RJmag 8

1

THE STYLE REVIEW FOR MENby RECTANGLEJAUNERJMAG

REC

TAN

GLE

JAU

NE

sprin

gsu

mm

er2

012

beachFUNnew swimwear& shirt collection

popartFUNtribute to Warhol

dresslikegreat musicalstraveltipsbella Italia

scan the QR code &WIN a trip to ITALY!

REC

TAN

GLE

JAU

NE

sprin

gsu

mm

er 2

012

RECTANGLEJAUNE

2

>RJspringsummer201204 Blue Beach Fun

14 Collector Shirts 201219 Tribute to Warhol Collection

28 Polo Fun32 >Swimwear special Launch of the RJ swimsuit

and Towel collection40 Five great dads

54 >dresslikeThe Musicals

52 >RJcause The LEB Polo story

66 Accessorize!

>funspecial12 Road trip to South Italy

18 Warhol's Brillo Boxes51 Laughter Yoga Fun

61 Meet the team, episode 165 Win a trip to Italy!

70 Adriana's shopping spree71 Franchising

Creative director: MAYA METNI

Photography: Imad el KHOURY

Styling: Julien ABBOUD

Contributors:Adriana LebbosGhassan KoteitJoseph AlamKat AsmarTania el KHOURYZiad Habib

Con

tents

theFunissue

RJMAGissue

8 •

SS

2012

3

RECTANGLEJAUNE

4

Art direction MAYA METNIStyling JULIEN ABBOUD

Photography IMAD EL KHOURY

BlueFun

Phew!We thought summer

would never come!Now that the Sun

is fina lly here, we decidedwe wanted some FUN!

Fun is re laxin g, Fun is constructive

& therefore creative

5

blueFUN

RECTANGLEJAUNE

6

7

blueFUN

RECTANGLEJAUNE

8

9

blueFUN

RECTANGLEJAUNE

10

11

blueFUN

RECTANGLEJAUNE

12

Road trip to South Italy

. . . in Panarea, Aeolian Islands

.. .Beautiful Blue deta i ls

. . .Capo Vaticano Beac h

Tropea

South Ita ly 's Ca labr ia & Sici ly are muc h lesstr aveled than Rome, Tuscany or M i lan.However, there are some hidden gems

that surely make the M ed iterr anean very proud!You now have a c hance to d iscover by yourse lf :

CHECK facebook.com/RJleb , " like" and join the dr aw!

» with RJma g

13

Tropea seen from the b eac h

Cosenza, the med ieva l town at night

Stromboli is one of the most active volcanoes on the planet! It is very well seen from mi les away, and people actua lly ca ll it

"Lighthouse of the M ed iterr anean" .

Stromboli Volcano

»

»Calabria

Sicilia»

Agr itur ismo Gigliotto and its fruity wine.. .

Ra gusaLadybirds on the Etna

RECTANGLEJAUNE

14

Somewhere b

eyond t

he

sea...

15

Somew

here beyon

d the

sea...blueFUN

RECTANGLEJAUNE

16

17

blueFUN

RECTANGLEJAUNE

18

POP art funYou all know Warhol's Marilyns, Campbell Soups

and Coca Colas... But Do you know his Brillo Boxes?

Artist James Harvey designed the Brillo boxes when the company needed a package redesign, and when

he walked in to Warhol's exhibit at the Stable Gallery on April 21st, 1964 - he saw it being displayed as art!

Harvey had separated his commercial art work from his real art, where Warhol, also a commercial artist

at the time, integrated the two.

Warhol famously recognized these consumer objects as the most elemental creations of our society.

By refusing to separate fine art and commerce, Warhol turned Harvey’s Brillo box into "Brillo Box".

While Harvey laughed it off, the Graham Gallery (who represented his work) sent out a press release stating

“What’s one man’s box, may be another man’s art.” That day at the gallery Warhol was selling the autographed

Brillo Boxes for $300, whereas one of the latest sales of an original Brillo Box, approved by

Warhol Authentication Board, went for 150.000 $ . Fun indeed!

