R J W a t c h e s S A R u e d u M a r c h é 1 1 1 2 0 4 G e n e v a S w i t z e r l a n d t é l + 4 1 ( 0 ) 2 2 3 1 9 2 9 3 9 f a x + 4 1 ( 0 ) 2 2 3 1 9 2 9 3 0 w w w . r o m a i n j e r o m e . c h m e d i a @ r o m a i n j e r o m e . c h RJ X SUPER MARIO BROS. : GAME ON! For all Super Mario fans the long wait is finally over... RJ-Romain Jerome is now releasing the Super Mario Bros. collection! In honor of the game’s 30th anniversary, RJ is adding the center piece to its Generational Icons collection. In a 46mm case RJ has recreated the essence of the original Super Mario Bros. game from 1985. Nintendo’s legendary character – Mario – is exceptionally dressed in his recognisable red shirt and blue overalls with his famous jump and iconic mushroom. These most symbolic elements of the game are eye-catchingly depicted on the dial and are all captured in the visual style that captivated a generation. The Super Mario Bros. timepiece is limited to 85 pieces to echo 1985, the year the game launched. The new collaboration between RJ-Romain Jerome and Nintendo is a tribute to this genre-defining video game of the 8-bit era, the first of its kind. This collection, which allowed the Swiss Maison to express its unlimited creativity by mixing traditional know-how with playfulness, is als o a true expression of avant-gardism watchmaking. Let’s start jumping! ABOUT NINTENDO The worldwide pioneer in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii U™ and Wii™ home consoles, Nintendo 3DS™ and Nintendo DS™ family of portable systems. Since 1983, when it launched the Nintendo Entertainment System™, Nintendo has sold more than 4.3 billion video games and more than 686 million hardware units globally, including the current-generation Wii U, Wii, and Nintendo 3DS family of systems including New Nintendo 3DS™, New Nintendo 3DS XL™, Nintendo 3DS, Nintendo 3DS XL™, Nintendo 2DS™, as well as Nintendo DS™, Nintendo DSi™, Nintendo DSi XL™, Game Boy™, Game Boy Advance™, Super NES™, Nintendo 64™ and Nintendo GameCube™ systems. It has also created industry icons that have become well-known, household names such as Mario™, Donkey Kong™, Metroid™, Zelda™ and Pokémon™. A wholly owned subsidiary, Nintendo of Europe, based in Germany, was established in 1990 and serves as headquarters for Nintendo’s operations in Europe. Nintendo Website : www.nintendo-europe.com Super Mario Hub www.nintendo.co.uk/mario Super Mario on Facebook : www.facebook.com/SuperMario Nintendo on Facebook : www.facebook.com/Nintendo Nintendo of Europe on Twitter www.twitter.com/nintendoeurope Nintendo of Europe on Twitch http://www.twitch.tv/team/nintendo Nintendo of Europe on Instagram www.instagram.com/nintendoeurope ABOUT RJ-ROMAIN JEROME Air, earth, sea, collaborations: RJ-Romain Jerome offers the raw energy of imagination to those who are capable of nurturing their most secret dreams. Born at the dawn of the 3rd millennium, RJ-Romain Jerome creates the watches of the new horological era. The magic of the Moon, the power of lava, underwater mysteries and creative collaborations are the poetic driving forces behind this artistic explosion. Whether through recovering steel from the Titanic or from the Apollo 11 spacecraft, mingling silver with moon dust or sculpting volcano lava, RJ-Romain Jerome asserts its iconoclastic spirit and electrifies tradition by celebrating contemporary legends. Its approach is characterized by a blend of raw character and elaborate refinement, drawing as much on the roar of an erupting volcano as on the writings of H.G. Wells. A taste for adventure, an all-conquering spirit and visionary avant-gardism merge with the realm of the imagination in the “Air”, “Earth”, “Sea” or “Collaborations” collections. These worlds exalt contemporary horizons through a resolutely masculine and contemporary touch. From the ocean depths to the immensity of space, from incandescent lava to age-old minerals and metals, the RJ-Romain Jerome collections are far more than just astonishing watches: they define a new era in watchmaking. Offering every man a chance to explore a dreamlike new dimension, they also embody the values of their time : a sense of distinctiveness, a need for speed, and a spectacular yet discreetly sophisticated aura of virility. Air, earth, sea and collaborations: it is now up to everyone to find his own universe, and to give substance to his dream and to his own vision of Time. Contact: PR / [email protected]
