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    partnerneWSLetter

    Fby 2012 Iss no. 1

    In thIS ISSue: GreetingsfromOurNewCEO

    IntroducingCenterMind

    WorldwideExpansion

    MarketingandProductsNews

    NewSolutions

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    Iss no. 1 Fby 2012 p nwsl

    DearPartners,

    IamexcitedtobejoiningRiTspecicallyatthistime,whentheCompan

    ispoisedforabreakthrough,enteringawholenewera.

    RiTtodayisacompletelydierentcompanythanitwastwoyearsag

    Thisis dueto andwith thanksto thesuccessfultu rnaroundeorts, le

    byEranAyzik,RiTsformerCEO.Nowwe arereadytoaccelerate,ridin

    thephenomenaldatacenterwave,satisfyingaclearneedforintelligen

    infrastructuremanagement (IIM)solutions. Asthe pioneeringleader o

    theIIMconcept,togetherwiththeindustrysbestproductsandsupport

    capabilities,IbelievethattheskyisthelimitforRiT.

    RiThasmanyassetsofwhichwecanbeproud.Mostimportantlyofa

    perhaps,istheRiT branditselfanamethathasalwaysstoodforqualit

    technologyleadership andcustomer service.Togetherwith thesuper

    reputationofourlocalpartners,thisiswhatourcustomersarelookingf

    todaymorethaneverbefore.

    Wehavedemonstrateda clear commitment toextendour leadershi

    whichcanbeseenintherecentapproval,byourBoardofDirectors,o

    anaggressivegrowthstrategy.Aspartof thenewworkplan,wehav

    reinforcedourmanagementteamwithhighlyexperienced,talentedan

    motivated individuals. Furthermore, we plan to signicantly increas

    investmentinourR&D,salesandmarketingcapabilities.Assuch,weno

    havealltheresourcesneededtopromoteourexcitingnewCenterMind

    Solution,whichweanticipatewillllagapinthedatacenterinfrastructur

    management (DCIM) market. In addition,we are looking forward t

    nalizingthedevelopmentandlaunchingrevolutionarynewproduc

    whicharecurrentlyinthepipeline.Webelievetheseuniquecutting-edg

    productsarethetoolsyouneedtobreakopenyourmarkets,helpingyo

    takeyoursalestoawholenewlevel.

    Wehaveeverycondenceinyou!IinviteyoutojoinmeinpushingRiT

    thelimit,buildingourbusinessaswebringtherightnewproductstofas

    growingmarketsinneedofbettersolutions.Awindowofopportunityha

    opened,andthebusinessisoursforthetaking.

    Ilookforwardtomeetingyoupersonally.Untilthen,pleasedontbeshy

    feelfreetocontactmewithanyideasorsuggestions,anytime.

    Seeyouintheeld.

    Sincerelyyours,

    VadimLeiderman

    CEO

    Greetings from Our New CEOCenterMind G+

    Make your data center greener

    Gain full control of your data center environment,from anywhere, in real-time

    Reduce operational expenses by cutting cooling costs

    Enhance your disaster prevention readiness

    Increase the life-span of network equipment

    Work with a one-stop-shop for a wide variety ofenvironment monitoring needs

    Improve the security of your data center or othermission-critical facility

    Smart andProactiveEnvironmentMonitoring

    www.rittech.com

    International Headquarters

    RiT Technologies Ltd.

    Tel: +972.77.270.7270

    Fax: +972.3.647.4115

    email: [email protected]

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    Fby 2012 Iss no. 1 Iss no. 1 Fby 2012p nwsl p nwsl

    CenterMind HighlightsIntroducing CenterMind

    rit pls roos i ribow nio

    RiT announced the appointment in December of

    Mr.PeterLeonardasthecountrywidesalesmanagerof South Africa. Mr. Leonard, an IT professional

    based in Johannesburg, wil l concentrate

    on expanding RiTs business in the country,

    known to have the largest economy in Africa.

    Leonards appointment follows RiTs growing

    presence on the continent, which saw the

    implementation of the Companys solutions

    in2011 inTier1 operatorsin Botswana,Ghana

    andKenya.TherapiduptakeofITtechnologie

    and improving infrastructure in Africa, an

    South Africa in particular, make it a growin

    market with untapped sales potentia

    Africa today is a land in transformatio

    A key enabler of changes is the ongoin

    overhaul of i ts communications and

    networks. With a strong reputation, RiTlook

    forward to showcasing its industry-leadin

    solutions amongst the many businesse

    and new datacenters around the countr

    Worldwide Expansion

    One pOInt OF IntereSt CenterMindallows

    centralizedcontrolofthedatacenterand

    networkinfrastructurefromonesingle

    commandandcontrolplatform.

