RM Rudolf Müller 1 RM Rudolf Müller...3 RM Rudolf Müller immobilienmanager Media-Infos 2019 ↑ back to overview Media brand In addition to targeted specialist information, today’s

Media-Infos 2019

↑ zurück zur Übersicht RM Rudolf Müller1

RM Rudolf Müllerwww.immobilienmanager.de

http://www.immobilienmanager.de

RM Rudolf Müller2

immobilienmanager Media-Infos 2019

Overview

Media brand � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 3

Trade journal:Title introduction � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 4Volume and content analysis � � � � � � � � � � � � � � � � � � � � � � � 5Circulation and distribution analysis � � � � � � � � � � � � � � � � � 6Topics and schedule � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 8Price list � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 11Formats and technical specifications � � � � � � � � � � � � � � � � 13Bind-ins� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 16Inserts and tip-ins � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 17

Special object:Edition � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 18Special � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 19Extra � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 20Trade fair edition EXPO REAL � � � � � � � � � � � � � � � � � � � � � � 21

Website:Introduction � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 22

Usage data � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 23Prices and forms of advertising � � � � � � � � � � � � � � � � � � � � 24Formats and technical specifications � � � � � � � � � � � � � � � � 25

Sponsored Premium Presenter � � � � � � � � � � � � � � � � � � 26

Industry newsletter:Introduction � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 27Formats and technical specifications � � � � � � � � � � � � � � � � 28

Sponsored Infoletter � � � � � � � � � � � � � � � � � � � � � � � � � � � 29

Event:immobilienmanager Award � � � � � � � � � � � � � � � � � � � � � � � 30imfokus summitn � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 31

Corporate Services � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 32The Rudolf Müller Brand World � � � � � � � � � � � � � � � � � � 33Contacts� � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � � 34

RM Rudolf Müller3


↑ back to overview

Media brandIn addition to targeted specialist information, today’s top executives in the property indus-try require debates, controversies, entertainment and clearly formulated opinions from other experts. immobilienmanager magazine is the specialist and opinion magazine for the decision-makers in the property industry. The most important information is prepared for the readers in a well-founded, concise and informative way.The property and investment market is constantly on the lookout for new business fields, markets and products. In order to correctly assess the opportunities and potentials and make profitable use of these, the trade journal and the additional supplements of immobil-

ienmanager magazine provide a well-founded overview of the overall market and its sub-markets.Place your expert knowledge in the environment of new trends, movements and top topics in the industry. Our media provide you with direct access to the relevant target groups and decision-makers in the property industry. We make sure that you connect with the right recipients. Our range of media is rounded off by the presentation of the immobilienmanag-er Award, at which successful personalities, companies and projects in the property indus-try are honoured in 14 categories.

RM Rudolf Müller4



Trade journal: Title introductionTitle: immobilienmanager

In brief: immobilienmanager magazine is the monthly trade and opinion magazine for decision-makers in the property industry. It offers its readers well-founded prop-erty knowledge and critical debates. Every month, immo-bilienmanager magazine focuses on the most important news and facts, shows the trends and tendencies in the property markets and thus promotes market transparen-cy. The information offered by the B2B magazine is com-plemented by additional services such as the daily news-letter, the immobilienmanager app and the e-magazine for notebooks and PCs with multi-media features such as videos, picture galleries and links. immobilienmanager magazine has established itself as a leading specialist medium among the top decision-makers in the property industry.

Target group: Investors, financiers, project developers, operators, brokers, service providers, administrators, cit-ies/municipalities, and many more

Publication frequency: 10 x per year with 2 double issues (volume no. 01/02 + volume no. 06/07)

Magazine format: DIN A4

Year: 28th year 2019

Purchase price: Annual subscription: Germany (incl. VAT) 185.00 Euro Abroad (excl. VAT) 189.00 Euro

Single issue price (incl. VAT): 24.50 Euro

Membership/participation: IVW

Publisher: Immobilien Manager VerlagIMV GmbH & Co. KGPostal address: PO Box 41 09 49, D-50869 CologneAddress: Stolberger Str. 84, D-50869 CologneTelephone: +49 (0)221 5497-131Telefax: +49 (0)221 [email protected]

Programme: Christof Hardebusch (Programme Director) Telephone: +49 (0)221 5497-138 [email protected]

Media Sales: Janna-Mareike Jässing (Senior Management Media Sales) Telephone: +49 (0)221 5497-153 [email protected]


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Volume analysis 2017 = 10 issuesTotal volume 940 pages = 100.0 %Editorial section 812 pages = 86.4 %Advertisement section 128 pages = 13.6 %of which job and occasional advertisements – pages = – publisher’s own advertisements 44 pages = 34.4 % bind-ins 8 pages = 6.3 % inserts 3 pieces

Content analysis of the editorial section 812 pages = 100.0 %Locations + Markets 87 pages = 10.7 %Cover story 83 pages = 10.2 %Development + Management/Design 77 pages = 9.4 %Management + Consultancy 73 pages = 9.0 %Financing + Investment 72 pages = 8.8 %Company + Heads 64 pages = 7.9 %Title, Content/Editorial, Preview, Advertisers 50 pages = 6.2 %Trade fair 22 pages = 2.7 %News, vdp Newsletter, ZIA-Aktuell 20 pages = 2.5 %On our own behalf 20 pages = 2.5 %Service, Final stroke/Property thriller 20 pages = 2.5 %University + Career 13 pages = 1.6 %Law + Taxes 8 pages = 1.0 %Editions, Special, Extras 203 pages = 25.0 %

Trade journal: Volume and content analysis

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Circulation control:

