Risk communication:tools and approaches

Management Board meeting10 October 2018

1. Frameworks for riskcommunications

2. Risk communication in practice

3. Looking ahead

1. Frameworks for risk communication

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LEGISLATIVE FRAMEWORK

Regulation (EC) No178/2002, Article 40

• Communicate on its owninitiative

• Objective, reliable, easilyaccessible information to publicand interested parties

• Collaboration with Commission andMember States to ensurecoherence

• Cooperation with Member Stateswith regards to public informationcampaigns

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STRATEGIC FRAMEWORK: EFSA 2020

Prioritise public engagement

Widen EFSA’s evidence base

Build EU and international capacity andknowledge community

Prepare for future risk assessment challenges

Create an environment and culture that reflectsEFSA’s values

SO1

SO2

SO3

SO4

SO5

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OPERATIONAL FRAMEWORK

GUIDING PRINCIPLES

EC

CEN

IRCLG

HCIN/ENVI

Agencies

SEA

COHERENCE AND COOPERATION

Forward planningMessage coherence

Forward planningMessage coherenceBest practice

Best practiceJoint communication

International cooperationProduct testingDissemination

CONTENT PRODUCTION /DISSEMINATION FLOW

Planning

•Identifying topicsand outputs forcommunications

Contentproduction

•Key messages,target audiences,channels fordissemination etc.

Pre-notification

•Sharing commswith Commissionand Member States

Dissemination

•Multi-channelapproach: media,social media,publications

Evaluation

•Reach and impact

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WHO?

POLICYMAKERS

CONCERNEDINDIVIDUALS

STAKEHOLDERS

SCIENTIFICCOMMUNITY

RISKMANAGERS RISK

ASSESSORS

MEDIAPARTNERS

efsa

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RISK PERCEPTION

Public polling on food-related risks through

Eurobarometer

Targeted audienceresearch

2015

EFSA Strategy 2020

2020

Social research that canbest inform risk assessment

and communication andsupport EFSA strategy 2021

-2027

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Example: EU Insights

Three studiesundertaken to date

Topics selected in linewith EFSA’s riskassessment work

Cover EU MemberStates only

Published in EFSAJournal

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Example: Reputation Barometer

The study analysedEFSA’s reputationamong fiveaudiences

Different audiences gavedifferent importance tokey attributes of EFSA’swork

DRIVERS AND LEVERS

Technologicalchange

Societalexpectations

Trends in masscommunication

Politicalcontext

The unknown

2. Risk communication in practice

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HOW?

EFSA JOURNAL

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INCREASING IMPACT

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WEBSITE EVOLUTION (2006-present)

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SOCIAL MEDIA

Main account launched in 2012

Followers: +24k

Thematic accounts launched 2016

@Plants_EFSA

@ Methods_EFSA

Channel opened in 2012

+200 videos

+500k views

LinkedIn account launched in 2012

+33k followers

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MULTIMEDIA @ EFSA (NOT JUST VIDEOS!)

INFOGRAPHICS

VIDEOS

INTERACTIVE TOOLS

SOCIALMEDIA

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MEDIA HIGHLIGHTS (Jan – August 2018)

Resistenza antibiotici'minaccia salute pubblica' Ue

Bruxelles veut tirer les leçons del'affaire du glyphosate

EU Commission wants newPowers to vet product safety

Il est temps d’arrêter legrand manège des pesticides !

Dans les Balkans,le vaccin salvateur

Patatine, biscotti & Co: nuoviobblighi per chi li produce, cibi

meno a rischio

EU expected to vote on pesticideban after major scientific review

Neue Acrylamid-RichtlinienEU verbietet starkes Frittieren

von Pommes

BBC interview with JoséTarazona on neonicotinoids

Pesticides Give Beesa Hard Time

Microplastics are found in morethan 90 PERCENT of popular

brands of bottled water

Los insecticidasneonicotinoides sonun riesgo para las

abejas, según la EFSA

Press point closing the PESTCommittee

ED opinion piece in Nature

3. Looking forward

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PREPARING FOR THE FUTURE

EC proposal to amend General Food Law

Management Board recommendations on EFSAexternal evaluation

EFSA Strategy 2021-2027

Customer satisfaction surveys

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STAY CONNECTED!

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Engage with careers

www.efsa.europa.eu/en/engage/careers

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@plants_efsa

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