MISSION MODERNIZATION MONEY

ROAD MAP TO 2025

www.RoderickSmothers.com

for 36TH GENERAL PRESIDENT of ALPHA PHI ALPHA FRATERNITY, INC.

Brother Roderick L.

SMOTHERS

36TH GENERAL PRESIDENT NOMINEE

The ALPHA MOVEMENT is grounded in the belief that immediate and urgent action is necessary to continue to advance the lofty goals and aims of our fraternity. In keeping with this ideal we must have a road map for success the day the General President-Elect is announced. I am happy to share this road map for success with you, the Brotherhood, and encourage you to provide me with your feedback. This is our road map and it is shaped from a chorus of voices who are committed to MOVING our Fraternity to international prominence and world acclaim.

Thus, we need your thoughts as we continue the hard work of uplifting one another individually and collectively.

As with any road map this one allows for flexibility given that hazards and detours do not always present themselves at the most opportune times. The mark of any great leader in our Fraternity has been and will continue to be, his ability to execute the will of the Brotherhood by listening to them, prioritizing their concerns and engaging them where they are. It is my hope that this road map speaks to you as an indication of the thoughtful and careful planning we have taken to incorporate the voices we have heard across the country.

The work of my administration will take us on a journey like never before. From the day elected I will embark on a six month Listening and Learning Tour. Then, upon taking office, together we will make history as we travel the byways and highways of MONEY, MISSION AND MODERNIZATION. These three major roadways will lead us to the 2025 destination where we will find Alpha in a new place, in a new space, and with a new relevancy on the world stage and with new financial resources to make it all happen. It’s all part of the new ALPHA MOVEMENT.

The ALPHA MOVEMENT is our call to every Alpha man to continue the legacy of our Jewel Founders—to be the LEADERS that the world so desperately needs today. It is a call to honor the Fraternity’s Mission Statement: “to Develop Leaders, Promote Brotherhood and Academic Excellence, while Providing Service and Advocacy to our Communities.”

By using our ROAD MAP TO 2025, we can ignite this meaningful Movement in our great fraternity. By using this road map we will achieve excellence instead of mediocrity; action instead of rhetoric; and leadership instead of spectatorship.

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But before we take to MONEY LANE, MISSION AVENUE and MODERNIZATION BOULEVARD,

to get to our destination, we will immediately

enter the on-ramp to “Relevancy Road,” and

provide our “Alphamobile” with a much-needed

tune-up. The tune-up will include a top-to-

bottom assessment of the fraternity within

our first 100 days. This includes internal and

external operations; management; efficiency;

deliverables and fiscal affairs.

As we merge onto the road map highways and

byways we will—within our first year—EXPAND

Alpha’s rightful place and leadership role in

national and world affairs. On this, we cannot

wait, and we will not wait. If there is a national

crisis, ALPHA will be at the table. Whether it’s

fighting pandemics or climate change, ALPHA will be at the table. When the United Nations

seeks advice on African and other world affairs,

ALPHA will be at the table. When Washington is

developing the federal budget priorities, ALPHA will be at the table.

THE ON-RAMP

ROAD MAP TO 2025

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Let’s first look at “MONEY LANE.” This pathway meets at the intersections of all streets, avenues and roads on the ROAD MAP TO 2025. Money fuels much of our initiatives and programs. Have you ever tried getting somewhere on the road with no fuel? No gas? You don’t get too far.

To ensure we have the fuel we will need, we will establish a new capital campaign for Alpha. Earlier, after consulting with various fiscal gurus and leaning on my expertise in the fundraising field, I conceived a plan to develop what I call The Campaign For Alpha (CFA). It is a strategic capital campaign—to raise $25 million over five years—to provide Alpha Phi Alpha Fraternity, with long-term economic stability, financial and fiscal accountability and funds for the operational and capital needs of the organization.

The CFA will benefit members as well as future Alpha men. If the General Organization has a more solid financial footing, it will be in a better position to support local chapters instead of the current model of chapters bailing out the General (national) Organization. Practically, we could reduce or eliminate chapter taxes and fees, including chapter insurance premiums, and reduce or eliminate convention registration fees.

This would free up members’ finances to do more at the grassroots level where our work really counts.

The CFA can help: solve the worldwide problem of illiteracy through educational initiatives and partnerships; develop and implement real solutions to societal ills such as health disparities and socioeconomic and educational inequality; and provide citizenship-leadership skills to develop productive “world citizens” who go beyond borders to make the world a better place.

CAMPAIGN FOR ALPHA AT-A-GLANCE

• Five-year $25 million capital campaign to create an endowment within federal limitations.

• Establish diverse revenue streams to fund the campaign.

• Create endowment commission and board of financial, economic and business advisors.

• Establish an Office of Organizational Advancement led by a chief fundraising officer.

• Develop innovative system of giving for brothers and non-members.

• Create new, expanded network of friends and partners.

MONEY LANE

MISSION I MONEY I MODERNIZATION

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With all of our tolls paid via MONEY LANE, we will be able to travel unimpeded at maximum speed down MISSION AVENUE. Clearly this is truly where the “rubber hits the road!”