Circulation analysis: Copies per issue, annual average (1. July 2017 to 30 June 2018)

Print run: 17,000

Actual total circulation (atc): 16,795 of which abroad: 87

Circulation sold: 1,656 of which abroad: 45

Subscribed copies: 1,386 of which member copies: –

Retail sale: 4

Other sales: 266

Free copies: 15,139

Remainder, specimen and archive : 205

Geographical distribution analysis

Economic area Share of actually distributed circulation

% CopiesGermany 99.5 16,708Abroad 0.5 87Actual total circulation (atc) 100.0 16,795

Distribution by postcode area

Post code % Copies01000 – 09999 5.5 91910000 – 19999 11.9 1,98820000 – 29999 10.5 1,75530000 – 39999 8.1 1,35340000 – 49999 11.6 1,93850000 – 59999 11.4 1,90560000 – 69999 11.9 1,98870000 – 79999 9.6 1,60480000 – 89999 12.2 2,03890000 – 99999 7.3 1,220Actual total circulation (atc) Germany 100.0 16,708

Trade journal: Circulation and distribution analysis

RM Rudolf Müller7



Trade journal: Circulation and distribution analysis (continued)

Recipient structure analysis

Recipient groupsShare of actually

distributed circulation

% Copies

Brokerage/rental 26.3 4,417

Engineering and architecture firms 25.8 4,333

Construction and extension 17.3 2,905

Financing and investment 10.9 1,831

Services 6.9 1,159

Administration 6.7 1,125

Law 2.0 336

Other 4.1 689

Actual total circulation (atc) 100.0 16,795

Survey method:1. Method: Distribution analysis by file evaluation – total survey2. Population: atc 16,795 = 100 %3. Sample: Total census4. Target person of the study: not applicable5. Study period: August 20186. Study conducted by: Rudolf Müller Media Group

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Issue no.

Publication date*

Advertising deadline

Copy deadline Topics** Fairs/events

1+2 08/02/2019 14/01/2019 14/01/2019 Services: Asset Management Financing: The largest financings 2018 Energy/Sustainability: New regulations Property segments: Residential properties

27th Sprengnetter Annual Congress Property Valuation17.–19. January 2019, Fulda 26th Handelsblatt Annual Energy Industry Conference 22.–24. January 2019, Berlin QUO VADIS18.–20. February 2019, Berlin

08/02/2019 14/01/2019 14/01/2019 Edition Frankfurt/Rhine-MainThe region‘s property market in the investment, office, residential, hotel, retail and logistics segments as well as the most exciting locations and current projects

3 08/03/2019 12/02/2019 12/02/2019 Trade fair: MIPIM preliminary report services: EvaluationFinancing: Current trends in project development: Densification Property segments: Logistics

immobilienmanager Award Gala Evening21. February 2019, Cologne WIM Vienna Real Estate Fair 16.–17. March 2019, Vienna MIPIM12.–15. March 2019, Cannes (France) Munich Real Estate Fair 29.–31. March 2019, Munich

08/03/2019 12/02/2019 12/02/2019 Hamburg EditionThe city‘s property market in the investment, office, residential, hotel, retail and logistics segments as well as the most exciting locations and current projects.

08/03/2019 12/02/2019 12/02/2019 Brochure immobilienmanager Award 2019The winners at a glance and impressions of the event.

4 02/04/2019 06/03/2019 06/03/2019 Trade fair: MIPIM review Services: Property management Financing: Financiers’ competition Property segments: Residential properties Energy/Sustainability: Potential savings

* Postal delivery** Subject to change

Trade journal: Topics and schedule

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Trade journal: Topics and schedule (continued)Issue no.

Publication date*



21/03/2019 01/02/2019 18/01/2019 Supplement “bfb barrierefrei bauen” (“accessible construction”) – Practical knowledge on demographic-proof design in new buildings and existing buildingsCoverage approx. 60,000. This is distributed as a partial insert via RM Media Group magazines and with selected collections of standards, topic pages and newsletters. Target groups: Architects and engineers, bureaus and authorities, the property and care industry as well as specialist planners and stakeholders for barrier-free construction.For details see Media-Infos bfb barrierefrei bauen.

5 30/04/2019 01/04/2019 01/04/2019 Services: Facility Management Investment: Investment beyond the mainstream CREM: Corporate properties in transition Property segments: Hotel properties

polis Convention 15.–16. May 2019, Düsseldorf

6+7 03/06/2019 06/05/2019 06/05/2019 Services: BrokersProject development: Projects that change cities Energy/Sustainability: Climate change in buildings Property segments: Business parks

PROVADA 04.–06. June 2019, Amsterdam 29. Aareon Kongress 05.–07. June 2019, Garmisch-Partenkirchen servparc25.–26. June 2019, Frankfurt a.M.

8 30/07/2019 03/07/2019 03/07/2019 Services: Legal Advisor Investment: Opportunities abroad CREM: New buildings for companiesProperty segments: Senior-citizens properties

30/07/2019 03/07/2019 03/07/2019 Cologne EditionThe city‘s property market in the investment, office, residential, hotel, retail and logistics segments as well as the most exciting locations and current projects.

30/07/2019 03/07/2019 03/07/2019 Nuremberg Metropolitan Region EditionThe region‘s property market in the investment, office, residential, hotel, retail and logistics segments as well as the most exciting locations and current projects.

9 02/09/2019 05/08/2019 05/08/2019 Trade fair: Expo Real preliminary reportInvestment: Investment objectives of German investors abroad Exclusive: immobilienmanager Estate Agent Ranking 2019Services: Personnel consultancy Property segments: Special-purpose properties


RM Rudolf Müller10



Issue no.

