater Harbour – Parry Sound• 2000 km of shoreline – entirely in Ontario• World’s Longest Freshwater Beach – Wasaga
Beach• World’s Largest Freshwater Island – Manitoulin
Georgian Bay = ICON ?
Partners
DMOsBruce County Tourism
Grey County Tourism
Georgian Triangle Tourist Association
Town of Wasaga Beach
Southern Georgian Bay Chamber of Commerce
Georgian Bay Country
Sudbury Tourism
Rainbow Country Travel Association
Manitoulin Tourism Association
Industry Scenic Caves Nature Adventures
Blue Mountain
LAMBAC
Owen Sound Transportation Company (Chi-Cheemaun)
Parks Canada
Ontario Parks
Ministry of Tourism
Ministry of Northern Development & Mines
Goal and ObjectiveTo develop, position and communicate Georgian
Bay as an ICON tourism destination in Ontario; thereby enhancing economic and community benefits while respecting local
traditions and environment.
How did we get here?
• 2006 - Ministry of Tourism IDO $45,000
• OTMP Great Drive
• DMO Tourism Expertise
• Project Manager
• 2007 Partners $22,500
• 2007/08 Ministry of Tourism IDO $60,000
5 Tours
Motorcycle Tour• Best Roads
• Stops along the way
• Motorcycle friendly accommodations & restaurants
5 Tours
RV Tour• Best Places to RV
• Amenities
• Facilities
5 Tours
Beach Tour• Best Georgian Bay
Beaches
• Family Friendly Accomodations & Restaurants
5 ToursLighthouse & Marine Heritage Tour• 20 Lighthouses
• 32 Marine Heritage Attractions
• Accommodations & Restaurants
• Mature Market
5 Tours
Scenic Vistas
• Scenic vista
• Stops around the Bay
2 Product Packages
Outdoor Adventure
• Best Outdoor Adventure Opportunities
• Do-it-yourself, or
• Guided
2 Product Packages
Top Ten Things To See &
Do
• in each region around the Bay
www.visitgeorgianbay.com
Letters of Support• Manitoulin Island – GABE WILLIAMSON, CAO
• City of Greater Sudbury – JOHN RODRIGUEZ, MAYOR
• Rainbow Country Travel Association – DONNA GRAZIOTTO, PRESIDENT
• Parry Sound Area – CHRISTINE KING, GEORGIAN BAY COUNTRY
• Town of Midland – JAMES DOWNER, MAYOR
• Town of Penetanguishene – ANITA DUBEAU, MAYOR
• Town of Wasaga Beach – CAL PATTERSON, MAYOR
• County of Simcoe – JANE SINCLAIR, GENERAL MANAGER
• Town of Collingwood – CHRIS CARRIER, MAYOR
• Town of The Blue Mountains – ELLEN ANDERSON, MAYOR
• Blue Mountain/Intrawest – BEV PHILP, VP SALES MARKETING
• Scenic Caves Nature Adventures – ROB THORBURN, CHAIRMAN
• Owen Sound Transportation Company – IAN DEAN, MANAGER OPERATIONS & ADMIN
• Corporation of the County of Grey – BOB PRINGLE, WARDEN
• Bruce County – CHRIS LAFOREST, DIRECTOR ECONOMIC DEVELOPMENT
How can you get involved?
• Support
• Educate
• Discussions with your DMO committee representative
Questions?DMO Representatives• Bruce County - CHRIS HUGHES
• Grey County – BRYAN PLUMSTEAD
• Georgian Triangle Tourist Association – NANCY KINDLER
• Town of Wasaga Beach – BONNIE SMITH
• Southern Georgian Bay Chamberof Commerce – DENISE HAYES
• Georgian Bay Country – CHRISTINE KING
• Sudbury Tourism – MEREDITH ARMSTRONG
• Rainbow Country Travel Association – DONNA MACLEOD
• Manitoulin Tourism Association – JENNIFER SAYYAE
Industry Representatives• Scenic Caves Nature Adventures –
ROB THORBURN
• Blue Mountain – DON BRADEN
• Lambac – JOHN HODDER
• Owen Sound Transportation Company – IAN DEAN
• Parks Canada – DON WILKES
• Ontario Parks – CHRIS TOMSETT