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Road-Pricing: Enhancing Acceptability in The Netherlands
Meike Henseleit
Geertje Schuitema, Jens Schade, Sebastian Bamberg
Ines Thronicker
Fabio de CristoSebastian Seebauer
Denise ObstMauricio Leandro
Ingrid Luiza NetoNicole Huijts
2
Problem
Transport Pricing17.07.2009
How to make the planned transport pricing scheme effective and acceptable?
Government of The Netherlands plans to implement km-based charge in 2012
Research aim: How to enhance acceptability?
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Theoretical Model
Transport Pricing17.07.2009
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Action Model Study I
Transport Pricing17.07.2009
Situational Factors:
- Price Differentiation- Revenue Allocation- Information- Way of decision making- ...
Stu
dy I
Study I
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Research Question& Hypothesis Research question: How does the allocation of
revenues influence the acceptability of the new system?
Revenue allocations concern benefits for different goals and therefore can be perceived differently by people
People with different value orientations perceive the benefits and costs differently-> acceptability
This influences perceived outcome expectation and perceived fairness-> acceptability
Transport Pricing
Stu
dy I
Study I
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Method Questionnaire study
Between subjects design
6 revenue allocations
Transport Pricing
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dy I
Subsidies for energy efficient cars
Nature improvement
Reduce fixed taxes
Road infrastructure
Better health care
Public transport
Explanation of kilometer-charge policy
Study I
Egoistic Biospheric Altruistic
Values: - egoistic- biospheric- altruistic
Perceived personal and collective costs and benefits
Perceived fairness:- fairness of division of costs and benefits
Acceptability
Socio-demographics, current travel behavior
Method Study I
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Action Model Study II
Transport Pricing17.07.2009
Situational Factors:
- Price Differentiation- Revenue Allocation- Information- Way of decision making- ...
Stu
dy I
IStudy II
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Research Question& Hypothesis
Could a Participatory Approach (PA) to decision making process increase the acceptability of a road pricing scheme compared to a non-participatory approach?
Example of Hypothesis:
Could the perception of fairness be increased by a Participatory Approach (PA)?
No minority needs are disregarded (distributive
justice)
Participation increases procedural fairness
Transport Pricing
Stu
dy I
IStudy II
10Transport Pricing
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Method Study II
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Method A sample of pairs of matched cities similar in
demographics, infrastructure, traffic situation and reasonable distance apart from each other
Randomly choose 3 pairs (1 urban, 1 suburban, 1 rural)
Randomly assign to participatory / non-participatory condition
Longitudinal survey in 3-6 months intervals Telephone interviews Multiple baselines Yearly follow-ups
Transport Pricing
Stu
dy I
IStudy II
Which revenue allocation is perceived as the most acceptable How do people perceive outcome expectations for themselves
and for the society as a whole for each revenue scheme Which revenue allocation is perceived as most fair How to communicate about transport pricing with respect to
revenue allocation, in order to increase acceptability To provide concrete info about how to improve the decision
making process by using a participatory approach... A bottom-up approach will lead to a higher impact on social
norms, trust, a.s.o. and, finally a higher level of acceptability for road pricing measures than a non-participatory, top-down scheme.
Expected Results (Study I + II)