Publication date*



10 27.09.2019 02.09.2019 02.09.2019 Trade fair: Expo Real 2019Investment: Foreign investors in Germany Financing: Current conditions on the market Project development: BIM - State of development Property segments: Retail properties

EXPO REAL 22nd International Trade Fair for Real Estate and Investment07.–09. October 2019, Munich

27.09.2019 02.09.2019 02.09.2019 Munich EditionThe city‘s property market in the investment, office, residential, hotel, retail and logistics segments as well as the most exciting locations and current projects.

27.09.2019 02.09.2019 02.09.2019 Special Expo RealInformation about the fair, exhibitors and events.

11 13.11.2019 16.10.2019 16.10.2019 Trade fair: Expo Real review Service: ArchitectsFinancing: What banks no longer finance Companies: New business models through digitisation Property segments: Industrial properties

MAPIC, International Retail Property Trade Show 15.–17. November 2019, Cannes (France)

11.09.2019 01.08.2019 19.07.2019 Supplement “bfb barrierefrei bauen” (“accessible construction”) – Practical knowledge on demographic-proof design in new and existing buildingsCoverage approx. 60,000. This is distributed as a partial insert via RM Media Group magazines and with selected collections of standards, topic pages and newsletters. Target groups: Architects and engineers, bureaus and authorities, the property and care industry as well as specialist planners and stakeholders for barrier-free construction.For details see Media-Infos bfb barrierefrei bauen.

13.11.2019 16.10.2019 16.10.2019 Berlin EditionThe city‘s property market in the investment, office, residential, hotel, retail and logistics segments as well as the most exciting locations and current projects.

12 10.12.2019 13.11.2019 13.11.2019 Investment: Investment strategies for 2020 Project development: Major projects of the year Energy/Sustainability: Heat for buildings Property segments: Office properties


Trade journal: Topics and schedule (continued)

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Trade journal: Price list no. 28, part 1 (valid from 01 January 2019), (All prices are exclusive of the applicable value-added tax.)

Advertising rates and formats Format Columns Width x height in mm b/w (Euro) 4-coloured (Euro)

1/1 4-column 188 x 267 7,160.00 9,040.00

1/2 4-column2-column

188 x 131 92 x 267

3,535.00 5,410.00


188 x 87 60 x 267

3,055.00 4,485.00

1/4 4-column2-column1-column

188 x 63 92 x 131 44 x 267

2,480.00 3,910.00


188 x 30 92 x 63 44 x 131

1,525.00 2,950.00

Placements

Format 4-coloured (Euro)

2nd cover page 9,999.00

4th cover page 9,999.00

1/2 page 2 columns next to content 7,140.00

Junior page 6,860.00

1/1 page advertorial * 9,950.00

1/2 page advertorial * 5,420.00

For other binding placement specifications: 10 % surcharge on 4c price* Guidelines and specifications for advertorial design are provided as required.

Free transfer of advertisements from the print magazine to the digital edition (smartphone, tablet, laptop, PC). Linking to your desired target URL, integration of videos or picture galleries: € 460. Further exclusive digital advertising formats on request.

Colour:Special colours (HKS, Pantone), per colour for all formats: . . . . . . . . . . . . . . . . 1,350.00 Euro

Format surcharges:Bleed advertisements: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .5 % surcharge on 4c priceCrossover advertisements: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .no surchargeDimensions for printing documents: see ”Formats and technical data”

Discounts: Orders within 12 months. Frequency discount scale Quantity discount scale3 x 5 % 12 x 18 % 3 pages 5 % 12 pages 18 %6 x 10 % 18 x 20 % 5 pages 10 % 18 pages 20 %9 x 15 % 9 pages 15 %

Combination discounts: All German-language specialist titles of the Rudolf Müller Media Group can be combined with each other.Prerequisites: At least four ads in two or more titles. Minimum format 1/4 page. Orders within 12 months.

Frequency discount scale Quantity discount scale 4 x 3 % 18 x 15 % 4 pages 5 % 14 pages 15 % 6 x 5 % 24 x 18 % 6 pages 8 % 20 pages 18 %12 x 8 % 30 x 20 % 9 pages 10 % 24 pages 20 %15 x 10 %

The combination discount scales override the respective object scales. The customer is entitled to the discount most favourable for him.Conditions on request for larger orders. Inserts, job-wanted adverts and additional technical costs are not discounted.

RM Rudolf Müller12



Trade journal: Price list no. 28, part 2 (valid from 01 January 2019), (All prices are exclusive of the applicable value-added tax.)

Sections:Per 1-column 44 mm wide line Sales and occasional advertisements, agencies and vacancies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . per mm 9.20 EuroJob-wanted adverts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . per mm 3.30 EuroBox number fee domestic . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .8,00 EuroColour . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 % surchargeThe price includes publication in the Advertising Market section on www.immobilienmanager.de for 4 weeks after the publication of the advertisement in the magazine.

Bind-ins*:Bind-in (two-sided):Paper weight up to 150 g/m2 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,050.00 EuroBind-ins over two pages on request

Discount s. quantity discount scale – 1 sheet = 1 advertisement page, partial binding possible, prices on request

Tip-ins*: – Tipped-in postcards per thousand € 205.00 (with machine processing) – Other items (after presentation of a sample) on request. For items with a height of more than 2 mm up to max. 30 mm, additional charges apply in accordance with the current rate of Deutsche Post AG

Inserts*: – Printed matter, electronic data carriers and other items – Up to 25 g per thousand € 440.00 – More than 25 g on request – For inserts with a height of more than 2 mm up to max. 30 mm, additional charges apply in accordance with the current rate of Deutsche Post AG. Flat rate for split runs on request.

