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Group Members

Shaikh Sufiyan

Momin Multazeem

Khan Adil

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In two wheeler markets India has the world secondlargest Market (after China). In India every month soldnearly 3-lakh motor cycle.

Managed to face the industrial slow down. The industry's impressive growth of over 10% for four year

till 2010-11.

Most of them like BAJAJ AUTO, HERO HONDA, TVS,

LML, KINETIC, YAMAHA are adding of their existing

range by launching new state of art product to meet

competition head on.

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To check the brand preference of customer & retailers towards two

wheelers.

To check the customer & retailers satisfaction level.

To know which particular two-wheeler have more image in the market.

To know the most influence media to create awareness regarding two

wheelers.

To know the market share of two-wheelers.

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The study on changing perception of customer would helpus:-

1. To know the change in demand pattern of the customer

2. It would help us understanding the changes in therequirements & preferences.

3. Study of perception act as a ladder to develop newproduct.

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Research Design

The proposed study is ofEXPLORATORY NATURE.

Sampling Design:

All people residing in Bhiwandi. People existing & Potential customer are

our population.

Sample Size:

A sample of 50 respondents from the different locations from Bhiwani City.

Tools and analysis

Structured Questionnaire

Primary Data.

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Primary :

All people residing in

Bhiwandi. People existing &

Potential customer are our

population.

A sample of 50 respondents

from the different locations

from Bhiwandi City.

Structured Questionnaire

Secondary :

Magazines

Newspaper Television

Internet

Auto car India

Business Today Business World

Business India

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Target Population

Bhiwandi city adults & teenagers.

Sample size

50 targeted peoples Sampling method used

Questions with options & suggestions

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Sampling units = 50

Number of customer responded = 30

Number of customer not responded =20

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20%

45%

25%

10%

bikes

15-19

20-25

26-35

36-50

ages

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00.5

1

1.5

2

2.53

3.5

4

4.5

5

bajajyamaha

kinetichonda

15-25

26-35

36-45

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income ageincome Pearson Correlation

1 .420*

Sig. (2-tailed).021

N30 30

age Pearson Correlation.420* 1

Sig. (2-tailed).021

N30 30

*. Correlation is significant at the 0.05 level (2-tailed).

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Bajaj

Honda

Hero Honda

Kinetic Etc.....

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Mostly people wanst new features in there bike.

New models (stylish models) with high average.

Parts easily available.

Freaky responded (Diesel)

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Our respondent are only male

Only some area of the Bhiwandi is been captured

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Thank you .