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Innovation 7: GoonjTeam Trojans: Supriya, Sana, Chirag, Nitin
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2. Underprivileged need support
India has around 35% of its billion population living below the
poverty line, with the majority of the poor living in the
villages
Due to limited resources most schools only have a black board in
the name of infrastructure, regular supply of stationery and other
basic material is certainly a distant dream.
In the peak of winter days, the children did not have a single
piece of cloth covering their bodies - warm clothing was a distant
dream. This is a 35-lakh strong community spread across Bihar,
where people are forced to eat rats in dire circumstances of
poverty & survival. Clothing is the last priority in their
lives.
3. Goonj
Goonj, an NGO (nongovernmental organization) with offices in seven
cities, a network that spans 21 states, and partnerships with 150
groups, including other NGOs and the Indian army:
Deals with:
1. Ready to use material2. School material3. Washable -
repairable4. New/Export Surplus5. Waste material
Unique Business Model: Goonjhas grounded a crucial principle:
Self help as the starting point. Always uphold and protect
a persons dignity. Seek to empower rather than
breed dependency.
4. Initiatives
Schools have been built, wells have been dug up, and bridges have
been built by people under itsCloth for Workinitiative
Essential school material reaches children in the far-flung village
schools underSchool to Schoolprogramme
Rural women are getting the most basic need of a sanitary napkin
under Clean cloth sanitary napkin initiative
Not just a piece of cloth
5. USPPeople get this material not as charity or Daan, they work on
their community issues and get the material as motivation
You can drop off your unused clothes at any of the Whirlpool-GOONJ
drop boxes in your city
There are three ways in which you can make a contribution to Ek
Jodi Kapda:
Make a pledge for contribution on this site
SMS to 58558
Call us on these toll-free nos.: 1860-180-8558 / 6000 8558
You can contribute any piece of wearable clothing: it could be pair
of jeans, maybe that Superman tee you wore as a kid. You can also
give school material; school bags, shoes, stationary, school
uniforms, water bottles, toys, games, books, newspapers & one
side used paper.
6. Ek Jodi Kapda
Ek Jodi Kapdais an initiative unlike any other. It's not just about
giving away clothes to the poor-Cloth is being re-positioned beyond
charity; by adding dignity to it and turning it into a big resource
for development in village India. GOONJ motivates people in the
villages to identify their own community issues. People work
collectively on the issue and get the material as motivation for
their work. So a sincere effort is being made not only to spread
happiness amongst the poor, their dignity is also kept
intact.
7. School to School (S2S)
SCHOOL TO SCHOOL (S2S) helps establish a long-term relationship
between an urban and rural schools. An urban school with an average
strength of about 1,500-2000 students can support 4 to 5 rural/slum
schools with 100-200 kids
Normally students don't even have a pencil or copy to write on, a
bag, school uniform, shoes, table and chair are a distant dream.
The focus is on sensitizing the urban school children and their
parents to the needs of their counterparts on the streets and
villages.
8. Not Just a piece of Cloth
Not Just a piece of cloth is an attempt in providing an affordable,
easy to use clean cloth napkin made out of waste cloth for women in
villages & slums by involving urban masses primarily women and
building awareness on this taboo but critical health issue.
This forms a strong connect with the prevalence of RTI and other
pelvic diseases in India. The shame & silence associated with
the issue makes it the most taboo subject even among women, as a
vast majority face great hardships & indignity, besides health
risks due to this problem.
Sanitary Napkins made by Goonj from cloth
9. Goonj The workplace
10. Achievements - Goonj
Cloth for Work wins international Lieni3 Challenge Award
CNN IBNsReal Heros award in women welfare segment.
India NGO of the year'award
Not just a piece of cloth wins World Banks Global
Development Market Place Award
First initiative VASTRA-SAMMAN recognized as one of The Good
Practices in Dubai International Awards.
WinsChangemakers Innovation Award,the second time, for our disaster
relief initiative RAHAT.
Prestigious Ashoka Fellowshipto Anshu Gupta, for his innovative
idea & its mass social impact.
ChangemakersInnovationAward for its SCHOOL to SCHOOL initiative,
Not Just a piece of Cloth
11. Cost Structure
Acost-effective outlet for huge quantities of material discarded by
urban schools every year and the same material has a big motivating
effect on children in rural & slum schools. GOONJ.. as a
central coordinating agency, ensures long term implementation and
reduced logistical responsibility on partner urban schools.
As a result a student's needs will be taken care for a span of
atleast 7-8 years bringing uniformity and close linkage.
GOONJ..has a strong network of 300 Volunteers, works with corporate
houses, schools, transporters, resident welfare associations,
neighborhood communities and local grassroots organizations working
in rural areas.
Beginning with 67 items of clothing from his own closet to initiate
Vastradaan,GOONJ..has been sending 3,000-5,000 kg of material in a
month regularly.
12. SWOT
13. Stage I :- Table Analysis Rating the innovation on a scale of 0
to 5 (5 being the highest score) on each of the parameters outlined
in the sandbox, the self assessment scores are:
14. C.K. Prahlads Sandbox
High
High
High
High
High
High
15. Capacity to Scale Up
16. Scaling in other states and territoriesCreating New
Performance Levels
17. Encouraging Self Help phenomenon 18. Performance level improvement attempt comtinuously