ECS CONSULTANTSEdited, Printed, Published & Owned by Elluswamy Chandrasekaran from 1-7-284/293, Office No. 309, 3rd floor, Jade Arcade, Paradise, M.G.Road, Secunderabad-03.

Toll Free No. 1800 425 2969. Tel : 27845814 / 35, website: www.ecsconsultants.co.in. Printed at Sai Krishna Graphics & Printers, 3-5-242 & 243, Vittalwadi, Narayanguda, Hyderabad.

INVESTMENT NEWS

Regd.Off: & H.O.: 1-7-284/293, Office No. 309, 3rd floor, Jade Arcade, Paradise, M.G.Road, Sec’bad-03. Tel:27845814/35,. www.ecsconsultants.co.in, E-mail: info@ecsconsultants.co.inRegd.Off: & H.O.: 1-7-284/293, Office No. 309, 3rd floor, Jade Arcade, Paradise, M.G.Road, Sec’bad-03. Tel:27845814/35,. www.ecsconsultants.co.in, E-mail: info@ecsconsultants.co.in

P.T.O

Pursuing the Progress... for the investo`s... for the Nation... Since 1996

• Mutual Funds • Insurance (Life & Non Life) • IPO’s / FPO’s / NCD’s • Tax Saving Schemes (U/S 80C/80CCD/80CCG/80D) • Tax Free / CG Bonds • Stock Broking

• Fixed Deposits • Small Savings • IINSS-C Bonds • NPS / e-Insurance Account • PAN Services • Loan Against Shares • Housing / Mortgage Loans

Empowering you & Enabling Growth Since 1996

RNI NO.: APENG / 2004/12047 July 16th - 31st 2016 Vol. XIII - Issue 08 `̀̀̀̀1/- POSTAL REGN. NO.: H/SDHO-02/16-18

Source & Courtesy: FIINFRA FIINFRA FIINFRA FIINFRA FIINFRA

Thoughtful Inspirational Quotable QuotesThoughtful Inspirational Quotable QuotesThoughtful Inspirational Quotable QuotesThoughtful Inspirational Quotable QuotesThoughtful Inspirational Quotable Quotes

“Nearly every time I strayed from the herd, I’ve made alot of money. Wandering away from the action is theway to find the New action ”. - Jim Rogers

“When you look at people who are successful, you willfind that they aren't the people who are motivated, buthave consistency in their motivation”.

- Arsene Wenger

“The only way to do great work is to love what you do”.- Steve Jobs

“I alone cannot change the world, but I can cast astone across the water to create many ripples”.

- Mother Teresa

“The best time to plant a Tree was 20 years ago. Thesecond best time is now”.

Fixed deposits have always been regarded as a safe financialinstrument by people since they ensure security, provide fixedreturns and are comparatively risk-free. However, if one looks atthe current tax slabs, fixed deposits may not be as profitableconsidering the amount of tax incurred on them. Hence, financialexperts strongly recommend parking your money in debt fundsinstead which are essentially a mix of corporate bonds, treasurybills, mutual funds, government securities etc. Here’s why youshould give investing in debt funds a serious thought:

1. No worry about capital safety

If you compare credit ratings of fixed deposits and debt funds,you’ll observe that there’s not much difference in the rankings.These are released by independent rating firms which includeCRISIL, CARE, ICRA etc. While fixed deposits have a rating of AAAsignifying very high capital safety, debt funds have a score of AAimplying high degree of money security.

2. Debt funds guarantee superior post-tax returns

Income received from fixed deposits is termed as interest whereasrevenue earned from debt funds is called as dividend. Both ofthem are categorised differently in terms of taxation. For fixeddeposits, tax liability is based on the individual’s present tax slabregardless of the duration of the FD.

Debt funds on the other hand attract virtually zero taxation if heldfor more than 3 years. For the first year, tax liability for both theinstruments is the same. But for fixed deposit investors, taxesneed to be paid on interest accumulated every year. Therefore,debt funds are more tax-friendly as opposed to FDs. Moreover,individuals who have investment goals for 3 years or more mustcertainly opt for debt funds and take advantage of the taxationbenefit.

3. Debt funds offer higher liquidity and easy withdrawal

Fixed deposits have a set duration and usually offer low liquidityuntil the deposit period ends. Most debt funds have high liquidity ifthe minimum holding time has elapsed and conditional on lock-inperiod as stated. Although some banks let individuals break the FDin part, many of them will ask you to withdraw the entire amountin addition to paying a penalty.

When it comes to debt funds, individuals can enjoy completeliquidity for their investments. Any amount of funds can bewithdrawn at any point of time from the total debt fund value. Asmall sum in the form of exit load might be levied if money is takenout in less than a year.

Why you should Shiftyour Money from FixedDeposits to Debt Funds

Be Empowered

Please Check the Latest Interest Rates with ECSECSECSECSECS before Investing

Bajaj Finance Ltd.Bajaj Finance Ltd.Bajaj Finance Ltd.Bajaj Finance Ltd.Bajaj Finance Ltd. FFFFFAAAAAAAAAAAAAAA 3636363636 8.658.658.658.658.65 8.908.908.908.908.90

DHFLDHFLDHFLDHFLDHFL CARE AAACARE AAACARE AAACARE AAACARE AAA 1414141414 8.75 8.75 8.75 8.75 8.75 9.009.009.009.009.00

HDFC LtdHDFC LtdHDFC LtdHDFC LtdHDFC Ltd FFFFFAAA/MAAAAAA/MAAAAAA/MAAAAAA/MAAAAAA/MAAA 22/4422/4422/4422/4422/44 8.308.308.308.308.30 8.558.558.558.558.55

HUDCO (U/S 80C)HUDCO (U/S 80C)HUDCO (U/S 80C)HUDCO (U/S 80C)HUDCO (U/S 80C) MAA/AAAMAA/AAAMAA/AAAMAA/AAAMAA/AAA 6060606060 7.557.557.557.557.55 7.807.807.807.807.80

