Upload
sanu4mba
View
227
Download
0
Embed Size (px)
Citation preview
7/31/2019 rm in om fm hrm
1/27
7/31/2019 rm in om fm hrm
2/27
CONTENTS
Retail management in :
Human resource management - sarika (46)
Operations managemet- Finance - jishad (15)
Operations management-operations -shafna jasmin(50)
Operations management-operations (cont..) - jazeer (14)
7/31/2019 rm in om fm hrm
3/27
RETAILMANAGEMENT
The various processes which help the customers to
procure the desired merchandise from the retail stores for
their end use refer to retail management. Retail
management includes all the steps required to bring the
customers into the store and fulfill their buying needs.
Retail management makes shopping a pleasurable
experience and ensures the customers leave the store with
a smile. In simpler words, retail management helps
customers shop without any difficulty.
7/31/2019 rm in om fm hrm
4/27
HRM involves recruiting, selection, training, compensating,and supervising personnel in a manner consistent with the
retailers organization structure and strategy mix.
Personnel practices are dependent on the line of business,
number of employees, the location of outlets, and other
factors.
Example: U.S retailing employs 23 million people, thus
there is a need to attract and retain the existing ones.Two million fast food workers are aged 16 to 20, and they
stay in their jobs for only short periods.
7/31/2019 rm in om fm hrm
5/27
Hiring persons with Right Attitude is important
in all organizations .
The HR Function in Retail Involves:
1. Identifying Various roles in organizations
2. Recruiting people with the right attitude to fit
the jobs.
3. Training
4. Motivating Employees
5. Evaluating employee performance
7/31/2019 rm in om fm hrm
6/27
7/31/2019 rm in om fm hrm
7/27
Retailing has made lot of progress in career advancementforWOMEN.
Some of the issues for retailers to address with regard tofemale workers:
Meaningful training programs, advancement opportunities,flex time-ability of employees to adapt their hours, jobsharing and child care.
More minority workers rate career opportunities as
favorable than unfavorable and have a better view ofretailing than nonminority workers.
Issues to be considered:
Clear policy statements, active recruitment programs etc.
7/31/2019 rm in om fm hrm
8/27
The HRM process consists the following interrelated activities:
Recruitment
Selection
Training
Compensation
Supervision
7/31/2019 rm in om fm hrm
9/27
CONT..
Recruitment- generates job applicants. Sources includes
educational institutions, channel members, competitors,
ads, employment agencies, unsolicited applications,
employees and wages.
Selection- requires thorough job analysis, creating job
descriptions, using application blanks, interviews, testing,
reference checking and physical exams.
Training after selection employees undergo proper
training methods.
7/31/2019 rm in om fm hrm
10/27
CONT..
Compensation- employees are compensated by direct
monetary payments and/or indirect monetary payments.
Supervision- main task is employee motivation. The
causes of job satisfaction/dissatisfaction and the
supervisory style must be reviewed. Supervision is
provided by personal contact, meetings and reports.
7/31/2019 rm in om fm hrm
11/27
OPERATIONMANAGEMENT ONRETAILING
7/31/2019 rm in om fm hrm
12/27
INTRODUCTION
Operation management is the efficient and effectiveimplementation of the policies and tasks that satisfya retailers customers, employees andmanagement(and stockholders if it is publically
owned) For a firms to succeed in the long term, operational
areas need to be managed well.
A decision to change a store format or to introducenew anti theft equipment must be carefully
reveiwed since these acts greatly affectsperformance . In running their buisiness, retailexecutives must make a wide range of operationaldecisions such as these:
7/31/2019 rm in om fm hrm
13/27
CONT
What operating guidelines are used?
How can inventory best be managed?
How can the personal safety of shoppers and
employees be ensured? What levels of insurance are required?
How can credit transactions be managed mosteffectively?
Should any aspects of operations be outsourced? What kind of crisis management plan should be in
place? etc
7/31/2019 rm in om fm hrm
14/27
STOREFORMAT , SIZE, ANDSPACEALLOCATION
A key store format decision for chain retailers is whetherto use prototype stores , where by multiple outletsconform to relatively uniform construction, layout andoperations standards. Such stores make centralized
management control easier, reduce construction costs,standardized operations, facilitates the interchange ofemployees among outlets, allow fixtures and othermaterials to be brought in quantity and display a consistchain image.