* For technical information and required editions, see „Bind-ins“ or „Inserts and tip-ins“.

Payment terms: Payment within 10 days after invoice date with 2% discount, within 30 days after invoice date net.VAT ID No. DE 184232376

Bank Details:Sparkasse KölnBonn IBAN DE63 3705 0198 0056 0429 71BIC COLSDE33XXX

Examples of other formats and special forms of advertising can be found on page 14.

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Examples of advertisement formats and placement optionsMagazine format: 210 x 297 mm, advertisement format details: Type area format, net format, bleed format incl. 3 mm bleed allowances

203 x 267 mm per page 420 x 297 mm complete 216 x 303 mm per page

2/1 page with crossoverData must be created for each page

188 x 267 mm 210 x 297 mm 216 x 303 mm

1/1 page

Trade journal: Formats and technical specifications

92 x 267 mm 102 x 297 mm 108 x 303 mm

1/1 Seite1/2 page2-column

60 x 267 mm 70 x 297 mm 76 x 303 mm

1/3 page1-column

188 x 87 mm 210 x 102 mm 216 x 108 mm

1/3 page4-column

44 x 267 mm 54 x 297 mm 60 x 303 mm

1/4 page1-column

92 x 131 mm 102 x 146 mm 108 x 152 mm

1/4 page2-column

188 x 63 mm 210 x 78 mm 216 x 84 mm

1/4 page4-column

44 x 131 mm 54 x 146 mm 60 x 152 mm

1/8 page1-column

188 x 30 mm 210 x 45 mm 216 x 51 mm

1/8 page4-column

188 x 131 mm 210 x 146 mm 216 x 152 mm

1/2 page4-column

140 x 185 mm 150 x 200 mm 156 x 206 mm

Junior page

92 x 63 mm 102 x 81 mm 108 x 87 mm

1/8 page2-column

RM Rudolf Müller14



Examples of advertisement formats and placement options for special formatsMagazine format: 210 x 297 mm, advertisement format details: Net format, bleed format incl. 3 mm bleed allowances

Trade journal: Formats and technical specifications (continued)

210 x 297 mm 216 x 303 mm

Triangle advertise-ment

210 x 87 mm 216 x 93 mm

Centre advertisement

60 x 297 mm 66 x 303 mm

Centre advertisement

210 x 193 mm 216 x 199 mm

Address sheet advertisementThe address sheet is

foil-wrapped together with the magazine.

Address field

Fold-out title page; adverti-sement option on the inside flap and the title page area covered by the flap (formats on request)

Title gate folder

210 x 72 mm plus 210 x 72 mm (horizontal) 72 x 297 mm (vertical)

216 x 78 mm plus 216 x 78 mm (horizontal) 78 x 303 mm (vertical)

L-format advertisement over 2/1 page

Data must be created for each page

210 x 72 mm (horizontal) 72 x 297 mm (vertical)

216 x 78 mm (horizontal) 78 x 303 mm (vertical)

L-format advertisement over 1/1 page

Height: minimum 100 mm maximum 200 mm

Sleeve

Width on request

Min.format: 55 x 50 mmMax.format: 55 x 100 mm

Island advertisement

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Magazine format: 210 mm wide, 297 mm high, DIN A4

Printing and binding process: Offset/adhesive binding

Data transmission: by e-mail (up to 15 MB): [email protected] by RM File exchange (from 15 MB): Advertisement scheduling Telephone: +49 (0)221 5497-297

Data formats: Please supply PDF/X-3 data only.

Fonts: Please make sure that the fonts are embedded in the PDF.

Graphics/images: Raster images should have a resolution between 250 and 300 dpi, line images 600 to max. 1200 dpi. Please do not use lines finer than 0.05 mm or rasters finer than 3%.

Colours: Printing inks (CMYK) according to ISO standard 12647-2:2006 DAM 1. Please supply a binding printout for each advertisement, which corresponds to the data supplied. For 2c and 3c advertisements with special colours (Pantone/HKS etc.) we require colour-separated printouts or proofs with the exact colour designations.Please only use „ISO Coated v2 (ECI)“ as ICC profile. The profile can be downloaded free of charge in the package „ECI_Offset_2009“ at http://www.eci.org/de/downloads.

Data archiving: Data is archived for 12 months, unchanged repetitions are therefore usually possible. However, a data guarantee is not provided.

Warranty: We can only expose on the printing plate what is present in the data. We cannot assume any liability for deviations in texts, illustrations and colours in particular. The printing of colour advertisements without a binding proof is carried out without war-ranty. The correction of delivered data and/or their processing cause additional expens-es, which will be invoiced to you at cost price.

Media Sales Scheduling:Telephone: +49 (0)221 5497-297 [email protected]

Trade journal: Formats and technical specifications (continued)

http://www.eci.org/de/downloads

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3 mm

432 mm

Fräsrand je 3 mm

303

mm

un

bes

chn

itte

n

297

mm

bes

chn

itte

n

3 mm

3 mm

Falz (Bund)

210 mmbeschnitten

216 mmunbeschnitten

2- und 4-seitig

627 mm

Fräsrand je 3 mm

303

mm

un

bes

chn

itte

n

297

mm

bes

chn

itte

n

3 mm

3 mm

Falz (Bund)

211 mm

208 mm210 mmbeschnitten

216 mmunbeschnitten

6-seitig

max. 200 mm

Trade journal: Bind-insRequired circulation: 15,200 copies including allowance

Delivery date: No later than 10 days before the publication of the respective issue.