LIC Housing FinanceLIC Housing FinanceLIC Housing FinanceLIC Housing FinanceLIC Housing Finance FFFFFAAAAAAAAAAAAAAA 6060606060 8.258.258.258.258.25 8.508.508.508.508.50

Mahindra & Mahindra FinMahindra & Mahindra FinMahindra & Mahindra FinMahindra & Mahindra FinMahindra & Mahindra Fin FFFFFAAAAAAAAAAAAAAA 3636363636 8.458.458.458.458.45 8.708.708.708.708.70

NHB (U/S 80C)NHB (U/S 80C)NHB (U/S 80C)NHB (U/S 80C)NHB (U/S 80C) FFFFFAAAAAAAAAAAAAAA 6060606060 7.507.507.507.507.50 8.108.108.108.108.10

PPPPP.O.O.O.O.O.NSC .NSC .NSC .NSC .NSC VIII Issue VIII Issue VIII Issue VIII Issue VIII Issue (U/S80C)(U/S80C)(U/S80C)(U/S80C)(U/S80C) Govt.Govt.Govt.Govt.Govt. 6060606060 8.108.108.108.108.10 8.108.108.108.108.10

PNB Housing FinancePNB Housing FinancePNB Housing FinancePNB Housing FinancePNB Housing Finance FFFFFAAAAAAAAAAAAAAA 3636363636 8.258.258.258.258.25 8.508.508.508.508.50

ShrirShrirShrirShrirShriram am am am am TTTTTrrrrransporansporansporansporansport Fin.t Fin.t Fin.t Fin.t Fin. FFFFFAAA/MAA+AAA/MAA+AAA/MAA+AAA/MAA+AAA/MAA+ 4848484848 8.758.758.758.758.75 9.009.009.009.009.00

Shriram City Union Fin.Shriram City Union Fin.Shriram City Union Fin.Shriram City Union Fin.Shriram City Union Fin. FFFFFAAA/MAA+AAA/MAA+AAA/MAA+AAA/MAA+AAA/MAA+ 4848484848 8.758.758.758.758.75 9.009.009.009.009.00

Sundaram BNP P HomeSundaram BNP P HomeSundaram BNP P HomeSundaram BNP P HomeSundaram BNP P Home MAAMAAMAAMAAMAA 2424242424 8.008.008.008.008.00 8.508.508.508.508.50

Name Period inmonths

Individual(%)

Sr.Citizen(%)

Attractive Fixed DepositsStar

Rating

DHFL (Dewan Housing Fin. Corpn. Ltd) - NCD

Shriram Transport Finance - NCD

SREI Infrastructure Finance Ltd - NCDICICI Pru Life Insurance - IPO

NSE - IPO

L & T Tech - IPO

Forthcoming NCDs / IPOs

Available only for Resident Individuals/ HUF and Universi-ties / Charitable Institutions (form 80G compulsory).

Hurry! This Interest Ratesmay come down very soon

Period : 6 yrs.

Min. Investment: `̀̀̀̀1000

Max : No limitNomination : Available

Interest Payable : H-ly as on 1st Feb & 1st Aug.

Cumulative : `̀̀̀̀1000 becomes `̀̀̀̀1601 after 6 yrs.

GOI 8% SAVINGS (Taxable) Bonds, 2003

8%p.a.

Payable H-ly

`̀̀̀̀1000

`̀̀̀̀1601

Non Cumulative Cumulative

becomes

after 6 yrs.

31st July

If you need any assistance, please callMr. Ch. Sridhar - 040 - 27844412/13

Date by which you must file or e-file your ITreturns, if you are a salaried / non-corporateassessee, whose accounts are not requiredto be audited for FY 15-16.

Birla Sun Life Medium Term PlanDSP BlackRock Income OpportunitiesFranklin India Corporate Bond OpportunitiesICICI Prudential Regular Savings FundReliance Regular Savings Fund - Debt Plan

Invest in Debt Funds and earn Tax efficient better returns.Particularly those who are into 10% / 20% / 30% Tax slaband can invest with holding period of more than 3 yearsunder growth option, can earn better Tax efficient returnsby using indexation benefit. For more details and earnbetter Tax adjusted returns, please call your nearest ECSECSECSECSECS

RISK FACTORS : Mutual Fund and Securities investments are subject to market risks and there can be no assurance or guarantee that the scheme(s)objectives will be achieved. Please refer to the offer document before investing.

To know more details, please call ECS Financial.Secunderabad : 99489 80066Basheerbagh : 98480 66255Ameerpet : 99480 97642Malkajgiri : 98488 11501Kukatpally : 98488 23656Dilsukhnagar : 98480 44868Habsiguda : 98489 91242

Trimulgherry : 99128 22611Vijayawada : 98480 27503Vizag : 98480 50477Rajamahendravaram: 98486 29443Bengaluru : 99809 66112T- Nagar : 98410 10082Toll Free : 1800 425 2969

Selected Corporate Bond Funds

8.35% p.a. 8.70% p.a.

A subsidiary ofPunjab National Bank

CARE ‘AAA’

Monthly Annual

for Sr. Citizens,

Period: 44 months

for Individuals: 8.10 % p.a.

for Sr. Citizens,

Period: 44 months

for Individuals: 8.45 % p.a.

RISK FACTORS : Mutual Fund and Securities investments are subject to market risks and there can be no assurance or guarantee that thescheme(s) objectives will be achieved. Please refer to the offer document before investing.

NFO Closes on 03/08/2016

(1367 days close ended debt scheme)

AXIS HYBRID FUND - SERIES 32

Investment Objective: To generate income by investing in highquality fixed income securities that are maturing on or before thematurity of the Scheme whilst the secondary objective is togenerate capital appreciation by investing in equity and equityrelated instruments. However, there is no assurance or guaranteethat the investment objective of the Scheme will be achieved. TheScheme does not assure or guarantee any returns.

