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Ritam Garg Management in India – 4. Doing Business in India A perspective on time Addressing issues of respect Non-verbal communication Strikes The

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June-21

Ritam GargManagement in India 4

Doing Business in IndiaA perspective on timeAddressing issues of respectNon-verbal communicationStrikesThe creaky wheels of bureaucracyFestivalsMarriagesFamilial fraternizationSometimes the office is taken homeSmall talk is bigGoing by the book.contd.Not too good with paperworkQueing?Business cardsTransport traditions and travailsThe tower of Babel?Herd mentality rulesThey mind their Ps and Qs, but differentlyPecking orders matterEnglish?Starting a business in IndiaIFCs and World Banks doingbusiness.org website outlines the following steps for starting a business in India:Obtain director identification number (DIN) online from the Ministry of Corporate Affairs portal (1 day, INR 100)Obtain digital signature certificate online from private agency authorised by the Ministry of Corporate Affairs (3 days, INR 1500)Reserve the company name online with the Registrar of Companies (2 days, INR 500)Stamp the company documents at the State Treasury (State) or authorised private bank (1 day, INR 1300)Get the Certificate of Incorporation from the Registrar of Companies, Ministry of Corporate Affairs (5 days, INR 200 for MOA + INR 1,000 for AOA for every INR 500,000 of share capital or part thereof + INR 100 for stamp paper for declaration Form 1)Make a seal (1 day, INR 350)Obtain a Permanent Account Number (PAN) from an authorised franchise or agent appointed by the National Securities Depository Ltd. (NSDL) or the Unit Trust of India (UTI) Investors Services Ltd., as outsourced by the Income Tax Department (7 days, INR 67)Obtain a Tax Account Number (TAN) for income taxes deducted at source from the Assessing Office in the City Income Tax Department (7 days, INR 57)Register with the Office of Inspector, Shops, and Establishment Act (State/Municipal) (2 days, INR 6500)Register for Value-Added Tax (VAT) at the state Commercial Tax Office (12 days, INR 5,100)Register for Profession Tax at the Profession Tax Office (2 days, No cost)Register with Employees Provident Fund Organization (12 days, No cost)Register for medical insurance at the regional office of the Employees State Insurance Corporation (9 days, no cost)

Summary PointsNo one size fits allListen and learnIndia is still not like Germany or any other developed economyYou have to be in it for a long haul If you are looking for quick gains then perhaps you need to think againAdapt to winInnovate in products and the business modelLearn to accept the challenges that India would present and take it in your stride..contd.Expect to be treated like an important guestLearn to receive, graciouslyBe prepared to participate in a relationship of exchangeExpect to give something in returnRole carries specific dutiesKnow the individual, as well as the organisationCaste is a mindsetMind the lines of powerKnow why you are taking the trip (goals, objectives, etc.)..contd.A little preparation wont hurtCompleting the project may not mean the end of the projectDont shy away from seeking advice from your local talentThe upwardly mobile middle class is diverse, young, and committed to changePhilanthropy arise out of religious and social principlesActions and words speak louder than the written documentsThe primary purpose of a contract is to create orderNegotiate, enlisting an exploration of multiple perspectivescontd.Time is flexibleWorkspace is a sacred place, so dont be mystified by the public displays of daily prayersSpatial clues signify degree of hierarchyIndian culture provides a range of gender rolesBody language can easily be misinterpretedWomen experience different level of gender bias

Culture isnt inert. Its pretty ert. If it isnt working for you, then it is probably working against you ~ Virginia Valentine (founder of Semiotic Solutions)

Optional Reading (recommended)Is there an Indian Way of Thinking? An Informal Essay by A.K. Ramanujan

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