Roadranger LubricantsApril 2010

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Agenda

● Who is Roadranger

● Roadranger Lubricants

● Roadranger in the Market

● Packaging and Distribution

● Extended Drain and Warranty

● Summary

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Who is Roadranger

The Roadranger solution represents the unique marketing agreement principally between Eaton, Dana and other valued partners. It brings all the commercial vehicle components, systems, technologies, and personal support together under one umbrella brand.

Roadranger

Brand Recognition

Quality Products

Roadranger is recognized for providing top-quality products and providing the highest level of service and support. That means employing the industry’s most dedicated, experienced people in every discipline. The most visible of these experts are the Roadrangers – more than 150 of the most experienced drivetrain consultants in the business. Strategically located throughout North America, the Roadrangers are known for being as accessible as they are knowledgeable.

Eaton and Dana bring together two of the commercial vehicle industry’smost trusted reputations for safe, reliable, productive drivetrain products.Only these two leaders can offer you the Roadranger system – a complete drivetrain, consisting of top quality components designed to work together for optimal performance.

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Roadranger Lubricants

Genuine Roadranger Synthetic Lubricants are known for having unique proprietary formula containing high quality raw materials and additives to offer the best heavy duty truck drive system performance and economy.

Roadranger FE 75W-90 Fuel Efficient Synthetic Gear Lubricant can help you save fuel; more than 1% or about $500 per year for each vehicle.Application: Fuel economy, extended drain interval and extended warranty in Drive Axles. Can be used for bear boxes where API GL-5 lubricants are required.

Roadranger 75W-90 Synthetic Gear Lubricant Application: For extended drain interval and extended warranty in drive axles, front axles, gear boxes where API GL-5 lubricants required.

Roadranger SAE 50 Synthetic Transmission Lubricant Application: For extended drain interval in manual and automated transmission, transfer cases.

Roadranger 80W-140 Synthetic Gear Lubricant Application: Extended drain interval for vocational trucks in front and real driven axles, gear boxes where API GL-5 lubricants are required.

Roadranger NLGI 2 Grease Application: Synthetic multi-purpose grease for truck - clutch release and other bearing (roller, ball and needle), brake slack adjuster, driveshaft, u-joints and chassis lube.

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E-M

edia

A

ds

Roadranger products are marketed on number of strategically chosen websites through e-media banners, news articles and press releases.

Examples of websites/publications include:

Lubes n Greases

Truckinginfo.com

FleetMaintanance.com

MA

RK

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ING

CA

MP

AIG

NS

Each year Roadranger and Cognis develop integrated marketing campaigns designed to promote Roadranger branded lubricants.

Promotional materials and tools such as the Fuel Savings Calculator can be found on Roadranger.com. Click on the graphic to go directly to the calculator.

Roadranger in the MarketP

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Major fleets are targeted directly through a number of platforms.

Examples include:

Roadranger field sales force – helps promotes Roadranger products throughout North America

Promotional campaign letters sent directly to fleets

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Packaging and Distribution

Multiple Packages Newly renovated

packaging facility

Centrally located in Cincinnati, OH

Flexible capacity to support small pack sizes

Packaging Facility

Distribution

Production sites and/or service centers in ~30 countries around the world.

Strategically located warehousing sites throughout the US

In 2001, Cognis became the first chemicals company to receive worldwide certification according to both ISO 9001 and ISO 14001.

Current certifications include:- ISO 9001- ISO 14001- ISO/TS 16949

Certifications

Multiple packaging capabilities

No need to incur additional packaging and labeling expenses

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Extended Drain and Warranty

Genuine Roadranger lubricants are approved for:

Extended drain intervals of up to 500,000 miles

Extended warranty packages of up to 750,000 miles

Approved lubricant suppliers and details on extended drain and warranty can be found at Roadranger.com

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Summary

Why ChooseRoadranger Lubricants…

Brand Recognition and strong Roadranger field sales force

Capitalize on marketing campaigns

No additional Packaging and Labeling expense

Extended Drain and Warranty