In addition to the ongoing programs and projects that have been a mainstay of Alpha Phi Alpha, I believe it’s time to create an international mentoring program that does not wait for a young man to graduate from high school. While the College to Corporate Life (C2C) program works at the collegiate level, I believe we are leaving thousands of young men stranded on the side of the road by not starting our engagement and intervention earlier.

Upon my election, as part of our Listening and Learning Tour, I will spend the six months prior to taking office hosting a sponsored Mentoring Summit. It will engage brothers and chapters with best-practice mentoring models towards developing a proposed curriculum and model for Alpha to consider at its 2021 General Convention in Indianapolis, Indiana. Concurrently, we will develop a Case for Support to present to potential partners that have

prioritized mentoring as part of their strategic direction.

We will establish a mentoring model that includes a “best practice” approach to developing leaders by creating new and strengthening existing partnerships that focus on the holistic development of young boys and men. This mentoring model will also comprise a pathway for our college brothers.

As we drive down MISSION AVENUE, I want us to start mentoring, tutoring, guiding and advising boys from the time they leave Pre-K through that magical moment when they cross the high school graduation stage!

When it comes to sports, our young boys are being recruited as early as elementary and middle school to be the next LeBron James or Cam Newton. Alpha should start doing the same thing—with education and life skills. On our ROAD MAP TO 2025, none of our boys will be left behind on a “dead-end” street. If we stick to our MISSION, they will all be on the ROAD TO SUCCESS!

MISSON AVENUE

MONEY I MISSION I MODERNIZATION

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2025

ROA

D M

AP TI

MEL

INE

August-December 2020• Appoint Transition Team • Convene Roundtable

discussions with Brotherhood

• Work with the General President and Executive Director on critical issues

• Facilitate Board of Directors Retreat

2021: First 100 Days• Appointment of Committees,

Commissions and Professional Staff

• Monthly External Communications commence

• Meeting with Civic and Corporate leaders

• Top-to-bottom Assessment of the Organization

• Commence Campaign for Alpha Capital Campaign

2022:• Implement International

Mentoring Program • Phase One of Programs/

Operations Modernization• Phase One of

Headquarters Modernization (Research/Information)

• Commence and Complete $5 million Campaign for Alpha Year Two

With MONEY in place and the MISSION set, we must take a northbound turn to MODERNIZATION BOULEVARD. If we are to provide the best in class in all we do for those we serve we must update and MODERNIZE our “own house.” It is high time to engage our Building Foundation and others to find or build newer, MODERN facilities to house our professional staff so they can better accommodate both the brothers, and the programs we administer in service to the public.

Not only is a new international infrastructure and headquarters necessary, but also our practices, equipment and technology must be state-of-the-art. Our programs and projects must be modernized to meet the needs of 21st-Century problems. For example, when we initiated Project Alpha decades

ago, teenage pregnancy prevention had been identified as a major problem. However, it may be time to expand our focus to other critical ills now confronting our communities, such as prostate cancer, mental health disorders, and HIV-AIDS.

When we have the right tools, we can get the job done—and better. We moved from Chicago, and have been in our present headquarters in Baltimore more than 30 years. It is time that we examine, without fear or favor, if there are better options to meet the needs of our members and those we serve. Each Region should have a chance to offer input and recommendations, and my administration will hear everyone out and support the overall will of the brotherhood when it comes time to take this critical junction on our ROAD MAP TO 2025!

MODERNIZATION BOULEVARD

ALPHA NET 2.0

MISSION I MODERNIZATION I MONEY

2020 2021 2022

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So, brothers, after we have taken the

on-ramp to Relevancy Road and given

ourselves a well needed Alphamobile

tune-up; having driven down MONEY LANE,

MISSION AVENUE and MODERNIZATION BOULEVARD, I believe we will be ready to

take the exit ramp to our 2025 destination.

A place that will provide the 37th General

President and his team with all they—and

we—will need to take us into the next

generation of Alpha Phi Alpha leadership.

But it all starts now by voting for Roderick L. Smothers Sr.

OVERALL KEY DELIVERABLES 3 An International

Mentoring Program

3 A New State-of-the-Art Corporate Headquarters

3 A Comprehensive Fundraising Campaign

3 21st-Century Informed International Programs and Initiatives

2023:• Phase Two of

Programs/Operations Modernization

• Phase Two of Headquarters Modernization (Site selection/Contracts)

• Commence and Complete $5 million Campaign for Alpha Year Three

2024:• Assess and Review International

Mentoring Program • Phase Three of Headquarters

Modernization (Executive Plan)• Commence and Complete $5 million

Campaign for Alpha Year Four• Develop and execute Transition Plan

to 37th General President including year 5 of CFA.

MODERNIZATION BOULEVARD THE EXIT RAMP

2023 2024

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ROAD MAP TO 2025

KEY DELIVERABLES 3 An International Mentoring

Program3 A New State-of-the-Art

Corporate Headquarters3 A Comprehensive Fundraising

Campaign 3 21st-Century Informed

International Programs and Initiatives

www.RoderickSmothers.com

36TH GENERAL PRESIDENT NOMINEE

for 36TH GENERAL PRESIDENT of ALPHA PHI ALPHA FRATERNITY, INC.

Brother Roderick L.

SMOTHERS

ROAD MAP TO 2025