Technical data: Bind-ins must be delivered untrimmed. Multileaf bind-ins must be deliv-ered folded accordingly. The front of the bind-in must be marked. The type and design of bind-in must be such that additional preparation and processing is not necessary. Diffi-culties and additional folding and gluing work will be invoiced separately. In the case of multileaf bind-ins, the bind-in must be closed towards the magazine binding, i.e. in the insertion direction. In all other cases, a difficulty surcharge must be calculated.

Delivery address: pva Druck- und Medien-Dienstleistungen GmbH Industriestraße 15, D-76829 Landau/Pfalz Delivery note: „immobilienmanager“ issue … Quantity: … copies

Before accepting and confirming the order, a binding sample, if necessary a blind sample with indication of size and weight, must be submitted. Minimum paper weight for 1 sheet 100 g/m2, multi-page bind-ins on request.Bind-ins must be designed in such a way that they are recognisable as advertisement, cannot be confused with the editorial part and may only advertise the product range of an advertiser. The placement of bind-ins depends on the technical possibilities. Bind-ins printed on material other than paper can only be accepted after prior approval by the Post Office, which is to be obtained by the publisher.

Formats: 1 sheet (= 2 pages) untrimmed 216 mm wide x 303 mm high2 sheets (= 4 pages) untrimmed 432 mm wide x 303 mm high3 sheets (= 6 pages) untrimmed 627 mm wide x 303 mm high 4 sheets (= 8 pages) format on request

2- and 4-page 6-page

216 mm untrimmed

216 mm untrimmed

303

mm

unt

rimm

ed

303

mm

unt

rimm

ed

297

mm

trim

med

297

mm

trim

med

210 mm trimmed

210 mm trimmed

Fold (binding) Fold (binding)

Routing margin 3 mm each Routing margin 3 mm each

RM Rudolf Müller17



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Einsteckrichtung

Kle

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Beklebung auf der Vorderseite

Beklebung auf der Rückseite

≥ 1 mm ≤ 48 mm ≥ 1 mm ≤ 48 mm

Inserts: A condition for order acceptance and confirmation by the publisher is the sub-mission of a binding sample, if necessary a blind sample, stating size and weight. Inserts may only advertise the range of products of an advertiser. They must be designed in such a way that they cannot be confused with the text part of the magazine. Placement is made according to the technical possibilities.

Insert reference: An insert reference will be included free of charge in the advertise-ment section.

Required circulation: 15,200 copies including allowance, split runs on request

Delivery date: No later than 10 days before the publication of the respective issue.

Format: Printed matter: loosely inserted, max. 205 mm x 290 mmElectronic data carriers (e.g. CD-ROM) and other objects (e.g. product samples): loosely inserted, max. 30 mm height

Technical data: Inserts are inserted loosely. They must consist of a single piece and not require any additional processing. Difficulties in processing and additional work (e.g. folding) are invoiced separately. Inserts printed on material other than paper may be accepted only after presentation of a binding sample to verify the processing and dis-patch possibilities. If the insert consists of several sheets, it must be closed towards the magazine binding, i.e. in the insertion direction.

Tip-ins: Before accepting and confirming the order, it is necessary to present the adver-tising motif with a tip-in (sample with variable data), if necessary a blind sample. Elec-tronic data carriers and other objects can only be accepted upon presentation of a bind-ing sample.

Required circulation: 15,200 copies including subsidy

Delivery date: No later than 10 days before the publication of the relevant issue.

Format: The regulations of Deutsche Post AG apply to tip-in postcards. Tip-in product samples on request, max. 30 mm height.

Technical data: In the case of tip-in advertising media, the adhesive edges must lie in the direction of the magazine binding; at least 1 mm from the magazine binding and a maximum of 48 mm from the closed magazine binding into the page (see sketch).

Trade journal: Inserts and tip-ins

Delivery address: pva Druck- und Medien- Dienstleistungen GmbH Industriestraße 15, D-76829 Landau/Pfalz Delivery note: „immobilienmanager“ issue … Quantity: … copies

Bind

ing Binding

Adhesion on the front

Adhesion on the back

insertion direction

Adhesive edge

Adhe

sive

ed

ge

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Brief presentation: The editions of immobilienmanager magazine offer detailed information about a location in all relevant property segments (financial and investment market, office, retail, logistics and hotel market as well as resi-dential market).The regional special publications appear as supplements in almost every issue. Special feature: Our editorial staff invites you to a round table discussion where managing directors of a region talk about the current market.

Advantages: – Excellent opportunity to draw attention to the business location and companies based there

– Nationwide distribution in the total cir-culation of immobilienmanager magazine

– Special distribution at trade fairs such as EXPO REAL and MIPIM – Distribution via regional economic development agencies – In all editions, contacts are established with decision-makers who are important for the property industry

– We provide our advertising customers with production prints of the editions for their own promotional campaigns

Prospects: Editions can be translated into English. Please contact us if you are interested!

Special object: Edition, IntroductionSchedule

Issue Advertising deadline Publication date

Frankfurt/Rhine-Main region 14/01/2019 08/02/2019

Hamburg 12/02/2019 08/03/2019

Cologne 03/07/2019 30/07/2019

Nuremberg Metropolitan region 03/07/2019 30/07/2019

Munich 02/09/2019 27/09/2019

Berlin 16/10/2019 13/11/2019


1/1 4-column 188 x 267 7,160.00 9,040.00


188 x 131 92 x 267

3,535.00 5,410.00


188 x 87 60 x 267

3,055.00 4,485.00


188 x 63 92 x 131 44 x 267

2,480.00 3,910.00


188 x 30 92 x 63

1,525.00 2,950.00

All prices are exclusive of the applicable value-added tax.

