RIT:Envision Honeoye Falls Main Street Book

5/24/2018 RIT:Envision Honeoye Falls Main Street Book

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INDE402

Spring 2014

SpecialProjects

Professor Chris Birkentall,

NCIDQ, IIDA, CKD, LEED GA, Reg. I.D.

ROCHESTER INSTITUTE OF TECHNOLOGY

Final Presentations as presented to the Village May 16, 2014All images are copyrighted 2014

No image may be used without the permission of the owner


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17 students + 9 buildings + 15 weeks =

Envision: Honeoye Falls

What do you get when you mix Design Thinking, business savvy, spatial imagination, acharming village Main Street in need of some TLC and the training of knowing how toput it all together?

You get the Spring 2014 RIT Interior Design Senior Special Projects class presentationcalled Envision: Honeoye Falls Main Street

RIT Interior Design students visited the small village on some of the coldest days ofJ anuary and were taken by the charm of the Main Street, the Falls and the possibilities

of what could be. From there they began to dream. Owners worked with students to gain access to buildings, to be interviewed and

document conditions. Students worked with real and imagined clients to help create anew vision for the existing empty storefronts. Research included history, buildingconsiderations and the needs of the town, and then the design ideation began

A peer review at mid term occurred to keep the talented students on track and thenfinally

Posters were created to explain Concepts, Existing conditions, Ideation and Plans, with

3 D renderings, showing off the ideas that could one day be a reality. Students presented their ideas to the village residents and board on May 16 to rave

reviews and a front page news article in the Rochester Democrat & Chroniclehttp://www.democratandchronicle.com/story/news/2014/05/17/envisioning-main-street-rits-help/9186537/

All images are copyrighted by their designers and may not be used without writtenpermission of the owners
http://www.democratandchronicle.com/story/news/2014/05/17/envisioning-main-street-rits-help/9186537/http://www.democratandchronicle.com/story/news/2014/05/17/envisioning-main-street-rits-help/9186537/http://www.democratandchronicle.com/story/news/2014/05/17/envisioning-main-street-rits-help/9186537/http://www.democratandchronicle.com/story/news/2014/05/17/envisioning-main-street-rits-help/9186537/


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Envisioning Main Street, with

RITs helpSarah Taddeo, Staff writer; 12:07 a.m. EDT May 17, 2014

As Honeoye Falls recovers from losing its General Motors plant a few yea rs ago, RochesterInstitute of Tec hnology design students unveiled plans Friday to revive the villages MainStreet business culture.

Christina Birkentall, a visiting assistant professor of design at RIT and a resident of HoneoyeFalls, oversaw a class of senior design students who each imagined and designed a businessthat would fill an actual empty space along Honeoye Falls Main Street. The studentspresented their work to the community at Fridays exhibition at 5 W. Ma in St. in HoneoyeFalls.

Were giving the village a vision to help market the village spaces, and to see whatbusinesses could potentially be here, Birkentall said.

She c ame up with the idea to redesign storefronts while brainstorming about villagerevitalization strateg ies. Students toured the Ma in Street area and spaces in surrounding

buildings, then drew up plans for businesses they thought would thrive in the community,Birkentall said. Its been a lot of work, but (the students) have had an opportunity to have areal space and real clients.

While the municipal government was not direc tly involved in the design projec t, said Honeoye Falls Mayor Richard Milne, the village has a positive history ofcollaboration with college groups. Itll be very positive for our businesses to try to dovetail some of their ideas, whether they use the program directly or not, Milnesaid. The village of Honeoye Falls current slogan and logo came from an RIT marketing student, he said.

Depending on the spac e, some students worked with existing businesses or building owners to determine the type and layout of their business idea , Birkentall said.At this point, there is no funding for any of the ideas to progress to a building pha se, she said, but some ideas may be implemented in the future.

Senior RIT design student Melanie Spath worked with Tanvi Asher, owner of Peppermint clothing store on Pa rk Avenue, to c reate a design layout for Asher Bridal a

bridal shop in a two-story building at 27 W. Ma in St. that would house both a studio and retail space for Ashers brida l designs.

Since the village aesthetic is fairly high-end, Spa th said she thought a boutique would work perfec tly on Main Street.

Students measured their spaces, then designed layouts using SketchUp 3D modeling softwa re. They displayed the design mode ls on posters at Fridays exhibition.

Design student Courtney Ellis created a farm-to-table bistro called Five West Main at 5 W. Main St. that would feature locally grown produce and meat on its menu.Theres a lot of farms and people with gardens surrounding Honeoye Falls, she said, so a business like Five West Main could forge a community connection andperk up the economy.

Birkentall said she hopes students will think about what makes a walkable, innovative community after this experience, and that Honeoye Falls will implement someof the student ideas.

