RJF DRINK REPO

RT

B A L L I N’

MARKET BACKGROUND

Sports Drinks rehydrate people while they exercise by replenishing electrolytes.

Lots of people partake in physical ActivitiesLots of people spend money on these drinksPeople like the taste of sports drinks

TRENDS- GATORADE OWNS EVERYTHINGLow Calorie High Caffeine, energy boostersHigh Carb/Protein for after sports

CUSTOMER ANALYSISAthletes- Young people who love sports.People who want to play sports but don’tOlder people who need energyAll People can drink sports drinks

MAJOR COMPETITORS

Gatorade- Came first and it sells the most. Made by QuakerPowerAde- Kind of copied Gatorade. From Coca ColaAll Sport- No one has heard of this but it is made by PepsiOther Drinks- Water, Smart water, Vitamin Water, etc..Companies get athletes to advertise their product, Which makes

people want to buy it. As Market leader Gatorade sets trends- 3 stages of drinking

gatorade.

TARGET MARKET

Athletes because they require the most electrolytes and energy in order to play sports.

Even If you are not an athlete you can buy this which gives us a wide demographic. Geographically in places where people play sports- everywhere.

Psychographics- People who want to be healthy and enjoy exercise.

MARKETING Name- Ballin’- A Slam Dunk every time!

CONTAINER AND FLAVORWrist Bottles- the Wrisottle®Comes in many flavors, Slam Dunk Salsa, Sports drink Orange, Rad Red, and Big Blue.

PLACE, PRICESold EVERYWHERE! Price- $1.50 per 500ml (16.9 Ounces) Wrisottle®

PROMOTION

Slogan- A slam dunk every time!Publicity- we will get celebrity endorsements like Tiger Woods

and Kobe Bean Bryant, professional Ballers. And Nickelback Endorsements on their concert tour.

Special Promotions- Every Columbus Day we will give away 1492 Wrisottles®.

Advertising- TV, Radio, Print, and Internet.

SPORTS!!!!!!!!!!