Media Sales Service:Telephone: +49 (0)221 [email protected]

mailto:mediasales.service%40rudolf-mueller.de?subject=

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In brief: immobilienmanager magazine regularly publishes specials on certain topics or events that are included in the main issue as supplements. Our Special EXPO REAL and the Specials for our events inFOKUS are well known. But you can also request a desired topic and spon-sor a special.Together with the editors of the Immobil-ien Manager Verlag you will develop the topics and/or suggest topics. The contents are independently researched by immo-bilienmanager magazine. You also have the opportunity, in consultation with the editorial staff, to contribute your own con-tent. The distribution will be according to your needs as e-magazine, printed maga-zine or a combination of print and online.You will receive a special edition for your own promotional use.

Do you want to sponsor a special? Please contact us. Prices on request.

Special object: Special, IntroductionAdvantages:

– Excellent opportunity to present an extensive range of topics to a professional reader-ship

– Nationwide distribution in the total circulation (15,000 copies) of immobilienmanager magazine

– As a sponsor, we provide you with 2,000 production prints for your own promotional use

– Distribution as mobile version via the immobilienmanager app for iOS and Android as well as e-magazine for Notebook and PC

– Support via social media channels (XING, Facebook, Twitter) with reference to the spe-cial publication


1/1 4-column 188 x 267 7,160.00 9,040.00


188 x 131 92 x 267

3,535.00 5,410.00


188 x 87 60 x 267

3,055.00 4,485.00


188 x 63 92 x 131 44 x 267

2,480.00 3,910.00


188 x 30 92 x 63

1,525.00 2,950.00




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In brief: immobilienmanager extra is an individual special publication on a mar-ket-relevant topic. With exclusive sponsor-ing you position your company withyour market-relevant desired topic. As a sponsor, you can suggest or develop top-ics together with the editorial team of the Immobilien Manager Verlag. We offer you the opportunity to introduce yourself to the readers of immobilienmanager maga-zine and present your competence in your core business. The special publication is sent with a main edition and therefore has a print run of 15,000 copies. It is also made available as a free e-magazine on our homepage and distributed via social media.We will be happy to advise you!

Special object: Extra, IntroductionDistribution:

– as supplement in the total circulation of immobilienmanager magazine – as e-magazine for notebook and PC – as a digital version (app) for the smartphone – as a combination print + online

Volume: from 16 pages

Costs: on request



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In brief: We publish our trade fair edi-tions of immobilienmanager magazine in the context of EXPO REAL. As the largest B2B trade fair in Europe, EXPO REAL offers the best conditions for efficient net-working.Almost 2,000 exhibitors on 64,000 square metres present their range of properties and investment products and services to over 44,000 participants from approx. 72 countries – the fair is the hottest meetingplace for the property industry.immobilienmanager magazine will be reporting in advance on the trade fair and the expectations of the industry from Sep-tember onwards. The October issue will be available in the press boxes at the fair.In addition to this, the Octoberissue will also contain our EXPO REAL special, on the website there will be regular reports under the EXPO REAL channel and the newsletter will keep you up-to-date every working day.

Example EXPO REAL media combo:The combination of advertisements in immobilienmanager magazine, online advertising on www.immobilienmanager.de and advertisements in the newsletter makes it possible to address the target group using a variety of media, thereby meeting the needs of dif-ferent user behaviour. During EXPO REAL, you will receive a discount of 10% on three placements (online & print) instead of 5% according to the frequency discount scale. Combine your individual package! We will be glad to help you.

Special object: Trade fair edition EXPO REAL, IntroductionExample price calculation

Medium Format Dimensions Price in Euro

immobilienmanager magazine 1/1 4c 210 x 297 mm 9,490.00

immobilienmanager Online Wide skyscraper 160 x 600 pixels 3,470.00

immobilienmanager Newsletter Text-image advertisement

Heading max. 45 characters, text max. 300 characters plus link, image 210 x 120 pixels

400.00

Package price 13,359.00

Trade fair discount 10 % – 1,335.90

Total 12,023.10



10 %trade fair discount


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www.immobilienmanager.de

In brief: In addition to daily news from the property industry, the Internet portal also offers specialist articles on the complete range of property topics – from financing to pro-ject development, from management to consulting, from career to law. This is rounded off by an extensive news archive and the digital editions of the printed trade journal.

Target group: Investors, financiers, developers, operators, brokers, administrators, ser-vice providers, cities/municipalities, and many more

Website: Introduction


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Website: Usage dataAccess control: –

Usage data: Visits: 49,722 (average per month for the period July 2017–June 2018) Unique user: 38,227 (average per month for the period July 2017–June 2018) Page Impressions: 73,362 (average per month for the period July 2017–June 2018) Source: Google Analytics

0

10000

20000

30000

40000

50000

60000

70000

80000

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100000

Jul 17 Aug 17 Sep 17 Okt 17 Nov 17 Dez 17 Jan 18 Feb 18 Mrz 18 Apr 18 Mai 18 Jun 18

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Website: Prices and forms of advertisingPrices and forms of advertising

Form of advertising Placement Format (width x height in pixels)Price in Euro for 4 weeks

Super banner Home 728 x 90 2,300.00

Heading

Skyscraper* Home 120 x 600 3,460.00

Heading

Content Ad Home 300 x 250 2,630.00

Heading

Billboard Home 970 x 250 3,960.00

Heading

Data volume up to 100 KB* not displayed on mobile

Prices and forms of advertising for special forms of advertising

Form of advertising Placement Format (width x height in pixels)Price in Euro for 4 weeks

Sponsored news Home approx. 500 characters (runtime 1 week) 790.00

Heading

Sponsored content Home approx. 2,500-3,500 characters 2,400.00

Heading

Advertorial online Home approx. 2,000 characters 2,000.00

Heading

Discounts: 12 weeks – 5 % 36 weeks – 15 % 24 weeks – 10 % 48 weeks – 20 %

Further placements, formats and prices on request Individual sponsoring packages on request Cross-platform online campaigns are possible.