Allocation: Debt Instruments 70-95%, Money Market Securities0-25%, Equity & Equity related 5-30%.

Plans and Options: Regular Plan Growth Option and Dividendpayout.

Fund Manager: Mr. Devang Shah and Mr. Ashwin Patni.

Min. Amt: `5,000 and in multiples of `10/- thereafter.

Benchmark: CRISIL Composite Bond Index

Entry Load: Nil. Exit Load: N.A.

Moderately - High Risk

CARE AAA(FD) BWR FAAA

For Sr. Citizens & Armed Forces Personnel

DHFLDHFLDHFLDHFLDHFL

14 months: 9.00% p.a.40 months: 9.15% p.a.

(For Individuals 8.75% / 8.90% for 14/40 months)

Invest in the uniqueFixed Deposit scheme

from

Page 2

Note: As the SIP begining dates are different from the scheme launch date, the total amount of SIP instalments may not be in line from launch Date of the above mentioned schemes. if you need more details, since inception returns, please do call us

RISK FACTORS : Mutual Fund and Securities investments are subject to market risks and there can be no assurance or guarantee that the scheme(s) objectives will be achieved. Please refer to the offer document before investing.

Sl. Launch Total Investment Total Investment Total Investment Total Investment Since AmountNo. Scheme Name Da teDa teDa teDa teDa te `̀̀̀̀12,000 (1 year) `̀̀̀̀36,000 (3 years) `̀̀̀̀60,000 (5 Years) `̀̀̀̀1,20,000 (10 years) Inception Invested Since

Value & Return Value & Return Value & Return Value & Return Value & Return inception*

SIP It Up To Meet Lifetime Goals

Selected Equity Diversified Funds - Dividend Track record & Performance at a glance

Small and Mid Caps

Multi Cap Funds

Large Cap Funds

Balanced Funds

Selected SIP’s Performance Details as on 30/06/2016

Fund NameLaunch

Date

AUM NAV as on 15/07/2016

(` ` ` ` ` Crs.) Dividend 1 Year

Year wise dividends in `̀̀̀̀

3 Years

S l .

No. 5 Years

Return (%)ValueresearchRating

FY2013-14

Sl.No.FY

2014-15 10 YearsFY

2015-16Growth

SinceInception

Selected Equity Linked Saving Schemes - Dividend Track record & Performance at a glance

Fund NameLaunch

Date

AUM NAV as on 15/07/2016

(` ` ` ` ` Crs.) Dividend 1 Year

Year wise dividends in `̀̀̀̀

3 Years

S l .

No. 5 Years

Return (%)ValueresearchRating

FY2013-14

Sl.No.FY

2014-15 10 YearsFY

2015-16Growth

SinceInception

1 Birla Frontline Equity fund - Gr Aug-02 12836.96 13.22 45223.36 15.41 92071.38 17.17 260222.17 14.8 726685.25 19.25 167000

2 DSP BlackRock Opportunities Fund - Gr May-00 12984.97 15.61 46957.53 18.07 93926.14 17.98 248172.36 13.92 1262429.28 20.54 194000

3 Franklin India Prima Fund - Gr Dec-93 13279.85 20.41 53578.97 27.65 116812.63 27.03 335768.52 19.54 6091370.88 22.86 271000

4 HDFC Equity Fund - Gr Jan-95 12665.88 10.46 43537.10 12.76 85540.37 14.17 245781.15 13.74 4979390.11 23.03 258000

5 ICICI Pru Focused Bluechip Equity May-08 12814.93 12.86 43908.61 13.35 87475.84 15.08 - - 188468.45 15.57 98000

6 Kotak 50 Equity Scheme -Gr Dec-98 12673.57 10.6 44755.86 14.71 87295.14 15.00 223110.7 11.92 1277941.67 18.07 211000

7 Reliance Top 200 Fund - Gr Aug-07 12348.91 5.45 44306.27 13.98 89008.95 15.79 - - 196787.17 13.23 107000

8 L&T India Value Fund Jan-10 12813.06 12.83 51984.71 25.41 110689.14 24.77 - - 153872.29 20.67 78000

9 Tata Large Cap Fund - Gr May-98 12545.80 8.56 42805.19 11.59 83782.15 13.33 223612.38 11.97 1707725.28 19.76 218000

10 UTI Opportunities -Gr Jul-05 12486.72 7.63 41306.57 9.15 80540.11 11.73 239008 13.21 285039.45 13.31 132000

1 Birla Sun Life Frontline Equity Fund Aug-02 * * * * * 12335.5 26.46 174.28 2.00 2.40 5.25 4.2 20.15 14.57 16.48 22.86 12 Canara Robeco Large Cap+ Fund Aug-10 * * * 106.54 15.37 17.92 - 1.20 1.25 -0.88 14.13 11.14 - 10.38 23 DSP BlackRock Focus 25 Fund Jun-10 **** 1569 13.78 18.35 - 1.80 2.30 1.03 21.45 10.92 --- 10.47 34 Franklin India Bluechip Fund Dec-93 * * * * 7375.04 40.82 383.65 5.00 3.50 3.50 5.4 18.03 12.21 14.28 22.09 45 HDFC Top 200 Fund Sep-96 * * * 12568.18 48.2 354.3 4.00 5.00 3.50 2.37 18.03 10.87 15.14 20.91 56 ICICI Pru Focused Bluechip Equity Fund May-08 * * * * 11126.16 21.63 31.23 1.45 2.25 1.60 4.8 18.67 13.51 - 14.99 67 IDBI India Top 100 Equity Fund May-12 ** 388 16.66 20.11 - 2.00 2.00 0.25 18.17 --- --- 18.24 78 Kotak 50 Regular Plan Dec-98 * * * * 1137.9 34.46 182.3 1.00 1.00 11.00 3.04 17.96 12.07 12.97 20.03 89 Motilal Oswal MOSt Focused 25 Fund May-13 * * * * 345.16 14.09 16.3 - 1.09 1.00 -3.07 18.47 - - 16.64 910 Reliance Focused Large Cap Fund Mar-06 * * * 1024.33 17.93 23.76 1.00 2.35 1.75 -3.8 16.87 11.64 9.56 8.76 1011 Sundaram Select Focus Fund - Regular Plan Jul-02 * * 344.1 13.75 127.17 - - - -1.71 13.07 8.15 10.44 19.97 1112 Reliance Top 200 Fund - Retail Plan Aug-07 * * * * 2264 15.11 24.41 1.00 1.60 1.70 -1.5 21.43 13.38 --- 10.5 1213 UTI Opportunities Fund Jul-05 * * * 4799.01 17.04 48.12 1.00 1.25 1.50 -1.22 14.31 11.69 14.65 15.36 13

