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AA research to recommend the feasibility of research to recommend the feasibility of

producing and marketing Btproducing and marketing Bt brinjalbrinjal..

AA research to recommend the feasibility of research to recommend the feasibility of

producing and marketing Btproducing and marketing Bt brinjalbrinjal..

RESULT PROPOSALRESULT PROPOSAL

Presented By

Group-3

Pompi,10-PGDM-51

Rahul,10PGDM-55

Rajkumar,10-PGDM-57

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BT BRINJALBT BRINJAL

TRANSGENIC BRINJALTRANSGENIC BRINJAL

CREATED OUT OF INSERTING A GENE(Cry 1Ac) INTOCREATED OUT OF INSERTING A GENE(Cry 1Ac) INTO

BRINJALBRINJAL

TOLERENCE TO FSBTOLERENCE TO FSB REDUCES LOSSREDUCES LOSS

INCREASE YIELDINCREASE YIELD

REDUCE COST OF CULTIVATIONREDUCE COST OF CULTIVATION

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STATEMENT OF PROBLEMSTATEMENT OF PROBLEM

FEASIBILITY OF PRODUCING AND MARKETING OF Bt.FEASIBILITY OF PRODUCING AND MARKETING OF Bt.

BRINJAL.BRINJAL.

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RATIONALE OF STUDYRATIONALE OF STUDY

BRINJAL FARMERS OF INDIA FACING PROBLEM OFBRINJAL FARMERS OF INDIA FACING PROBLEM OFFRUIT AND SHOOT BORERFRUIT AND SHOOT BORER

5050--70% LOSS IN ECONOMIC TERMS70% LOSS IN ECONOMIC TERMS

PESTISIDE APPLICATION INCREASESPESTISIDE APPLICATION INCREASES

INCREASE IN COST OF CULTIVATIONINCREASE IN COST OF CULTIVATION

Bt BRINJAL IS IMPORTANT TO INTRODUCEBt BRINJAL IS IMPORTANT TO INTRODUCE

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CONTROVER SIAL ISSUE:CONTROVER SIAL ISSUE:CONTROVER SIAL ISSUE:CONTROVER SIAL ISSUE:

..

BtBt BrinjalBrinjal hashas generatedgenerated muchmuch debatedebate inin IndiaIndia.. TheThe promoters promoters

saysay thatthat BtBt BrinjalBrinjal willwill be be beneficial beneficial toto smallsmall farmersfarmers because because ititisis insectinsect resistant,resistant, increasesincreases yields,yields, isis moremore costcost--effectiveeffective andand

willwill havehave minimalminimal environmentalenvironmental impactimpact.. OnOn thethe other other hand,hand,

concernsconcerns aboutabout BtBt BrinjalBrinjal relaterelate toto itsits possible possible adverseadverse impactimpact

onon humanhuman healthhealth andand bio bio--safety,safety, livelihoodslivelihoods andand biodiversity biodiversity

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OBJECTIVE OF STUDYOBJECTIVE OF STUDY

TO KNOW BUYING DECISION PROCESSTO KNOW BUYING DECISION PROCESS

AWARENESS AND SCOPE OF Bt BRINJALAWARENESS AND SCOPE OF Bt BRINJAL

ANALYSE THE PERCEPTION, OPINION ANDANALYSE THE PERCEPTION, OPINION AND

ADOPTIONADOPTION

TO EDUCATE FARMERS ABOUT Bt TECNOLOGYTO EDUCATE FARMERS ABOUT Bt TECNOLOGY

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MethodologyMethodologyMethodologyMethodology

ResearchResearch type:type:ExploratoryExploratory researchresearch

Research method : survey methodResearch method : survey method

Research approachResearch approach

mixed methodsmixed methods-- quantitative andquantitative and

qualitative methodsqualitative methods

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Study areaStudy area

Four districts(Four districts( DindigulDindigul,, CuddaloreCuddalore, Coimbatore, Coimbatore