Were an engaged community and we have the foot traffic, Birkentall said. But if we just build out these empty spaces, we can reinvigorate Main Street.

Asher Bridal Rendering(Photo: Melanie Spath , Provided )


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Meet our talentedRIT 2014 senior

Interior Design Students

15 W. MainThe Bamboo Tea Room designed by

Tim Ip ([email protected])

27 W. MainThree Sistersdesigned by

Alexandra Nagle([email protected])

Asher Bridaldesigned by

Melanie Spath ([email protected])

All Things Equireddesigned by

Rachel Terragnoli ([email protected])

10-12 W. MainUpper Falls Wine and Cheese designed by

Brieanna Bobbe ([email protected])and Cristina Buttrill ([email protected])

Honeoye Bikesdesigned by

Rachel Sabo([email protected])

13 N. MainHoney Ice designed by

Rammy Taing([email protected])

The entire Main Street-scapeDesigned by Tessie Neidermeyer([email protected])

10 N. MainMealies Patisseriedesigned by

Marissa Vincenzi ([email protected])

The Candy Factorydesigned by

Angela Read ([email protected])

9 W. MonroeHoneoye Kids Centerdesigned by

Sara Raniero ([email protected])

Rusticsdesigned by

Ashley Shaheen ([email protected])

3 W. MainWilcox Flatsdesigned by

Kara Brown ([email protected]) 5 W. Main

Sew Enchanted designed by

J ennifer Douthett-Lund ([email protected])

Five West Maindesigned by

Courtney Ellis ([email protected])

7 W. MainCosmosdesigned by

Caili Nizamis ([email protected])


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10 N. Main Mealies Patisserie designed by Marissa Vincenzi


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10 N. Main Mealies Patisserie designed by Marissa Vincenzi


7/40 10 N. Main The Candy Factory designed by Angela Read


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10 N. Main The Candy Factory designed by Angela Read


10/40 7 W. Monroe Rustics designed by Ashley Shaheen


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7 W. Monroe Rustics designed by Ashley Shaheen


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7 W. Monroe Honeoye Kids Center designed by Sara Raniero


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3 W. Main Wilcox Flats designed by Kara Brown


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3 W. Main Wilcox Flats designed by Kara Brown


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5 W. Main Sew Enchanted designed by J ennifer Douhett-Lund


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5 W. Main Sew Enchanted designed by J ennifer Douhett-Lund


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5 W. Main Five West Main designed by Courtney Ellis


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7 W. Main Cosmos designed by Caili Nizamis


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7 W. Main Cosmos designed by Caili Nizamis


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15 W. Main Bamboo Tea Shop designed by Tim Ip


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15 W. Main Bamboo Tea Shop designed by Tim Ip


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27 W. Main Asher Bridal designed by Melanie Spath


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27 W. Main Asher Bridal designed by Melanie Spath


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27 W. Main All Things Equired designed by Rachel Terragnoli


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27 W. Main All Things Equired designed by Rachel Terragnoli


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27 W. Main Three Sisters designed by Alexandra Nagle


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27 W. Main Three Sisters designed by Alexandra Nagle


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10 W. Main Honeoye Bikes designed by Rachel Sabo


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10 W. Main Honeoye Bikes designed by Rachel Sabo


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10 W. Main Upper Falls Wine & Cheese designed by Cristina Buttrill & Brienna Bobbe


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10 W. Main Upper Falls Wine & Cheese designed by Cristina Buttrill & Brienna Bobbe


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13 N. Main Honey Ice designed by Rammy Taing


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13 N. Main Honey Ice designed by Rammy Taing


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Main Street-scaping designed by Tessie Niedermeyer


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Main Street-scaping designed by Tessie Niedermeyer


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RIT-Senior Interior Design graduates of 2014 wishes to thank theVillage of Honeoye Falls for allowing us to re-envision their Main Street.Spec ial Thanks to Pamela Scully, Chamber of Commerce president, Richard Milne, Mayorand Charlie J ohnson, Chief Enforcement Officer, Village of Honeoye Falls, along with Heidi

Tomkiewicz, Dept. Chair RIT, and Peter Byrne, School of Design Admin. Chair, RIT.

This project was guided by

Visiting Assistant Professor

Christina Birkentall, Reg. Interior Designer, NCIDQ, IIDA, LEED GA

For more information, [email protected]

phone 708.903.5810

Like us on Facebookhttps://www.facebook.com/RITEnvisionHFNY?ref=hl

Or the RIT Interior Design FB page https://www.facebook.com/pages/RIT-Interior-

Design/680616115333349?ref=hl
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RIT:Envision Honeoye Falls Main Street Book