1 Axis Equity Fund Jan-10 * * * 2140.42 14.48 20.01 1.00 1.00 1.00 1.16 15.65 12.88 - 11.21 12 Birla Sun Life Equity Fund Oct-05 * * * * 2563.38 91.98 524.16 4.00 8.30 10.00 6.1 25.58 15.56 14.85 24.76 23 Canara Robeco Equity Diversified Fund Aug-98 * * 737.34 31.93 93.03 2.10 2.80 2.50 -5.63 14.26 10.66 14.5 18.97 34 DSP BlackRock - Oppo Reg Fund (G) May-00 *** 949 25.99 164.66 3.50 4.50 2.50 6.57 22.93 13.92 14.74 18.89 45 Franklin India Prima Plus Fund Sep-94 * * * * * 8407.58 36.73 478.25 2.00 2.50 2.50 5.48 24.55 16.57 16.72 19.4 56 HDFC Equity Fund Jan-95 * * 15448.01 49.49 479.46 4.00 5.50 4.50 0.82 20.51 11.26 15.34 19.67 67 ICICI Prudential Multicap Fund Oct-94 * * * * 1187.13 23.23 218.23 1.00 2.00 1.85 5.29 22.19 14.2 13.37 15.19 78 Kotak Select Focus Fund Regular Plan Sep-09 * * * * 5081.33 20.23 25.02 - 1.00 1.00 6.33 24.36 16.17 - 14.33 89 L&T Equity Fund May-05 * * * 3001.3 29.73 64.29 - 2.00 2.00 1.00 19.96 12.56 15.46 18.12 910 Mirae Asset India Opportunities Fund April-08 * * * * 2060.11 17.94 35.01 1.20 1.60 1.35 4.66 24.21 15.83 - 16.33 1011 Motilal Oswal MOSt Focused Multicap 35 Apr-14 Unrated 3968.33 18.69 18.69 - - - 2.39 - - - 32.61 1112 Reliance - Vision Fund (D) Oct-95 ** 3117 42.49 447.12 3.00 5.00 4.50 -2.2 22.41 10.67 12.81 20.06 1213 SBI Magnum Multiplier Fund Feb-93 * * * * 1600.89 90.4 164.83 - 11.50 - 1.43 24.04 15.13 15.2 14.7 1314 Sundaram Equity Multiplier Fund Feb-07 * * * 165.78 17.83 23.88 - 1.00 - 1.9 20.77 10.16 - 9.72 1415 Tata Ethical Fund - Regular Plan May-96 * * * * 484.21 63.44 131.21 3.00 5.50 4.75 -1.13 19.94 14.32 13.82 21.28 15

1 Birla Sun Life Mid Cap Fund Oct-02 * * 1658.74 32.94 233.85 1.50 2.50 3.75 4.43 28.61 16.2 17.17 25.68 12 Canara Robeco Emerging Equities Fund Mar-05 *** 1120 36.41 64.42 1.05 2.70 2.20 4.77 38.01 22.23 17.64 17.83 23 DSP BlackRock Small and Mid Cap Fund Nov-06 Unrated 156.48 13.59 15.79 1.40 2.30 1.90 -2.29 - - - 19.05 34 DHFL Pramerica Midcap Opportunities Dec-13 * * * 2086.94 21.14 41.01 - - 1.66 9 33.27 17.42 - 15.71 45 HDFC Mid-Cap Opportunities Fund Jun-07 * * * * 11536.97 27.27 41.34 1.75 2.00 1.50 8.2 32.42 19.86 - 16.95 56 IDBI Diversified Equity Fund - Regular Plan Mar-14 Unrated 467.82 16.43 17.48 - - 2.00 2.52 - - - 27.46 67 L&T India Value Fund Jan-10 * * * 462.03 33.58 37.03 - 1.00 2.00 2.15 29.98 19.56 - 17.01 78 Invesco Mid N Small Cap Fund Mar-08 * * * * 1345.76 21.68 27.02 - 2.50 - 8.41 31.35 19.76 - 16.47 89 Reliance Small Cap Fund Sep-10 *** 2241 21.65 27.8 1.00 2.00 1.20 9.79 43.29 22.72 --- 19.17 910 Sundaram Select Midcap Fund - Regular Plan Jul-02 * * * 3749.71 33.56 372.99 2.00 1.00 1.00 6.51 32.32 18.73 17.56 29.57 10