A visualisation of these and other forms of advertising with technical and explanatory descriptions can be found at http://www.rudolf-mueller.de/ Online-Werbemittel.

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Website: Formats and technical specificationsFile formats: GIF, JPG max. 100 KB HTML/HTML5 max. 100 KB

The HTML5 advertising media can be played via script or iFrame. Delivery by redirect is also possible. For physical ad media, all elements of the ad media, except externally loaded libraries, videos, or fonts, should be combined in a single zip file. The total weight (please no more than 5 files for standard forms of advertising) should not exceed 120 KB (depending on the form of advertising). The location where the target URL is passed must be easy to find in the code. Ideally this should be done via a Javascript vari-able with the name “clicktag“.The advertising media should be designed to play a fallback when a browser does not support a required feature.Further information on the production and placement of HTML5 advertising materials can be found in the HTML5-Richtlinie Online-Vermarkterkreis (OVK) im Bundesverband Digitale Wirtschaft (BVDW) e.V.The KB details specified for each advertising medium are maximum sizes and are under-stood as the total sum of all data defining the advertising medium (including files to be reloaded, images, Flash, etc.).

Delivery address: [email protected]

Delivery deadline: At least 1 week before the start of the campaignAt delivery we require the necessary meta-information:

– Booking period – Advertising format – Contact details of the contact person – Click URL

Disposition Media Sales: Telephone: +49 (0)221 [email protected]

mailto:anzeigendisposition%40rudolf-mueller.de?subject=


http://www.werbeformen.de/fileadmin/downloads/ovk/bvdw_ovk_html5%20richtlinie_final.pdf

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In brief: As a Sponsored Premium Presenter you are sponsor of your own channel on your desired topic at www.immobilienmanager.de.You present your desired topic for one year in all media channels of the Immobilien Manager Verlag (IMV). You become the exclusive partner of the channel and can posi-tion crossme- dial content in the IMV media.The IMV editorial staff maintains the channel and publishes industry information on the main topic.

As a partner, you can suggest and/or develop topics together with the editorial team of Immobilien Manager Verlag and also post your own contributions on the website (as sponsored content), in the newsletter and in the magazine. In addition, new channels/topics can be created together with the IMV editorial team.

Advantages: – The partnership promotes the individual and sustainable communication of the cus-tomer

– Strengthening of the image and brand of the company in its core competence – Cross-media positioning of topics in all channels of the publisher – The customer benefits from the acceptance and the reputation of the immobilienman-ager brand

– Consistent presence on the market

Price: We offer the Sponsored Premium Presenter Package at attractive conditions. Detailed information on request.

Sponsored Premium Presenter: Introduction

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immobilienmanager

In brief: Subscribers receive it every working day: The newsletter of immobilienmanager with the most important personnel news, running deals, project development and financing. Register for free and be always up-to-date. Recipients also regularly read well-founded specialist articles and interesting articles from our blog.

Target group: The newsletter reaches both subscribers and non-subscribers of the trade journal. All recipients of the newsletter have given their consent to receive mailings via the so-called “double opt-in“ procedure.

Frequency: daily (Monday to Friday)

4,381 delivery addresses (as of 01/08/2018)Opening rate (unique): 34.15 % (annual average August 2017–July 2018)

Advertising forms and prices

Form of advertising FormatPrice in Euro per dispatch

Text advertisement Headline max. 60 characters Text max. 400 characters plus link

400.00Text advertisement plus image

Headline max. 45 characters Text max. 300 characters plus linkImage 210 x 120 pixels

Full banner 468 x 60 pixels

Data volume up to 100 KB


Industry newsletter: Introduction

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Industry newsletter: Formats and technical specificationsFile formats: GIF, JPG max. 100 KB

Bitmap resolution at 72 dpi. Please specify the link (e.g. Internet address) when submit-ting the data!

The KB details specified for each advertising medium are maximum sizes and are under-stood as the total sum of all data defining the advertising medium (including files to be reloaded, images, etc.). Please make sure to place all essential information in the start screen of an animated banner, as only the first image is played by default with animated GIFs since Microsoft Outlook 2007.

Format of the newsletter: HTML, text or PDF


Delivery deadline: At least 1 week before the first running of the advertisement

At delivery we require the necessary meta-information: – Booking period – Advertising format – Contact details of the contact person – Motif name (optional) – Click URL

Media Sales Scheduling: Telephone: +49 (0)221 [email protected]



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In brief: Send a “Sponsored Infoletter“ together with us to all our registered users. The Infoletter is sent in the name of immobilienmanager and contains 100% customer con-tent.Link to further information on your website or to your customer integration within our website.The Sponsored Infoletter ensures you absolute and maximum exclusivity in the dissemi-nation of your message. It allows you to communicate with interested users who have actively registered for thematic Infoletter via double opt-in. The layout, texts and graph-ics/images will be individually designed by you.Reach the decision makers of the property industry digitally with us!

9,967 delivery addresses (as of 21/08/2018) Advantages of the Infoletter: – Highest attention through 100% exclusivity – Design of the Infoletter with your content

Advertising forms and prices: Version 1 – based on our template construction kit

(incl. creation and one correction loop) . . . . . . . . . . . . . . . . . . . . . 3,230.00 EuroVersion 2 – based on the customer‘s HTML template

(incl. creation and one correction loop) . . . . . . . . . . . . . . . . . . . . . 3,230.00 EuroVersion 3 – Programming of the newsletter by the publisher

(incl. creation and one correction loop) . . . . . . . . . . . . . . . . . . . . . 3,730.00 Euro

Additional correction loops will be charged (€ 100.00).