ThirunelveliThirunelveli, ) belonging to, ) belonging to TamilnaduTamilnadu the Southernthe Southern

province of Indiaprovince of India

Sampling and sample sizeSampling and sample sizesmall, marginal and large scale farmer in the field of small, marginal and large scale farmer in the field of

brinjalbrinjal farming activities in 4 districts of Tamil Nadufarming activities in 4 districts of Tamil Nadu

statestate

Stratified random sampling strategy is going to beStratified random sampling strategy is going to be

used to select the respondentsused to select the respondents

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Sources of dataSources of data--collectioncollectionSources of dataSources of data--collectioncollection

Primary data collectionPrimary data collection

1.1. QuestionnairesQuestionnaires

2.2. FocussedFocussed Group DiscussionGroup Discussion

Secondary data collectionSecondary data collection

1.1. Publications of Publications of Central,StateCentral,State and local Governmentand local Government2.2. Magazines and newspapersMagazines and newspapers

3.3. Report of research scholarsReport of research scholars

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Data collection methodsData collection methods

a questionnaire (quantitative method) and semia questionnaire (quantitative method) and semi--

structured interview (qualitative method) will bestructured interview (qualitative method) will beusedused

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Possible outcomesPossible outcomesPossible outcomesPossible outcomes

Farmers might be impressed by the onFarmers might be impressed by the on--farm trial andfarm trial and

result demonstration of BTresult demonstration of BT brinjal brinjal which may bewhich may be

helpful in launch of the new BThelpful in launch of the new BT brinjal brinjal seedsseeds

Farmers might refuse to accept BTFarmers might refuse to accept BT brinjal brinjal because of because of

their perception and orthodox way of thinkingtheir perception and orthodox way of thinking

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Result ProposalResult ProposalResult ProposalResult Proposal

Company should lower the prices of BTCompany should lower the prices of BT brinjal brinjal seedsseedsamong the farmers.among the farmers.

Company should show the results of increased yieldCompany should show the results of increased yield

of BTof BT brinjal brinjal than nonthan non--BTBT brinjal brinjal in an area.in an area.

Company should maintain a proper distributionCompany should maintain a proper distribution

channel in the marketchannel in the market

Company should try to convince people for adoptingCompany should try to convince people for adopting

BTBT brinjal brinjal rather than making them to believe inrather than making them to believe invarious controversies.various controversies.

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Questionnaire for study of Cultivation of BTQuestionnaire for study of Cultivation of BT

brinjalbrinjal cropcrop

Questionnaire for study of Cultivation of BTQuestionnaire for study of Cultivation of BT

brinjalbrinjal cropcrop

(( Note: Questionnaire will be made according to the Note: Questionnaire will be made according to the

objective of the project.objective of the project.))

1. For Farmers1. For Farmers

2. For Distributors2. For Distributors

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QUESTIONNAIRE FOR FARMER SQUESTIONNAIRE FOR FARMER SQUESTIONNAIRE FOR FARMER SQUESTIONNAIRE FOR FARMER S

1. NAME:1. NAME:--2. AGE:2. AGE:--

3. ADDRESS:3. ADDRESS:--VillageVillage--________________________, ________________________,

Tal:Tal:--________________________ ________________________

Dist:Dist:--________________________, ________________________,

Contact No. ___________________ .Contact No. ___________________ .

4. LAND HOLDING:4. LAND HOLDING:--

ii. Dry Land:. Dry Land:--________ ________

ii.Irrigatedii.Irrigated Land:Land:--_________ _________

iii.Gardeniii.Garden::--__________ __________

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FARMERS CLASSIFICATIONFARMERS CLASSIFICATION::--

Q.1 what are your Opinions about an ideal crop? How itQ.1 what are your Opinions about an ideal crop? How it

should be?should be?

a. Nutritivea. Nutritive b.Easily b.Easily availableavailable

c.Palatablec.Palatable d.Alld.All of the aboveof the above

AREA SMALL(up to 1ha) MEDIUM(2-5ha) LARGE(>5ha)