1 Birla Sun Life Balanced '95 Fund Feb-95 * * * 3140.26 141.79 610.52 6.00 11.50 20.50 7.02 20.86 14.21 15.84 21.39 12 Canara Robeco Balance Fund - Regular Plan Feb-93 * * * 586.7 76.49 117.61 4.10 4.90 4.55 2.15 19.11 13.61 13.47 12.44 23 DSP BlackRock Balanced Fund May-99 * * * 1226.2 23.87 116.81 2.20 3.55 3.71 4.85 19.18 11.6 14 15.41 34 Franklin India Balanced Fund Dec-99 * * * 1159.51 21.6 98.31 2.00 1.50 2.50 6.63 20.71 14.82 14.16 14.75 45 HDFC Balanced Fund Sep-00 * * * * 6207.41 27.48 116.52 1.25 2.00 1.60 6.72 23.25 14.76 15.86 16.75 56 ICICI Prudential Balanced Advantage Fund Dec-06 * * * 12418.42 16.53 27.99 1.30 1.50 1.55 7.36 17.29 14.04 - 11.38 67 IDFC Dynamic Equity Fund - Regular Plan Oct-14 Unrated 621 10.74 11.04 - - 0.19 2.23 - - - 5.82 78 L&T India Prudence Fund Jan-11 * * * * * 2142.67 18.1 20.85 - 1.08 1.12 6.26 22.1 15.36 - 14.41 89 Reliance Regular Savings Fund Jun-05 * * * 2691.5 16.84 42.88 0.75 2.00 - 5.57 20.21 13.73 14.64 14.01 910 Tata Balanced Fund - Regular Plan Oct-95 * * * * 6280.73 66.33 178.08 3.25 8.60 6.14 3.46 21.42 15.96 15.95 16.58 10

1 Axis Long Term Equity Fund Dec-09 * * * * * 9291.09 21.04 32.17 1.00 2.00 2.25 2.5 27.35 20.04 - 19.54 12 Birla Sun Life Tax Plan Mar-08 * * * * 367.12 73.85 28.87 4.25 4.50 5.75 4.04 24.49 15.83 13.4 20.66 23 Canara Robeco Equity Tax Saver Fund Feb-09 * * 814.64 23.31 46.57 0.75 2.00 1.89 -2.16 17.1 11.98 16.63 14.82 34 DSP BlackRock Tax Saver Fund Jan-07 * * * * 1266.85 15.39 35.41 1.25 1.90 1.85 7.23 23.77 15.9 - 14.25 45 Franklin India Taxshield Fund Apr-99 * * * * 2225.14 43.14 455.26 3.00 3.00 3.50 4.45 24.02 16.56 15.96 24.73 56 HDFC Taxsaver Fund Mar-96 * 4943.15 57.4 399.97 6.00 7.00 6.00 0.19 20.87 11.06 13.17 27.15 67 ICICI Pru Long Term Equity Fund Aug-99 * * * * 3308.45 23.33 287.71 2.00 4.00 1.50 5.44 24.29 15.09 14.58 21.97 78 IDBI Equity Advantage Fund - Regular Plan Sep-13 Unrated 495.4 18.33 21.05 - 2.00 1.40 -0.09 - - - 29.88 89 IDFC Tax Advantage (ELSS) Fund Dec-08 * * * * 439.26 14.36 39.83 1.19 2.00 1.40 -3.2 21.32 15.06 - 20.07 910 Kotak Tax Saver Regular Plan Nov-05 * * * 304.21 18.93 37.31 - 0.60 2.05 2.3 24.38 15.47 - 14.78 1011 L&T Tax Advantage Fund Feb-06 * * 470.92 17.58 32.31 1.20 3.70 2.40 0.91 21.13 11.91 11.94 11.64 1112 Reliance Tax Saver Fund Sep-05 * * * 1635.49 21.27 40.63 1.10 2.16 1.80 4.22 20.48 12.99 15.7 14.45 1213 Invesco Tax Plan Dec-06 * * * * 5232.33 20.34 47.74 0.90 2.10 2.00 0.13 29 17.18 16.15 15.54 1314 SBI Magnum Taxgain Scheme Mar-93 * * * 4670.47 41.62 115.76 3.50 5.50 4.00 -1.31 20.74 14.15 13.33 17.34 1415 Sundaram Taxsaver Nov-99 * * * 1244.15 13.53 79.65 - 2.00 2.00 4.81 19.76 13.16 14.41 18.09 1516 Tata India Tax Savings Fund Mar-96 * * * * 343.84 65.89 13.16 2.00 5.60 9.00 8.7 23.65 15.91 13.65 20.07 1617 UTI Long Term Equity Fund Dec-99 * * 663.92 19.13 68.69 2.00 2.20 2.50 2.61 17.64 11.62 10.71 15.41 17

Page 3

RISK FACTORS : Mutual Fund and Securities investments are subject to market risks and there can be no assurance or guarantee that thescheme(s) objectives will be achieved. Please refer to the offer document before investing.

Scheme Obj : Equity- Multi Cap, Scheme Type: Open EndLaunch Date : Feb ‘07, Fund Manager : Shiv Chanani

Entry Load : Nil, Exit Load : 1% for redemption within 365 daysTop 10 Holdings (as on 30/06/2016) Fund Perfomance

Holdings Net Asset (%) Period %

Top 5 Sectors

Infosys Ltd 6 . 8 0Hdfc Bank Ltd 5 . 6 8Reliance Industries Ltd 6 . 0 3Hdfc 3 . 9 7Tata Consultancy services 3 . 2 9Ujjivan Financial Services 3 . 0 5Elantas Beck India 2 . 5 1Icici Bank 2 . 5 1ITC 2 . 4 8Kotak Mahindra Bank 2 . 3 9

Instruments Instruments Instruments Instruments Instruments %%%%%

Top 5Sectors

Sundaram Equity Multiplier Fund

Financial 25.74Technology 12.68Energy 10.66FMCG 8.00Healthcare 5.71

FinancialTechnologyEnergyFMCGHealthcare

26.19

1 Year 0.973 Years 21.325 Years 10.4210 Years - - -

Multi - Cap advantage: Multi-cap funds can shift their portfoliosacross market caps. They can hold large-cap or mid-cap stocks,or a mix of both. More importantly,they can take exposure to any typeof stocks at the opportune moment."When valuations of large-capstocks are more attractive, as wasthe case in 2015 after the initialcorrection, multi-cap funds tookexposure there. In 2013 there wasan opportunity to invest in qualitymidcaps at reasonable valuations. The ability to move acrossmarket caps at the opportune moment gives these funds an edge,"says Vidya Bala, head of research, Fundsindia.com. For the retailinvestor, this means that he doesn't have to worry about whichmarket cap to invest in. Says Gautam Sinha Roy, Fund Manager,MOSt Focused Multicap 35 Fund: "By investing in a multi-cap fund,the retail investor can leverage a fund manager's expertise interms of taking market cap and sector related calls."