    Keep up the paCe CenterMindworksas

    dynamicallyandswiftlyastherestofthe

    businessandITprocesses,enhancingthe

    datacentersagility.

    DO MOre WIth LeSS Gainfullvisibilityofthe

    currentcapacityandthepredictedusageoftheinfrastructure.

    VaLuaBLe aSSetS KnowexactlywhattheIT

    andinfrastructureassetsare,andwherethey

    arelocated24/7.

    the SpIrIt OF Green Realizethetrue

    colorsofgreenITbyconsiderablyreducing

    powerconsumptionandimprovingthe

    environmentalproleoftheorganization.

    COnneCt the pIeCeS CenterMindgivesan

    accurate,onlinestatusofeveryconnection

    andalldevices,enablingonetoact

    immediatelytoxproblems.

    nO pLaCe FOr MIStaKeS Denitereduction

    inhumanerror.

    StrateGIC DeCISIOnS Datacenter

    infrastructuremanagementdecisionscanbe

    madestrategicallyandeectively,usingan

    ecientimplementationprocess.

    ThefullRiTCenterMindsolutioncomprises

    sophisticatedCenterMindSoftwarewith

    RiTsindustry-leadingPatchViewHardware.

    Thesolutionseamlesslyintegrateswith

    theextensivelineofRiTSMARTCabling

    components.

    Lookoutbelowforadditionaldetailsontwo

    corecomponentsnamelyCenterMindG+

    andCenterMindP+.

    pLaCInG YOurInFraStruCtureCenter StaGeAt RiT Technologies, we understand the

    dynamics of the business environment.

    That is why, when it comes to a data centers

    infrastructure, we place its importance center

    stage. This ensures complete agility, total

    stability andabsolutecontrolof allits elements.

    RiT,theoriginalpioneersofintelligentinfrastructure

    management (I IM), proudly introduces

    CenterMind, a novel holistic approach to data

    center infrastructure management (DCIM). This

    innovativesolutionoersan inniteview of and

    access to the entire data centers infrastructure.

    Datacentermanagerstodayfaceanincreasing

    challengetomonitorthousandsof

    discretesensorsandcontrolpoints,

    aswellasdealwithincreasing

    pressureforhigherserver

    density,energyeciency

    andcapacity.

    WithCenterMind,

    datacentermanagers

    cannowenjoya

    comprehensive,

    integratedDCIMsolution,

    whichmonitorsand

    managesahighvolume

    andarrayofinformation.It

    incorporatesalltheIToperations

    totintoonepackage,combining

    togetherIT,networkinfrastructure,people

    andprocesses.

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    Fby 2012 Iss no. 1 Iss no. 1 Fby 2012p nwsl p nwsl

    Our neW WeBSIterdy, Snow Go d Visi

    www.ic.com

    New Year, new beginnings 2011 saw the

    introductionofRiTsnewlogo.Inlinewiththe

    energetic look and fresh visual symbol,2012

    bringsthelaunchofthemuchtalkedaboutnew

    website.Thesitewasdesignedspecicallywith

    ourpartnersand customersin mind,reecting

    bi-directional communication using all the

    latest web technologies and methodologies.

    Thenewpartnersectionfeatureseasytoaccess

    and downloadable marketingmaterials.These

    range from brochures, presentations, sales

    kits, graphical elementsand RiTsbrand book.

    Now isthetime to browse our new website

    and update collateral where applicable. ..

    Seeyouonline!

    Marketing

    See YOu atthe MOVIeSRiThasproducedanewmoviehighlightingthe

    benetsofusingtheCopperFramewithPatching

    Switches.This emphasizesconnectivityatthe

    ickofaswitchwhichsignicantlyreducestheneedforpatchcords.

    ItfurtherdemonstrateshowRiToersacomplete

    high-performance solution that includes outlets,

    cables,patchcords,framesandauniquesolution

    forUTPenvironments.

    Thisusefulsalestoolcansimplybeaddedtoyour

    presentationsand/oruploadedtoyourwebsite.

    http://www.rittech.com/whats_newhttp://www.rittech.com/whats_new
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    February 2012 Issue No. 1 Issue No. 1 February 2012Partner Newsletter Partner Newsletter

    CenterMind G+Because Environment Matters

    Its not just hype anymore. The environment around us does matter. With data centers producing

    about two percent o global carbon emissions on average, even small variations in temperature,

    humidity and air pressure can signicantly impact energy eciency. The new CenterMind

    G+ accurately monitors the environment o power hungry data centers. This enables the

    conditions o the data center to be ollowed, helping to prevent urther environmental damage.