19

popartFUN

RECTANGLEJAUNE

20

21

popartFUN

RECTANGLEJAUNE

22

23

popartFUN

RECTANGLEJAUNE

24

25

popartFUN

RECTANGLEJAUNE

26

27

pop art fun

popartFUN

RECTANGLEJAUNE

28

29

Polo

Fun

poloFUN

RECTANGLEJAUNE

30

31

poloFUN

RECTANGLEJAUNE

32

BeachFun

Introducin g the newRJ swimwear collection



33

beachFUN

RECTANGLEJAUNE

34

35

beachFUN

RECTANGLEJAUNE

36

37

beachFUN

RECTANGLEJAUNE

38

39

beachFUN

RECTANGLEJAUNE

40

Navy Dad

Number One Dad!!

They're always here for us,they're our role models;every one of us has a storyto share about his special dad.A small tribute from RJmag.

41

greatDADS

RECTANGLEJAUNE

42

Green Dad

43

Green Dad

greatDADS

Every free minute he has,you find him in the gardenor hiking... Nature has no secretsto hide from the RJ Green Dad!

RECTANGLEJAUNE

44

Rock

'n'Roll

Dad!

!More like your big brother,this guy knows all the chords!

45

greatDADS

RECTANGLEJAUNE

46

47

Business Dad

greatDADS

He's between flightsand not always near,

but he's definitely an experton stock options, start ups

and conference calls!

RECTANGLEJAUNE

48

49

Gourmet Dad

greatDADS

Who makes the best "macarons" in town? Why it's my Gourmet Dad for sure...

RECTANGLEJAUNE

50

51

Laughter Yoga FunlaughterYOGA

> So what triggered this? Did you wake up one day and decide to become a Laughter Yoga teacher or did it happen by chance? It all happened by chance. I came across the term "laughter yoga" while I was reading an article on day and was intrigued by the term itself. As I began researching about it, I found out that it's been booming in the entire world except for the Middle East area. I thought it would be a fantastic new concept to introduce here in Lebanon, so I immediately signed up for a Certified Laughter Yoga Teacher Training workshop in Horn-Bad Meinberg (Germany) held by Dr. Madan Kataria himself, and just went for it! >Is it picking up well in the country? What kind of people are joining you? I couldn't be happier!. It has been growing more day by day! I have laughed with all kinds of people; from different backgrounds, nationalities and age groups; teenagers, children, middle aged people and elderly. Besides the weekly session I hold, I also run sessions in corporate companies with managers and employees, schools, universities with teachers, staff and students and with patients in hospitals. Everyone benefits from laughter!

>Is there an age or budget restriction? No firm restrictions, only kids under the age of 8 are normally difficult to control. In the weekly sessions I hold, the fees are minimal, just to cover the rent. As for the sessions in companies, ..schools etc, fees depend on the number of attendees, the duration and the frequency of the sessions. >We did feel a major stress relief during the session. Do the benefits last more than during the session itself? What is the recommended frequency of Laughter Yoga classes? The benefits do last after the session, some people feel the joy and positivity flowing for days and days. You'd be surprised with how many benefits laughter offers. In fact, the more we practice laughter yoga, the more and the easier laughter becomes a part of our daily lives, it becomes more than just an exercise routine, and its enormous spiritual and health benefits really start to sink in. After all, who would mind laughing every day?! No body can ever have enough of it! >Where should RJmag readers contact you to know more? RJmag readers can join the Laughter Yoga Beirut fanpage on www.facebook.com/laughteryogabeirut to stay tuned on upcoming sessions, news and events. They can also follow us on Twitter @Laughteryogabey and they can always contact

me by mail [email protected]. Thanking the RJ team for a great laugh!

I look forward to laughing with RJmag readers :)

Laughter Yoga combines Unconditional Laughter with Yogic Breathing (Pranayama). Anyone can Laugh for No Reason, without relying on humor, jokes or comedy. Laughter is simulated with eye contact and childlike playfulness, it soon turns into real and contagious laughter. The concept is based on a scientific fact that the body cannot differentiate between fake and real laughter. One gets the same physiological and psychological benefits. We tried and (enjoyed!) a session with Sabine Jizi, founder of Laughter Yoga Beirut, and couldn’t help ask for more:

Laughter Yoga is a complete wellbeing workout launched by Dr. Madan Kataria from Mumbai, India, in 1995, with a handful of persons. Today, it has become a worldwide phenomenon with more than 6000 Social Laughter Clubs in about 65 countries.