A multi-cap fund can change its nature according to the situation.It can enjoy the stability that exposure to large-cap stocks provides,and at the same time take exposure to mid-cap stocks to prop upits return. So, a good multi-cap fund can provide sound risk-adjusted returns over the long term. Essentially, these provideinvestors best of both - large and mid-cap funds.

Selected Multi Cap FundsBirla Sun Life EquityICICI Pru Multicap

KOTAK Select FocusSundaram Equity Multiplier

Top 10 Holdings (as on 30/06/2016) Fund Perfomance

Holdings Net Asset (%) Period %

Top 5 Sectors

Instruments Instruments Instruments Instruments Instruments %%%%%

Top 5Sectors

Scheme Obj : Equity- Multi Cap, Scheme Type: Open EndLaunch Date : Oct ‘94, Fund Manager : George Heber Joseph

Entry Load : Nil, Exit Load : 1% for redemption within 365 days

Top 10 Holdings (as on 30/06/2016) Fund Perfomance

Holdings Net Asset (%) Period %

Top 5 Sectors

Cipla 6.43Thomas Cook (India) 4.34HCL Technologies 3.66Glaxo Consumer Healthcare 3.55Sundaram Finance 3.23Karur Vysya Bank 3.06Bajaj Finserv 3.01Equitas Holdings 2.84HDFC Bank 2.78Oriental Bank Of Com. 2.68

Instruments Instruments Instruments Instruments Instruments %%%%%

Top 5Sectors

ICICI Prudential Multicap Fund

Financial 25.72Healthcare 15.27Automobile 8.91Technology 10.53Services 8.20

FinancialHealthcareAutomobileTechnologyServices

1 Year 5.423 Years 23.055 Years 14.5010 Years 13.9

Benefit from Multi - Cap funds

Scheme Obj : Equity- Multi Cap, Scheme Type: Open EndLaunch Date : Aug ‘98, Fund Manager : Anil Shah,Entry Load : Nil, Exit Load : 1% for redemption within 365 days

Top 10 Holdings (as on 30/06/2016) Fund Perfomance

Holdings Net Asset (%) Period %

Top 5 Sectors

HDFC Bank 6.88Tata Chemicals 3.66Sun Pharmaceutical Ltd 3.27Indusind Bank 3.79Yes Bank 3.58Maruti Suzuki India 3.57HCL Technologies 3.78Tata Communications 3.14Kotak Mahindra Bank 3.34Dr. Reddys Lab 2.65

Instruments Instruments Instruments Instruments Instruments %%%%%

Top 5Sectors

FinancialAutomobileHealthCarTechnologyChemicals

Birla Sun Life Equity Fund

Financial 30.99Automobile 13.63HealthCar 10.08Technology 8.82Chemicals 8.11

1 Year 4.863 Years 26.795 Years 15.7910 Years 15.4

Page 3

Beware of Health

Major changes in people's lifestyles has spawnedsignificant rise in cardiovascular diseasesrecently Coronary artery disease (narrowing ofthe arteries supplying blood to the heart) is byfar the leading cause of death in India. Researchshows that making certain lifestyle changes canlessen the risk of coronary artery disease, heartattack, stroke and other serious heart problems.Steps to Prevent Cardiovascular Diseases• Raise your HDL (good) cholesterol and loweryour total cholesterol, LDL (bad) cholesterol &triglyceride levels• Control blood pressure and diabetes• Weight management• Avoid smoking & alcohol consumption• Regular physical activity through moderateexercise for 30 minutes a day is desirable,however consult a doctor in advance before youstart any exercise programme• Heart-healthy diet - consume foods low insodium (salt), saturated fats, cholesterol, transfat and refined sugar. Omega-3 fatty acids aregood fats and are available in flaxseed, tuna,salmon, almonds and walnuts. Mono-unsaturated fats available in olive, canola andpeanut oils are healthy alternatives to the transfats. Also fruits, vegetables, nuts and wholegrains should be consumed• Avoid stress. Practice relaxation techniques,learn to manage time & set realistic goals, tryyoga, meditation, Tai Chi or massagesPersonalised Cardiac Screening: ToAscertain Risk FactorsBesides these steps, preventive cardiacscreening analyses the risk factors-like bloodpressure, cholesterol levels, BM!, diabetes andother factors such as diet, stress, etc. Thosewith family history of heart disease or highcholesterol are highly vulnerable and it is hencerecommended to get tested for risk factors.Advanced testing like the personal genomeanalysis predicts risk for genetic predispositionto heart diseases. These preventive measuresdeliver a comprehensive assessment of cardiachealth status and enable disease managementand lifestyle changes.