FARMER CATEGORY

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Q.2WHICHCROPPING SYSTEM DO YOU FOLLOWQ.2WHICHCROPPING SYSTEM DO YOU FOLLOW::--

Q .3DO YOU TAKE CROP ROTATION..Q .3DO YOU TAKE CROP ROTATION..

a.YESa.YES b.NOb.NO

IF YES WHICH CROP DO YOU FOLLOW IN CROP ROTATIONIF YES WHICH CROP DO YOU FOLLOW IN CROP ROTATION

_______________________________________________________________ _______________________________________________________________

_____ _____

CROPPING SYSTEM CROPS

1.MONO CROPPING

2.MULTIPLE CROPPING

a.INTER CROPPING

b.MIXED CROPPING

3.RELAY CROPPING

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Q.4 Do you have or ever had BTQ.4 Do you have or ever had BT brinjal brinjal crop ( )crop ( )

If not have but seen BTIf not have but seen BT brinjal brinjal plot ( ) plot ( )

Not seen BT Not seen BT brinjal brinjal plot ( ) plot ( )

Q.5 If you do not have BTQ.5 If you do not have BT brinjal brinjal crop, what are thecrop, what are the

main reasons for it? Please list the importantmain reasons for it? Please list the important

reasons?reasons?

a) b)a) b)

c) d)c) d)

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Q .6 Are you satisfied with performance of this crop?Q .6 Are you satisfied with performance of this crop?

YesYes \\nono

why____________________________________why____________________________________

Q .7 Are you ready to change if your expectations aboutQ .7 Are you ready to change if your expectations about

your ideal crops are served / fulfilled?your ideal crops are served / fulfilled?

Yes Partly yes NoYes Partly yes No

Q .8 Have you change your seeds in last year?Q .8 Have you change your seeds in last year?

Yes Partly yes NoYes Partly yes No

Q .9 Are you willing to buy a good BTQ .9 Are you willing to buy a good BT brinjalbrinjal seed even if seed even if

price is Rs.50price is Rs.50--100 more?100 more?

Yes Partly Yes NoYes Partly Yes No

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Q .11 Have you any Problem with current seed?Q .11 Have you any Problem with current seed?

Q .12 what changes do you expect from your currentQ .12 what changes do you expect from your current

seed?seed?

A)A)

B)B)

C)C)

Q .13 Do you receive adequate cooperation from theQ .13 Do you receive adequate cooperation from the

distribution channel?distribution channel?

YesYes

No,No,If not what are the difficulties,If not what are the difficulties,

Q .14 OTHER COMMENTS MADE DURING INTERVIEW.Q .14 OTHER COMMENTS MADE DURING INTERVIEW.

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Q uestionnaire for DistributorsQ uestionnaire for Distributors

1. NAME:1. NAME:--

2. ADDRESS:2. ADDRESS:--VillageVillage--________________________, Tal: ________________________, Tal:--________________________ ________________________

Dist:Dist:--________________________, Contact No.___________________. ________________________, Contact No.___________________.

Q .1 Do you have any information on BTQ .1 Do you have any information on BT brinjalbrinjal cultivation practices?cultivation practices?

Yes NoYes No

Q .2 Different types of Q .2 Different types of brinjalbrinjal seeds available for selling?seeds available for selling?

a. b.a. b.

c. d.c. d.

Q .3 which type of seed sold in large amount?Q .3 which type of seed sold in large amount?a. b.a. b.

c. d.c. d.

Q .4 Will you recommend farmers if the expectations about an ideal crop seed areQ .4 Will you recommend farmers if the expectations about an ideal crop seed are

served / fulfilled?served / fulfilled?

Always Often Sometimes Rarely NeverAlways Often Sometimes Rarely Never

Q .5 Do you knowQ .5 Do you know MahycoMahyco??

Yes NoYes No

Q .6 OTHER COMMENTS M

A

DE DURING INTERVIEW.Q

.6 OTHER COMMENTS MA

DE DURING INTERVIEW.

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