RECTANGLEJAUNE

52

53

& MAKE A DIFFERENCE with RJ!CHEER LEBANON

This summer, make a difference & buy the LEBPOLO by RECTANGLEJAUNE:20$ per polo will go to local NGOs working onmore than necessary projects that help create a cleaner, healthier & prettier urban environment.Polo is in limited edition, and exists in kids & adult sizes.

Follow the outcome on www.facebook.com/RJleb

RECTANGLEJAUNE

54

Musical Fun

We at RJ, are suckers for musicals! Vintage Hollywood Glamour is always a style winner

& our RJ stars danced with spirit for Ginger, Gene, Fred & Audrey...



55

musicalFUN

RECTANGLEJAUNE

56

57

musicalFUN

RECTANGLEJAUNE

58

59

musicalFUN

RECTANGLEJAUNE

60

61

RJmag is 4 years old!It's big time for you to go behind the scenes and meet the team...Let's start this first feature with our creative director, Maya Metni

When did you know you wanted to work in design?I think I always did. Even when I didn't ;-)At school I won 3 years in a row the yearly carnival with my class: when I look back at it,it pretty much consisted in art directing and creating the concept for the whole thing! Where did you get your inspiration then?I was practically addicted to SmashHits UK and ELLE France, so there you have it: a mix of Brit' Pop and French Flair !

And now?Everywhere! On the streets, in what see or read, blogs, music, films, old or new, classic art or street art... It could be something I studied a long time ago mixed up with day to day situations.... My culture is very eclectic, I do not snob anything. Plus, it is always an advantage to talk 3 or 4 languages like all Lebanese because you are then exposed to all these different cultures and lifestyles...I know I sound like a teenage groupie, but it is this passion that drives me!The day I will stop yearning to do things with my own hands or wake up at 2 am thinking of a shoot or a project, I will shift to something else.

Will that day happen?I don't know... When I see people like Paul Smith or Sonia Rykiel so passionate and more modern or creative than a thirty year old designer, It makes me very happy.

What if you won the lottery?I would keep on doing what I'm doing except I'd definitely travel every weekend...

You can follow Maya's musings on her blog mayametni.com and tweets @mayametni

meettheTEAM

RECTANGLEJAUNE

62

63

shirtESSENTIALS

RECTANGLEJAUNE

64

65

WIN A TRIP TO ITALY!!!Are you a fan of our facebook page?Do you follow our tweets?If you're not, you might miss out on BIG FUN!

RJ has been on Social Media for more than a year; however we invite all existing and new customers to follow us via social networking sites:If you are on Twitter or maybe spending more time on Facebook, now it’s a good time to join us, because we have loads of exciting projects coming, and the first one is this great trip to Italy!

Italy has always been an inspiration to us here at RJ, and everytime we visit Pitti Uomo in Florence or the Milan Fashion week, we come back with sparkles in our eyes.We want you to fall in love with Bella Italia as well, so the big draw will take place when we reach 7000 fans!Share it with your friends 'cause the sooner we reachthe target, the sooner you can win your dream trip!

We also use Twitter, Facebook and our blog for exclusive fashion news updates, insider tips, travel guides, special promotions and giveaways:> You will be among the first to learn what's coming up in our new boutiques> You will be updated on the latest fashion trends> You will have the ability to share your thoughts and comments on any article, photo or video we post

Once you’ve "liked" our page, you can enter the draw and you might be our lucky winner!So why wait, “Like us” on Facebook, “Follow us” on Twitter and enjoy the RJ lifestyle!

facebook.com/RJleb twitter.com/RJleb blog.rectanglejaune.com

RECTANGLEJAUNE

66

Accessorize!