REVERSAL OF HEART DISEASES

A Healthcare Education Initiative

DECCAN

CHRONICLE

You cannot predict accidents and some unfortunate accidentaloccurrence might bring a huge financial burden to you and yourfamily. Although you cannot guard against all uncertainties of life,you can always take steps towards securing your family’s futureand providing financial stability to recover from your financialloss.Individual Personal Accident Insurance ensures the financialstability for you and your family in the event of accident alongwith extended cover for expenses in case of inpatient accidentalhospitalisation.ELIGIBILITY• This policy covers persons in the age group 91 days to 69years. The maximum entry age is restricted up to 69 years.• There is no maximum cover ceasing age in this policy.• On renewal, the maximum sum insured available above 70years of age is restricted up to `5, 00,000.• The policy will be issued for a period of 1 year. This policy canbe issued to an individual and/or a family. The family includesspouse, dependent children and dependent parents (10% discountif two or more members are covered in a single policy)PLAN BENFITS• Accidental Death [AD] - A lump sum payment would be made inthe event of the Death due to an accident.• Permanent Total Disablement [PTD] - A lump sum payment wouldbe made, as per the scale provided in the policy, in the event ofPermanent Total Disability due to an accident.• Permanent Partial Disablement [PPD] - A lump sum paymentwould be made, as per the scale provided in the policy, in theevent of Permanent Partial Disability due to an accident.• Emergency Ambulance Cover - Expenses incurred on anambulance used to transfer the insured person to the nearesthospital by the shortest route following an emergency causeddue to an accident.• Transportation of Mortal Remains - Expenses incurred ontransporting the mortal remains of the insured person from theplace of the accident or the hospital to his residence or hospitalor to a cremation or burial ground.• Education Fund - If a claim under AD or PTD is accepted for aninsured person, we will pay 50% of sum insured per dependentchild (up to maximum of two children), provided that suchdependent child is pursuing an educational course as a full timestudent in an educational institution.• Family Transportation - If a claim under AD or PTD is accepted,we will reimburse expenses incurred in transporting one immediatefamily member to the hospital, provided that such Hospital islocated at least 200 km from the insured person’s residence.• Temporary Total Disablement - A weekly allowance would bepaid to the insured to compensate loss of income because ofTemporary Total Disability caused by an accident.• Transportation of Imported Medicine - If we have accepted avalid claim under AD, PTD, PPD or TTD, we will reimburse expensesincurred as freight charges for importing medicines.• Broken bones - A lump sum payment would be made as perscale provided in the policy, in the event of fracture of bone dueto an accident.• Purchase of blood - If we have accepted a valid claim underAD, PTD, PPD or TTD, we will reimburse expenses incurred asfreight charges for importing medicines to india, provided thatsuch medicines are not available in India and are medicallynecessary.• Modification of residence / vehicle - If we have accepted aclaim under PTD, reasonable expenses incurred to modify theinsured person residential accommodation or the insured personvehicle will be covered.• Accident hospitalisation (in-patient) - If any insured personsuffers an accident during the policy period that requiredhospitalisation; we will reimburse the medical expenses incurredfor inpatient treatment in the hospital.

Personal Accident Policy

HEALTH INSURANCE PREMIUM TABLE(Premium inclusive of service Tax)

For selecting the right policy with cost efficient and maximumbenefits, Please Call : 070959 05511 / 097050 84748

Insurance is the subject matter of solicitation.

Star Medi 16D - 35 - 3297 4580 5170 5816

Classic - 36 - 45 - 3635 5193 5965 6721

Individual 46 - 50 - 5467 8244 9962 12252

Apollo 0 -17 2063 3079 3849 4772 5235

Munich - 18 - 35 2549 3679 4598 5702 6254

Easy Health 36 - 45 3280 4163 5204 6453 7077

Standard 46 - 50 4723 6090 7612 9439 10353

CICI 0 - 25 - - 3376 3873 4116

Lombard - 26 - 35 - - 4866 6023 6313

Health 36 - 45 - - 6355 7662 8052

Protect 46 - 50 - - 10653 11445 12060

Insurance Age SI SI SI SI SICompany - Plan Group 1 Lac 2 Lacs 3 Lacs 4 Lacs 5 Lacs

For selecting the right policy with cost efficient and maximumbenefits, Please Call : 070959 05511 / 097050 84748

Insurance is the subject matter of solicitation.

APOLLOAPOLLOAPOLLOAPOLLOAPOLLO MUNICHMUNICHMUNICHMUNICHMUNICH

ICICI LOMBARDICICI LOMBARDICICI LOMBARDICICI LOMBARDICICI LOMBARD

STSTSTSTSTAR HEALAR HEALAR HEALAR HEALAR HEALTHTHTHTHTH

TRAVEL INSURANCE

Insurance is the subject matter of solicitation.

Scheme Obj : Equity - Multi Cap, Scheme Type: Open EndLaunch Date : Sept ‘09, Fund Manager : Harsha Upadhyaya

"Entry Load : Nil, Exit Load : “1% for redemption within 365 days"

1 Year 5.613 Years 25.435 Years 16.5210 Years - - -

Finacial 26.50Energy 13.98Automobile 13.30Construction 13.20Technology 7.43

FinacialEnergyAutomobileConstructionTechnology

HDFC Bank 6.02Infosys 4.84Reliance Industries 4.89Ultratech Cement 4.49The Ramco Cements 4.12Hero Motocorp 4.08ITC 4.05Axis Bank 3.76Shree Cements 3.52Indusind Bank 3.40

KOTAK Select Focus Fund

From: ECS CONSULTANTS, 1-7-284/293, Office No. 309, 3rd floor,Jade arcade, M.G.Road, Secunderabad - 500 003.

Note : All Information given in this investment news is true to the best of our knowledge, and we do not own any responsibility legally or otherwise for correctness of the same. Due care is taken while printinginvestment news. Any discrepancy or mistake found may kindly be brought to our knowledge. Before taking any investment decision go through or ask for risk factor. Insurance is the subject matter of solicitation.

Serving Nation.Serving you.