    The RiT CenterMind G+ is an environment

    monitoring solution that oers round-the-clock,real-time visibility into the state o the computer

    room or data center environment. Monitoring the

    conditions o the data center results in proactive

    optimization o energy usage, which improves the

    environmental perormance o the organization.

    Regardless o where the acility is located, an

    instant, automatic alert is transmitted should

    conditions change (such as a power supply

    ailure, or air-conditioning malunction)

    enabling a swit response to resolve the issue.

    CenterMind G+ hardware and sotware are built

    to provide maximum fexibility, according toeach organizations monitoring needs. This may

    be monitoring one cabinet in a remote branch,

    or a medium-sized communication room, to

    providing a ull comprehensive solution which

    includes provisioning data center equipment.

    Furthermore, RiT CenterMind G+ provides an

    additional security advantage allowing mission-

    critical sites and acilities to be monitored in real-

    time. With door sensors on rooms and cabinets, an

    instant indication is provided when an unauthorized

    person intereres in processes. An additional IP

    camera can take a snapshot o the intruder, helping

    in the identifcation and tracking o the occurrence.

    CenterMind P+When Power Becomes All-Consuming

    It is widely recognized that data centers consume a phenomenal amount o power. As data centers are

    growing larger, power continues to be a critical issue. For example, 1U rack switch with 24 Etherne

    ports in continuous use will consume 2,190 kWh in one year (which will release approximately two

    tons o carbon dioxide into the atmosphere).

    RiTs CenterMind P+ provides a robust and

    fexible solution or properly monitoring and

    managing the power usage in the data center,rom any location.

    This means, not only knowing how much power

    the data center is consuming as a whole, but

    discerning how much power each device is

    consuming at any one time.

    With a clear picture o each device and their power

    usage, the IT manager can act on any potentially

    problematic devices or deviances. Furthermore,

    with remote capabilities, a reboot can be initiated

    rom aar, saving time and preventing urther

    disasters rom occurring.

    CenterMind P+ comes with hardware and

    sotware and oer countless other benets suc

    as:

    TOTAL DEVICE CONSIDERATION: Real-time

    power consumption monitoring capabilities

    track each device.

    COMPLETE DCIM SOLUTION: Gain a

    comprehensive DCIM without complex

    implementation, oering a single point o

    management or data center equipment,

    environment and power.

    COMPREHENSIVE PROVISIONING:Optimal

    provisioning capabilities through ast and

    complete consideration o power issues or

    both primary equipment and redundancy

    options.

    DISASTER PREVENTION: Immediately shows

    potential problematic deviances in power

    usage so action can be taken straight away,

    preventing disasters rom occurring.

    REMOTE VISIBILITY AND CONTROL: Power

    can be managed remotely with reboots and

    more, rom any location.

    A GREEN ENVIRONMENT: Considering power

    consumption in every aspect o the data

    center management means additional

    environmental benets.

    New Solutions

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    Fby 2012 Iss no. 1 Iss no. 1 Fby 2012p nwsl p nwsl

    rit WInS

    LeaDInG InSuranCe COMpanY In ISraeL

    Israels leading insurance and nance company,

    Migdal Group, decided to deployRiTs solutions.

    RiTwillinstallCopperCat6Ainfourocebuildings.

    ThisisnosmallfeatasMigdalGroupholdsinsurance

    and pension arrangements with many agencies,

    agent houses and companies which handle

    investments, credit and real estate. The Group

    manages assets worth 406 billion, with 86,000

    employeesacross331companiesworldwide.

    State aCCOuntInG MatterS

    RiTsecuredathreeyearcontractwiththeStateof

    IsraelsMinistryofFinance,AccountantGeneralto

    installandmanage itsintelligent infrastructure.

    RiTwillsupplyCopperSolutionsincludingCat6A

    STPConnectingHardwareandCat6STPamongst

    allgovernmentoces.RiT workedcloselywith

    additional IT consultants and integrators to

    enablethegovernmenttoleverageitsinvestment

    intheirnetworkinfrastructure.

    tuSCanY hOSpItaLS, ItaLY

    Svig Livs

    Svig tim

    February will see the deployment begin of

    PatchViewinfournewhospitalsinTuscany,Italy-in

    Prato,Pistoia,LuccaandMassa.Inabidtoimprove

    the healthsystem, Tuscany is building four new

    buildingsofthreeoorseach,increasingthenumber

    ofhospitalbedsavailableintheregion.