67

Accessorize!

accessoryFUN

RECTANGLEJAUNE

68

Accessorize!

69

Accessorize!

accessoryFUN

RECTANGLEJAUNE

70

This week has been especially tiresome, stress inducing… bordering down right

depressing. So what do I do when feeling the blahs? I hit the malls!

I love to shop. There, I said it. Anyone surprised? No? Didn’t think so.

I am a firm believer in the benefits of retail therapy. I love the feeling of renewal that I experience when

I purchase something new. It doesn’t have to be something expensive. But there is no doubt

it makes me feel better. “Retail Therapy” was first used as a term in the

1980s in the Chicago Tribune of Christmas 1986: "We've become a nation measuring

out our lives in shopping bags.”

Back to my addiction. With a plastic bag of "pick and mix" gummies in my hand and spring around

the corner, here I am scrolling the stairs of the mall, imagining my new summer wardrobe in hues and

textures… when suddenly I run into a friend of mine, bouncing under the weight of her bags.

After the regular weather report /small talk, she tells me that she is still out of job, but that

she'd rather be indebted to several banks than cut her shopping sprees.

They don’t call it retail therapy for nothing. This is what happy shoppers confirm, even in the

middle of the crisis. Even in time of financial instability.

According to Layale, “when I shop FOR ME, I am in a bubble, my thoughts race into how I will

wear what I got and what is missing to have a perfect look. When I am done shopping, it’s like an

addict who had his dose after a while.”Men tend to agree. “Shopping is a healer... whenever

you buy something new when you’re feeling blue, it will change your mood... you even wake up happy

the next day,” says Rodney.

Escapism, retail therapy or shopaholism, no matter what they call it, I call it a harmless pick-me-up

that makes us all feel good! And now that fun in the sun is about to start,

Stop calculating and indulge in buying! A.L.

adriana'sMOOD

Shopping Fun When the going gets tough, thetough go shopping..

71

RECTANGLEJAUNE franchising opportunitiesTo wrap this issue, Nicolas Faure, franchising manager at RECTANGLEJAUNE, gave us a few business tips about the advantages of being an RJ franchisee...

> In the current economical situation, is Franchise a strength or a weakness?A strength, for sure. We can observe indeed that becoming a Franchisee for the time being is a better solution to resist the economical crisis. A recent survey issued by the LFA (Lebanese Franchise Association) proved that the bankruptcy rate for franchisees is always lower than independents traders, worldwide speaking.

> Why is that?As a franchisee you benefit from the brand awareness and equity of the franchisor.No need to create your brand, to invest big amounts in marketing...You will also be supported by the franchisor in terms of training, marketing, products, IT system etc, in order to optimize your operation system and your commercial strategy. You will benefit his experience and his know how.The strength of the franchise network is always an added value to enhance and develop initiatives, strategies, and improvements between the franchisees themselves and within the network.

They benefit from each other’s experience all year around and share their improvements.

> What are the advantages of an RJ Franchisee?I would like to say, first of all, a continuous support from RJ structure to the RJ Franchisee.This is by the way the main issue to be assessed by the franchisee when he wants to enter into a franchise agreement. Indeed, an RJ Franchisee is never alone. We are always here to help, advise, monitor and optimize the RJ Franchise activity and profitability.We have at our disposal talented and dedicated people, plus 24 years of experience within the market.

> What are the best world markets for a brand such as RJ?The regional market to begin with. RJ was created 24 years ago in Beirut and it is nowadays a pledge of quality, success, trendsetting in our country. It benefits from a very high brand awareness. In terms of development strategy, we also plan to develop our business within the Middle East (we are already present in Dubai), the Mediterranean area, and the Far East, the new Eldorado of retailers.

> Who is the ideal customer of RJ?A mature, elegant, self-confident and active man.

> Finally who is the ideal franchisee for RJ?I would like to say a small or middle size retail company with very good operations and access to prime locations.

For more info on franchising please contact :[email protected] [email protected]

RECTANGLEJAUNE

72

REC

TAN

GLE

JAU

NE

sprin

gsu

mm

er2

012

[email protected]

Documents

RJmag 8