Retailers also focusing on allocating store space. Theyuse facilities productively by determining the amount ofspace, and its placement for each product category.some times retailers drop merchandise lines becausethey occupy too much space.
7/31/2019 rm in om fm hrm
15/27
CONT
With a top-down space management approach aretailer starts with its total available store spacedivides the space into categories and then works onproduct layouts
With bottom-up space management approachbegins planning at the individual product level andthen proceeds to the category total store andoverall company levels.
7/31/2019 rm in om fm hrm
16/27
PERSONNELUTILIZATION
From an operational perspective, efficiently utilizingretail personnel is vital : because these are themain points.
1. Hiring process
Workload forecasts
Job standardization and cross training
Employee performance standard Compensation
Self-service
Length of employment
7/31/2019 rm in om fm hrm
17/27
STOREMANAGEMENT, ENERGYMANAGEMENT,ANDRENOVATIONS.
Use better insulation in constructing and renovatingstores.
Carefully adjust interior temperature levels during nonselling hours. In summer, air conditioning is reduced at
off hours; in winter, heating is lowered at off hours Use computerized system to monitor temperature levels
Substitute high efficiency bulbs and fluorescent ballastsfor traditional lighting.
Install special air conditioning systems and controlhumidity levels in specific store areas like freezerlocationsto minimize moisture condensation.
7/31/2019 rm in om fm hrm
18/27
OUTSOURCING
With outsourcing a retailer pays an outside party toundertake one or more of its operating functions.The goals are reduce the cost and employee timedevoted to particular tasks .for eg : limited brands
use outside firms to oversee its energy and use andfacilities maintenance. Crate and barrel outsourcesthe management of its e mail programs.
Retailers agree that outsourcing can provide them
with a higher level of expertise as well as freshtalent and out of the box thinking.
7/31/2019 rm in om fm hrm
19/27
CRISISMANAGEMENT
Retailers may sometimes be faced with crisis situationsthat need to be managed as smoothly as feasible. Crisismay be brought on by
An in store fire or broken water pipe,
Access to a store being partially blocked due to
picketing by striking workers a car accident in theparking lot
A burglary
A sudden illness by the owner or a key employee
A storm that knocks out a retailers power
Unexpectedly high or low consumer demand for agood or services,
A sudden increase in a suppliers prices,
A natural disaster like flood or an earthquake or otherfactors.
7/31/2019 rm in om fm hrm
20/27
INVENTORY MANAGEMENT
7/31/2019 rm in om fm hrm
21/27
INVENTORY MANAGEMENT
A retailer uses inventory management to maintain aproper merchandise assortment while ensuring thatoperations are efficient and effective.
7/31/2019 rm in om fm hrm
22/27
STORE SECURITY
Store security relates to two basic issues:
a)Personal security
b) merchandise security
Many shoppers and employees feel less safe at retailestablishments. To solve the problem in shoppesthe retailers are take remmedial actions. They are
1) Uniformed security guards provide a visible
presence that reassures customers andempolyees, and it is warning to potential thievesand muggers.
7/31/2019 rm in om fm hrm
23/27
2) Under cover personnel are used to complementuniformed guards.
3) Brighter lighting is used in parking lots,which arealso patrolled frequently by guards.
4) TV cameras and other devices scan the areasfrequented by shoppers and employees.
7/31/2019 rm in om fm hrm
24/27
INSURANCE
Among the types of insurance that retailers buy are workerscompensation,product liability, fire,accident,property,andofficers liability.
Insurance decisions can have a big impact on a retailer:
(1) Premium have risen dramatically(2) Do not provide coverage on all aspects of operations
(3) Insurance against environmental risk
7/31/2019 rm in om fm hrm
25/27
CREDIT MANAGEMENT
Credit management is a term used to identifyaccounting functions usually conducted under theumbrella of Accounts Receivables.
Several factors are used as part of the creditmanagement process to evaluate and qualify acustomer for the receipt of some form ofcommercial credit.
This includes gathering data on the potentialcustomers current financial condition, including thecurrent credit score.
7/31/2019 rm in om fm hrm
26/27
The current ratio between income and outstandingfinancial obligations will also be taken intoconsideration. Competent credit managementseeks to not only protect the vendor from possible
losses, but also protect the customer from creatingmore debt obligations that cannot be settled in atimely manner.
7/31/2019 rm in om fm hrm
27/27
THANKYOU