    Theproject,whichhasbeenintheplanningstage

    forroughlythreeyears,willconsistof5,000ports

    per hospital. PatchView will be instrumental

    controlling the installation,implementation an

    management of the project. Each hospital w

    have about 30 cabinetswith four cabinetspe

    oor.Thesewilllinktothe data centerwithtw

    backbonesmadewithOM-3 12wires, beropt

    OM-3 cables and horizontal cables, which a

    Category6. Furthermore,the surgeryrooms an

    other specic rooms could contain addition

    cabinetsconnectedtothecommunicationsroom

    The project is expected to take place ove

    thenextfew months,beginningin Pratoan

    culminatinginMassa.

    petrO ChIna ChOOSeS rit FOr thIrD

    prOJeCt

    epV islld i Kl Bk, Bijig

    PetroChinainstalledRiTsEPVsolutionin athir

    deploymentinoneofitssubsidiaries,KunlunBan

    in Beijing, China. Kunlun Bank is a joint-equit

    commercialbankwhichhasseveralbranchesacros

    theregion.PetroChinahasadditionalRiTsolution

    managingitsheadquarterocebuildingsaswe

    asthePetroChinaDataCenter.

    TheprojectentailedinstallingEPVtomanageov

    5,000ports.Oneofthekeybenetsthatattracte

    thecompanytoinstallEPVisitscompletecontro

    ofalltheinfrastructure,cabinets,cablesandpaneandallotherrelatedequipmentconnectedtoth

    network.EPVistheidealproductwewerelookin

    for,saidtheCIOofKunlunBank,whocommende

    theease ofuse evenfrom remotelocations.W

    lookforward tousing thisnew technology an

    seeingwhatfurthersolutionsRiTwillbringus.

    New BusinesseXpanDInGSOLutIOnS.IMprOVInGCOMpaCtneSSFib Oic tys fo Dss

    evioms

    Howdoesonemakethemostofasmallspace?

    High dens ity is a top priori ty i n many

    environments,but is a particular challenge in

    datacenters.Astheleadingproviderofintelligent

    datacenterinfrastructuremanagement(DCIM)

    solutions, RiT has once again met another

    industry need with the recently launched

    intelligentXlight4Uberoptictray.Thissolution

    featuresthehighestberopticdensitycurrently

    available,furtherexpandingRiTsdominanceon

    theintelligentinfrastructuremanagement(IIM)

    market.

    The addition of this new product has already

    contributedtoRiTssuccessinsecuringsignicant

    data center projects. Recently, a data center

    customerwas impressedby thetraysability to

    managesuchahighnumberofportsinjust4U

    ofrackspace.Hecommendedthedesignofthe

    fronttray,whosebermanagementclipsmaintain

    order among multiple jumpers. Through the

    useofintelligenttraysincombinationwithRiTs

    PatchView solution, the customer eliminatedtheneedformanualdocumentationoftheber

    opticchannels,savingmanyhourswhichwould

    havebeendevotedtothetedioustaskoftracking,

    markinganddocumentingeachchannel.

    RiTs4U ber optictraysupports16 LCorLC-

    MPOcassettes,eachwith12LCduplexadapters

    (24bers),givingitatotalcapacityofasmany

    as384bers.Thebackofthetrayisdesigned

    insuchamannerthatenablesittoeasilywork

    with high numbersof bers.In addition,MPO

    connections, increasingly popular throughout

    theindustryareprovidedinthebackoftheLC-

    MPOcassettestofacilitateeciencyandreduce

    installationtime.

    The advanced ber optic tray workssimultaneously on three levels: cassette, port

    and end-device. The system identies each

    cassette separately, and keeps track of its

    physicallocationinoneofthetrayssixteenslots.

    Portconnectivityincludesmanagementof the

    XlightJumpers betweenthe trays ports. In

    addition,thesystemsautodiscoverydetermines

    whichbersareconnectedwithwhichIP-based

    enddevices,andmaintainstheinformationinan

    accuratedatabase.

    prODuCt upDateSecd Fib Oic pfomc

    TherangeofSMARTFiberOpticSolutions,which

    includesTraysandCassettes,hasbeenupdated

    andisnowavailablein OM-4insteadofOM-3.The change does not aectthe berchannel

    performance but rather improves the total

    channelloss. It is fully backwards-compatible

    withthe existingOM-3 products. Please refer

    totheupdatedproductinformationfor further

    details.

    Products

    http://www.rittech.com/?CategoryID=562&ArticleID=2039http://www.rittech.com/?CategoryID=562&ArticleID=2039
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    RiT Technologies Ltd.

    Tel: +972.77.270.7270

    Fax: +972.3.647.4115

    email:[email protected]

    www.ic.com