About ASOS

• Brandestablishedin2000• Onlinefashionandbeautyretailer• Websitesattract29.5millionuniquevisitorsamonth

• HeadofficeinLondon

www.asos.com

Goals

• Growglobalsales• Manageincreasedvolumeindeliveriesanddestinations

• Completedataanddocumentationrequirementswithminimalmanualintervention

• Achievebestpricingforinternationalcarriers

Approach

• IntegratedMetaPacksolutionwithorderprocessingandfulfilmentsystems

• UsedanAPItopassorderinformationtoMetaPack

• Automatedproductionofpaperworkanddecisionsaboutcarriers

Results

• Minimisedoperators’manualinterventionanddecision-making

• Reducedtimeandresourcepreviouslyspentoncommunicatingaboutpricingandlogistics

• Fullauditoneveryordersavedforsixyears,tocomplywithcustomsqueries

Case Study

44 20 7843 6720www.metapack.com

ASOS is a global online fashion and beauty retailer selling over 65,000 branded and own-label products to fashion-forward consumers. The company serves customers in 234 countries and territories from a 1.1 million square foot global distribution centre in the UK.

The challenge Spreading style far and wide

Withexceptionalgrowthworldwide,ASOSsawthatinternationaldeliverywascreatingcomplications in two critical areas: documentation and data. The requirements forthesevarybyaccordingtocountryofdestination,whichonlyaddedtothecomplexity.The company’s international delivery processes required manual intervention toregularlycontactcarriersandupdatepriceswithintheASOSfulfilmentsystems,aswellaspaperworkforeachordertomeetnecessarycustomsregulations.ASOSwantedtomanage its increasedvolume indeliveriesanddestinations,minimisemanual tasksandpaperwork,andachievethebestpriceforcarriersaroundtheglobe.

The solution Addressed for success

ASOS worked with MetaPack to develop an automated solution integrated withthe company’s own order processing and fulfilment systems that was capable ofautomaticallydealingwiththenuancesofinternationalshipping.

Tobeabletocalculatethevolumetricweightrequiredforairfreight,ASOScapturesthe exact size and weight dimensions of each order at the packing bench. Thisinformation,alongwith thecountryofdestinationand theexact contentsofeachpackage – a requirement for customs documentation – is passed to MetaPackthroughanAPI.Heredecisionsabout theeligibilityofacarriercanbemade inaninstant,while the technologyautomaticallydetermines the typeofdocumentationandnumberofcopiesthatarenecessarytoaccompanytheshipment.Thecorrectdocumentsarethenprintedautomaticallyalongwiththeappropriatecarrierlabel.

Rising to challenges of international expansion through smart delivery

“Eventhebestshoppingexperiencecanbetotallynegatedbyabaddeliveryexperience.WiththeDeliveryManagerbyMetaPack,ourdeliveryoptionsaresignificantlybetter.”

Nick Robertson, CEO, ASOS.com

info@metapack.com www.metapack.com @metapack

London, UK+442078436720

Hamburg, Germany+494032537411

Reinbach, Germany+4922261574680

Zielona Góra, Poland+48684127700

Products and services

• DeliveryManager• InternationalExpansion• CustomsDocumentation• Automation

Case Study

44 20 7843 6720www.metapack.com

info@metapack.com www.metapack.com @metapack

The results Leading the fashion pack

Theprocessnowinplacetakescomplexdecision-makingtasksandthecompletionofanyexportdocumentationcompletelyoutoftheoperator’shands,removingtheburden in terms of time and resource previously required to communicate withcarriersaboutpricingandotherlogistics.

MetaPackprovidesanauditof carrier selection,documentationand trackingdataso that the delivery can be closed offwith a suitable tracking status. The systemmaintainsthetransactiondataforsixyearsintheeventthatitisrequiredforcustomsinspection.All this informationisavailablethroughasinglescreenononesystem,regardlessofwhichcarrierwasused.

London, UK+442078436720

Hamburg, Germany+494032537411

Reinbach, Germany+4922261574680

AboutMetaPack

Founded in 1999, MetaPack is based in London and Hamburg, with partners based all over the world. Our mission is to make eCommerce delivery more cost effective, convenient and enjoyable, wherever an order is made, wherever stock is held and wherever the delivery is required. The MetaPack platform provides the appropriate range of delivery options, identifies the most suitable carrier service for each deliver and provides visibility and control: these strengthen customer service, consumer loyalty and longer term carrier relationships. Supply chain processes are made more efficient, multi-channel and cross border solutions are more tenable. The MetaPack platform supports a more efficient market and furthers the growth of eCommerce.

Zielona Góra, Poland+48684127700