Sponsored Infoletter: Introduction

Specification: Total width 598 px, font ArialWe will be happy to provide you with a sample of the Sponsored Infoletter.


Delivery deadline: At least 1 week before running date

Media Sales Scheduling:Telephone: +49 (0)221 [email protected]


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Event: immobilienmanager Award, IntroductionIn brief: BE THE BEST – MEET THE BESTUnder this motto, the eleventh award ceremony of the renowned immobilienmanager Award will take place on 21 February 2019 at the DOCK.ONE in Cologne. In fourteen dif-ferent categories, successful companies, projects and individuals in the property industry are honoured for their influence and thus shine far beyond the boundaries of the industry.A top-notch independent jury of renowned experts from the property industry nominates up to three extraordinary and award-worthy candidates per category. The nominees in each cat-egory will receive multimedia attention from the time of announcement, both before and during the exclusive gala evening.In addition, the editors of the immobilienmanager award their Surprise Award.In front of more than 400 top decision-makers in the industry, the winners will be awarded the immobilienmanager Award 2019 for their innovative achievements.

Dates:Deadline for applications: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 01/12/2018Jury meeting: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10/01/2019Announcement of the nominees: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14/01/2019Gala evening with award ceremony: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21/02/2019

Prices:Partnership: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Prices on requestApplication fee: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 285Single ticket: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . € 298*/€ 348Corporate Table: . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .€ 3,998*/€ 4,448*Reduced price for applicants


Further information is available at unter www.award.immobilienmanager.de.

Contact person:Jeanette Schlüter (Senior Project Management Events)Telephone: +49 (0)221 [email protected]

http://www.award.immobilienmanager.de

mailto:award%40immobilienmanager.de?subject=

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Event: imfokus summit meeting, IntroductionIn brief: Multimedia communication cycleThe imfokus series is a targeted further development of megatrends. We reflect a focused topic in the magazine, in a special and an exclusively designed event for top decision-makers in the industry – the summit meeting.

The topic is presented editorially in the magazine and the special as well as at the sum-mit meeting by selected speakers from different sides, and iPads are used to connect through surveys with the circle of up to 80 participants. The results and opinions are then further evaluated on a tweetwall. Through this dynamic form of editorial work in connec-tion with our professional event design, we continue to pursue the respective main top-ics in a lively way. Content can be developed together with partners and thus communi-cated in a targeted manner.

Sponsoring: Prices on request

Closed event for invited guests

Contact person:Jeanette Schlüter (Senior Project Management Events)Telephone: +49 (0)221 [email protected]

mailto:imfokus%40immobilienmanager.de?subject=

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Corporate Services Do you want to develop a customer medium or are you looking for an individual communication solution? Then we can offer you a wide range of corporate services:

Publications for your corporate communications that appear exclusively under your brand or are published as a co-branding offer under your brand plus the immobilienmanager brand.

Your exclusive benefit: You determine the content goal. We support you in conception and implementation with our entire specialist media competence. We also offer you high-quality target group penetration for the distribution of your finished customer medium.

– You stand out from your competitors with an exclusive media product. – You benefit from the reputation of a market-leading specialist medium. – You achieve an extraordinary attention value with your target group. – You receive professional and personal content support from our competent team. – You ensure that you receive a complete handling service by our team (conception, contents, layout, production, printing, dispatch, translation, etc.).

Talk to us – we will develop extraordinary solutions together with you!

Contact person: Annette Ocker (Management Corporate Services)Telephone: +49 (0)221 [email protected]

– Special – Advice – Business reports – Customer magazines – Employee magazines – Corporate books

– Microsites – Corporate DVDs – Newsletter – Web videos – Apps – E-paper magazines

– Events (content conception and media support; moderation)

mailto:a.ocker%40feuertrutz.de?subject=

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The brand world of the Rudolf Müller Media Group

KlempnerMagazin

S+B Schloss- und Beschlagmarkt

SicherheitsMagazin

B&T Bauelement und Technik

BaustoffWissen

BaustoffMarkt

BaumarktManager

Motorist

Markt in Grün

F+P Fliesen und Platten

M&T Metallhandwerk

FeuerTrutz

immobilienmanagerim

Der Zimmermann

bmH bauen mit Holz

DD/H Das Dachdecker-Handwerkbƒb barrierefrei bauen

B+B Bauen im Bestand

T|A Trockenbau Akustik

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Media Sales Scheduling:Telephone: +49 (0)221 [email protected]

Programme:Telephone: +49 (0)221 [email protected]

Address:Immobilien Manager VerlagIMV GmbH & Co. KGStolberger Str. 84D-50933 Cologne

www.immobilienmanager.de

Contacts

The General Terms and Conditions of the Rudolf Müller Media Group for Advertisements and Other Advertising Media in Newspapers and Magazines as well as the General Terms and Conditions of the Rudolf Müller Media Group for Advertising Media and Entries in Online Media shall apply to all orders. You can view and download these online at https://www.rudolf-mueller.de/agb. We can also send them to you on request.



mailto:c.hardebusch%40immobilienmanager.de%0D?subject=


https://www.rudolf-mueller.de/agb

Documents

RM Rudolf Müller 1 RM Rudolf Müller...3 RM Rudolf Müller immobilienmanager Media-Infos 2019 ↑ back to overview Media brand In addition to targeted specialist information, today’s