To

R.N.I No.APENG/2004/12047 POSTAL REGN.NO.: H/SDHO-02/13-15

Our Toll Free Helpline : 1800 425 2969

BOOK POSTRegistered News Paper

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Date of Posting 9th & 24th & Date of Publication 7th to 9th & 22nd to 24th

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BASHEERBAGH Room No: 202, Shop No: 3-6-290/12/2, IInd floor,Opp. Hotel Central park, Hyderguda, Hyd-29. 040 - 23261396 98480 66255

AMEERPET H.NO.7-1-471-472, Gurukrupa Complex,Opp. Gurudwara, Ameerpet, Hyd - 16. 040 - 23731636 99480 97642

MALKAJGIRI 22-103, Beside Bank of Maharashtra, R.K.Nagar,Malkajgiri, Hyderabad - 500047. 040 - 27243201 98488 11501

KUKATPALLY 2-22-1/92, G-3, Manju plaza, Bhagyanagarcolony, Kukatpally, Hyderabad - 500072 . 040 - 23060451 98488 23656

DILSUKHNAGAR H.No:17-67, Shop No:5, Narayanadri Heights,Annapoorna Kalyana Mandapam lane, SrinagarColony, Dilsukhnagar, Hyderabad - 500 060 040 - 24152771 98480 44868

HABSIGUDA H.No: 7-102, Adj. lane to SBH, Scientistscolony, Habsiguda, Hyd erabad - 500007. 040 - 27153748 98489 91242

TRIMULGHERRY 3-5-10, Brindavan Apts, Trimulgherry,Secunderabad - 500015. 040 - 27797253 99128 22611

REGIONAL OFFICE 320/422, 1st floor, 9th cross, 8th Main, Near,Balambika Temple, Shastri Nagar, Bengaluru - 28 080 - 41330602 99800 60787

SHASTRINAGAR 320/422, 1st floor, 9th cross, 8th Main, Near, BRANCH Balambika Temple, Shastri Nagar, Bengaluru - 28 080 - 41330602 99809 66112

REGIONAL OFFICE New No.13, old No.5, Rameswaram Road,T- Nagar, Chennai -600017. 044 - 24337614 98410 11705

T. NAGAR New No.13, old No.5, Rameswaram Road,BRANCH T- Nagar, Chennai -600017. 044 - 24323692 98410 10082

VIJAYAWADA 40-9-99, 1st Floor, Rama Krupa Complex,Sai Nagar, Benz Circle, Vijayawada - 520 008 0866 - 6626203 98480 27503

VISHAKAPATNAM 47-9-17, 1st Floor, IIIrd Lane, Dwarakanagar,Vizag - 530016. 0891 - 2591171 98480 50477

RAJAMAHEN- 7-27-4, Krishna Complex, Baruvari Street,DRAVARAM T. Nagar, Rajamahendravaram - 533101. 0883 - 2437124 98486 29443

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HDFC Premium Deposits

8.65%8.65%8.65%8.65%8.65%

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Hurry! Avail the attractiveinterest rates

For 22/44 months, payable annually,for Sr. Citizens.

(For Individuals 8.40% for 22/44 months)

“Y“Y“Y“Y“You can't change hoou can't change hoou can't change hoou can't change hoou can't change how people treat yw people treat yw people treat yw people treat yw people treat you orou orou orou orou orwhat thewhat thewhat thewhat thewhat they say say say say say about yy about yy about yy about yy about you.ou.ou.ou.ou. All y All y All y All y All you can do isou can do isou can do isou can do isou can do ischange hochange hochange hochange hochange how yw yw yw yw you react to it.ou react to it.ou react to it.ou react to it.ou react to it.””””” - Mahatma Gandhi- Mahatma Gandhi- Mahatma Gandhi- Mahatma Gandhi- Mahatma Gandhi

Don’t let your money sit idle

Key Features of Liquid Schemes:

Consider Mutual Fund LiquidSchemes for your surplus money

and earn better returns

Easy Liquidity

Investments in short term instru-ments

Low interest rate riskNet Asset Values are calculatedfor all calendar days

To know more, please visit / call ECSECSECSECSECS

TERM INSURANCE PREMIUM TABLE

Insurance Age Termco. Name (yrs) (yrs) 25 lacs* 50 lacs*

Term Insurance Plan (u/s.80C)Pay Just `̀̀̀̀5045* & get `̀̀̀̀50 lacs Life Coverage.

Insurance is the subject matter of solicitation.* Premium for 25 yrs old male for 30 yrs term

"HDFC 25 30 - 5,067Life” Click 35 20 - 65962 protect 45 10 - 11826

ICICI PRU 25 30 3,514 5,002 iPROTECT 35 20 4,957 6,429

45 10 8,733 11,070

LIC 25 30 4,719 9,438AMULYA 35 20 6,657 13,315JEEVAN 45 10 10,646 21,292

SBI Life 25 30 -- 8,445Smart 35 20 6,006 11,171Shield 45 10 8,840 16,443

( `̀̀̀̀ ) ( `̀̀̀̀ )(Premium inclusive of service Tax)

REC (S-X) /

NHAI (S-XVII)

6.00%p.a.

For Applications, Cost InflationFor Applications, Cost InflationFor Applications, Cost InflationFor Applications, Cost InflationFor Applications, Cost InflationIndex table Index table Index table Index table Index table (for Net Capital Gains(for Net Capital Gains(for Net Capital Gains(for Net Capital Gains(for Net Capital Gains

Calculations)Calculations)Calculations)Calculations)Calculations) and door service,and door service,and door service,and door service,and door service,ppppplease call / visit lease call / visit lease call / visit lease call / visit lease call / visit ECSECSECSECSECS

Invest in Capital Gain Bonds andSave Capital Gain Tax UP to 20%

For Transmission ofShares / MF Units /

Bonds / FD’s /Demat A/C’s (in the

event ofunfortunate demiseof family member)

to the 2nd applicant /Nominee, please callECS FinancialECS FinancialECS FinancialECS FinancialECS Financial

TTTTTo open Demat cumo open Demat cumo open Demat cumo open Demat cumo open Demat cumTTTTTrrrrrading Account,ading Account,ading Account,ading Account,ading Account,

Buy or Sell Stocks /Buy or Sell Stocks /Buy or Sell Stocks /Buy or Sell Stocks /Buy or Sell Stocks /ETF’ETF’ETF’ETF’ETF’s / NCD’s / NCD’s / NCD’s / NCD’s / NCD’s /s /s /s /s /

PPPPPerererererpetual / petual / petual / petual / petual / TTTTTax Fax Fax Fax Fax FreereereereereeBonds, please callBonds, please callBonds, please callBonds, please callBonds, please call

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