Roadmaps a personal view

www.parkviewconsultants.comParkview Consultants

Creating solutions where business meets technology

Roadmaps – a personal view

Rick ChapmanOctober 2010



A typical roadmap

time

Our First Shiny Thing

Smaller, Cheaper,

More Shiny

Bells & Whistles, ‘See your face in it’

shiny



An investor’s view

time

They are spending my

cash

I will sell the company based on this promise

Someone else’s problem



A customer’s view

time

Interesting...

Maybe I should wait for this one

Doesn’t match my thinking...



Same Data, Different views



Competing Forces

WHO?

WHAT?

IMPLICATIONS?COMMITMENTS?

ADVISORS?

CASE STUDIES?



Who is it for?



What is it for?



What are the implications?



What does it commit you to?



Who should you listen to?



Case Studies?

• Osborne Computers; Osborne 1 (myth?)• Sony; PS3• Sega; Dreamcast• Google; Nexus One• Apple; iPod, iPhone• And many more...



How to proceed

• A roadmap is an outcome of your strategy

• You will need more than one viewpoint

• You may need more than one roadmap



Proceed with caution

• Roadmaps are dangerous, proceed with caution

• Roadmaps are a tool, not an answer



Summary

• Have fun with your roadmaps

• Targeted• Dynamic• Strategic

• They support your business plan and strategy, they do NOT drive it



Thank You

[email protected]

Documents

Roadmaps a personal view